Crystal Coast Tourism Authority Serving Carteret County Residents And Visitors For Over 17 Years! Crystal Coast Tourism Facts • Tourism provides over 3,000 jobs in the county • Tourism saves each county taxpayer $437 each year • Tourism economic impact in 2006 was over $262 million • 7% Increase in 5% OT in 2006 Tourism Authority History * Occupancy tax bill written in late 1980’s * Tax collectors began in August of 1989 * 3% tax was then placed on Hotel/Motel, Cottage/condo units rented. It changed to 5% in 2001. * Tourism Authority receives 50% of tax collected. The remainder is used for beach nourishment projects. The TDA Consists of: • 10 Staff Members (5 full time located in Morehead City, 5 part time in Cape Carteret & Morehead City) • 9 Voting Board Members- Volunteers serving from several organizations: 1 Mayor 2 from Board of Realtors 2 from Hotel/Motel Association 2 from Chamber of Commerce 1 County Commissioner 1 At-large appointed by the County Commissioner Local Tourism Authority Staff Carol Lohr, Executive Director Rita LeClair, Administrative Assistant Elizabeth Barrow, Public Relations Director The TDA Promotes Travel & Tourism by: • Soliciting conventions, group tours, trade groups & travel writers • Conducting market research • Providing media interviews • Hosting local and international FAM tours • Offering Community Grant Program • Participating in local events & projects • Publishing and distributing pamphlets • Providing information to callers on 800# and assist guests in both Visitor Centers Marketing Partner Zimmerman Agency- Tallahassee, FL Handles all of the county advertising and promotion: Magazines Newspaper TV Radio Public Relations Internet (www.crystalcoastnc.org) 2008 Culinary Tourism Campaign The Crystal Coast is Cookin’ Website Driven Promotion During Feb-April, 2008 Culinary Tourism Campaign Objectives • Build awareness of the • Encourage website Crystal Coast to visitors visitors to enter a who engage in culinary sweepstakes to win a 3- activity while traveling night stay on the Crystal Coast including accommodations, meals • Drive Visitors to and attractions Promotional section of website to view accommodation and • Increase overall visitation restaurant listings from levels to the Crystal participating local Coast during spring of partners 2008 to new audiences Local TDA Staff Projects & Events : Crystal Coast School Art Project Fall 2007 German Travel Writer Group FAM Tour The group enjoys appetizers at Fun on the Lookout Cruise! the Sandbar Restaurant TDA Public Relations Director Individual Stay Elizabeth Barrow FAM Tour-Oct. at lunch with 12, 13, 2007 German Journalist Henry Barchet Travel Writer FAM Tours 2007 State Welcome Center 2007 Western FAM tour- Emerald Isle FAM- N.C. Aquarium Familiarization Tours For Hospitality Industry Quarterly E-Newsletter 2007 Governor’s Conference Conference & Trade Show Attendance Western Carteret Visitor Center Morehead City Visitor Center Cape Carteret before Emerald Isle 3409 Arendell Street Bridge We greet visitors and Provide information to hand out pamphlets 800# callers Give Directions Visitor Centers The Tourism Authority Is Your Gateway To Information On The Crystal Coast !
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