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					     september 2012




SEBASTIAN COE
Legacy of the London 2012
Olympics and Paralympics




LAUREUS SPORT                   BOBBY CHARLTON
                                street dances with Urban stars.
                                                                        NEW AMBASSADOR
                                                                        LENNOX LEWIS
FOR GOOD                        ALEXEY NEMOV IN RUSSIA
                                                                        Newly appointed Laureus
                                                                        Ambassador Lennox Lewis in
FOUNDATION USA                  Alexey visits first Laureus-supported
                                project in russia.
                                                                        action at street League, London.
Marcus Allen and Edwin Moses    LAUREUS WORLD                           SEAN FITZPATRICK VISIT
visit Laureus-supported Coach   SPORTS AWARDS 2012                      sean heads Laureus delegation
across America.                 Central Hall Westminster, London.       to stormont, belfast.
                                                                                                                                                                                                                                                        CONTENTS 3

                                                             2                 MESSAGE FROM THE CHAIRMAN




eDWIN mOses
                                                                                                                                                                                         CONTENTS
FOREWORD                                                                                                                                                                       14   A FOUNDATION
                                                                                                                                                                                    SUCCESS STORY
                                                                                                                                                                                    17-year-old Gulafsha shares her
                                                                                                                                                                                    experience as a mentor at Magic
                                                                                                                                                                                    Bus, India
                                                                                                                                                                                                                          32     VISIT TO BELFAST
                                                                                                                                                                                                                                 Academy Member Sean Fitzpatrick
                                                                                                                                                                                                                                 leads a Laureus delegation
                                                                                                                                                                                                                                 to Stormont

                                                                                                                                                                                                                          34     LENNOX LEWIS
                                                                                                                                                                               15   WALK THE TALK                                Visits Calthorpe Community
Welcome to the 2012 edition of the Laureus                                                                                                                                          Over 50,000 walkers take to the              Centre in London
                                                                                                                                                                                    streets of Johannesburg
magazine, at the end of what has been a                                                                                                                                                                                   36     SOWETO SCHOOL VISIT
momentous year for sport.                                                                                                                                                      16   MERCEDES-BENZ                                The Springbox team delight
                                                                                                                                                                                    News from our Global Partner                 youngsters at a school in Soweto,
                                                                                                                                                                                                                                 South Africa
                                                                                                                                                                               18   IWC SCHAFFHAUSEN
                                                                                                                                                                                    News from our Global Partner          38     VISIT TO HAITI
The Olympic and Paralympic Games in           Lord Coe says that ‘Olympic values         But of course none of this would                                                                                                        Sports Sans Frontières work
                                                                                                                                       04   OLYMPICS 2012                      20   LONDON 2012
London proved to be exhilarating and          are absolutely at the centre of what       be possible without the work of our                                                                                                     across Haiti after the devasting
                                                                                                                                            Sebastian Coe talks about the           PARALYMPICS                                  earthquake in 2010
we should congratulate the work of            Laureus is about’ and we take great        project leaders and volunteers around              legacy of the London 2012               A successful Paralympics for
the International Olympic Committee           pride that through the London 2012         the world and without the support                  Olympics & Paralympics                  Laureus Ambassadors                   40     FOUNDATION MAP
and the London Olympic Games                  International Inspiration programme we     of our Founding Patrons, Richemont                                                                                                      Highlighting Laureus-supported
                                                                                                                                       08   BOBBY CHARLTON                     22   LONDON WELCOMES THE
Organising Committee whose Chairman           have been able to share in this mission    and Daimler, and Global Partners,                                                                                                       projects across the globe
                                                                                                                                            Street dances with Urban Stars          SPORTING HEROS OF 2011
was Sebastien Coe, a Member of the            by supporting a children’s project in      Mercedes-Benz and IWC Schaffhausen.                participants in Manchester              London celebrates the world’s         42     FOUNDATION DIRECTORY
Laureus World Sports Academy.                 Tanzania.                                  I thank them all most sincerely.                                                           greatest sportsmen and women                 Contacts for all the Laureus
                                                                                                                                       10   LAUREUS SPORT FOR
                                                                                                                                                                                                                                 National Foundations
                                                                                                                                            GOOD FOUNDATION USA                28   ALEXEY NEMOV
                                              Having the 2012 Laureus World Sports                                                          Marcus Allen & Edwin Moses visit        Visits the first Laureus-supported    43     LAUREUS EVENTS 2013
                                              Awards in London in the same year                                                             Laureus-supported Coach Across          project in Russia                            Get Involved & Fundraise
                                                                                                                                            America in Chicago
Olympic values are                            as the Olympic and Paralympic
                                                                                                                                                                               30   LAUREUS POLO CUP
                                              Games also made for an even more
absolutely at the                             memorable occasion.                        EDWIN MOSES, CHAIRMAN, LAUREUS
                                                                                                                                                                                    Guards Polo Club, Windsor hosts
                                                                                                                                                                                    the Laureus Polo Cup to raise funds
                                                                                         SPORT FOR GOOD FOUNDATION
centre of what                                                                                                                                                                      for Laureus Fundación Argentina
                                              I hope you enjoy this magazine
Laureus is about                              which gives a feel for the work we do
SEBASTIAN COE                                 around the world.




