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July 2012

                                     Bosch in
                   Paper from
                                     North America
               responsible sources   FSC® C016368
The Bosch Vision                                                   Contents
Creating value – sharing values
As a leading technology and services company, we take          3   The Bosch Group at a Glance
advantage of our global opportunities for a strong and         4   Bosch Brands
meaningful development. Our ambition is to enhance the
quality of life with solutions that are both innovative and    5   Chairman's Letter
beneficial. We focus on our core competencies in auto­         6   Key Data
motive and industrial technologies as well as in products
and services for professional and private use.                 7   Automotive Technology
                                                              11   Industrial Technology
We strive for sustained economic success and a leading        15   Consumer Goods and Building Technology
market position in all that we do. Entrepreneurial free­
dom and financial independence allow our actions to be        19   Healthcare
guided by a long­term perspective. In the spirit of our       21   Software Innovations
founder, we particularly demonstrate social and environ­      23   Research and Development
mental responsibility — wherever we do business.
                                                              25   Our Responsibility
Our customers choose us for our innovative strength
and efficiency, for our reliability and quality of work.      29   Bosch Locations in North America
Our organizational structures, processes, and lead­           31   Company Milestones
ership tools are clear and effective, and support the
requirements of our various businesses. We act accord­        33   Management
ing to common principles. We are strongly determined to       34   Contact Us
jointly achieve the goals we have agreed upon.

As associates worldwide, we feel a special bond in the
values we live by – day for day. The diversity of our cul­         Cover illustration
                                                                   The image represents the various industries and
tures is a source of additional strength. We experience
                                                                   projects that include Bosch products and services.
our task as challenging, we are dedicated to our work,
and we are proud to be part of Bosch.
The Bosch Group at a Glance                                              Bosch Brands                        Bosch in North America      3 | 4

Shareholders of Robert Bosch GmbH                                        Bosch sells products and services under many renown brands in
3 Robert Bosch Stiftung GmbH | 92 % share of equity | no voting rights   North America, including:
3 Bosch family | 7 % share of equity | 7 % voting rights
3 Robert Bosch Industrietreuhand KG | 93 % voting rights
3 Robert Bosch GmbH | 1 % share of equity | no voting rights

The Bosch Group is a leading global supplier of technology and
services. In the areas of automotive and industrial technology,
consumer goods, and building technology, more than 300,000
associates generated sales of 51.5 billion euros in fiscal 2011.
The Bosch Group comprises Robert Bosch GmbH and its roughly
350 subsidiaries and regional companies in some 60 countries.
If its sales and service partners are included, then Bosch is repre­
sented in roughly 150 countries. This worldwide development,
manufacturing, and sales network is the foundation for further
growth. Bosch spent some 4.2 billion euros for research and devel­
opment in 2011, and applied for over 4,100 patents worldwide.
With all its products and services, Bosch enhances the quality of
life by providing solutions which are both innovative and beneficial.

The company was set up in Stuttgart in 1886 by Robert Bosch
(1861–1942) as “Workshop for Precision Mechanics and Electrical
Engineering.” The special ownership structure of Robert Bosch
GmbH guarantees the entrepreneurial freedom of the Bosch
Group, making it possible for the company to plan over the long
term and to undertake significant upfront investments in the safe­
guarding of its future. Ninety­two percent of the share capital
of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH,
a charitable foundation. The majority of voting rights are held
by Robert Bosch Industrietreuhand KG, an industrial trust.
The entrepreneurial ownership functions are carried out by the
trust. The remaining shares are held by the Bosch family and by
Robert Bosch GmbH.
Chairman's Letter                                                                Key Data                                   Bosch in North America          5 | 6

                                                                                 In the U.S., Canada and Mexico, the Bosch Group manufactures
                                                                                 and markets automotive original equipment and aftermarket
                                                                                 products, industrial drives and control technology, power tools,
                           “In 2011, Bosch achieved solid results in North
                                                                                 security and communication systems, packaging technology,
                           America and is expanding its business through         thermotechnology, household appliances, solar energy, healthcare
                           investments to further strengthen the company.”       telemedicine and software solutions. Having established a regional
                                                                                 presence in 1906, Bosch employs over 22,000 associates in more
                                                             Dr. Werner Struth   than 100 locations, with sales of $9.8 billion in fiscal year 2011.

