SVP PR Social Media in Los Angeles CA Resume Jennifer Fader

							                                                                    Jennifer Fader
                                                                 Marina del Rey, CA 90292
                                                               @jayfader twitter user # 860,000
                                                         p 310 922 7507: email: jayfader@gmail.com

PROFESSIONAL PROFILE

Award winning social media and communications pioneer, with over 17 years of experience in public relations, social media strategy
development/execution and corporate communications counsel. Pioneering social media and digital media strategist with a proven track record
of navigating clients and corporate entities in developing and executing new media and nontraditional digital communications, public affairs
and corporate communications campaigns.

EMPLOYMENT

July 2011 – August 2012                         SVP, Department Head, eMedia                         Rogers & Cowan
October 2007 – July 2011                        VP, Department Head, eMedia                          Rogers & Cowan
March 2006 – October 2007                       President/Co-Founder                                 SocialRadius
March 2006 – July 2009                          Director of Social Media                             Terpin Communications Group
March 1998 – February 2006                      Founder                                              Synchronicity Media
July 1995 – January 1998                        Account Executive                                    Communications/Marketing Action
November 1993 – June 1995                       Account Executive                                    Coty, Inc.


KEY SKILLS AND EXPERIENCE:

Rogers & Cowan: Senior Vice President, Department Head, eMedia

At Rogers & Cowan, built eMedia department from vision to execution: 2007-2012

           Developed key relationships with entertainment and technology influencers, media, talent agency partners and investors to increase
            agency footprint in key sectors

           Built operational internal group; provided best practices for agency and drove new business initiatives across multiple practice areas
            and teams

           Responsible for individual team P&L, new business acquisition strategy and account team management

           Signed and managed large volume digital entertainment accounts, providing social media and PR counsel to leading brands
            including: The Recording Academy (Grammys), Kohl's (Jennifer Lopez and Mark Anthony Fashion Collection launches) and Kraft.

           Led award winning programs: multiple Bulldog, PRISM, Marcom and Hermes Awards

           Built and established relationship with Streamy Awards, introducing agency clients in 2008 and bringing awards program into
            mainstream via key media relationships

           Worked with early content producers EQAL, Revision 3 and others to strengthen digital entertainment business.

           Served on Interpublic Group digital task force; developed new agency marketing strategy and materials

           Client highlights include: ooVoo, Target, HGTV, YouToo, GodTube, Cambio (AOL/Jonas Brothers JV), Intelligent Life Productions
            (Web Therapy), SocialVibe, General Motors, Hollywood Life, Anthony Zuiker's Level 26 (webseries), The Streamy Awards, University
            Medical Pharmaceuticals, Sony Home Entertainment

Signed business and managed public relations, corporate communications and digital media campaign for client Rdio:

Developed global communications strategy for streaming music service from the founders of Skype

         Managed team of over 40 agency account team members worldwide

         Managed client budget of over $1.5M (annual)

         Worked across multiple agency partners (Interpublic Group) to service growing client needs, overseeing teams in six global markets

         Provided strategic counsel to client and supported launch of service in eleven markets
Social Radius: President and Co-Founder, Director of Social Media, Terpin Communications: 2006-2007

      Co-Founded first national social media marketing agency

      Provided social media media and traditional public relations services to clients including: Planetwide Games, Mobivox (VoIP),
       Mashable, Entropia Universe, 5G Wireless, IPV6, Dave.TV


EDUCATION & QUALIFICATIONS:

1993              Georgetown Law Center

1993              B.A. English, The University of Michigan, Ann Arbor
                  Magna cum laude, Phi Beta Kappa
                  Elected Phi Beta Kappa with 3.9 GPA