                                                                                                                                             TOUS
                                                                                                                                       MOMENTOUS
CHAIrmAN, OLYmpIC
OrGANIsING COmmIttee                          For myself and my fellow members of
                                              the Laureus World Sports Academy our
One of his priorities was to ensure that      work for Laureus is a most rewarding
the London Games left a legacy for the        part of our lives.
future and in this magazine he writes




                                                                                                                                       YEAR
passionately about this.




                                                                                                                                       FOR
MEMBERS OF THE LAUREUS WORLD SPORTS ACADEMY
Giacomo Agostini Motorcycling, Marcus Allen American Football, Severiano Ballesteros Golf (in fond memory), Franz Beckenbauer
Football, Boris Becker Tennis, Peter Blake Sailing (in fond memory), Ian Botham Cricket, Sergey Bubka Athletics, Bobby Charlton
Football, Sebastian Coe Athletics, Nadia Comaneci Gymnastics, Yaping Deng Table tennis, Marcel Desailly Football, Kapil Dev Cricket,




                                                                                                                                       SPORT
Mick Doohan Motorcycling, David Douillet Judo,        Emerson Fittipaldi Motor Racing, Sean Fitzpatrick Rugby (Deputy Chairman),
Dawn Fraser Swimming, Cathy Freeman Athletics, Tanni Grey-Thompson Paralympic Athletics, Marvelous Marvin Hagler Boxing,
Mika Häkkinen Motor Racing, Tony Hawk Skateboarding, Mike Horn Adventurer, Miguel Indurain Cycling, Michael Johnson Athletics,
Kip Keino Athletics, Franz Klammer Skiing, Dan Marino American Football, Edwin Moses Athletics (Chairman), Nawal El Moutawakel
Athletics, Robby Naish Windsurfing/Kiteboarding, Ilie Nastase Tennis, Martina Navratilova Tennis, Alexey Nemov Gymnastics,
Jack Nicklaus Golf, Gary Player Golf, Morné du Plessis Rugby, Hugo Porta Rugby, Steve Redgrave Rowing, Vivian Richards Cricket,
Monica Seles Tennis, Bill Shoemaker Horseracing (in fond memory), Mark Spitz Swimming, Daley Thompson Athletics, Alberto Tomba
Skiing, Steve Waugh Cricket, Katarina Witt Figure Skating.
                                                                                                                                                                                                            OSCAR PISTORIUS, LAUREUS
                                                                                                                                                                                                            AMBASSADOR AND PARALYMPIC ATHLETE
                                                                                                                                                                                                                                    SEBASTIAN COE OLYMPIC MESSAGE 5

                                                                4




sebAstIAN COe
OLYMPICS
LONDON 2012



I hope there was a feeling among the spectators
and athletes leaving the Olympic park, and
the millions watching on television around the
world, that London 2012 had been able to give                                             LAUREUS ACADEMY MEMBER SEBASTIAN COE

something special to the Olympic movement.                                                LED WHAT IS CONSIDERED A VERY SUCCESSFUL
                                                                                          OLYMPIC AND PARALYMPIC GAMES




In all the post-event euphoria, I was           The regeneration of East London will

                                                                                                       FACT
particularly pleased by something               certainly be a part of the legacy and
                                                                                                                                      TEAM GB’S JESSICA ENNIS WINS GOLD IN THE EXCITING HEPTATHLON EVENT
my fellow Laureus Academy Member                hopefully the investment in sport that




                                                                                                                                      OLYMPIC
Michael Johnson said.                           saw Team GB finish third in the overall
                                                medal table will continue and inspire
As a four-time gold medal winner and            a new generation of young athletes.”        THE LONDON 2012 OLYMPIC
respected sports analyst, Michael                                                          GAMES OPENING CEREMONY
knows as much as anyone about the               I do not think I could have put it any         WAS WATCHED BY AN




                                                                                                                                      LEGACY
Olympic Movement. He said: “London              better myself. That was certainly         ESTIMATED GLOBAL TELEVISION
2012 has set the tone for future                my hope before the Games and I              AUDIENCE OF ONE BILLION
Olympic host cities to make legacy              do believe we are on the way to
itself and sustainability a major part          making that happen.
of hosting the Games.

                                                                                          Michael made that remark before the
                                                                                          Paralympic Games took place, so I’d
                                                                                                                                                                                         The Olympic and Paralympic Games             It was essential when we were bidding,
                                                                                          like to add something else: for the first
                                                                                                                                                                                         would give us the chance to change           that we did not just present our
                                                                                          time in our experience, we also had a
                                                                                                                                                                                         the direction of people, not just living     domestic ambitions. Yes, of course,
                                                                                          Paralympic Games that was the equal         London 2012 has set                                in East London, but people, young            we wanted more kids in the UK to
                                                                                          of the Olympic Games in terms of
                                                                                          passion, excitement, crowd engagement
                                                                                                                                      the tone for future                                people particularly, living the length and   be involved in sport; and Laureus
                                                                                                                                                                                         breadth of the country.                      has schemes in this country that
                                                                                          and legacy.                                 Olympic host cities to                                                                          helps us with that in some difficult