                                                                                 In 2011, Bosch's capital investment in the Americas totaled $487
                                                                                 million. Continuing to strengthen its commitment to regional
                                                                                 manufacturing, Bosch Rexroth announced last year an $80 million
                                                                                 investment in its hydraulic manufacturing operations in Fountain
In my first year as Chairman of Bosch in North America, I am                     Inn, S.C., an action expected to create nearly 160 new jobs over the
honored to represent such a strong and vibrant organization ‒                    next five years. Bosch automotive plans to expand its technical
the company’s largest region outside of Germany in terms                         center in Plymouth Township, Mich., to make room for additional
of sales.                                                                        engineering and other technical positions. In Kentwood, Mich., a
                                                                                 newly established manufacturing facility will produce exhaust gas
Our talented associates, the extensive range of our business                     aftertreatment modules for on­ and off­highway vehicles.
sectors and strong leadership help enhance the quality of life for
our customers every day in North America.
                                                                                  Bosch in North America                                                2011
In 2011, we reflected with great pride on Bosch’s 125­year
heritage, dedication to our values and steadfast commitment to                     Sales
sustainability. Despite the dynamic, volatile times in which we                    Automotive Technology                                     $       6.3 billion
live, I am confident that we will continue to achieve success that                 Industrial Technology                                     $       1.5 billion
is synonymous with Bosch.                                                          Consumer Goods and Building Technology                    $       2.0 billion
                                                                                   Total                                                     $   9.8 billion
On behalf of the board of management, I would like to thank our
more than 22,000 associates and business partners in this region
who help us deliver technology that is truly “Invented for life.”                  Associates
                                                                                   Automotive Technology                                                14,200
                                                                                   Industrial Technology                                                 3,100
                                                                                   Consumer Goods and Building Technology                                5,230
Dr. Werner Struth
                                                                                   Total                                                               22,530
Chairman, president and CEO, Robert Bosch LLC

                                                                                 For more information, visit
                                                                                               Bosch in North America      7| 8

Automotive Technology                                                    The Power of Innovation
                                                                         In July 2011, the U.S. federal government proposed
                                                                         new fuel economy regulations stating that all passen­
Sales revenue                                                            ger vehicle fleets are to reach a greenhouse gas equi­
                                                                         valent corporate average fuel economy of 54.5 miles
                                                                         per gallon by 2025.
Figures in billions of dollars

Associates                                                               Bosch engineers are working to improve the fuel
                                                                         economy of gasoline engines by up to one third and
                                                                         deliver attractive technology packages for its custo­
                                                         2010            mers including a hybrid concept for the combination
                                                                         of internal combustion engines and electric motors,
The Automotive Technology business sector recorded                       and energy­saving auxiliary units in the powertrain.
sales of $6.3 billion – an increase of 13 percent over
                                                                         Improvements are making diesel and gasoline power­
2010 as the indusry continued its recovery. The sector
                                                                         trains more economical with better performance,
maintains its position as a leading provider of technologies
                                                                         while the company intensifies its efforts to advance
that increase fuel economy, reduce emissions, and
improve vehicle safety and comfort.                                      electromobility.

   up to                         25%  reduction in carbon dioxide
                                      emissions from diesel technology
                                                                                                                              Bosch in North America         9 | 10

