Course Code : MBA(Telecom Management )
Course Title : Marketing of Telecom Products
SLM Code : M-249
Assignment No. : MBA(Telecom Management )-13/ M-248 /Assign/2012-2013
Attempt all questions.
All questions carry equal marks. Total Marks : 20
Q. 1 Write short notes on any two-
(a) Buying – Formula theory of marketing.
(b) Marketing Job analysis.
(c) Important issues – marketing ethics.
Q. 2 Discuss commonly used tools for selecting the marketing man.
Q. 3 Discuss IMC.
Q. 4 Discuss information systems, decision support system and marketing
Q. 5 Discuss any two major Quantitative research techniques.