                                                                                          In my time, I like to think I put a few
                                                                                                                                      make legacy itself                                 We could not see any better vehicle for      neighbourhoods. But we felt it
                                                                                                                                                                                         achieving that in our lifetimes. Now, we     was really important to identify an
                                                                                          more people into middle distance            and sustainability a                               are all proud to have delivered on our       international legacy and we set a very
                                                                                          running, Daley Thompson certainly
                                                                                          did in decathlon and Tanni Grey-
                                                                                                                                      major part of hosting                              promises to the Olympic Movement.            simple target: we wanted 12 million
                                                                                                                                                                                                                                      more young people involved in sport in
                                                                                          Thompson has revolutionised the way         the Games.                                         Personally I am also delighted that the      20 countries.
                                                                                          we view Paralympic sport in the United
                                                                                                                                                                                         Laureus Sport for Good Foundation is
                                                                                          Kingdom, but I think we probably all
                                                                                                                                      MICHAEL JOHNSON                                    playing its part too.                        You cannot do that alone, you have
                                                                                          recognised that the power to change         LAUreUs ACADemY member                                                                          to partner with organisations like
                                                                                          things in the most impactful way was in
                                                                                                                                                                                         I have been a Laureus Academy                Government, the British Council and
                                                                                          our own backyard.
                                                                                                                                                                                         Member since its inception in 2000                  ,
                                                                                                                                                                                                                                      UNICEF but you also need the impetus
                                                                                                                                                                                         and I am very grateful that Laureus is a     from people in sport and so a perfect
                                                                                                                                                                                         supporter of International Inspiration,      partnership has been with Laureus, who
      KATHERINE COPELAND AND SOPHIE HOSKING OF GREAT BRITAIN CELEBRATE
      WINNING GOLD IN THE LIGHTWEIGHT WOMEN’S DOUBLE SCULLS FINAL                                                                                                                        the worldwide international legacy           is supporting International Inspiration
                                                                                                                                                                                         programme of the Games.                      in Tanzania.
6                                                                                                                                                                                                                          SEBASTIAN COE OLYMPIC MESSAGE 7




    There the programme trains teachers               We were determined to take sport into
    and provides facilities and resources for         areas where we know from experience                                              We talked about
    sport in schools and the community. The           it can resolve an awful lot of issues.                                           creating jobs and skills
    aim is to engage 400,000 young people             It is not the entire panacea, but when
    by 2014.                                          you see Olympians like Boris Becker,                                             in local communities;
                                                      Nadia Comaneci, Nawal El Moutawakel,                                             we have done that. But
    If you look at the values of the Olympic          Michael Johnson, Edwin Moses, Steve
    Movement – courage, determination,                Redgrave, Mark Spitz and Daley                                                   the impact that the
    equality, excellence, friendship,                 Thompson giving up their time, going                                             London Games has had
    inspiration and respect – you clearly             into really challenged communities,
    have not only values that are a metaphor          using sport as a bridgehead, you                                                 on individuals may
    for life, but the values that were the            can see that the Olympic values are                                              be its greatest gift
    driving force for a small group of us             absolutely at the centre of what Laureus
    over ten years ago who formed the                 is about.                                                                        SEBASTIAN COE
    Laureus World Sports Academy.                                                                                                      LAUreUs ACADemY member




    FANTASTIC
    VOLUNTEERS
                                                                                                                                                                              DAVID WEIR OF PARALYMPICS GB WON FOUR GOLD
                                                                                                                                                                              MEDALS AT THE LONDON PARALYMPIC GAMES




                                                                                                                                                                              From the British point of view in              In concrete terms, ahead of the Games,
                                                                                                                                                                              London, it was wonderful to finish third       we talked about transforming a really
                                                                                                                                                                              in the medals table. There were some           challenged neighbourhood in London;
                                                                                                                                                                              unforgettable performances by Jessica          we have done that. We talked about
                                                                                                                                                                              Ennis, Bradley Wiggins, Ben Ainslie            bringing world class venues that London
                                                                                                                                                                              and David Weir, who had the whole              has never had; we have done that. We
                                                                                                                                                                              focus of the nation on them and did            talked about creating jobs and skills in
                                                                                                                                                                              not let us down. And you could say the         local communities; we have done that.
                                                                                                                                                                              same about the whole British cycling           But the impact that the London Games
                                                                                                                                                                              team and the rowers and our amazing            has had on individuals may be its
                                                                                                                                                                              Paralympians.                                  greatest gift.
                                                                                                                                            LAUREUS ACADEMY MEMBER
                                                                                                                                            SEBASTIAN COE DURING A VISIT TO
                                                                                                                                            THE LAUREUS-SUPPORTED PROJECT     Probably our greatest team, however,           As a result of being touched by the
                                                                                                                                            TRACK ACADEMY IN LONDON
                                                                                                                                                                              was our volunteers. It would not               Games, some young people may go into
                                                                                                                                                                              surprise me if this did not provide a          sport, some may become competitive
                                                                                                                                                                              watershed in this country, and probably        athletes, some may even compete



                                                                                                                                            12MILLION
                                                                                                                                                                              in others, for the way we do things in         in future Olympics, some may take
                                                                                                                                                                              the future, and not just in sports events.     up coaching, some may be inspired
                                                                                                                                                                                                                             into the arts because of the cultural
                                                                                                                                                                              We had an outpouring of goodwill               Olympiad.
                                                                                                                                                                              and friendship from these marvellous
                                                                                                                                            AS AN INTERNATIONAL
                                                                                                                                            LEGACY, WE SET A                  people, who just wanted to be part of          One thing is certain, for many, the
                                                                                                                                            SIMPLE TARGET OF                  the action and do their best to help. It       Games will change their lives. And for
                                                                                                                                            GETTING 12 MILLION                made me think of the great volunteers          me, there is no greater tribute than that.
                                                                                                                                            MORE YOUNG PEOPLE
                                                                                                                                            INVOLED IN SPORT IN               who work selflessly each and every year
                                                                                                                                            20 COUNTRIES                      for Laureus-supported projects around
                                                                                                                                                                              the world.



