Beta Bytes_ LLC

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					“Ne razumijem kako da popravim moj
kompjuter, može li mi neko pomoći?”
  Beta Bytes              LLC




Belma Ahmetovic, co-CEO
Zermina Velic, co-CEO           www. Beta-Bytes.com

                                                  1
Mission Statement

Mission Statement
  Beta Bytes provides professional, affordable, computer services to
  local ethnic communities in a culturally sensitive manner.

Opportunity
 Hartford’s Bosnian community is 15,000+ people



   Market is underserved due to language and cultural barriers

   Niche market provides stability for future expansion




                                                                       2
Business Profile
Beta Bytes computer service business

   Shop with/ Shop for you

   Computer diagnostics & repair
       In the customer’s native language
       At an affordable price ($40/hr)
       With available phone support
       At our site or the customer’s home/business location
        (for an additional cost of $20 for in-home)


Limited Liability Corporation

    The LLC structure is easy to administer and protects Beta Bytes from the
    liability associated with handling sensitive data (pictures, financial
    records, legal documents, etc) which may be altered/lost during service..


                                                                                3
Qualifications
     Beta Bytes is an operational business

     Six years combined experience in computer services

     Trained at a certified computer repair shop

     Trilingual, fluent in Bosnian, English, learning Spanish

     CompTIA A+ Certified by June 2011

     Enrolled in A+ Computer Hardware and Operating Systems




                                                                 4
Market Analysis
Industry Name   Computer Support & Repair in
                Hartford’s Bosnian Community


Industry Size   $3,200,000                              15,000
                                                Total Bosnian Population
                                                         6,000
Population      Hartford County,
Area                                                   Bosnian
                Connecticut
                                                      Households
                                                         5,300
Target Market   Typical Bosnian households
                                                        Target
                                                      Households
Potential       Beta Bytes survey results:              21,000
Market             90% of households have             Available
                    one or more computers               Service
                                                         Units

                   Have an average of four
                    repair incidents annually



                                                                           5
Consumer Profile
   By Location
    ◦ Hartford County, CT

   By Population
    ◦ Bosnian households, ages 21- 65,
      high school educated

   By Personality/ Behavior
    ◦ Working adults, not tech savvy,
      prefer repair over buying new

   By Income
    ◦ Middle income households



                                         6
Competitive Advantage

                       Geek
                                   Gurus-to-Go      Beta Bytes
                      Squad


   Quality of
                      Good          Excellent        Excellent
Product/Service

     Price             High        High/Medium      Affordable


    Location       Nationwide       Nationwide       Hartford
                                                     County

Brand/Reputation      Good            Good             Good


Unique Knowledge   Partners with   Partners with    Knowledge of
                     Best Buy      Corporations    Bosnian Market



                                                                    7
Marketing Mix
                           Middle income
                              Bosnian
                          households, ages
                              21 to 65



     More affordable                          Word-of-mouth,
      than national                          Bosnian retailers &
       alternatives                               website




                                        Professional,
           Hartford County, CT       computer service in
                                       native language




                                                                   8
  Marketing Plan

        Awareness                              Purchase                            Retention

                                  Current & Short Term (1 month-6 months)

   Free software training           Unique “Shop with you/for               Free pick up and
    class                             you” service                             delivery for existing
                                                                               customers
   Word of Mouth                    Service rate per hour is 50%
                                      of national competitors                 5% discounts for
   Business cards at local                                                    future services
    ethnic retailers                 Diagnostics fee applied to
                                      total cost if repaired by
   Website & Social Media            Beta Bytes

                                       Long Term (6 months-1 year)

 Advertise on Bosnian radio and    Cost saving annual service contracts      Free online system checks for
 community television channels     will be available in the future           existing customers

Monthly cost,     $50                                       $0                               $50
by phase:
                      Awareness                                   Purchase                         Retention


                                                                                                               9
Cost of Materials/Direct Labor

  Definition of One Unit :     Two hours of service
                                 Cost of Sales Per Unit
  Direct Labor                 Time (in hours) to make      Direct Labor Cost Per
  (Labor Cost per Hour)        1 unit                       Unit

             $10                 120 minutes or 2 hrs                               $20
                             Total Direct Labor Per Unit                            $20
  Material Description         Cost/Total Quantity          Cost Per Unit ($)


