Competitive Forces and SWOT Analysis

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					Competitive Forces and SWOT Analysis.

Conduct an analysis of a company situation Case #1 Whole Foods Market (p.
C-2) and prepare a 4-5 page, double-spaced report to complete the following:

      Discuss the trends in retailing of organic foods and the impact of these
       trends on Whole Foods Market.
      Evaluate the competitive environment of the firm: Apply Porter’s model
       and analyze each factor relative to the company.
      Discuss which environmental factor poses the most significant threat to
       Whole Food and what the company can do to combat it.
      Complete a SWOT analysis and identify significant opportunities and
       threats facing the organization.
      Discuss how Whole Foods can use it strengths and opportunities to achieve
       a sustained competitive advantage in the marketplace.




      The assignment will be graded using the following rubric:
                Analyze the external and internal environment for opportunities,
  Outcomes
                threats, strengths and weaknesses that impact the firm’s
  Assessed
                competitiveness.

				
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posted:2/12/2013
language:English
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