                                                                                      Aftermarket Acquisition Strengthened Market Position
Bosch manufactures automotive technologies
                                                                                      At the end of 2011, Bosch closed the acquisition of the
at 30 locations in North America.
                                                                                      Unipoint Group in Taiwan, an Asian producer of starters,
3 Gasoline Systems                  3 Car Multimedia                                  alternators and wiper blades. This further strengthens the
3 Diesel Systems                    3 Automotive Electronics                          company's position as the leading supplier of starters and al­
3 Chassis Systems Brakes 1          3 Automotive Aftermarket                          ternators for the automotive aftermarket in North America and
3 Chassis Systems Control           3 Steering Systems 2                              around the world. The Unipoint Group currently employs
3 Electrical Drives
                                    1   Integrated into the Chassis Systems Control   around 2,360 people at two production locations in China
3 Starter Motors and Generators
                                        division as of January 1, 2012                mainland, Taiwan as well as various sales locations.
                                    2   ZF Lenksysteme GmbH (50 % Bosch-owned)

                                                                                      More information is available online at:
                                                                                      Automotive Technology 3
Bosch automotive divisions balance the importance of impro­
                                                                                      Automotive Aftermarket 3
ved fuel efficiency while maintaining the performance and fea­
tures drivers’ desire and continue to work with automakers on
enhancing safety and driver comfort. It is a delicate balance,
but one that will be achieved through innovation.

Cobasys Contract for Battery Pack Development
Cobasys, a subsidiary of SB LiMotive, was awarded an $8.4
million contract to develop high­energy lithium­ion batteries
for use in electric vehicle applications by the U.S. Advanced
Battery Consortium LLC (USABC). The focus of the contract is
to design, develop, deliver and validate high­energy density
cells and packs that will increase electric vehicle's battery­
pack density by 50 percent in a three­year period. The compe­
titively bid contract Cobasys award from USABC is co­funded
by the U.S. Department of Energy (DOE) and includes a 50 per­
cent cost share.
                                                                                      Bosch Icon™ wiper blades are installed on the Dominator, the vehicle
                                                                                      featured on the Discovery Channel’s “Storm Chasers” hit series.
                                                                                      Bosch in North America    11 | 12

                                                               Drive and Control Technology Expanded
Industrial Technology                                          The subsidiary, Bosch Rexroth, is a leading specia­
                                                               list in the industry, providing tailored solutions for
                                                               mobile applications, machinery applications and
Sales revenue                                                  engineering, factory automation and renewable
                         1.2                                   energies. To intensify its focus on customers in key
                                                               industries the business concentrated manufactu­
Figures in billions of dollars
                                                               ring of its linear motion and assembly technologies
Associates                                                     products in its Charlotte, S.C., facility with a new
                                                               67,000 square­foot logistics center. The addition
    2,877                                              2011
                                                               houses warehousing and shipping operations and
                                                               resulted in approximately 45 new jobs.

The Industrial Technology business sector achieved the
highest rate of growth among the sectors in North America,
increasing its 2011 sales by 25 percent to $1.5 billion. The
sector contributed 15 percent of sales in the region with
strong performance from the Drive and Control Technology
and Packaging Technology divisions. In 2011, the U.S. solar
industry installed a record 1,855 megawatts of photovoltaic
capacity, which contributed to the continued growth of
Bosch’s Solar Energy division.

$80 million           investment in hydraulic manufacturing
                                                                                                                         Bosch in North America        13 | 14

Packaging Technology Enhanced Flat Pouch System
As a leading supplier of processing and packaging technology,
Bosch Packaging Technology develops and produces complete
solutions for the pharmaceutical, food and confectionery indu­
stries. The division's engineers are focused on developing innova­
tive products that meet regional customer demands. With in­
creased popularity of flat pouch packaging for items like drink
sweeteners and pain relievers, Packaging Technology launched its
vertical flat pouch system, which uses minimal space for a smaller
manufacturing footprint. The Bosch product offers manufacturers
the ability to produce flat pouches with high efficiency, cost effec­
tiveness and high hygiene standards.
                                                                                Maui County Mayor Alan Arakawa and Eric Daniels, regional president, Bosch
Solar Energy Saw Growth                                                         Solar Energy NA, finalized the County's contract for rooftop solar PV panels.