                                                                                                                                                                                                                             SEBASTIAN COE
                                                                                                                                                                                                                             LAUREUS ACADEMY MEMBER




    HOME SUCCESS IN EVENTS SUCH AS CYCLING HAS BROUGHT ABOUT A RENEWED PUBLIC INTEREST IN SUCH SPORTS IN BRITAIN FOLLOWING THE GAMES
                                                                                                                                                                                                                    LAUREUS URBAN STARS 9

                                                        8




bObbY
CHARLTON
LAUREUS URBAN STARS, MANCHESTER UK

the first time Laureus met michelle Arstall she was
teaching world-famous football legend bobby
Charlton how to street-dance. by the next morning,
her exploits had seen her featured alongside bobby
                                                                                       LAUREUS ACADEMY MEMBER
in britain’s biggest national newspaper.                                               BOBBY CHARLTON




Encouraged by Michelle, the former        crime and anti-social behaviour in some


                                                                                                 FACTS
Manchester United player, now a club      of the UK’s most deprived communities,
director and in his 70s, was performing   Urban Stars offers routes into
to the Beyonce song Naughty Girl in       education, training and employment.
front of a crowd of over 100 cheering
people, which included Laureus            Michelle has been taking part in street-
                                                                                       LAUREUS URBAN STARS HAVE
Ambassador and former England cricket     dance activities at the project for over a   PROJECTS ACROSS THE UK IN
captain Michael Vaughan.                  year now. She says: “I was messed up in      BELFAST, BRISTOL, GLASGOW,
                                          school and ended up just getting kicked        LONDON, MANCHESTER &
                                          out. In the end I didn’t really have                BIRMINGHAM
                                          anything to fall back on. I was always
                                          in trouble with the police. I had eight
Sport is an immensely                                                                                                                                                                                  ONE OF THE LAUREUS URBAN STARS DANCE GROUPS




                                                                                                                                   FUN &
                                                                                                                                                                                                       OF WHICH MICHELLE AND BETH ARE MEMBERS.
                                          [entries] in my criminal record and was          LAUREUS URBAN STARS                                                                                         THEY HOPE TO START THEIR OWN GROUP WITH THE
powerful preventative                     in with the wrong crowd. There’s nothing          OFFERS ROUTES INTO                                                                                         PROJECT IN THE FUTURE

                                          for young people round here. I was sat           EDUCATION, TRAINING &
weapon in the fight                        at home bored. And, being a full-time                EMPLOYMENT
against youth crime                       mum, I just didn’t have the chance to




                                                                                                                                   REWARDING
                                          get a full-time job.”
and we need to be
investing in this                         Laureus support for the Urban Stars          One of these new people is fellow street-
                                          project has allowed fun and rewarding        dancer Beth McCoy. For both Beth and
kind of work now                          opportunities like Michelle’s much-loved     Michelle, the opportunity to street-
more than ever.                           street-dancing to reach more and more        dance with Urban Stars, though it might
                                          of the young people in the area who          sound like little more than just a bit of
BOBBY CHARLTON                            need them most.                              fun, has ended up being a life-enhancing
LAUreUs ACADemY member
                                                                                       experience.
                                                                                                                                                          She says: “I suppose other young kids


                                                                                                                                   13-19
                                                                                                                                                                                                       Final word goes to Michelle’s dance
                                          She says: “I wanted to do something
                                                                                                                                                          feel they can come and talk to me,           partner Bobby Charlton. He says:
They had all gathered at Manchester       that didn’t take all my time away from       Michelle, at 21, would normally be
                                                                                                                                                          confide in me. They didn’t used to do        “Sport is an immensely powerful
United’s former training ground The       [my son]. And then I found street-dance      coming to the end of her time with
Cliff to see the Laureus Urban Stars      here. But having taken part in youth         the project, for instance, but her          YEAR OLDS              that, but I’m happy that they do. If it      preventative weapon in the fight against
                                                                                                                                                          wasn’t for [the project] I’d probably just   youth crime and we need to be investing
project in action.                        leadership projects, worked toward           progression as a leader figure has been
                                                                                                                                   LAUREUS URBAN          be sat about, but now I know I want to       in this kind of work now more
                                          qualifications and met such different        so great that project organisers are
                                                                                                                                   STARS AIMS TO TACKLE   be a youth worker myself one day.”           than ever.”
The project offers young people the       people, I’ve ended up getting so much        encouraging both her and Beth to lead       GANG MEMBERSHIP,
alternative of taking part in sport and   more out of it than just that.”              their own street-dancing group with the     CRIME & ANTI-SOCIAL
                                                                                                                                   BEHAVIOUR WITHIN       Also at The Cliff, enjoying the moment,
street-dancing, to keep out of trouble.                                                project in the future.
                                                                                                                                   THIS AGE GROUP         were representatives of St James’s
Working with boys and girls, aged
                                                                                                                                                          Place Foundation, a Laureus partner,
13-19, tackling gang membership,
                                                                                                                                                          who have raised funds from sponsored
                                                                                                                                                          bike rides to support Laureus Urban
                                                                                                                                                          Stars in Manchester.
                                                                                                                                                                                                                LAUREUS SPORT FOR GOOD FOUNDATION USA 11

