10 Ways to Integrate Email Marketing and Social Media to Maximise

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					 e/ sales@email-ladder.co.uk         b/ www.email-ladder.co.uk/blog
e/ sales@email-ladder.co.uk        a/ The Business & Innovation Centre,
 t/ 01293 817 666
t/ 01293 817 666                     t/ http://twitter.com/email_ladder
                                   Metcalf Way, County Oak Business & Retail Park,
 w/ www.email-ladder.co.uk
f/ 01293 817 718                   Crawley, West Sussex, RH11 7XX, UK
w/ www.email-ladder.co.uk




                                                               email marketing strategy / design / delivery / reporting




                                                             Whitepaper
                                                             10 Ways to integrate
                                                             Email Marketing &
                                                             Social Media to
                                                             maximise ROI


strategy & best practice consulting / email template design / delivery platform & reporting / training & coaching


Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK
e/ sales@email-ladder.co.uk         b/ www.email-ladder.co.uk/blog
t/ 01293 817 666                    t/ http://twitter.com/email_ladder
w/ www.email-ladder.co.uk




10 Ways to integrate Email Marketing & Social Media to maximise ROI




Contents

 Intro - The nature of the relationship between Email & Social Media              1

 1.    Provide both the means and motive to share                                 3

 2.    Use to reach prospects like your customers                                 5

 3.    Extend your reach, Build your opt-in list                                  5

 4.    Target the right networks, Identify key influencers and distinct Tribes    7

 5.    Design your message for maximum sharing                                    9

 6.    Encourage conversations and then Evangelists will share                    11

 7.    Join Groups, and consider creating your own Social Network!                13

 8.    The impact of integrating social media with email can be measured          15

 9.    Educate your recipients and staff                                          15

 10. Practical checklist on integrating Email Marketing and Social Media          17

 About Email Ladder                                                               19




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK
e/ sales@email-ladder.co.uk         b/ www.email-ladder.co.uk/blog
t/ 01293 817 666                    t/ http://twitter.com/email_ladder
w/ www.email-ladder.co.uk




The nature of the relationship
Social media complements rather than replaces Email
Have you heard some announcing the death sentence on email? We have been here before. First, it
was heralded that the arrival of email would be the end of direct mail. Then email’s doom was forecast
at the hands of RSS, then social media, and now Google Wave?

Social media will change email for sure, but bring about its end, certainly not. Those who make such
claims have overlooked the fact that email registration is required for the vast majority of blogs and
social networks. Plus, what do marketers use to drive existing and new users to their company blog,
twitter or facebook page? Email!
                              1
A MarketingSherpa report (fig 1) found that “97% of marketers agree that social media will
                                                                                          2
complement other marketing tactics, such as email, rather than displacing them”. Forrester predicts
that Email Marketing will continue to grow to more than $4 billion by 2012.




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


                                                                                               Page |1
e/ sales@email-ladder.co.uk         b/ www.email-ladder.co.uk/blog
t/ 01293 817 666                    t/ http://twitter.com/email_ladder
w/ www.email-ladder.co.uk




Email Marketing and Social Media are friends
They are team mates not competitors. The best marketing results are being achieved by those who
understand the relative strengths of both email and social media, and more importantly how they can
work in unison, with impressive results.


Email Marketing and Social Media most effective when integrated
Social media is great for listening, engaging with and understanding existing and potential new
customers. Combine this with Email Marketing’s ability to drive increased activity on social networks,
its measurability/accountability and high ROI, and Marketers know they have a winning combination!
                        3
A Strongmail survey revealed that 66% of firms plan to integrate social media into their email
marketing campaigns in 2010.

So the intent is there, but how do we best achieve that? In this whitepaper we put forward 10 ways to
integrate email marketing and social media to maximise ROI.



As ever, your feedback would be really valued - feedback@email-ladder.co.uk - or call us on
01293 817 666.




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


                                                                                                 Page |2
e/ sales@email-ladder.co.uk         b/ www.email-ladder.co.uk/blog
t/ 01293 817 666                    t/ http://twitter.com/email_ladder
w/ www.email-ladder.co.uk




1. Provide both the means and motive
        to share
Adding “share this” type of links to your email campaigns is relatively straight forward, enabling
recipients to easily share your content with their twitter followers, linkedin and facebook contacts etc
Most ESP’s, as with our email marketing delivery & reporting platform (fig 2), will provide a specific
tool which makes this simple to do. By the way, they will also provide tracking so that the number of
views of your shared content across social networks can be measured.




