Application for Tourism Project funding through the 2012/2013 Community Partnership Program - A grant program of Clackamas County Tourism - NOTE: This program is funded with Clackamas County’s transient lodging tax dollars. Because of this, these grants are intended to fund tourism-related projects that are designed to increase tourism or tourism activity. The definition of tourism, per state statute and county ordinance is: “economic activity resulting from tourists. A tourist is defined as a person who, “for business or pleasure, recreation or participation in events related to the arts, heritage or culture, travels from the community in which they live to a different community that is separate, distinct from and unrelated to the person’s community of residence.” It also requires that the person “travel more than 50 miles from their community of residence or include an overnight stay.” While increasing “heads-in-beds” is the paramount goal of Clackamas County Tourism and its programs, bringing visitors into our communities and getting them to “linger longer” to shop, eat and recreate is also key objective. The deadline for applications is: Completed Applications should be sent to: If you have questions please contact: Funding Ceiling: $20,000 Funding Floor: $500 Awarded funds to be expended by June 30, 2013; 90-day extensions possible under certain circumstances Separate applications required for each project; even if there are multiple projects from a single applicant Follow-up reporting required for all awarded funds The entire text below the solid line constitutes the application form for these grants. Copy and paste as needed. Incomplete applications will be disqualified __________________________________________________________________ Application for Tourism Project funding through the 2012/2013 Community Partnership Program Date Submitted: Name of Project: Funding Amount Requested: $ Projects Total Costs: $ Submitted by (person): Lead Organization: Phone Number: Email Address: Website: Describe Project (250 words or less): Describe Project’s Goal(s) (250 words or less): List any partners and what they brining to the project; funding or otherwise: How do you propose measuring ROI or the tourism activity brought about by this project?: Addition Comments: Attachments: Project Goal: Project Status as of 6/30/12: Attachments: Additional Comments: This application must be submitted for each project included in the Community TOURISM DEVELOPMENT GRANT application. Each project must be submitted as a separate application. Please direct your questions about the program to your Community TOURISM DEVELOPMENT GRANT administrator, TEAM, at (503-829-5003 or jhood@Molalla.net) B. Tourism Development Projects: Maximum Funding $5,000 1. Lodging, attraction, infrastructure feasibility study $_____ other funds for this project in the amount of $_____ are from the following sources Describe desired outcome: Who will do the study? When will it be done? How will you use the study results? *Mid –Cycle please document the progress on the project including any delays or challenges in completing the project. *Final report please documents the results as they relate to the project detail of the original application and attach copy of the completed study. 2. Signage and Streetscape $_5000____ other funds for this project in the amount of $__6000___ are from the following sources: Oregon Arts Commission $5000 (pending) TEAM $1000 Project Title: Rodeo Walk of Fame Master Plan Work Group and Field School Describe specific project details: Why is it needed? TEAM Molalla wants to create buzz about improvements to the City’s traditional core. In addition to the usual enhancements, such as banners, trash cans, trees, and benches, the city is developing a Rodeo Walk of Fame which will feature multi-cultural panoply of famous rodeo stars and facts, starting with Molalla’s first rodeo champion, I. J. Jamison and his star bucking bronco “Headlight.” We seek funding for public planning work group to collaboratively design and build a Rodeo Walk of Fame. Funding will be used to create a master plan of the scope and timeline for construction and the actual building of a sample portion of the project. This interactive public art project recognizes our values, preferences and needs, ties in with the City’s Centennial Buckeroo Rodeo, and would provide a year round attraction that may increase foot traffic and vitality in our Main Street core. This group will work under the guidance of professionals in the fields of stone masonry and landscape architectural design using the charrette method of organizing thoughts from experts and the users into a structured medium that is unrestricted and conducive to creativity. This method calls for the work group to meet over multiple sessions in which the group divides into sub-groups over three months. Each sub-group will present its work to the full group as material for inclusion in the Master Plan. Accordingly, our work group will serve as a way to quickly generate design solutions while integrating the aptitudes and interests of a diverse group of people. The instructors will be Randy Kaady of focalpointcreations.com and Jeff Simpson, RLA, of Simp.L landscape design and urban planning. Resumes and photos are attached and more may be viewed at focalpointdesign.com and gosimpl.com. Mr. Simpson designed the Beacon Rock State Park; Fred Meyer Corporate Headquarters, Vanport Square and Henry V Corporate offices in Portland; and Willamette Marketplace in West Linn. Mr. Kaady worked with him on Beacon Rock State Park, Vanport Square and has designed and installed walkways, retaining walls, wine cellars, and fountains using natural stone. Given the nature of the existing architecture of Molalla's historic downtown, stone, wood and native plants will be essential elements of any design. In selecting candidates for the design work group, TEAM will reach out to business owners and residents of varying ages (from high school students to senior citizens), mobility, ethnicities, races, economic standing and proximity to the area being developed as part of the Master Plan. TEAM will select representatives from the City of Molalla Public Works Department, the Molalla Arts Commission, the Molalla Centennial Committee, the Molalla River School District, and Buckeroo Rodeo Association for a total of 18 adult participants in the work group. The Molalla River School District will determine selection criteria and select 10 high school students to participate in the design work group and construction as future community leaders and possible rodeo champions. Selection criteria may include