Clackamas County Tourism and Cultural Affairs Department of by j2r8z5t


									          Application for Tourism Project funding through the
              2012/2013 Community Partnership Program
                          - A grant program of Clackamas County Tourism -

This program is funded with Clackamas County’s transient lodging tax dollars. Because of this, these grants are
intended to fund tourism-related projects that are designed to increase tourism or tourism activity. The definition of
tourism, per state statute and county ordinance is: “economic activity resulting from tourists. A tourist is defined as a
person who, “for business or pleasure, recreation or participation in events related to the arts, heritage or culture,
travels from the community in which they live to a different community that is separate, distinct from and unrelated to
the person’s community of residence.” It also requires that the person “travel more than 50 miles from their community
of residence or include an overnight stay.”

While increasing “heads-in-beds” is the paramount goal of Clackamas County Tourism and its programs, bringing
visitors into our communities and getting them to “linger longer” to shop, eat and recreate is also key objective.

The deadline for applications is:

Completed Applications should be sent to:

If you have questions please contact:

 Funding Ceiling: $20,000
 Funding Floor: $500
 Awarded funds to be expended by June 30, 2013; 90-day extensions possible under certain circumstances
 Separate applications required for each project; even if there are multiple projects from a single applicant
 Follow-up reporting required for all awarded funds

 The entire text below the solid line constitutes the application form for these grants. Copy and paste as
 needed. Incomplete applications will be disqualified


          Application for Tourism Project funding through the
              2012/2013 Community Partnership Program
Date Submitted:
Name of Project:
Funding Amount Requested: $                              Projects Total Costs: $
Submitted by (person):
Lead Organization:
Phone Number:           Email Address:           Website:
Describe Project (250 words or less):

Describe Project’s Goal(s) (250 words or less):
List any partners and what they brining to the project; funding or otherwise:

How do you propose measuring ROI or the tourism activity brought about by this project?:

Addition Comments:


Project Goal:

Project Status as of 6/30/12:


Additional Comments:
This application must be submitted for each project included in the Community TOURISM
DEVELOPMENT GRANT application. Each project must be submitted as a separate application. Please
direct your questions about the program to your Community TOURISM DEVELOPMENT GRANT
administrator, TEAM, at (503-829-5003 or

B. Tourism Development Projects: Maximum Funding $5,000
       1. Lodging, attraction, infrastructure feasibility study $_____
       other funds for this project in the amount of $_____ are from the following sources

     Describe desired outcome:

                       Who will do the study?
                       When will it be done?
                       How will you use the study results?

*Mid –Cycle please document the progress on the project including any delays or challenges in completing the

*Final report please documents the results as they relate to the project detail of the original application and attach
copy of the completed study.

       2. Signage and Streetscape $_5000____ other funds for this project in the amount of $__6000___
       are from the following sources:

               Oregon Arts Commission $5000 (pending)
               TEAM $1000

Project Title: Rodeo Walk of Fame Master Plan Work Group and Field School

Describe specific project details:

     Why is it needed?