                             Total Material Cost Per Unit                            $0
  Variable Costs Per Unit (Transportation)                                           $5
  Cost of Sales Per Unit                                                            $25




                                                                                          10
Economics of 1 Unit

  Definition of One Unit:      Two hours of service
  Selling Price Per Unit                              $80
  Average Surcharge Per Unit                          $10
  Direct Labor Per Unit                               $20
  Materials Per Unit                                   $0
  Total COGS Per Unit                                 $20
  Variable Costs Per Unit                              $5
  Total Cost of Sales                                 $25
  Gross Profit Per Unit                               $65




                                                            11
Average Monthly Fixed Costs

  Type of Fixed Cost                       Monthly Cost
  Entrepreneurial Stipend                                  $500
  Utilities (Internet, Phone, etc)                         $100
  Advertising (Business Website + Cards)                    $50
  Insurance ($1M Liability)                                $150
  Rent (Home)                                              $150
  Depreciation (Laptops + Software)                        $100
  Total Monthly Fixed Costs                               $1,050




                                                                   12
Time Management Plan

                              Business
              Free Hours       Hours
                  38            30

                                      School/
                                    Study Hours
             Sleep Hours
                                        44
                  56




     Business Schedule for a Typical Week (168 Hours)


                                                        13
Monthly Sales Projections

                            Break-Even Units




                                   16




                               Total Units

                                  900




                             Full Capacity


                                  1440




                                               14
Projected Yearly Income Statement

  Selling Price Per Unit          $90
  # of Units Sold                 900
  Total Sales                 $81,000
    Total COGS                $18,000
    Other Variable Costs       $4,500
  Total Variable Costs        $22,500
  Gross Profit                $58,500
    USAIIRD (Yearly)          $12,600
    Other Costs/Unforeseen     $1,000
  Total Fixed Costs           $13,600
  Profit before Taxes         $44,900
  Less Estimated Taxes @25%   $11,225
  Net Profit                  $33, 675



                                         15
 Start-up Investment
          Item                    Where I will buy this?              Cost of Item
  2 Laptops with Wireless                 Best Buy                      Already Owned (New)
        Capability
 2 Computer Business Kits            www.technibble.com                                 $100
  Parts & Tools Inventory              Various Stores                                   $700
     Paperwork for LLC                Secretary of State                                $320
 2 External Hard Drives 1TB         www.crunchdeals.com                                 $130
2 Norton & Symantec Master           www.symantec.com                                   $880
        Collections
CASH RESERVE                                                                           $3,150
Estimated TOTAL START-UP INVESTMENT                                                    $5,280

      Hours Needed            x         Wage               =   Total Time Investment
          80 hrs                         $10                           $800

                                                                      Total: $6,080

                                                                                                16
Return

       …on Investment
                                       554%
 Annual Net Profit       $33, 675.00
                     =                 $5.54
   Start-Up Inv.         $6, 080.00




             …on Sales                 42%
 Annual Net Profit       $33, 675.00   $0.42
                     =
    Total Sales          $81, 000.00




                                               17
Financing Strategy
For Total Start-up Investment




       Source                   Amount      Debt   Equity   Gift
       Personal Savings            $6,080            X


        Debt Free
                                                   Total: $6,080
        100% Equity Ownership




                                                                   18
Social Responsibility Plan

    Beta Bytes will donate 5% of their net
     profits to the One Laptop Per Child
     Association

    Our consumers will be aware of this by
     the One Laptop Per Child logo located on
     our business website and business cards

    Beta Bytes will teach a Children’s
     Computer Literacy Class at Hartford
     Magnet Middle School


                                                19
Business & Educational Goals
                 Business                     Personal
              Grow Beta Bytes business     Graduate from high
Short Term




               according to plan             school with honors

              Build partnerships           Attend prominent
               with translation services     universities



              Hire new ethnic              Earn a Bachelor’s degree
Long Term




               technician
                                            Subsidize college
              Expand target market to       costs with Beta Bytes’
               other ethnic communities      earnings and profits




                                                                        20
 When your computer bites, we byte back.

Thank you for your consideration of
              Beta Bytes
            www.Beta-Bytes.com




                                           21

				
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