Announcing my next book: What's the Future of Business? by briansolis


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									            Announcing my next book:
           What's the Future of Business?

It is with great pleasure that I share with you the details of my next book published again by
Wiley, What's the Future of Business: Changing the way businesses create experiences. The book
debut at SXSW on March 8th and will be officially available in stores on March 11th.

What's the Future of Business is not a question. It's an answer.

This new book continues where my last book, The End of Business as Usual, left off. What's the
Future of Business focuses on the importance of experience design. It explores the evolving
landscape of new consumerism and how business and customer relationships unfold and flourish
in four distinct moments of truth.

What's the Future also takes readers on an uplifting "hero's journey" to help them bring about
change from the inside out. The end result demonstrates how experience design amplifies
customer relationships, drives word of mouth, and fosters organic advocacy. The point is that
experiences can often trump your product or service.

Here's the exciting part...

The book is also an experience in of itself. It's a visually rich, four-color journey…think digital app
but in an analog format.

To bring the experience to life, I reached out to my friends at Mekanism, a well-known creative
agency in SF and NY. Additionally, acclaimed artist (and also a good friend) Hugh
Macleod (@gapingvoid) joined the team to add a witty and personalized touch to each chapter.

The result is, well, something I hope you will find engaging, entertaining and also useful.


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