Solar Energy offers high­grade photovoltaic products including
solar cells and modules to generate electricity from sunlight. After
securing its first U.S. installation in 2010, the division gained a             number of contracts in 2011, including a project with Maui
                                                                                County, Hawaii to supply 20 facilities with state­of­the­art so­
                                                                                lar panels predicted to save the county $8.4 million over 20
Bosch manufactures industrial technologies at 20 locations in North America.    years. Additionally, in an effort to capitalize on the solar
                                                                                growth in this region, the business established a regional foot­
Divisions                             3 Solar Energy                            print in two locations: Mooresville, N.C., and Irvine, Calif. This
3 Drive and Control Technology 1        – Ingots                                move enhances Solar Energy's capabilities to offer innovative
  – Mobile applications                 – Wafers                                products and leverage market opportunities.
  – Industrial applications             – Solar cells
  – Renewable energies                  – Crystalline solar modules
                                        – Thin-film solar modules
3 Packaging Technology                  – Solar power stations                  More information is available online at:
  – Process engineering                                                         Drive and Control Technology 3
  – Packaging technology                                                        Packaging Technology 3
  – Systems solutions
                                      1 Bosch   Rexroth AG (100% Bosch-owned)
                                                                                Solar Energy 3
  – Services
                                                                                                    Bosch in North America    15 | 16

Consumer Goods and                                                           Power Tools Grew Offerings
                                                                             In 2011, the Dremel® brand launched its Saw­Max™ and
Building Technology                                                          3000 (product) that combine user ergonomics and ease­
                                                                             of­use with performance for a wide variety of projects.
                                                                             Also launched were two high­performance tools, the
Sales revenue
                                                                             Dremel Multi­Max™ MM20 and Multi­Max MM40, offe­
                                 2.0                                         ring a wider array of oscillating applications with in­
Figures in billions of dollars                                               creased capability and power.

     5,230                                                                   Dremel partnered with Chip Wade of HGTV's television
     5,311                                                2011               shows "Curb Appeal: The Block" and "Designed to Sell,"
                                                                             to provide viewers step­by­step instructions, tool re­
                                                                             commendations and top projects for "Tackling
The Consumer Goods and Building Technology sector
develops and markets services and products including                         America's To­Do List."
power tools, security and communication systems,
thermotechnology and home appliances for residential and                     Thermotechnology Announced New Boilers
commercial uses. The division includes a number of trusted                   Bosch Thermotechnology North America last year re­
and respected products and brands that help improve                          branded its FHP residential line of geothermal heat
customers’ quality of life at home and at work. The sector’s
                                                                             pumps to the Bosch brand name, creating three product
sales in North America remained steady at $2 billion by
                                                                             families: Geo 1000, 3000 and 6000.
continuing to focus on energy-efficient technologies.

                             100%      major appliances ENERGY STAR® rated
                                                                                                                         Bosch in North America        17 | 18

Bosch manufactures consumer goods and building
                                                                                 Household Appliances Added to Dishwasher Line
technologies at 20 locations in North America.                                   2011 saw the launch of Bosch's new 800 Plus Series line, the
                                                                                 quietest and most efficient dishwasher in North America. Ope­
                                                                                 rating at an industry­leading 39 decibels, the line nearly elimi­
3 Power Tools                                   3 Household Appliances 1
                                                                                 nates dishwasher noise. Additionally, the Bosch Plus Series
  – Power tools for the building trade,           – Cooking and baking
    industry, and the DIY sector                  – Dishwashing
                                                                                 utilizes AquaStop® Leak Protection, a high­tech system that
  – Accessories                                   – Washing, drying              detects leaks, shuts down operation and automatically pumps
  – Garden tools                                  – Cooling, freezing            water out of the unit to avoid the risk of costly water damage.
  – Measuring tools                               – Cleaning of floor surfaces
                                                  – Consumer products
3 Thermotechnology 
  – Air-conditioning                            3 Security Systems               More information is available online at:
  – Hot water                                     – Product business             Power Tools 3
  – Decentralized energy management               – Building security            Thermotechnology 3
                                                  – Communication centers        Security Systems 3
1 BSH   Bosch und Siemens Hausgeräte GmbH (50 % Bosch)                           Household Appliances 3

