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Overview of the Empower Network and why I chose it as my blogging platform. Great way to create a residual income stream while getting your message out.

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									February 10th, 2013                                                                                              Published by: planginc

                                                                   If you’re still with me, I’m going to break this down into
Blogspot – the Google friendly                                     several posts…..”bit sized pieces” in order to better answer
Blog | Blogspot – Market Your                                      your questions.

Blog                                                               I’ll explain why I chose the Empower Network platform to blog
                                                                   on in more detail throughout.
                                                                   I’ll provide free training video’s in the hopes I can help you sort
                                                                   through all of this and avoid some of the mistakes I’ve made
                                                                   over the past year.
                                                                   The training won’t teach you blogging step by step, it will
                                                                   explain the importance of blogging if you want to be “found”
                                                                   on the internet.
                                                                   It will also teach you important steps to take if your intent is
                                                                   to build an online business. It will give you both online and
                                                                   offline marketing strategies in a very easy to understand (and
                                                                   implement) format.
                                                                   At the end of this blog post I’ve included “shortened” versions
                                                                   of the 6 part training series so you can get an idea what each
How do you Blog                                                    of the individual training’s cover.
For some it seems so easy – for me it was daunting. It took an     This training is ideal for anybody that’s trying to learn not only
event I was passionate about to find the courage to get started,   how to blog and where to blog, but how to set the blog up so
you can read that post here. I hope to be able to help other’s     search engines can find it!
avoid the mistakes I made.
I’d been intending to start a blog for over a year – but I
                                                                   How do you Blog? – Avoid my mistakes!!
had the same questions you have “HOW DO YOU BLOG?!                 The best advice I can give you before you take ANY action –
 WHERE DO YOU BLOG?! I had no idea even WHAT TO                    do not spend ANY MONEY on training classes, SEO programs,
BLOG ABOUT… I put it off.                                      domains, software etc UNTIL you have a solid understanding
                                                                   of the whole picture. No ONE PROGRAM is going to solve all
If you’re trying to learn to blog on your own, it can take time    your needs.
(over a year in my case) and a lot of money on training classes,
domain name purchases, hosting and lots of mistakes along          I made that mistake.
the way.                                                           It was like getting a 200 piece puzzle from a garage sale with
Things to consider….                                               all the pieces in a plastic baggy because the box had long since
                                                                   been destroyed.
   • domain name for your blog – picking a name and picking        Imagine taking that puzzle home and trying to put it together
     a registrar to work with                                      with out knowing what the final picture was supposed to look
   • hosting package for your blog – picking the right plan        like? And just when you thought you had it figured out, you
                                                                   discovered you were missing several key pieces!
   • design for your blog – paying a graphic designer or
     creating your own w/hours of tweaking                         Hours and hours wasted because you didn’t have the whole
                                                                   picture and you were missing important pieces.
   • layout for your blog – again; hours can be spent trying
     to get it “just right”                                        In the case of starting a blog on your own, the hours can turn
                                                                   into weeks and then months – it can also be hundreds (or even
   • learning the blogging interface for the hosting company
                                                                   thousands) of dollars wasted trying to start your first blog and
     you chose
                                                                   get it in front of people.
   • learning about key-word relevance so people can FIND
     your blog                                                     Step 1 – Decide “What is this Blog
   • learning how to optimize your blog so google can even         FOR”
     FIND IT – this step alone can take 6 months to a year –       If you’re only intent in starting a blog is to share it on your
     that’s assuming you’re even able to “crack the code”          social networks and blog for a hobby, WHERE YOU BLOG isn’t
                                                                   as big of a consideration. There are plenty of free alternatives
If you’re determined to start your own blog, Tyler Moore has
                                                                   where you can set it up for free in no time.
an excellent video available on youtube. Regardless of the
platform you choose, you’ll want to read this entire post so       Top 10 Reviews has an excellent side-by-side comparison chart
you’ll be better informed about the choice you make.               to see how the top 10 most popular blogging sites stack up.
If you’re going to go it alone, here are 10 mistakes to avoid to   If your interest in starting a blog is twofold – getting your
avoid by Michael Hyatt                                             message out AND earning an income (or using it to drive
                                                                   business to another site), WHERE DO YOU BLOG becomes a
                                                                   much bigger consideration.
February 10th, 2013                                                                                            Published by: planginc

