Bureau of Substance Abuse Services
Massachusetts Department of Public Health
Product: :60 second Parent’s Radio
Title: Doctor’s Advice
Dr. Knight: Nine year olds absorb powerful messages about drinking from their
families and from the media. I’ve seen how these messages influence
attitudes that will affect their behavior around alcohol as teenagers.
Announcer: Dr. John Knight is a pediatrician and the director of the Adolescent
Substance Abuse Program at Children’s Hospital Boston.
Dr. Knight: As a parent, you have the power to shape these messages and influence
your child’s attitudes. So be a good role model -- always drink responsibly.
Share your values about drinking. Discuss what you see on television
shows and in advertising. When you read a tragic story in the paper, or
see it on TV, talk about the consequences of drinking too much. When our
children are babies, we vaccinate them to protect them from fatal disease.
When they’re as young as age 9, it’s time to protect them from the
dangers of drinking.
Announcer: For information on how you can protect your kids from alcohol, call 1-800-
327-5050. 1-800-327-5050. A message from the Bureau of Substance
Abuse Services. Massachusetts Department of Public Health.