VP Business Development Marketing in Boston MA Resume Helene Duvin

							                                        HELENE S. DUVIN
                         Boston, MA 02127 ♦ 617-947-9105 ♦ hduvin@comcast.net
                           Linked In: www.linkedin.com/in/heleneduvin


                              BUSINESS DEVELOPMENT EXECUTIVE
                             Educational / Technology / Assessment Products

High-performance executive with an innovative career driving new product launches and market-share
increases in highly competitive technology-based educational assessment field. Generate rapid revenue
growth and market penetration through strategic, meticulously executed acquisitions and key corporate
partnerships. Leverage strong relationships with government, regulatory, and accrediting agencies to
continually expand international and domestic sales.
    Confident, resourceful leader with outstanding presentation, communication, and team-building skills.
                                CREATING MARKETS FOR NEW PRODUCTS


PROFESSIONAL EXPERIENCE

LIAISON INTERNATIONAL, Watertown, MA                                                                    2011-2012
   Vice President, Business Development
   Recruited to direct marketing and sales initiatives for products and services, led expansion into new
   market segments.
        Created and initiated sales tracking processes for prospective eAccreditation and Centralized
           Application Service (CAS) clients.
        Led sales initiatives for eAccreditation and CAS ; secured 12 clients/projects within 18 months;
           opened robust pipeline of prospects.
        Raised awareness of products and services in support of recruitment effort; key-contributor to
           prototype for website and collateral revisions.
        Managed contract negotiations, expansions, and renewals with professional organizations.
        Represented company with prospective and current clients and at industry events.
        Contributed to the strategic vision and direction of the company; member of senior leadership
           team.

PEARSON, INC., New York, NY                                                                             2005–2010
   PEARSON LANGUAGE TESTS (PLT), Boston, MA
   Vice President, Americas Region (2008–2010)
   Selected to lead a critical corporate initiative, the launch of the Pearson Test of English Academic (PTE
   Academic), introducing a new technology-based product into a traditional market.
        Outperformed PTE Academic college/university recognition goal by 25%, gaining acceptance by
          more than 750 academic programs in the Americas and 1600 worldwide in first 9 months.
        Accelerated PTE Academic test-taker volume by establishing strategic partnerships with
          commercial and academic educational organizations.
HELENE S. DUVIN                                                                                       617-947-9105
                                                                                              hduvin@comcast.net


          Structured marketing partnership with North America, Central America, and South America
           divisions to co-market, create solution bundles, and distribute materials and services.
          Enhanced strategic relationships with Graduate Management Admission Council, Council of
           Graduate Schools, and National Council of State Boards of Nursing.
          Secured acceptance of the suite of English language tests by Mexico’s Ministry of Education.

    KNOWLEDGE TECHNOLOGIES GROUP (KT), Boulder, CO
    Vice President of Business Development (2005–2008)
    Aggressively recruited from competitor to duplicate market share, product recognition, and sales growth.
           Initiated partnerships with Apple, Dell, and TextHelp, resulting in enhanced capabilities, reseller
            agreements, and mutually profitable arrangements.
           Drove product management, marketing, and sales initiatives for 2 successful product launches.
           Opened reseller channel relationships for KT’s WriteToLearn product.
           Created sales channels, marketing, and sales support to create $400K annual pipeline.
           Won corporate executive, potential customer, and client support with dynamic product
            demonstrations and training programs.

EDUCATIONAL TESTING SERVICE, Princeton, NJ                                                             1985–2005
   Director of Business Operations (2004–2005)
   Instituted vertical integration plan and executed strategies for newly acquired subsidiary providing
   educational technology and consultative services for K–12 market.
          Forged strategic relationships between acquired subsidiary and ETS Corporate to achieve a
           cohesive K–12 solution set.
          Evaluated new product innovation proposals to determine alignment with division’s strategy.
    Director of Business Development (1999–2004)
    Led business development and new product planning for K–12, Higher Education, and International
    sectors. Managed team of business development professionals. Reported directly to Senior Vice
    President and General Manager of the Elementary and Secondary Education division.
          Appraised acquisitions targeted to diversify K–12 products and services business and monitored
           company-wide due diligence processes and procedures.
          Developed proposal to secure $1M in new contracts with Law School Admission Council and
           American Association of Medical Colleges.
          Cultivated strategic international business alliances and partnerships.
          Drove development of scenario-based outcomes assessment product for MBA programs.
    Associate Director of Planning and Development (1996–1999)
          Initiated business plans and proposals for new product ideas, business opportunities, partnerships,
           and alliances.
          Built strategic relationships with international and domestic clients and partners.
          Evaluated and developed corporate response to competitor’s marketing campaign.
    Associate Director of International Testing and Training Programs (1991–1996)
          Created comprehensive marketing plan for Test of English as a Foreign Language (TOEFL)
           program that reached more than 1 million students in 170 countries annually.


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HELENE S. DUVIN                                                                                 617-947-9105
                                                                                         hduvin@comcast.net


        Earned support of United States Information Agency and Institute for International Education to
         implement marketing activities.


PROFESSIONAL MEMBERSHIPS
   Software Information Industry Association (SIIA)
        Promising Practices Committee – Chair
        Education Division Board Member
   Consortium of School Networking (COSN)
        Data Driven Decision Making Committee
        Conference Committee
   American Marketing Association


EDUCATION
   MBA, Marketing, Rider University, Lawrenceville, NJ
   BA, Psychology, University of Richmond, Richmond, VA
   Pragmatic Product Marketing Certification




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