In order to better understand why, it’s important to               in the local paper, send out mailers – anything you can to get
understand two things:                                             your name in front of people.
1. What an authority website is                                    What if instead, you purchased a business that already had a
                                                                   healthy following?
  An authority site has high credibility and high search
  results placement. Think of it like a person that                That’s what you’d be doing if you decided to start your blog
  can be trusted to give you what you’re looking for.              on an authority site like the Empower Network. When we start
  Google places a lot of emphasis on authority websites.           a blog here, our blog becomes a sub domain of the Empower
  Typically an authority site has lots and lots of inbound         Network – allowing us to take advantage of this sites power.
  links because other sites on the net are pointing to it          Here is a snapshot of my Alexa ranking on the Empower
  as an authority.
2. Alexa Traffic Rank <– click on the link to get their toolbar
  Alexa ranks how popular a website is. This ranking
  also helps google to determine how trusted the
  information on the site is likely to be. If you plan
  on getting paid advertisers on your site, the higher
  your Alexa Rating, the more they’re willing to pay to
  advertise on your site.
This youtube video does a great job explaining Alexa and a
couple other tools:
So how do these two things play into your decision on where
you blog….IF your intent is to make $ blogging or to build any
kind of online business?
It’s the difference of opening a brick and mortar shop in a busy
downtown area or deciding to open your business out in the
middle of nowhere – location…location…location!
People need to be able to FIND your Blog or other online
In the video you just watched, you heard him say one of
his website was ranked 109,000; another 280,000 and the            Based on what you just learned about an authority site (lots
third that he’d just opened the week before was ranked at          and lots of inbound links) and the Alexa Ranking, I think you
1,000,000.                                                         can start to understand the benefits of choosing to blog here if
                                                                   you want your message to get out.
That doesn’t sound very impressive – unless you have
a site like I have that I started last summer – http://            With a ranking of 516 and 38,293 links in, you’re way ahead of and it’s Alexa ranking is still       the game the minute you start blogging here.
at 13,254,125.                                                     If you check the Alexa Ranking for Google’s free blogging
I didn’t only build my business in a remote location, mine is      platform, or WordPress – they’re also authority domains. So
on an island……and if traffic is any indication, I’m the only one   why aren’t we part of that when we get a blog going there?
living on that island                                              Why is my other site listed at 13 million after more than 6
I built it on the WordPress platform. WordPress is a fantastic     months and this one was at 516 on day one when they’re both
tool, this site you’re on now is using WordPress.                  using the WordPress platform?
When I made the decision to start blogging, I could have added     Because when we set up a blog here, it’s set up so our blog
a blog page to that site and blogged there…..but somebody          becomes a sub-domain of the Empower Network blogging
would have had to swim out to it. There wasn’t a chance it was     system, allowing us to benefit from the power of their site.
getting “stumbled upon” on the internet.                           There are 10′s of thousands of people blogging on this domain
I would have had to do some serious Search Engine                  each day, sharing their blogs on the social media sites, linking
Optimization (SEO) to it to get it seen – and I knew nothing       their blogs to other sites. Each day that goes by with thousands
about SEO.                                                         of people blogging on it, linking to it, it becomes an even more
                                                                   powerful place to be if you want your message to be heard.
If you build it they will come…or                                  Only you can decide if the power of the platform is worth the
not?                                                               $25.00 a month it costs to get a blog here
I think you can understand by now – this isn’t the case. If we     Not sure what to blog ABOUT?
use the brick and mortar example again, starting your blog
from scratch is the same as starting a business offline from       I was in the same boat. In my case, I was trying to build an
scratch. You need to get listed in the yellow pages, run ads       online presence for my business and blogging was a necessary

February 10th, 2013                                                                                               Published by: planginc