Don’t forget to make sure you include the “share this” links on your email campaign landing pages as
well.

Providing the means to share, however, is not enough. Ask yourself, why would our recipients
want to share our content? What will sufficiently engage them so that they are motivated to want to
let others know what they now know as a result of your email communication?




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


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Understand what motivates recipients to share
Who will share you content? A person. So, why do people share? Here are a few reasons;

    •   Self Interest – for a reward
    •   Altruism – helping others makes them feel good
    •   Reputation – looking for recognition, feeding the ego
    •   Social – sharing to feel part of a community

Does your email campaign connect with the different motivational buttons of your recipients?


Incentives and rewards can help
Some form of discount, competition or promotion can boost sharing. Apply one of our golden rules of
Email Marketing. Test, test and then test again.

Think twice before limiting your offer to direct recipients only, as this will constrain word of mouth.
Equally, imagine a contagious viral campaign that takes off beyond your expectations. If many more
users take up your offer, will the email campaign still be financially viable?


Two final tips;

    •   Target tribal groups within your email list with tailored content to maximise social sharing
    •   Ensure the message of the content is clear, obvious, simple to grasp




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


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2. Use to reach prospects like your customers
Any marketer’s ears will prick up if you mention an effective way to reach potential customers who
share a similar profile to their existing customers. Combining email marketing and social media does
just that. As recipients share your content, your message is being placed in front of their friends
and colleagues who by virtue of being part of their social network or community, are likely to have
common interests & needs to your existing customers.

In summary, it provides a great way to reach new prospects that have a similar profile to your brands
most engaged email recipients. That leads nicely onto our next point…




3. Extend your reach, build your opt-in list
MarketingSherpa describe it like this;

 “The strength of social media is its reach. One message can exponentially, virally grow to reach a
very large audience. However, it’s very difficult for marketers to get permission to send messages to
those users.

On other hand, email is very targeted and it has huge advantage in permission and acceptability of
messaging. Email becomes the channel for social media to communicate with the market and
social media becomes the channel for email to extend its reach”.


Reach grows by nearly 25% on average
A “Forward to a Friend” feature in an email campaign may result in a handful of new contacts, but a
                                       4
Silverpop “Share to Social (S2S)” study reported that S2S resulted in the sharing of content with
150-200 people on average.

                    4
Silverpop’s study also found that share to social use in email campaigns results in a 24% increase
in reach on average.




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


                                                                                              Page |5
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Generate extra conversions at no additional cost
Let’s look at an example set of numbers, being fairly conservative;

    •   Imagine you send an email campaign to 50,000 contacts
    •   .5 % share your content, with an average of 100 network contacts each
    •    250 direct recipients share, which means your message reaches a further 25,000 contacts
    •   Bear in mind it is a recommendation from a friend or colleague, but we still assume only 1%
        convert
    •   That equates to 250 extra conversions, with no additional cost

So, to wrap up, integrating email marketing and social media;

    •    extends your reach
    •    provides a great acquisition tool to build your opt-in list
    •    increases conversions at no additional cost




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


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4. Target the right networks, Identify key
        influencers and distinct Tribes

Do your homework
This includes;

    •   Identify on which social sites your target audience is spending most time?
    •   More importantly, on which sites are they engaging and sharing most content?
    •   Do this research on an on-going basis, as your target audience may switch their loyalty to
        another social site
    •   Monitor the presence and activity of your top competitors on the social sites


More often than not, it will pay to focus on the big three:




You will probably get better results in your email campaign by including links to the most popular
social sites for your target audience e.g. “share this on facebook” and “retweet this”, as opposed to
having a long list of social site icons.




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


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Identify your key influencers/brand ambassadors
Observe your campaign recipients;


    •   Who opens your email campaigns most over a period of time?
    •   Who most frequently clicks on links?
    •   Who spends most of the time on your website?
    •   Who engages most and completes your desired action? e.g. a purchase, download, enquiry
    •   Who most often shares your email campaign content?
    •   Which recipients have the larger network of contacts?
    •   Which recipients are seen as ‘thought leaders’ within their social network?




