P.O. Box 501 Newell, NC 28126 1-888-322-7270 www.wildmountainorganics.com wmo2@carolina.rr.com .DATE: May 16, 2005 CONTACT: Pauline Hoffmann, Co-Owner 888-322-7270 or 716-937-7036
FOR RELEASE: IMMEDIATE East Coast Sisters Share in the Natural Products Boom with Line of Homemade All Natural Body Care Products All companies start somewhere, sometimes in gardens and kitchens. Sisters Pauline Hoffmann and Pamela Landahl (both formerly of Marilla, New York, currently Ms. Hoffmann in Alden, New York; Ms. Landahl in Charlotte, North Carolina) purchased a natural body care company from an alchemist in Oregon who developed the line using products grown in her backyard and sustainable botanicals obtained worldwide. After intensive study with her, Ms. Hoffmann brought the business East to share with those on this coast. Wild Mountain Organics (WMO) is a unique line of body care products designed to nourish your mind, body, and spirit. Committed to using only pure ingredients, including fresh flowers, herbs, flower essences, and essential oils, WMO offers pure botanical products for your body and face. “Most skin care products, even those that boast natural ingredients, have names on their labels that can’t be pronounced or even identified,” Ms. Hoffmann said. “We finally thought that if we don’t know what it is, we shouldn’t be smearing it on our bodies, especially our faces.” “The skin is the largest organ of absorption in your body,” Ms. Landahl said, “What you put there is directly absorbed into your skin and into your body. It just makes sense to put natural products on it.” While starting any business, even carrying on a successful business, has its pitfalls and rewards, WMO’s owners are encouraged with their grassroots efforts. “Everywhere we go and all the shows we participate in, we continually use as opportunities to educate consumers about safe health care products.” Ms. Hoffmann said. “People love our products. They love the scents, the freshness, and the feeling of well-being they experience.” WMO produces products for your body and face, but also offers diffuser kits for the home or car. Partake in the Nurturing Alchemy of Nature Your Mind, Body, and Spirit Will Know the Difference
Wild Mountain Organics Press Release Page 2 May 16, 2005 The most popular products are body polishes or scrubs that can be used in the tub, shower, or the sink. Body scrubs are ideal to exfoliate with the sea salt; moisturize with olive oil; and cleanse with essential oils - in one shot. “While we encourage people to take the time for a bath because it is relaxing and revitalizing, we understand that often people just have time for a shower.” Ms. Hoffmann said. “People have even told us that they keep a jar by the kitchen sink to use after doing dishes because it makes their hands so soft. It’s been compared to the 1 Minute Manicure but with one step, better scents, and all natural products!” Their face care line offers a toner which is wonderful as a mild astringent, facial polish to cleanse, nourish, and moisturize skin, and moisturizers for all skin types. Hand and body lotions and fresh floral hydrosols round out the routine. Home and car diffusers allow customers to scent their homes or cars with pure essential oils with no synthetic or overly perfumed scent. “One of the products that elicits much conversation is our Essential Oil Travel Kit,” Ms. Hoffmann said. “People are thrilled that they have small little vials of popular essential oils to carry with them in their purse or luggage. For those who don’t really know much about essential oils, the kit comes with a handy reference guide.” Normally, work and family don’t mix, and admittedly, the sisters were worried that working together might not be the best situation, but so far things have been fine. “We have our moments,” Ms. Landahl said. “But overall working together has been a dream come true. We are able to spend time doing something we love and something we have passion for while spending time with our families and encouraging people to find their inner beauty in natural products.” Ms. Hoffmann has found WNY incredibly welcoming and supporting of a new venture, particularly one that plans to grow in the area. “Not only do we plan to grow our own herbs and use local products, but we hope to be able to expand WMO someday,” Ms. Hoffmann said. “And WNY, as my home, is an ideal location. We have so many well kept secrets and WMO is now one more.” WMO is also committed to ensuring high quality, all natural products that won’t harm. Further, WMO does not test on animals or use any animal products or petrochemicals in its formulas. As a member of The Campaign for Safe Cosmetics, an international Compact for Global Production
Partake in the Nurturing Alchemy of Nature Your Mind, Body, and Spirit Will Know the Difference
Wild Mountain Organics Press Release Page 3 May 16, 2005 of Safe Health and Beauty Products (www.safecosmetics.org), WMO joins other companies in acknowledging that there is a market for safe, natural products. For more information on Wild Mountain Organics, please visit its website at www.wildmountainorganics.com. Both sisters are available for photo opportunities and interviews. Please contact Pauline Hoffmann at 716-937-7036 for information. -30-
Partake in the Nurturing Alchemy of Nature Your Mind, Body, and Spirit Will Know the Difference