association with Future Farmers of America, Junior Rodeo Association, 4H, Key Club, art majors and community involvement. Participants in the Walk of Fame Field School will learn about design charrettes, urban planning, creating Master Plans, sidewalk building, landscaping, stone masonry, how to make outdoor artwork that stands the test of time, and what it would take to create a cohesive Main Street look that complements the project. The City's 86% business leakage may be curtailed as owners of small businesses and long vacant properties embrace the Master Plan and track the role proximity to the Walk of Fame plays in improving revenue. Another benefit will be the literal and figurative health of the community, as it will create an artistic focal point that would make walking along Main Street more enjoyable and generate interest in locating businesses in the area. This is likely to create local jobs and may eventually result in more of the City’s population patronizing Main Street stores instead of shopping outside of town. This collaborative process will result in a Master Plan for the complete 16 blocks of the Walk of Fame and installation of a sample portion, thus honoring the community’s historic and cultural past and bringing together different community factions to work side by side in time for the Centennial. The development of the Rodeo Walk of Fame will address complex community challenges such as high commercial vacancy rate, factionalism and lack of a cohesive community identity. This interactive, pedestrian friendly feature will tie in with the City’s historic Buckeroo Rodeo while also providing a year round attraction that increase foot traffic and vitality in our Main Street core. In addition, all the streetscape improvements will generate interest in locating businesses in the area and improve the general look and feel of our Main Street. This will create local jobs and eventually result in more of the City’s population patronizing Main Street stores instead of shopping outside of town. The Rodeo Walk of Fame will do for Molalla what the Hollywood Walk of Fame does for Hollywood. People from all walks of life enjoy this uniquely American sport, including Molalla's sizeable Hispanic population, ranchers, horse enthusiasts, and rodeo aficionados nationwide, and thus will be drawn to this artistic display of rodeo history and culture. Because it reflects and honors our rural culture and is tied to both the City's and the Buckeroo Rodeo's Centennial celebrations, residents will benefit from a tangible project that will increase optimism about the community's future and enhance community pride. When completed, each plague along the Rodeo Walk of Fame will serve as an artistic reminder of Molalla's heritage and future potential. We are seeking essential resources for a master plan and sample installation of this critical catalyst for community change. Because the Buckeroo is the town's biggest event, we will track sales before, during and after the rodeo by working with Main Street stores to measure increased foot traffic adjacent to the Walk of Fame and then follow-up with surveys of business retention and expansion in the Main Street area. Social media will also be used to track interest in the project both within the community and outside the area. During the remainder of the year (before and after the Buckeroo) special attention will be paid to the differential between business success/growth adjacent to the Rodeo Walk of Fame and further away from the amenity. For example, we will survey how proximity correlates to business growth, increased foot traffic, and increased market share. Benefit to visitors: Because rodeo does not discriminate in terms of income, race, religion, ethnic background, age, gender or sexual orientation the construction of an accessible Walk of Fame will enable Molalla to honor the contributions of all riders, ropers, clowns and others in the rodeo world without regard for their personal characteristics. There will be plagues for stars of old, such as African-American Bill Pickett, and modern legends like Leo Camarillo, local legends and Molalla resident Ross Coleman, as well as historic figures from the Buckeroo's past, such as the Buckeroo's first 1913 All-Around winner I. J. Jamison. The project will be designed in such a way that anyone who can walk or wheelchair through our Main Street area will be able to enjoy learning about the history of the sport and enjoy various artistic elements along the route of the Rodeo Walk of Fame. Thus the resultant Master Plan will include feedback from businesses and residents near and along the route from the Buckeroo Rodeo grounds to our Main Street core and the Walk of Fame and take into account languages, cultures, physical mobility and potential traffic considerations. Besides providing a year round attraction for guests of the area, the Rodeo Walk of Fame will be especially helpful to guests of rodeo events who are seeking shopping and dining experiences beyond those provided at the Buckeroo Grounds. Furthermore, the Rodeo Walk of Fame will require sidewalk improvements, and thus make accessibility and walking easier for guests of the community. Include locations, amenities and design as appropriate: The Master Plan will include the design of the plaques, the sidewalks, sidewalk amenities (such as shade structures, benches, drinking fountains, and trash bins), and landscaping. Tourists will benefit from a cleaner, busier shopping area during rodeo off hours and throughout the year. Phase One when complete will include the area from the corner of Main Street and Fenton Avenue north to Shirley Street, and four blocks west from Fenton on Main Street to Molalla Avenue (see enclosed map). The Field School sample project will be within the Phase One area. This area was chosen because Fenton Avenue heading north from Main Street dead ends at Shirley Street, the road the Rodeo Grounds is at the end of Shirley (two block east of Fenton), thus providing a direct link to Main Street through way showing and other markers. (Phases Two, Three and Four will cover four blocks in each direction from the key intersection of Main and Molalla.) As each stage is completed the desire to see the new plaques will bring people back again and again to the community. *Mid Cycle please document the progress on the project including any delays or challenges in completing the project. *Final report please document the results as they relate to the project detail of the original application and attach photos or drawings that detail the completion of the project.
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