Listen to and engage with your tribes
Identify the different groups within your email database and work out what makes them distinct from
each other. Out of this will come an understanding of what motivates them. Tailor email content. With
‘tribe specific’ content and offers, you will maximise engagement and social media sharing.

Online surveys can be a great way to gain this understanding and build tribe profiles. We and most
ESP’s offer online surveys with the results automatically fed into your email database records,
providing the platform for segmentation, targeting and highly relevant & tailored email campaigns.
Achieve this, and email recipients will be much more likely to share your content!




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


                                                                                             Page |8
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t/ 01293 817 666                    t/ http://twitter.com/email_ladder
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5. Design your message for maximum
        sharing

Keep it short
Recipients attention spans have shortened. Also, increasingly they will be reading your emails on
a mobile device, and won’t want to scroll and zoom too much. So, keep the email short and snappy,
with the majority of content on a landing page.

In our experience many companies still fall into the trap of trying to cram too much into an email
message. Remember email is the channel, not the content. Often its purpose is to simply grab attention,
but then to drive recipients elsewhere, such as a landing page.


Often best to have a single theme
Hopefully you will have spent considerable hours planning your email campaign, agonising over the
creative through to the finer details of the offer etc. Your recipients in contrast, will take only a few
seconds at most to decide what to do with your email. Your recipients won’t be sitting waiting for your
message to land into their inbox with you having their undivided attention! Therefore, is the main thrust
of your message abundantly clear? Put another way, will they be able to immediately grasp what they
will gain/how they will benefit?


Create a clear and compelling call to action
What do you want the recipient to do? Have you made it simple and quick?


Put the call to action above the fold and in a
prominent place within the design layout.

Most ESP’s, as we do with our email marketing
delivery and reporting platform, provide a
‘heatmap’ tool (fig 4) that will enable you to test
the positioning of call to actions for maximum
response.




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


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Also, don’t be afraid to repeat the call to action in several places within your email message as well as
on the landing pages.

One other quick tip, try to minimise the number of clicks required. For example, if you plan to use a
‘Call-back form’, embed it within the landing page, rather than it requiring another click to link through
to a separate page.


Choose the right channel for your message
For example, some information is most effectively communicated in more than just 140 characters!


If you fail to achieve any of the above, recipients won’t engage with your email message.
Without engagement, there will not be any social sharing…




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


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6. Encourage conversations and then
        Evangelists will share

Are you still committing the ‘antisocial’ sin?
We would have hoped that the unforgivable “no-reply@” (fig 5) email campaign from addresses would
now be consigned to the history books. However, having recently received such an email from a major
player in the IT sector, we felt a further mention was warranted.

Morgan Stewart of Exact Target comments “Seeing ‘no-reply@’ in the ‘from’ address raises an
immediate red flag. It telegraphs that the email is a one-way street”.

It’s impersonal to say the least and gives the impression that the sender does not really want to talk
with the recipients, or worst still no-one will actually answer their questions. Email is a great medium
for engagement, so this really is committing an ‘antisocial’ sin.




By the way, computer generated from addresses – i.e. g5jx3v49kifa@ - are not really any better either.
We receive such emails from a well known player in the digital marketing industry, who ought to know
better! In contrast, use a friendly email from address such as “news@”, “offers@”, “feedback@” or try
using the name of the recipients account manager to personalise the communication.

You should be able to have replies sent to any designated email address of your choice, as is the
case with our email marketing delivery & reporting platform.




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


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w/ www.email-ladder.co.uk




Actively encourage recipients to reply
If you send an individual sales related email to a prospect or customer you will do everything you can
to get them to reply, to start a fresh dialogue etc. Well, the same should apply to mass volume emails
as well.

Within the design and copy of the email campaign, actively encourage recipients to reply by email.


Provide a personal and swift response
An automated email reply helps to reassure the recipient that there query has been received, but
make sure it clearly indicates that a personal response will follow. Make sure you have the resources
to ensure a personal response is given. Acceptable response times vary dependent on your industry,
but within 24hrs is a good general rule to follow.


                                                                                  th
Alex Williams at eROI provides a comment that serves well to summarise our 6 way to integrate
Email Marketing and Social Media: “Once they (recipients) believe you are listening, you will
open up the doors to evangelists who will share content on other networks and provide
positive word of mouth”.




