Presented at SIIA OnDemand 2009 October 30, 2009 San Jose, CA
Agile Revenue Generation in SaaS: Setting the Stage
http://saasrevenue.com
Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved
SaaS Business Architecture
Marketing
Intellectual Property
Network Centricity Technology Revenue Model
SaaS is different than Legacy Software!
http://saasrevenue.com
Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved
A SaaS Business has 7 available Revenue Streams...
Products
Subscriptions
Ecosystem
Revenue Model
Network Effect Services Advertising Ancillary
Most will use some, but not all... your mileage may vary
http://saasrevenue.com
Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved
Revenue Model is not Pricing Strategy...
Revenue Model
separate
Pricing Strategy
Revenue Model + Vertical Specific Pricing = Agility
http://saasrevenue.com
Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved
Agile Revenue Generation...
Adjacent Vertical Ancillary Market Ancillary Market
Products
Subscriptions
Network Effect Ecosystem Ancillary
Services
Ads
applies to Subscriptions & the other 6 Revenue Streams
http://saasrevenue.com
Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved
Get the detailed guide to the 7 SaaS Revenue Streams with examples: http://saasrevenue.com/7streams.html If this is a SaaS Revenue Model emergency put down the mouse and call us: (972) 200-9317
http://saasrevenue.com