                                                        10

                                                                                                                                                                                      The possibilities for this are enormous.         increase the pace of its expansion with
                                                                                                                                                                                      In 2012, Laureus and Coach Across                a view to training coaches worldwide
                                                                                                                                                                                      America plan to train and place 250              in the delivery of sport to tackle the

LAUreUs spOrt FOr GOOD                                                                                                                 The organisation has
                                                                                                                                       grown tremendously
                                                                                                                                                                                      coaches who will provide mentoring to
                                                                                                                                                                                      as many as 40,000 young people across
                                                                                                                                                                                                                                       world’s social challenges.




FOUNDATION
                                                                                                                                                                                      125 communities. This programme has              Moses explains: “Today’s coaches
                                                                                                                                       and will continue                              been established with the invaluable             go beyond the traditional sense of
                                                                                                                                                                                      support of Global Partner Mercedes-              the term ‘coach’. They are mentors,
                                                                                                                                       to do so with an

USA
                                                                                                                                                                                      Benz USA, which is committing US$1.3             community organisers and mediators.
                                                                                                                                       effective long-                                million for the delivery of the project.         Investing in proper training and offering
                                                                                                                                                                                                                                       support for these coaches is vital to
                                                                                                                                       term strategy                                  And Laureus is working with other                sports-based youth development,
                                                                                                                                       EDWIN MOSES                                    strategic partners around the world,             especially as youth violence and obesity
                                                                                                                                       CHAIrmAN, LAUreUs spOrt                        such as London Active Communities                escalate and school-based programmes
On a breezy April day in the Windy City,                                                                                               FOr GOOD FOUNDAtION                            Network in the United Kingdom,                   continue to be decimated by budget
Laureus Academy members marcus Allen and                                                                                                                                              Mathare Youth Sports Association in              cuts. Initiatives like this are essential to
edwin moses teamed up to launch an innovative                                                                                                                                         Africa and Peace Players International           fill the gap.”
                                                                                                                                                                                      in Africa, Europe and the US, to
scheme to train sports coaches to work in



                                                                                                                                       TRAINING &
disadvantaged areas of Chicago.                                                         EDWIN MOSES, CHAIRMAN LAUREUS SPORT FOR GOOD
                                                                                        FOUNDATION, WITH CONGRESSMAN RON KIND



The programme, delivered by Laureus’      different cities, I don’t think anyone ever

                                                                                                  FACTS
partner Coach Across America, now         envisioned that we would get to 100




                                                                                                                                       EXPERTISE
provides coaches for nine projects in     so quickly. When I look at Laureus
Chicago, plus nine more in Los Angeles    over the course of its life, the
and 13 in New York. The next phase will   organisation has grown tremendously
see the imaginative scheme rolled out     and will continue to do so with an
in Miami and New Orleans.                 effective long-term strategy.”                 LAUREUS SPORT FOR GOOD
                                                                                          FOUNDATION SUPPORTS
                                                                                           OVER 100 COMMUNITY
                                                                                         SPORTS PROJECTS AROUND
                                                                                               THE WORLD



                                                                                            LAUREUS AIMS TO TRAIN
                                                                                             1000 COACHES IN 2015




                                                                                        LAUREUS ACADEMY MEMBERS NADIA
                                                                                        COMANECI AND MARCUS ALLEN AT THE
                                                                                        LAUREUS-SUPPORTED PROJECT COACH
                                                                                        ACROSS AMERICA, LOS ANGELES




In the process, the Laureus Sport         That new long-term strategy has seen          In addition to providing valuable funds
for Good Foundation reached, and          Laureus move to a two tier structure          to grassroot programmes, the Laureus
then promptly passed, a significant       where it has strategic partners, such         Sport for Good Foundation is able to
landmark - its 100th community sports     as Coach Across America, who are able         offer access to a unique global
project around the world.                 to train coaches for smaller projects         platform of training, expertise and
                                          around the world that are desperately         other assistance.
Laureus Chairman Edwin Moses said:        in need of such help.
“Going back to early days in 2000 and
                                                                                                                                       EDWIN MOSES, CHAIRMAN LAUREUS SPORT FOR GOOD FOUNDATION & LAUREUS ACADEMY MEMBER MARCUS ALLEN
2001 when we had six projects in four                                                                                                  WITH PARTICIPANTS FROM LAUREUS-SUPPORTED PROJECT COACH ACROSS AMERICA, CHICAGO
12                                                                                                                                                                                                                                               LAUREUS FOUNDATION 13