Thermotechnology also announced six new ultra­efficient,
wall­mounted condensing boilers. The Bosch Greenstar™ se­
ries extracts and reuses latent heat in the unit’s exhaust gases
for increased efficiency and reduced carbon dioxide emission.
Unlike traditional or non­condensing boilers, these boilers
turn 98.7 percent of the fuel used into heat.

Security Systems Won Award
Bosch Security Systems Safe & Sound Security and Audio Tour
truck, which displays the division's array of security and com­
munication systems, was recognized with a prestigious 2011
Event Design Award in the category “Best Mobile Marketing                        While the complete Bosch line of dishwashers are among the quietest and
                                                                                 most efficient dishwashers on the market, the industry-leading Bosch 800
Vehicle.” More than 4,500 customers have toured the truck                        Plus uses less than 2 gallons of water per cycle and 180 kWh/year. Additio-
since April 2011.                                                                nally, all Bosch dishwashers are ENERGY STAR® qualified.
                                                                      Bosch in North America    19 | 20

                                                       Merged to Strengthen Portfolio
Healthcare                                             In December, Bosch integrated its Care Soluti­
                                                       ons (Social Alarm/NurseCall systems) and its
                                                       Telehealth business, bringing 320 associates
Robert Bosch Healthcare is the global market
                                                       together as the leading provider of telehealth
leader in the field of telehealth, with more than
55,000 patients in the U.S. benefitting from its
                                                       and personal alarm systems. This move allows
products each day. Blending 10 years of chronic        Bosch to offer a broad portfolio of products and
and acute condition telehealth care experience         systems to support older persons and patients
with Bosch's history of technological innovation,      with chronic diseases in the home.
Bosch Healthcare addresses needs of hospitals,
                                                       Awarded for Leadership
health systems and managed care facilities. The
division focuses on developing telehealth solutions    Bosch Healthcare received the 2011 Frost &
for the most costly and at-risk patient populations,   Sullivan Market Share Leadership Award for
including those with severe ongoing conditions,        its performance in the North American remote
who represent 80 percent of the health care spent      patient monitoring market. The division's full
in the U.S.
                                                       line of home telehealth products and systems
Bosch's telehealth solutions are designed to be        for remote monitoring and disease, including
more than devices – they are comprehensive             the Health Buddy Appliance and ViTelCare's
systems that can lead to tangible change in            T400 Home Health Monitor, provide cost­
providers’ operations, approach to care, and
                                                       effective and clinically beneficial support for
long-term shifts in patients’ disease management.
                                                       patients with ongoing medical conditions or
The health management programs empower
patients to maintain their autonomy.
                                                       post­acute patients with complex conditions.

      26%           lower hospitalization rate for
                    Health Buddy program users
                                                                          Bosch in North America   21 | 22

                                                           Award Winning Solution
Software                                                   In May, Bosch Software Innovations received a

