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Becky Tate

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					                                                                                            Becky Tate
                                                            beckytate@red8ball.com | www.red8ball.com | +1 303 868 6809




          Vibrant marketer looking for an innovative company with dynamic employees
              to launch strategic marketing programs that propel company growth.

Areas of expertise: Strategy, branding, public relations, events, tradeshows, websites, email marketing, product
marketing, channel marketing, promotions, advertising, sales training, graphic design, and communications.

Marketing Tool Kit: Advanced user of design and office software Adobe Illustrator, Adobe Photoshop, Adobe
InDesign, Adobe Acrobat, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, and Microsoft Outlook.
Experience with website programs and languages Wordpress, html, Adobe Dreamweaver, Blogger, and TypePad.
Management of Facebook, Twitter, LinkedIn, and SMS. Daily use and trainer of CRM, email, content
management, and productivity systems including SalesForce.com, Maconomy, Hubbard One, and MailChimp.

Experience
Red 8 Ball, Marketing Agency, Denver, CO                                                      2011 to Present
Marketing Consultant
Serving as the marketing department or additional team member for companies in need of great marketing.
Current Clients:
    • Ciris Energy – Serving as the marketing department for this new energy company.
    • Darkroom Software – Acting as an experienced marketing resource and managing various projects.
    • RGL Forensics – Executing marketing projects at former employer.
Past Feature Projects:
    • Terminal Kings – Orchestrated corporate and community involvement for 10 days of events featuring
        world class street art that will be on display at Denver International Airport for the next 5 years.
    • Boulder Sunrise Century – Organized and executed event portion of this 1200 rider bike race.
    • Event Photography Magazine - Art directed the inaugural issue of a new digital magazine.

RGL FORENSICS, Global forensic accounting firm, Denver, CO                                              2009 to 2011
Director of Marketing
Led marketing initiatives, serving as a member of the Executive Leadership Team of this 250-person, $39MM firm,
serving clients in over 80 countries. Developed annual strategic marketing plan for 24 offices on 4 continents with
an annual budget of $2MM. Supported tactical marketing for 17 US offices with strong regional focus.
Impacts:
     Guided an extensive PR program with outside agencies, generating thousands of search engine hits, 37
        international articles, and over 40 interviews appearing in print, online, radio, and TV.
     Wrote, coordinated, and taught the first in-depth business development curriculum at the firm, resulting
        in 800 hours of worldwide training, including designing classes for RGL Training Institute in San Francisco.
     Delivered intensive sales coaching to 40 professionals, implementing quarterly business plan creation,
        accounting for $3MM in new business. The total business grew 15% from $34MM - $39MM.
     Oversaw the website, SEO initiatives, email marketing, and LinkedIn page. One email campaign alone
        contributed $70,000 in new revenues.
     Planned multiple high-profile events with budgets up to $120,000. Included was a 4-day shareholder
        conference in New York and exclusive client event with private tour of The Alamo in San Antonio.
     Awards: 2011 Accounting Today's Best Accounting Firms to Work For, 2011 Accounting Today’s Top 100
        Accounting Firms, 2010 Accounting Today’s Top 100 Accounting Firms.

Page 1 of 2                                                                           Your Marketing Department
                                                                                              Becky Tate
                                                              beckytate@red8ball.com | www.red8ball.com | +1 303 868 6809



EXPRESSDIGITAL, Software company serving the photography industry, Denver, CO                      2004 – 2008
Marketing Manager
Led the Marketing Department, serving on the executive team with an annual marketing budget of $500-750K.
Innovated corporate branding, spearheaded extensive event marketing in the US, UK, and Germany, implemented
new media, launched products, produced advertising, developed PR strategy, and drove online and channel sales.
Impacts:
     Grew market share from 9% in 2004 to 39% in 2008. More than doubled revenue - $3.2MM to $6.8MM.
     Increased product category sales 27%-83%, tradeshow leads 463%, and website leads 143%.
     Ran a strong promotions program in conjunction with the dealer network, increasing quarterly sales an
        average of 16.5% over the prior year, up to 75%.
     Awards: 2008 Inc. 5000, 2008 Deloitte Colorado Fast 50, 2007 Inc. 5000, 2007 Deloitte Colorado Fast 50,
        2006 Deloitte Colorado Fast 50, PPA Hot 1 Award, and American Photo Editor’s Choice Award.

WINDSOR, A MEMBER OF KÄRCHER NORTH AMERICA, International manufacturer, Denver, CO                    2002 – 2004
Promotions & Advertising Manager
Planned and executed product marketing to target specific end-users, market segments, and distributor channels
in the US and Canada, including marketing communications materials created in both English and French.
Impacts:
      Optimized results of company training facility called “The Excellence Center”. Increased classes from 3 to
        18 per year, with classes consistently sold out months in advance for the new sales and services tracks.
      Launched new products including “Storm” which increased same category sales by 28% in the first year,
        and “Peak” with an expected pipeline of nearly $3 million in new sales.
      Improved lead generation by 500% through integrated advertising campaigns.

@LIGHTSPEED | SECURITAS, High-tech data center startup, Denver, CO                                 2001 – 2002
Marketing Manager
Hired as a Project Manager, but soon promoted to Marketing Manager through showing skill and results in this
area. Managed all art direction and writing for corporate branding when name changed to Securitas.
Impacts:
     Increased lead generation by 490%. Acquired Raytheon as part of the client focus team, a $500,000 deal.

Education | Business Competitions | Community Involvement
B.S. Business Management, BRIGHAM YOUNG UNIVERSITY , Co-President of the Management Society
Graphic Design Certificate, ART INSTITUTE OF COLORADO
Business Competitions
Alice 105.9 Radio Contest “Alice Apprentice” – selected from 1500 contestants to deliver marketing concepts on
air, tied for first place, won $15,000. Served as station personality, voice talent, guest DJ and substitute producer.
Utah Entrepreneur Challenge – won 1st place in the business plan competition, winning $10,000. Won two other
awards: The Wayne Brown Institute Award and The Mountain West Venture Capital Award, valued at $20,000.
Community Involvement: Rocky Mountain MicroFinance Institute Mentor, The Right Step Marketing Committee
Member, and Association for Corporate Growth Leadership 20 Committee Member. Also a member of the AMA.



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