                                                                                                                                         In March, for example, Edwin Moses,             sports budget cuts. He said: “Everyone      It is no longer a case of us handing over
                                                                                                                                         in his role as Chairman of the Laureus          involved in sport knows how valuable        some money, then every year having
                                                                                                                                         Sport for Good Foundation, was invited          it is as a means to help young people.      a quick visit and going away again.
     Investing in sport for                                                                                                              by US Congressman Mike McIntyre                 It can give them focus, it teaches them     It is now about training coaches, it is
                                                                                                                                         to take part in a discussion at the US          respect and team-spirit and it can keep     about teaching people to be better
     good coaches,                                                                                                                       Capitol in Washington DC to review a            them off the streets and out of trouble.    managers and to learn from each other
     recruiting and training                                                                                                             US Government Accountability Office             Sport can be used as a tool to address      to be better every single year. We are
                                                                                                                                         (GAO) report for the US Congress, which         the challenges facing young people,         always looking into the future to see
     more sports mentors                                                                                                                 at the time was considering proposals           such as obesity, underage pregnancy,        how we can make changes to ensure we
     to inspire young                                                                                                                    aimed at increasing physical activity           high school drop-out rates and gang         have the maximum impact on the lives
                                                                                                                                         in young people.                                crime. I urge the Congress to examine       of young people. And that will never
     people is one sure way                                                                                                                                                              these findings and reverse the budget       change.”
     of reaching more and                                                                                                                In the last two years it is estimated           cuts of recent years and support
                                                                                                                                         US$3.5 billion has been cut from school         public/private partnership initiatives.”
     more youth with                                                                                                                     sports budgets in the United States,
     quality support                                                                                                                     drastically reducing access to sport for        But this new expansive strategy does

     NED WILLS
                                                                                                                                         young people. In New York City alone,           not mean that Laureus is stepping           Sport can be used as
                                                                                                                                         this is affecting up to 90,000 children,        aside from some of those smaller
     DIreCtOr, LAUreUs spOrt
                                                  LAUREUS ACADEMY MEMBERS MARCUS ALLEN,                                                  while nationally as many as 16 million          projects that have been supported for       a tool to address the
     FOr GOOD FOUNDAtION
                                                                                                                                                                                                                                     challenges facing
                                                  NADIA COMANECI & TONY HAWK AT THE LAUREUS-
                                                  SUPPORTED PROJECT COACH ACROSS AMERICA,                                                young people have little or no access           so many years and may just help 20
                                                  LOS ANGELES
                                                                                                                                         to sport.                                       or 30 youngsters at a time. Laureus
                                                                                                                                                                                         may have helped over one-and-a-half         young people, such as
     One beneficiary of Coach Across              and only then realise that there are         Once you have the raw figures then
     America is Ktrice McNeill, who turned        other people out there who have the          you need to turn that research into
                                                                                                                                         The GAO report revealed some alarming           million young people since its inception,   obesity, underage
                                                                                                                                         figures over the health of many young           but each child is an individual and still
     to a basketball court to avoid gang          same idea and who are trying to do           action. By the nature of their fame,
                                                                                                                                         people in the US. It said that around           receives the same individual care and       pregnancy, high school
     violence and drugs. Ktrice used his          the same thing. If nothing else, those       the members of the Laureus World
     basketball skills to earn a scholarship      summits allow project leaders to feel        Sports Academy, like Tanni, and the
                                                                                                                                         12.5 million children between two               focus that they always have.                drop-out rates
                                                                                                                                         and nineteen are obese. The costs
     to attend Southern Connecticut State         part of a global movement, which can         Laureus Ambassadors can open
                                                                                                                                         of childhood obesity in the US are              The final word comes from Tanni Grey-       and gang crime.
     University. After receiving his college      be incredibly inspiring for them.”           doors to politicians, senior executives
                                                                                                                                         estimated at $14.3 billion annually.            Thompson, a founding member of the
     degree, Ktrice returned to New York                                                       of businesses, opinion formers and                                                                                                    EDWIN MOSES
                                                                                                                                                                                         Laureus World Sports Academy. She           CHAIrmAN, LAUreUs spOrt
     and joined Coach Across America to           In addition to this knowledge exchange,      strategy makers and explain this
                                                                                                                                         Moses was able to deliver a powerful            says: “What has been amazing about          FOr GOOD FOUNDAtION
     coach in the same community center           in the last few years Laureus has also       viewpoint to them.
                                                                                                                                         message to everyone he met on Capitol           the Laureus Sport for Good Foundation
     he turned to as his sanctuary. “When I       developed a leadership position in
                                                                                                                                         Hill, urging the US Congress to reverse         is that we have not just stood still.
     started coaching, I had kids ask me to       researching and understanding what it        As a result, Laureus has become a
     be their dad or brother,” he said. “I told   is about sport that changes so many          powerful and effective advocate in
     them ‘I can’t be your dad, but I can be      lives and in difficult economic times        urging the use of sport as a valuable
     your role model.’ On my cell phone I         how sport for good programmes can            weapon in the fight against social
     have numbers for 100 kids that can call      be a cost effective way of tackling          problems affecting young people today,
     me any time they need me.”                   social problems.                             including juvenile crime, gangs, HIV/
                                                                                               AIDS, lack of education and health
     Ned Wills, Director of the Laureus Sport     The Teenage Kicks report, for                problems like obesity.
     for Good Foundation, says: “One of the       example, based on research in the
     things I’m always asked by the Laureus       United Kingdom, showed that in the
     Academy Members is: ‘How can we              programmes that were studied for every
     reach more kids? How can we go to a          £1 invested, you could save an average
     scale where we can help more young
     people?’ Investing in sport for good
                                                  of £5 by keeping young people out of
                                                  trouble and out of the criminal justice                FACTS
     coaches, recruiting and training more        system. There could also be substantial
     sports mentors to inspire young people       savings to police and healthcare costs.
     is one surefire way of reaching more         Now that research is being expanded             FOR EVERY £1 INVESTED
     and more youth with quality support.”