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


                                                                                              P a g e | 12
e/ sales@email-ladder.co.uk         b/ www.email-ladder.co.uk/blog
t/ 01293 817 666                    t/ http://twitter.com/email_ladder
w/ www.email-ladder.co.uk




7. Join Groups, and consider creating your
        own Social Network!

Become active in your target audiences social space
People will be far more likely to engage with what you have to say if you are a trusted source. So, join
LinkedIn and Facebook groups etc where you know your customers and potential prospects hang out.
Then listen, observe and respond to questions.

This will take time and resource, but in due course your company will become a recognised resource
and expert. Ryan Deutsch of Strongmail Systems argues “It’s almost as if these groups are another
complementary channel to your e-mail marketing”.


As a trusted source, you will see engagement and opt-in lists grow
Active participation in these relevant groups will increase your opt-in subscribers. Also when you have
become known as a ‘thought leader’ and trusted expert & source of information, you can expect to
see higher levels of engagement with your email campaigns, as measured by open & click through
rates, but also in terms of social sharing.


How about creating your own social network?
Yes, seriously. At least, consider this option. There certainly needs to be a gap in the social media
landscape within your area of the marketplace. Ask yourselves the question, do our customers &
prospects already have a social space where they can network, learn and share in a focused way?


To give you an example, we are just in the
process of launching - Outside the Inbox
- a dedicated online community for email
marketing practitioners. The aim being to
provide email practitioners with a place to
discuss campaigns and strategy, find
useful resources, as well as network with
industry colleagues.

We felt that there were very few ways for
email designers and marketeers to
exchange ideas with industry colleagues
in a focused environment, and therefore
drove forward the creation of this new
network.



Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


                                                                                                P a g e | 13
e/ sales@email-ladder.co.uk         b/ www.email-ladder.co.uk/blog
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w/ www.email-ladder.co.uk




Use activity within your own social network to generate email content
Discussions in your network will spark off ideas for email content, and also provide a useful test bed
and seeding ground for new topics.

Before you embark on your next whitepaper, ask your social network what would be of most value to
them?

In your email campaigns, include snippets and headlines from the discussions and outcomes taking
place within your social network. User generated content often results in high levels of engagement.




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


                                                                                                P a g e | 14
e/ sales@email-ladder.co.uk         b/ www.email-ladder.co.uk/blog
t/ 01293 817 666                    t/ http://twitter.com/email_ladder
w/ www.email-ladder.co.uk




8. The impact of integrating social media with
        email can be measured

Measurability and in turn accountability is one of the great assets of Email Marketing, and that can be
used to evaluate the impact of integrating social media with email.

Using the social reporting within an ESP’s solution such as ours, in conjunction with website traffic
analysis, can for example enable you to assess:

    •   How many times your content has been shared on different networks?
    •   The number of views on the social network in question
    •   The outcome in terms of new sales, sign ups, downloads, online enquiries etc
    •   Who are your key influencers and brand ambassadors, who you can then send tailored emails

The ability to track such behaviour is invaluable.




9. Educate your recipients and your staff

Remember that social sharing is still quite new. In our email marketing delivery & reporting platform,
next to the ‘share this’ links is a “what are these” link (fig 7) which provides a brief explanation of the
nature & benefits of sharing content.

Also educate your recipients on how and why to share within the main content of the email, with specific
calls to action to get people sharing and interacting.




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


                                                                                                    P a g e | 15
e/ sales@email-ladder.co.uk         b/ www.email-ladder.co.uk/blog
t/ 01293 817 666                    t/ http://twitter.com/email_ladder
w/ www.email-ladder.co.uk




Use Email as the channel to educate
For example, send an email to educate your customers and prospects on the benefits of following you
on Twitter. Add a twitter feed into your email, or at least a screenshot. Use customer testimonials to
drive home the benefits.

Use email to keep your recipients informed of the latest developments within your social channels.


Staff training is key
The world of social media and web 2.0 is full of its own opportunities & challenges, and staff will need
specific skills to successfully manage the integration of email marketing and social media.