                                                           Merlin Award in the “Best Innovator” category
                                                           from the German American Chamber of Com­
                                                           merce of the Midwest. The award recognizes
As a leader in Business Rules Management Systems,          Bosch's eMobility Solution, a web­based soft­
Bosch Software Innovations designs and develops            ware solution for electric vehicle charging infra­
state-of-the-art software and systems solutions for the    structure. This solution provides a user­friendly
financial services industry, eMobility and other           system for all stakeholders, making the use of
industries. For banks and financial services providers,
                                                           electric vehicles more convenient and easy to
Bosch offers specialized products in the areas of
                                                           use. It also offers benefits to target users inclu­
compliance, risk management, and customer
                                                           ding drivers, utilities, location­based service
relationship management. Its systems solutions for
                                                           providers, fleet operators, charging station ope­
mobility and energy infrastructures range from
analysis and implementation up to the operation of
                                                           rators and automakers. As a common software
fully integrated hardware and software systems.            and IT platform, the solution also supports and
                                                           integrates the core processes for the eMobility
Software Innovations provides its customers with the       infrastructure, including identification of drivers
support they need to develop advanced business
                                                           and charging of electric vehicles and billing of
models that interconnect functions, services, and
                                                           energy consumption. Using open software archi­
devices via the Internet. Additionally, they are working
                                                           tecture, other stakeholders can connect indivi­
jointly with other Bosch divisions in innovation
                                                           dual IT systems to the eMobility Solution, allo­
clusters focusing on connected mobility, connected
energy and connected buildings.
                                                           wing for customization of business models.

      450           associates working on the "Internet
                    of Things and Services"
                                                                                       Bosch in North America    23 | 24

                                                                       Research and Education
Research and                                                           In 2011, Bosch, Stanford University and the

                                                                       University of Florida were awarded a $1.2 mil-
                                                                       lion, three-year grant from the National Science
                                                                       Foundation for a research and education pro-
Bosch’s dedication to research and development                         ject focusing on waste heat harvesting in vehicle
drives its ability to provide beneficial solutions that                applications. The project aims to provide ex-
enhance the quality of life. Worldwide in 2011, the                    pertise, decrease inefficiencies in contacts bet-
company spent $5.8 billion on R&D with nearly half of                  ween materials and merge outreach activities
that expenditure focused on technologies that
                                                                       that promote interest in energy technologies.
improve energy efficiency, conserve resources and
protect the environment. There are more than 38,000
                                                                       Bosch also launched the Bosch Energy Research
Bosch associates working in R&D with 2,500 located
                                                                       Network (BERN) initiative, in which approxi-
in North America. The company's investment in R&D
                                                                       mately $10 million will be invested over eight
allows it to provide innovative solutions for business
and customers. Through the Research and Technology                     years, and will work with leading U.S. universi-
Center North America, Bosch advances topics such as                    ties to accelerate research in the fields of the en-
human machine interface, autonomous systems and                        vironment, energy and mobility. BERN research
end energy storage.                                                    focuses on transformative energy technology –
                                                                       conversion, storage and usage efficiency. The
                                                                       initiative's internship program will offer
                                                                       hundreds of student opportunities to contri-
                                                                       bute to an energy-efficient future.

                         4,126           patents were filed by Bosch
                                                                                      Bosch in North America    25 | 26

Our Responsibility                                           Bosch Community Fund
                                                             As part of the company’s 125th anniversary activities in
                                                             2011, Bosch announced the launch of its U.S. foundation,
Bosch has a long history dedicated to sustainability         The Bosch Community Fund (BCF). The Fund will award
and remains focused on providing safe, clean and
                                                             up to $3 million in grants annually, providing additional
efficient products that help protect the environment,
                                                             support for the company’s charitable and community ef­
conserve resources, and reduce emissions and
dependence on fossil fuels.
                                                             forts in the U.S., with a focus on science, technology and
                                                             environmental initiatives.
The company's commitment to sustainability and
corporate citizenship is reflected not only through
                                                             The BCF is an extension of Bosch's strong tradition of
its innovative products and services but also in its
philanthropic approach.
                                                             social responsibility and public spirit, deepening the
                                                             company’s support of select programs in the communi­
                                                             ties in which it operates, as well as its focus on education,
                                                             the environment and charitable causes.

