World Tea & Coffee Expo™ to be held at Mumbai, India from Feb 15 – Feb 17, 2013 by elanpr


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									World Tea & Coffee Expo™ to be held at Mumbai, India from Feb 15 – Feb 17, 2013

* The Branded Tea market in India is expected to double in 5 years and the branded / chain store
coffee market in India is expected to double in 3 years. The trade show shall also include Seminars
with speakers form leading boards, companies and brands.

Mumbai, India - February 11, 2013 -- To highlight the tremendous potential of the Tea & Coffee sectors
in India, Sentinel Exhibitions Asia P Ltd is organizing the World Tea & Coffee Expo 2013, ( ) India’s only trade show dedicated to the Hot Beverage sector at
Bombay Exhibition Centre , Goregaon East, Mumbai, India from 15th – 17th Feb 2013.

The total branded Tea segment in India is currently valued at Rs 6000 crore and is expected to double in
the next 5 years. The domestic coffee consumption too has been continuously growing at annual
average rate of 6% and is largely on account of a thriving Independent upscale café culture. Domestic
coffee outlets – which have a lot of appeal for the new generation - are set to double within next 3 years
fuelled by the foray of global players such Starbucks and Dunkin’ Donuts in India. Internationally, the
market for branded tea and coffee in terms of revenue is expected to reach US $125 billion by 2017 as
against US $69 billion in 2011 (estimated) signaling an annual growth of 10.9 % 2012 to 2017.

Says Priti Kapadia, Director, Sentinel Exhibitions Asia P Ltd, “Companies in the last decade have
positioned tea and coffee as recreational products, which has proved beneficial in attracting younger
population. Furthermore, the focus on high-protein, low-sugar diets is stimulating demand for green tea,
ground coffee and artificial sweeteners, which have shown strong signs of promise over the past three

The World tea & Coffee Expo 2013 (WTCE 2013) [ ] has a judicious
mix of Indian & International Exhibitors. On display shall be products, brands & technologies from across
the world comprising of Tea & Coffee Manufacturers, Tea Gardens & Coffee Estates, Tea & Coffee
Wholesalers & Dealers, Exporters & Importers, Raw Materials Suppliers & Manufacturers, Sweetener
Manufacturers, Machinery MFRs & Packaging companies, Chain Stores / Franchisors, Fine Chocolate &
Gourmet Mint MFRs, Processors & Processing machinery MFRs, Tea / Coffee Vending Machines
Manufacturers, Flavoured Beverages Manufacturers and Manufacturers of Equipment & Appliances.

Leading Trade Bodies like Tea Board of India. (Govt of India), Coffee Board of India, Federation of Indian
Tea Traders Association (FAITTA), Bombay Tea Traders Association (BTTA), India-China Chamber of
Commerce & Industry, Small and Medium Business Development Chamber of India, Confederation of
Indian Small Tea Growers Assoc (CISTA) and Darjeeling Tea Association are supporting this unique trade

In spite of the deteriorating global economic climate in the last few years, the hot beverage sector has
remained resilient as improvements in transportation and the extension of the shelf life of products
backed by continued product innovation and aggressive marketing initiatives is contributing to the
growth of this industry. Some segments like premium and organic coffee and green/herbal tea have
created an entirely new market.” Adds Kapadia, “Rising consumer awareness about the health hazards
of carbonated drinks is leading to a shift towards tea and coffee. Another major driver is surge in the
health conscious population who prefer antioxidant property of tea or the instant energy of coffee.”

The top two tea producing nations – China and India, collectively produce about 60% of total global tea
output. India is the second-largest tea producer and consumer after China and fourth largest tea
exporter after Kenya, China, and Sri Lanka. The key coffee producing and exporting nations are Brazil,
Vietnam, Columbia, Indonesia, Ethiopia, and India, among others. Brazil is the world’s largest producer,
exporter and consumer of coffee

With the display of new technologies at the WTCE 2013, Indian companies will be able to fulfill their
need of investing in modernization and improving quality so as to consolidate gains and improve their
global competitiveness. The trade show shall also include Seminars with speakers form leading boards,
companies and brands. These seminars will offer strategic review of major factors influencing the
market e.g. new product developments, consumer trends, packaging innovations, distribution and
pricing issues etc. The speakers shall also forecast how the market is set to change and criteria for future

WTCE 2013 will serve as the ideal platform not only for showcasing Indian Tea & Coffee brands and
technologies but also for International companies to seek market expansion & branding prospects in
India. The event will thus serve the twin purpose of acting as a sourcing platform for Indian companies
and as marketing avenue for seeking international buyers. The event shall facilitate striking of deals,
joint ventures and signing of major contracts. In view of the uniqueness of the show, it is expected to be
attended by over 10,000 trade buyers and general visitors.

The principal organizer of the show is Sentinel Exhibitions Asia P Ltd [SEA], a part of the Sentinel media
group. Headquartered in Mumbai (India), SEA is engaged in organizing International Business
Conferences and Trade Expos. The co-organizer is Mumbai-based M/s Alex Events, an event execution
company since the last 8 years. For further information please log onto or call in +91 22 28625131 or email to

Press & Media Contact:

Mitesh M Kapadia

Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services

B-603, Samajdeep

Near Bhanu Park/Seasons Restaurant

Adukia Road, Off S V Road

Kandivli (W), Mumbai 400 067. INDIA

Tel: (91 22) 28625131/32

Cel: +91 98205 03876

Fax: (91 22) 28625133

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