Business Marketing Balances Various Teaching Approaches by jasonw93


									    Business Marketing Balances Various
           Teaching Approaches
What sets apart Centennial College’s Business Marketing training from
that of other post-secondary institutions is simple: it is committed to
offering students the ideal balance between theory and practical
application of that theory. Thanks to this fine balance, graduates of the
Business    Marketing     training  (officially   known    as   Business
Administration – Marketing) are prepared for a range of positions that
include: Marketing Coordinator, Marketing Analyst, Promotions
Assistant, Sales Representative, Assistant Brand Manager, Public
Relations Assistant and Advertising Assistant.

While all of these positions have their own specific duties, the Business
Marketing training ensures that students understand that the job of a
marketer is to be the liaison between an organization and its
customers. Grads of Business Marketing training will be comfortable
with analyzing consumer needs, developing products and services to
meet those needs, anticipating competitors’ actions, reacting swiftly to
shifts in the environment, developing pricing and communications
strategies, as well as interacting with suppliers, customers and the
public — all while looking out for their clients’ best interests.

Centennial College’s Business Marketing training is also all about
offering students options, which is why qualified graduates may be
eligible to participate in articulated programs with selected
universities,  institutes  and    professional  associations.    These
partnerships allow students to apply credits earned at Centennial
towards further study. Partners of Business Marketing training include:
Athabasca University, Algoma University, Royal Roads University,
Ryerson University, Davenport University, Northwood University,
University of Lethbridge, Griffith University and University of New

It should be noted that in order to graduate from this Centennial
College offering, students must maintain a C grade average and an
overall GPA of 2.0.

Completed in three years, this Business Marketing training begins with
teaching students broad-based business topics through a year of
courses that is common to most Business programs and includes:
Strategies for Business Success, Fundamentals of Business,
Microcomputer Applications Software, Business Operations and more.
After the foundation courses, Business Marketing training becomes
more specific for the remaining two years and includes marketing
research, marketing communications (which includes advertising and
promotion), interactive marketing (which includes direct marketing, e-
marketing and customer relationship management) and brand
planning. Among the specific courses in these last three years are:
Brand Management, Interactive Marketing, Marketing Research,
Professional Selling and more.

All courses in Business Marketing training feature a combination of
case studies, guest lectures, presentations, projects, and computer
simulations and technologies. Students then have an opportunity to
apply their learning to an industry project, during which they work in a
team setting on a real project that is sponsored by an entrepreneurial
endeavour, small business or major company.

Business Marketing training applicants are required to have completed
at minimum at least an Ontario Secondary School Diploma (OSSD) or
equivalent, or mature student status (19 years or older). They must
also have completed the English Grade 12 C or U or equivalent, or
skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or
equivalent or skills assessment.

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