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


                                                                                                P a g e | 16
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t/ 01293 817 666                    t/ http://twitter.com/email_ladder
w/ www.email-ladder.co.uk




10. Practical checklist on integrating Email
    Marketing and Social Media

Spread the word - include links to your social sites on all company communications
Yes, on your email signatures, but also your email newsletters and campaigns, on transactional
emails, autoresponders, in your blog posts etc


Ensure you make it easy and quick for recipients to share your content
For example, within your email campaign add a ‘retweet this’ button, or a ‘share this on facebook’
link. Also, place on your campaign landing pages and main website.


Maximise new opt-in subscribers – get email addresses in exchange for something of value
Point users in social posts to a landing page that requests their email address in exchange for a
special offer code, or access to information e.g. a whitepaper


Make email opt-in links prominent across your social media channels
For example, add an opt in link/form to your blog, at the end of your youtube video, on your LinkedIn
profile etc


Use social media content in your email campaigns to maximise engagement & loyalty
Include forum questions and answers, poll results etc. Publicly recognise and thank community
contributors.


Include twitter accounts of email content contributors
Make sure that twitter accounts are displayed for all contributors in your email newsletters &
campaigns. This gives your recipients another quick way to keep the dialogue going and ask specific
questions or make comments arising out of what they have just read.


Listen and respond to positive and negative chatter about your company
Using tools like Google Alerts and Twitter Search means that you can discover any negative
comments, and then in your email communications you can demonstrate how you have listened and
how you plan to put things right. You can also email positive endorsements that you may otherwise
not have been aware of!




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


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e/ sales@email-ladder.co.uk         b/ www.email-ladder.co.uk/blog
t/ 01293 817 666                    t/ http://twitter.com/email_ladder
w/ www.email-ladder.co.uk




Offer the option of following/joining your social sites to unsubscribers
All may not be lost. Offer them the alternative of following you on twitter, or joining your facebook
group etc. With lessons learned, you may be able to win them back as a subscriber in the future.


Use social media to promote your email newsletter, campaign offers etc
Send out some teasers. A few days before the completion of this whitepaper we sent a simple tweet
to announce it was on its way! You can even point followers to your opt-in sign up page, so that they
can register in time to receive your upcoming news, whitepaper etc


Use email to drive followers and active participation on your social sites
Send out personalised twitter invites. Keep it brief, emphasise the benefits of following, and promise
to follow them in return. For existing followers, facebook fans etc sometimes email may be the most
effective channel to educate them and inform them of specific content they may be interested in.


Include your email marketing messages on your social sites, with strong sign up call to action
Rather than just one link to the hosted version of your email campaign, send out a series of tweets/
comments on LinkedIn etc to focus in on specific content, spaced over a period of time. You could
tailor the content of the hosted version, and embed a sign up form above the fold.




Footnotes
1. MarketingSherpa - Social Media Marketing and PR Benchmark Survey, Dec 08
2. Forrester Research - US Interactive Marketing Forecast, 2007 To 2012,October 07
3. StrongMail “2009 Marketing Trends” survey, June 09
4. Silverpop “Email Marketing goes Social” Whitepaper, Oct 09




Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


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e/ sales@email-ladder.co.uk         b/ www.email-ladder.co.uk/blog
t/ 01293 817 666                    t/ http://twitter.com/email_ladder
w/ www.email-ladder.co.uk




About Email Ladder

A specialist Email Marketing agency offering;

     •   Best practice model & consulting
     •   Performance audit
     •   HTML email template design
     •   Delivery & reporting platform
     •   Managed service
     •   Training & Coaching


Working in both B2C and B2B, clients include Shopping Bank (business initiative of Maurice Saatchi
and John Clare), Chesterton Humberts, George Wimpey, and OnTrack International.


We are also just in the process of launching Outside the Inbox a dedicated online community for
Email Marketing practitioners.

The aim of Outside the Inbox is to provide email practitioners with a place to discuss campaigns and
strategy, find useful resources, as well as network with industry colleagues. Join now




Contact Details

t/ 01293 817 666
e/ sales@email-ladder.co.uk
w/ www.email-ladder.co.uk

Visit our blog: www.email-ladder.co.uk/blog
Follow us on Twitter: twitter.com/email_ladder


a/

The Business & Innovation Centre, Metcalf Way, County Oak Business & Retail Park, Crawley
West Sussex, RH11 7XX, UK



Email Ladder is a trading name of Ace Online Marketing (UK) Limited. Registered
in England & Wales: 6507682. The Business & Innovation Centre, Metcalf Way,
County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK


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