     There are huge benefits to be derived
                                                  to other countries to see if similar
                                                  economic upsides exist.
                                                                                                   YOU COULD SAVE AN
                                                                                                AVERAGE OF £5 BY KEEPING
                                                                                                YOUNG PEOPLE OUT OF THE
                                                                                                                                                16MILLION
     from this global growth. In the last few     Laureus Academy Member Tanni Grey-             CRIMINAL JUSTICE SYSTEM
     years, project leaders from around the       Thompson, Britain’s most successful                                                             IN THE US AS MANY AS 16
     world regularly come together in large       Paralympic athlete and a member of                                                              MILLION YOUNG PEOPLE
                                                                                                                                                  HAVE LITTLE OR NO
     or small groups to share knowledge and       the House of Lords, the British upper          THE COST OF CHILDHOOD                            ACCESS TO SPORT DUE
     expertise. The solution to a problem         chamber in parliament, explains: “You            OBESITY IN THE US IS                           TO CUTS IN THE SCHOOL
     in Australia may also work to solve a        can’t just go out there and shout ‘sport      ESTIMATED AT $14.3 BILLION                        SPORTS BUDGETS
     problem in Africa.                           is great’. You have to have concrete
                                                  data that will make Governments and
     As Wills says: “It’s quite incredible the    international audiences sit up and
     number of people from projects who           take notice. Reports like Teenage Kicks
     still come to those networking sessions      provide the ammunition.”
                                                                                                                                         PARTICIPANTS FROM LAUREUS-SUPPORTED PROJECT COACH ACROSS AMERICA, CHICAGO
                                                        14                              SUCCESS STORY                                                                                             15                           WALK THE TALK




sUCCess stOrY                                                                                                                         WALK

GULAFSHA
MAGIC BUS, INDIA
                                                                                                                                      THE TALK
                                                                                                                                      JOHANNESBURG CUBS PROJECT