first step but I was overwhelmed – I didn’t know anything           If you’d like to learn more about blogging here at the Empower
about it.                                                           Network, here’s a video overview of the program
And I didn’t know what to say – what if people didn’t like what     If you’d like to see what you get with the $25.00 per month
I had to say?                                                       viral blogging system, you can see it here
After watching enough of the training provided in the back          As you go through the training, I think you’ll start to get a sense
office and hearing it over and over again “who cares, there will    of how complete this blogging system is and how committed
ALWAYS be people that don’t like what we have to say”, I felt       they are to our success.
more confident.                                                     Not only do you learn how to blog and how to market that blog,
I also thought I needed to choose one subject for my blog and       but you can earn a substantial income just by blogging if you
never deviate.                                                      chose to be an affiliate of the program.
I was completely overwhelmed…..and completely wrong. By             What does that mean?
the time I’d completed my second blog post I was wondering          Blog and get your blog out there. As people come to your site
why I’d waited so long to start – blogging is not only EASY, it’s   to read your blog posts, if they click on one of the banners on
FUN!                                                                the side of your page and join, the $25.00 they pay each month
You can blog about ANYTHING – and it doesn’t have to be a           goes directly to YOU.
common theme across all your posts. You set up “Categories”         The founders of the company chose the name “Empower
like I did on the right hand side of this page (scroll up to see    Network” because they want to help empower people to find
them) and assign it to that category. I like blogging about         their own voice – to tap into their inner selves and share that
GMO’s and other health related issues – and I like blogging         with others. Blogging is a great way to do it.
                                                                    When you do as they suggest and listen to training for one
If somebody comes here and they like reading about GMO’s,           hour a day, you become more fearless. I know I did. I was
they can click on the GMO Category. If they come here to read       TERRIFIED to make my first blog post.
about home based businesses, they can click on that category.
You can keep adding new categories as you come up with              I actually cut and pasted one from the school I attended – that
different topics you want to blog about.                            blog is here. Yea – I was a chicken. They don’t mind, I’m an
                                                                    ambassador for the school and it’s good advertising for them
You can blog about anything you want – just set up a category
for it so your readers can decide for themselves what they want     I signed up for the blogging system and in one of the first
to read about.                                                      training’s they said to pause the video and go make your first
                                                                    blog post. About the 3rd time he said to do that, I did it – I
That’s another benefit to choosing a system here – the training     copied somebody else’s and put it on mine – but I did it.
– it’s phenomenal. Once you join, you get access to a “back
office” that has additional training in it. Anywhere from           The cool thing, as you learn more you can always go back to
beginning, intermediate to advanced.                                the post later and make it better. I added all the stuff at the
                                                                    bottom of the post after the fact, same with the video and the
Here’s a screen shot of my back office:                             photo. You can go back and make them better and better as
                                                                    you learn new tips and tricks – just GET STARTED.
                                                                    I had to find a way to tie into a pretty funny video I found on
                                                                    youtube yesterday about procrastination. I must have watched
                                                                    this thing 10 times – it still makes me laugh as I watch it again
                                                                    I think I’ll make a separate blog post just for this:

                                                                    In Conclusion
                                                                    Whatever direction you decide to head with your blog, watch
                                                                    the 6 part training. The only investment is your time and it
                                                                    will open your mind to things you likely weren’t aware you’d
                                                                    need to consider.
                                                                    He does a great job explaining how to get your blog (or other
                                                                    products/service) OUT THERE so people can find you. He
                                                                    covers google, links, social media, white hat SEO, black hat
                                                                    SEO, blog commenting and much more.

HOW   do   you  BLOG…and                                            Join the movement, let’s make a change…

WHERE do you BLOG                                                   -Pam
                                                                    Where do YOU blog? CLICK HERE to learn how to create an
I’ll try to answer both questions in more detail over the next
                                                                    income stream with our viral marketing system. You’ll have
few blog posts, this one is getting pretty lengthy.

February 10th, 2013                                                   Published by: planginc

access to top training by industry leaders. You’ll not only learn
how to blog, but how to market your blog.
If you’re ready to get started now, CLICK HERE to see what
you’ll receive with this $25.00 a month viral blogging system.

Why   I  chose     the                           Empower
Network as my platform
  1. I spent a lot of money and several months trying to set up
     a blog on another platform. I spent more time tweaking
     than blogging. For $25.00 a month, all the work is done
     for you. As soon as you join the system, you will be given
     a blog under Empower Network. Your blog will become
     a sub-domain of the system, all you have to do is log in
     and start blogging.
  2. SEO – This blog sits on an 10-year old domain. In
     SEO, search engines consider the age of the domain
     your content is on. They use it to decide which websites
     they will display for customers when they are searching
     for a specific keyword. Search engines often rank old
     domains as an authority websites, helping you get a much
     higher ranking than you could on your own. Because of
     the number of people blogging here at that Empower
     Network, Google looks at it as an authority site and
     gives it higher placement in the search engines. I have
     written a post and had it listed on page one literally
     overnight. Unless you know a lot about Search Engine
     Optimization, that’s nearly impossible to do on your own.
  3. The $25.00 a month I pay for this platform goes directly
     to the person who referred me to it. This benefits me
     because they have a vested interested in helping me learn
     all about blogging and online marketing. When you sign
     up for this blog, you’ll have the option to refer it to others
     as well. Every time you refer an active member, you
     will receive $25.00 every month they stay active. With
     all the support I received, the Empower Network blog
     helped me to (finally) find the courage and resources to
     create my own blog and earn some extra income for every
  4. The Empower Network training – what they offer here
     for free with regards to internet marketing training
     far surpasses courses I’ve spent 100′s of dollars on.
      Whether you decide to join the Empower Network or
     not, you’ll find value in this 6 part bootcamp training
     series available here; an invaluable tool for building an
     online business of any type!


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