Competitive Forces and SWOT Analysis.
Conduct an analysis of a company situation Case #1 Whole Foods Market (p.
C-2) and prepare a 4-5 page, double-spaced report to complete the following:
Discuss the trends in retailing of organic foods and the impact of these
trends on Whole Foods Market.
Evaluate the competitive environment of the firm: Apply Porter’s model
and analyze each factor relative to the company.
Discuss which environmental factor poses the most significant threat to
Whole Food and what the company can do to combat it.
Complete a SWOT analysis and identify significant opportunities and
threats facing the organization.
Discuss how Whole Foods can use it strengths and opportunities to achieve
a sustained competitive advantage in the marketplace.
The assignment will be graded using the following rubric:
Analyze the external and internal environment for opportunities,
threats, strengths and weaknesses that impact the firm’s