                                                             The BCF consists of three unique components: site­based

                                                             philanthropy, corporate initiatives and strategic reserve.
                                                             It will expand Bosch support of organizations including
                                                             United Way, engagement in programs such as the Society
                                                             of Automotive Engineers' (SAE) A World in Motion® and
                          years of sustainable development   FIRST® Robotics (For Inspiration and Recognition of Sci­
                                                             ence and Technology) as well as university grants.
                                                                                                                Bosch in North America        27 | 28

Bosch Energy, Science and Technology (BEST) Program
In 2011, Bosch launched a new community project – Bosch En­
ergy, Science, and Technology (BEST) program – aimed at increa­
sing K­12 student learning about science and technologies that
conserve energy. The BEST program allows the company to
further promote education in science, technology and environ­
mental causes and actively demonstrate the values it places on
sustainability. It also continues the tradition set by Bosch's foun­
der, Robert Bosch, who strongly believed in the importance of
investing in the future of local communities and maintaining a
strong tradition of social responsibility and public spirit.

Solar Decathalon
Bosch donated a variety of energy­efficient and sustainable pro­       Bosch associates assist children with a SAE “A World in Motion” activity as
                                                                       part of Bosch’s 125th anniversary celebration.
ducts totaling $115,000 to 12 college teams participating in the
2011 U.S. Department of Energy Solar Decathlon in Washington,
D.C. The competition comprised 19 teams that designed, built           Environment
and operated solar­powered homes that were cost effective, en­         Bosch is focused on providing technological answers to ecolo­
ergy­efficient and attractive. Product donations from a variety of     gical questions. Globally, the company invests some 45 percent
Bosch divisions were given to the teams to help them showcase          of its research and development budget in technologies that
their best ideas.                                                      help protect the environment and conserve resources, and ge­
                                                                       nerates roughly a third of the company's sales with such pro­
From the Bosch Power Tools used to construct a house frame, to         ducts. By 2020, Bosch aims to reduce the carbon­dioxide emis­
the ENERGY STAR®–rated Bosch Home Appliances, sustainable              sions from its production locations around the world by at
Bosch Compress 3000 Heat Pump (Electric Residential Water              least 20 percent compared to 2007.
Heater) and photovoltaic solar panels, Bosch products displayed
throughout the homes showcased energy­efficiency with com­
fort and safety.                                                       More information is available online at:
                                                                       Corporate social responsibility 3
Bosch Locations                                         Bosch in North America     29 | 30

Divisional Headquarters

Automotive Original Equipment
Farmington Hills, Mich.
Plymouth, Mich.
Automotive Aftermarket
Broadview, Ill.
Power Tools
Mount Prospect, Ill.
Home Appliances
Irvine, Calif.
Packaging Technology
Minneapolis, Minn.
New Richmond, Wis.
Raleigh, N.C.
Solar Energy
Palo Alto, Calif.
Bosch Rexroth
Charlotte, N.C.
Hoffman Estates, Ill.
Security Systems
Fairport, N.Y.
Burnsville, Minn.
Ft. Lauderdale, Fla.
Londonderry, N.H.
                                                           Automotive Technology
Software Innovations
Chicago, Ill.                                              Industrial Technology
                                As of January 1, 2012
Healthcare                                                 Consumer Goods &
Palo Alto, Calif.                                          Building Technology
    Company Milestones                                                                                                     Bosch in North America    31 | 32

