SVP PR Social Media in Los Angeles CA Resume Jennifer Fader
Jennifer Fader is an award winning Social Media and communications pioneer, with over 17 years of experience in public relations, social media strategy development/execution and corporate communications counsel.
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Jennifer Fader Marina del Rey, CA 90292 @jayfader twitter user # 860,000 p 310 922 7507: email: firstname.lastname@example.org PROFESSIONAL PROFILE Award winning social media and communications pioneer, with over 17 years of experience in public relations, social media strategy development/execution and corporate communications counsel. Pioneering social media and digital media strategist with a proven track record of navigating clients and corporate entities in developing and executing new media and nontraditional digital communications, public affairs and corporate communications campaigns. EMPLOYMENT July 2011 – August 2012 SVP, Department Head, eMedia Rogers & Cowan October 2007 – July 2011 VP, Department Head, eMedia Rogers & Cowan March 2006 – October 2007 President/Co-Founder SocialRadius March 2006 – July 2009 Director of Social Media Terpin Communications Group March 1998 – February 2006 Founder Synchronicity Media July 1995 – January 1998 Account Executive Communications/Marketing Action November 1993 – June 1995 Account Executive Coty, Inc. KEY SKILLS AND EXPERIENCE: Rogers & Cowan: Senior Vice President, Department Head, eMedia At Rogers & Cowan, built eMedia department from vision to execution: 2007-2012 Developed key relationships with entertainment and technology influencers, media, talent agency partners and investors to increase agency footprint in key sectors Built operational internal group; provided best practices for agency and drove new business initiatives across multiple practice areas and teams Responsible for individual team P&L, new business acquisition strategy and account team management Signed and managed large volume digital entertainment accounts, providing social media and PR counsel to leading brands including: The Recording Academy (Grammys), Kohl's (Jennifer Lopez and Mark Anthony Fashion Collection launches) and Kraft. Led award winning programs: multiple Bulldog, PRISM, Marcom and Hermes Awards Built and established relationship with Streamy Awards, introducing agency clients in 2008 and bringing awards program into mainstream via key media relationships Worked with early content producers EQAL, Revision 3 and others to strengthen digital entertainment business. Served on Interpublic Group digital task force; developed new agency marketing strategy and materials Client highlights include: ooVoo, Target, HGTV, YouToo, GodTube, Cambio (AOL/Jonas Brothers JV), Intelligent Life Productions (Web Therapy), SocialVibe, General Motors, Hollywood Life, Anthony Zuiker's Level 26 (webseries), The Streamy Awards, University Medical Pharmaceuticals, Sony Home Entertainment Signed business and managed public relations, corporate communications and digital media campaign for client Rdio: Developed global communications strategy for streaming music service from the founders of Skype Managed team of over 40 agency account team members worldwide Managed client budget of over $1.5M (annual) Worked across multiple agency partners (Interpublic Group) to service growing client needs, overseeing teams in six global markets Provided strategic counsel to client and supported launch of service in eleven markets Social Radius: President and Co-Founder, Director of Social Media, Terpin Communications: 2006-2007 Co-Founded first national social media marketing agency Provided social media media and traditional public relations services to clients including: Planetwide Games, Mobivox (VoIP), Mashable, Entropia Universe, 5G Wireless, IPV6, Dave.TV EDUCATION & QUALIFICATIONS: 1993 Georgetown Law Center 1993 B.A. English, The University of Michigan, Ann Arbor Magna cum laude, Phi Beta Kappa Elected Phi Beta Kappa with 3.9 GPA
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