               TEAM Molalla wants to create buzz about improvements to the City’s traditional core. In
                addition to the usual enhancements, such as banners, trash cans, trees, and benches, the
                city is developing a Rodeo Walk of Fame which will feature multi-cultural panoply of famous
                rodeo stars and facts, starting with Molalla’s first rodeo champion, I. J. Jamison and his star
                bucking bronco “Headlight.”
               We seek funding for public planning work group to collaboratively design and build a Rodeo
                Walk of Fame. Funding will be used to create a master plan of the scope and timeline for
                construction and the actual building of a sample portion of the project. This interactive public
                art project recognizes our values, preferences and needs, ties in with the City’s Centennial
                Buckeroo Rodeo, and would provide a year round attraction that may increase foot traffic and
                vitality in our Main Street core.
   This group will work under the guidance of professionals in the fields of stone masonry and
    landscape architectural design using the charrette method of organizing thoughts from
    experts and the users into a structured medium that is unrestricted and conducive to
    creativity. This method calls for the work group to meet over multiple sessions in which the
    group divides into sub-groups over three months. Each sub-group will present its work to the
    full group as material for inclusion in the Master Plan. Accordingly, our work group will serve
    as a way to quickly generate design solutions while integrating the aptitudes and interests of
    a diverse group of people.
   The instructors will be Randy Kaady of and Jeff Simpson, RLA, of
    Simp.L landscape design and urban planning. Resumes and photos are attached and more
    may be viewed at and Mr. Simpson designed the Beacon
    Rock State Park; Fred Meyer Corporate Headquarters, Vanport Square and Henry V
    Corporate offices in Portland; and Willamette Marketplace in West Linn. Mr. Kaady worked
    with him on Beacon Rock State Park, Vanport Square and has designed and installed
    walkways, retaining walls, wine cellars, and fountains using natural stone. Given the nature of
    the existing architecture of Molalla's historic downtown, stone, wood and native plants will be
    essential elements of any design.
   In selecting candidates for the design work group, TEAM will reach out to business owners
    and residents of varying ages (from high school students to senior citizens), mobility,
    ethnicities, races, economic standing and proximity to the area being developed as part of
    the Master Plan. TEAM will select representatives from the City of Molalla Public Works
    Department, the Molalla Arts Commission, the Molalla Centennial Committee, the Molalla
    River School District, and Buckeroo Rodeo Association for a total of 18 adult participants in
    the work group. The Molalla River School District will determine selection criteria and select
    10 high school students to participate in the design work group and construction as future
    community leaders and possible rodeo champions. Selection criteria may include association
    with Future Farmers of America, Junior Rodeo Association, 4H, Key Club, art majors and
    community involvement.
   Participants in the Walk of Fame Field School will learn about design charrettes, urban
    planning, creating Master Plans, sidewalk building, landscaping, stone masonry, how to
    make outdoor artwork that stands the test of time, and what it would take to create a
    cohesive Main Street look that complements the project. The City's 86% business leakage
    may be curtailed as owners of small businesses and long vacant properties embrace the
    Master Plan and track the role proximity to the Walk of Fame plays in improving revenue.
    Another benefit will be the literal and figurative health of the community, as it will create an
    artistic focal point that would make walking along Main Street more enjoyable and generate
    interest in locating businesses in the area. This is likely to create local jobs and may
    eventually result in more of the City’s population patronizing Main Street stores instead of
    shopping outside of town.
   This collaborative process will result in a Master Plan for the complete 16 blocks of the Walk
    of Fame and installation of a sample portion, thus honoring the community’s historic and
    cultural past and bringing together different community factions to work side by side in time
    for the Centennial.
   The development of the Rodeo Walk of Fame will address complex community challenges
    such as high commercial vacancy rate, factionalism and lack of a cohesive community
    identity. This interactive, pedestrian friendly feature will tie in with the City’s historic Buckeroo
    Rodeo while also providing a year round attraction that increase foot traffic and vitality in our
    Main Street core. In addition, all the streetscape improvements will generate interest in
    locating businesses in the area and improve the general look and feel of our Main Street.
    This will create local jobs and eventually result in more of the City’s population patronizing
          Main Street stores instead of shopping outside of town.
         The Rodeo Walk of Fame will do for Molalla what the Hollywood Walk of Fame does for
          Hollywood. People from all walks of life enjoy this uniquely American sport, including
          Molalla's sizeable Hispanic population, ranchers, horse enthusiasts, and rodeo aficionados
          nationwide, and thus will be drawn to this artistic display of rodeo history and culture.
          Because it reflects and honors our rural culture and is tied to both the City's and the
          Buckeroo Rodeo's Centennial celebrations, residents will benefit from a tangible project that
          will increase optimism about the community's future and enhance community pride. When
          completed, each plague along the Rodeo Walk of Fame will serve as an artistic reminder of
          Molalla's heritage and future potential. We are seeking essential resources for a master plan
          and sample installation of this critical catalyst for community change.
         Because the Buckeroo is the town's biggest event, we will track sales before, during and after
          the rodeo by working with Main Street stores to measure increased foot traffic adjacent to the
          Walk of Fame and then follow-up with surveys of business retention and expansion in the
          Main Street area. Social media will also be used to track interest in the project both within the
          community and outside the area. During the remainder of the year (before and after the
          Buckeroo) special attention will be paid to the differential between business success/growth
          adjacent to the Rodeo Walk of Fame and further away from the amenity. For example, we will
          survey how proximity correlates to business growth, increased foot traffic, and increased
          market share.

 Benefit to visitors:

         Because rodeo does not discriminate in terms of income, race, religion, ethnic background,
          age, gender or sexual orientation the construction of an accessible Walk of Fame will enable
          Molalla to honor the contributions of all riders, ropers, clowns and others in the rodeo world
          without regard for their personal characteristics. There will be plagues for stars of old, such
          as African-American Bill Pickett, and modern legends like Leo Camarillo, local legends and
          Molalla resident Ross Coleman, as well as historic figures from the Buckeroo's past, such as
          the Buckeroo's first 1913 All-Around winner I. J. Jamison. The project will be designed in
          such a way that anyone who can walk or wheelchair through our Main Street area will be able
          to enjoy learning about the history of the sport and enjoy various artistic elements along the
          route of the Rodeo Walk of Fame. Thus the resultant Master Plan will include feedback from
          businesses and residents near and along the route from the Buckeroo Rodeo grounds to our
          Main Street core and the Walk of Fame and take into account languages, cultures, physical
          mobility and potential traffic considerations.
         Besides providing a year round attraction for guests of the area, the Rodeo Walk of Fame will
          be especially helpful to guests of rodeo events who are seeking shopping and dining
          experiences beyond those provided at the Buckeroo Grounds.
         Furthermore, the Rodeo Walk of Fame will require sidewalk improvements, and thus make
          accessibility and walking easier for guests of the community.

 Include locations, amenities and design as appropriate:

         The Master Plan will include the design of the plaques, the sidewalks, sidewalk amenities
          (such as shade structures, benches, drinking fountains, and trash bins), and landscaping.
          Tourists will benefit from a cleaner, busier shopping area during rodeo off hours and
          throughout the year. Phase One when complete will include the area from the corner of Main
          Street and Fenton Avenue north to Shirley Street, and four blocks west from Fenton on Main
          Street to Molalla Avenue (see enclosed map). The Field School sample project will be within
          the Phase One area. This area was chosen because Fenton Avenue heading north from
          Main Street dead ends at Shirley Street, the road the Rodeo Grounds is at the end of Shirley
          (two block east of Fenton), thus providing a direct link to Main Street through way showing
                and other markers. (Phases Two, Three and Four will cover four blocks in each direction from
                the key intersection of Main and Molalla.) As each stage is completed the desire to see the
                new plaques will bring people back again and again to the community.

*Mid Cycle please document the progress on the project including any delays or challenges in completing the

*Final report please document the results as they relate to the project detail of the original application and attach
photos or drawings that detail the completion of the project.

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