                        1906   Robert Bosch New York, Inc. (later named         1983   Bosch Automotive Research and
                               Bosch Magneto Company), founded.                        Development Center opens in Farmington
                                                                                       Hills, Mich.
                        1910   Bosch establishes sales offices in Chicago,
                               Ill. (1908), San Francisco, Calif. (1909) and    1991   Bosch-Siemens Hausgeraete GmbH estab-
                               Detroit, Mich. (1910).                                  lishes U.S. presence, builds state-of-the-art
                                                                                       plant in New Bern, N.C.
                        1911   Bosch Canada opens first sales office in
                               Toronto.                                         1996   Bosch establishes Automation Technology
                                                                                       business unit in U.S. (later Bosch Rexroth).
                        1912   Bosch completes construction of its first
                               North American purpose-built manufactur-         1999   Bosch establishes Research and Technol-
                               ing facility in Springfield, Mass., to produce          ogy Center North America, with offices
                               magnetos.                                               in Palo Alto, Calif., Pittsburgh, Pa., and
                                                                                       Cambridge, Mass.
                        1914   Bosch Magneto Company acquires Rush-
                               more Dynamo Works in Plainfield, N.J.,           2001   Bosch Automation Technology and Rexroth
                               boosting production capacity.                           join forces to form Bosch Rexroth Corpora-
                        1917   U.S. government expropriates assets of                                                                  2011 Bosch celebrates
                               Bosch Magneto Company; Company re-               2003   Bosch acquires RotoZip.                         its 125th anniversary
                               named American Bosch Magneto Corpora-                                                                   worldwide.
                                                                                2006   Bosch celebrates 100 years in the U.S.
                               tion (Bosch trademark rights re-established
                                                                                       Bosch acquires Telex Communications, Inc.
                               in 1983).
                                                                                       Bosch Rexroth acquires Intelligent Hydrau-
                        1922   Bosch Mexico opens its first sales office in            lic Drive technology and research division
                               Mexico City.                                            from Dana Corporation.
1906 Robert Bosch
New York, Inc. (later   1930   Robert Bosch Magneto Company Inc. and            2007   Bosch acquires FHP Manufacturing Com-
named Bosch Magneto            American Bosch Magneto Corporation                      pany and Health Hero Network.
Company), founded.             merge to form the United American Bosch
                                                                                2008   Bosch acquires Hägglunds Drives, ersol
                               Corporation (later renamed American
                                                                                       Solar Energy, Extreme CCTV, CST berger
                               Bosch Corporation).
                                                                                       and Morse Automotives brake
                        1941   U.S. government expropriates American                   friction business.
                               Bosch Corporation and its assets.
                                                                                2009   Bosch acquires Visual Telecommunication
                        1967   Robert Bosch Corporation moves head-                    Network Inc., and Akustica, Inc.
                               quarters to Broadview, Ill.
                                                                                2010   Bosch acquires RTI Technologies Co., Ltd.
                        1973   Robert Bosch Corporation builds manufac-
                                                                                2011   Bosch celebrates its 125th anniversary
                               turing facility in Charleston, S.C.
Management                                                        Contact Us                           Bosch in North America   33 | 34

Board of Management           Bosch Executives of North America   For information on Human Resources (RBNA/HR), Purchasing
                                                                  (RBNA/PUR) and Corporate Communications (RBNA/COM),
Franz Fehrenbach              Dr. Werner Struth                   go to
Chairman                      Chairman and CEO
                                                                  For information on career opportunities at Bosch in North
Dr. Siegfried Dais            Maximiliane Straub                  America, contact Human Resources Management (RBNA/HR)
Deputy Chairman               Lee Manduzzi                        or go to

Dr. Bernd Bohr                Gary Anderton                       Regional Headquarters of Bosch in North America can be
Dr. Rudolf Colm               Bernd Boisten                       contacted at the following address and numbers:
                              Berend Bracht
Dr. Stefan Asenkerschbaumer   Scott Dahl                          Robert Bosch LLC
Dr. Volkmar Denner            Timothy Frasier                     38000 Hills Tech Drive
Christoph Kübel               Christopher Gerace                  Farmington Hills, Michigan 48331
Uwe Raschke                   Pierre Hamelink                     +1-248-876-1000
Wolf-Henning Scheider         Terry Horan               
Dr. Werner Struth             Danny Hyman
Peter Tyroller                Sujit Jain                
                              Odd Joergenrud
                              Pres Lawhon
                              Tom McDaniel
                              Manfred Mueller
                              Juergen Peters
                              Peter Slaski
                              Michael Traub
                              Scott Winchip
                              Jasper zu Putlitz

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