India’s Dharavi slum is only 1.7km square in size.                                                                                    Over 50,000 walkers and 1,500 dogs took to
but with over one million inhabitants, it is one                                                                                      the streets of Johannesburg to participate in the
of the largest slums in Asia. Here, along with                                                                                        Discovery 702 Walk the talk event to raise funds for
her parents, lives 17-year-old Gulafsha.                                                                                              the Johannesburg Cubs project, which is supported
                                                                                                                                      by the Laureus sport for Good Foundation.
                                                                                        GULAFSHA BEING TOLD BY MAGIC                                                                                                           WALK THE TALK IS SOUTH AFRICA’S
                                                                                        BUS STAFF EARLIER THIS YEAR THAT                                                                                                       LARGEST MASS-PARTICIPATION EVENT
                                                                                        SHE WAS TO BE REWARDED WITH
Like so many of the country’s young        The Laureus-supported Magic Bus              A ONCE-IN-A-LIFETIME TRIP TO THE
                                                                                        OLYMPIC GAMES IN LONDON
women, both Gulafsha’s sisters were        project works to combat gender
                                                                                                                                      Although the Cubs is a cricket project,       Morné is a member of the Laureus
married by the age of 15. On reaching      inequality, and to promote education,
                                                                                                                                      leading the way in Marks Park,                World Sports Academy and the
puberty, young women are expected to       health and livelihood. Gulafsha’s brother    “I’d be next [to marry like her sisters]
                                                                                                                                      Johannesburg, were two famous rugby           Chairman of the flourishing local
stay at home, unable to make choices       happened to be a youth mentor at             but because of all I’ve done, now my
about their own futures. This tradition    Magic Bus. And, 10 years old at the          mother says ‘let her go and do all that
                                                                                                                                      names: Morné du Plessis, manager              Laureus Sport for Good Foundation          The Cubs were the
                                                                                                                                      of the Rugby World Cup winning                in South Africa, while Butch, still very
threatened Gulafsha’s access to her        time, it turned out to be a turning point    she can do.’
                                                                                                                                      Springboks in 1995, and Butch James,          much a top rugby player with the Lions,
                                                                                                                                                                                                                               recipent of funds from
great love: football.                      for Gulafsha.
                                                                                        “If it hadn’t been for Magic Bus, I
                                                                                                                                      a player in the team which won the            is a Laureus Ambassador. Also there        Walk the Talk this
                                                                                                                                      sport’s greatest honour for the second        to lend their support and burn up
                                                                                        wonder whether I might be asking
                                                                                                                                      time in 2007.                                 their shoe leather were a host of other
                                                                                                                                                                                                                               year, but we had
                                                                                        myself ‘Hey, at this age, should I
                                                                                        actually get married?’ But, no. Because
                                                                                                                                                                                    Laureus Ambassadors and supporters,        representatives from
                                                                                        of Magic Bus, instead I’m here talking                                                                                                 many Laureus projects
                                                                                        to you.”
                                                                                                                                                                                                                               in South Africa.
                                                                                        And she is here in London having been                                                                                                  MORNÉ DU PLESSIS
                                                                                        rewarded with a trip to the Olympic                                                                                                    LAUreUs ACADemY member
                                                                                        Games, not just for her efforts at Magic
                                                                                        Bus, but for setting up football classes
                                                                                        on for other young women in Mumbai                                                                                                     including South African soccer star
                                                                                        aged eight up to their mid-twenties.                                                                                                   Lucas Radebe, who played for Leeds
                                                                                        “I’m taking what I learn at Magic Bus,                                                                                                 United for many years in the English
                                                                                        working with others toward gender                                                                                                      Premier League.
                                                                                        equality. By building the confidence
                                                                                        of women I encourage them to go for                                                                                                    Morné du Plessis said: “The Cubs
                                                                                        education and a better future. Sport                                                                                                   were the recipient of funds from
                                                                                        is the medium, and through it we can                                                                                                   Walk the Talk this year, but we had
                                                                                        teach many things.”                                                                                                                    representatives from many Laureus
                                                                                                                                                                                                                               projects in South Africa there, giving us
                                           At Magic Bus, her brother saw young          “Before it was really like girls couldn’t                                                                                              a demonstration of the kind of activities
LAUREUS ACADEMY MEMBERS IAN BOTHAM
AND KAPIL DEV VISIT MAGIC BUS              women and men playing football               take part in any outside activities, but                                                                                               they do. It was great to see Laureus out
                                           together. It made him think about what his   now the world is changing.”                                                                                                            on display to 50,000 people.”
“If you’re a girl,” Gulafsha says,         younger sister might achieve there too.
“parents won’t let you out of your house                                                But what do her older students think of                                                                                                A portion of the proceeds from the
to play.”                                  As Gulafsha puts it: “He had seen other      taking lessons from a 17-year-old?                                                                                                     5km and 8km walks were donated
                                           girls play football and thought ‘why not                                                                                                                                            to the Cubs, a multi-racial and cross-
It was, however, a Laureus-supported       my sister?’” He pleaded to his parents       “It’s like they’re sisters,” she says. “For                                                                                            cultural cricket training programme
project that helped not only give          to let Gulafsha get involved. And doing      the younger ones I’m a big sister, for the                                                                                             for school children in Johannesburg
Gulafsha access to football and play,      so has proved life-changing for her,         older ones, a little sister.                                                                                                           and surrounding areas. Social change
but also a path in life not bound by the   particularly as she approached the age                                                                                                                                              is a guiding principal and strong
often rigid traditions of society.         at which marriage may have followed.         “It’s like a family.”                                                                                                                  emphasis is placed on ensuring that
                                                                                                                                                                                                                               social conscience, mutual respect and
                                                                                                                                                   MORNE DU PLESSIS, LAUREUS ACADEMY MEMBER AND CHAIRMAN OF
                                                                                                                                                   THE LAUREUS SPORT FOR GOOD FOUNDATION IN SOUTH AFRICA                       tolerance are fostered in the youngsters.
                                                            16               GLOBAL PARTNER - MERCEDES-BENZ




GLObAL                                                                                                                              Sport needs role models.
PARTNER
2012 NEWS
                                                                                                                                    Mercedes-Benz is a proud Global Partner of the Laureus Sport for Good Foundation.
                                                                                                                                    With more than 100 projects in local communities, Mercedes-Benz and the Laureus Sport for Good Foundation use
                                                                                                                                    sport to inspire young people and to give them better prospects for their future. We have on our team some of
As a Global partner, mercedes-benz has supported                                                                                    the greatest living sports legends such as Mika Hakkinen, Boris Becker and Franz Beckenbauer, who are passionate
the Laureus sport for Good Foundation since its                                                                                     about their commitment to help. Since 2000, Mercedes-Benz and the Laureus Sport for Good Foundation
                                                                                                                                    have made long-term improvements to the lives of more than 1.5 million young people – and the work goes on.
creation in 2000 with a wide variety of activities
around the world.


In 2012 Mercedes-Benz USA and its            An impressive €78,300 was the final
dealers committed US$1.3 million to          sum raised for the Laureus Sport
the Laureus Sport for Good Foundation        for Good Foundation Gemany from
USA to fund coaches in five US cities:       the Mercedes-Benz Beneficiary Golf
Chicago, Los Angeles, Miami, New             Tournament in May at the Seddiner See
Orleans and New York.                        Golf and Country Club in Berlin, under
                                             the patronage of Laureus World Sports
This national initiative will focus on       Academy Member Franz Beckenbauer.
training and placing 250 coaches             Besides Beckenbauer, Laureus              COACHES ACROSS AMERICA TRAINS
                                                                                       SPORTS COACHES FOR COMMUNITY
in sports-based youth development            Ambassador Christa Kinshofer and          PROJECTS THROUGHOUT THE USA

projects in underserved neighborhoods        many more VIPs such as Oliver
through Coach Across America,                Kahn, the former goalkeeper of the        Laureus Academy Member Franz
Laureus’ delivery partner. The coaches       German Football team, and European        Beckenbauer and Laureus Ambassador
will provide mentorship to 40,000            Tour golfer Marcel Siem took part         Christa Kinshofer, along with children
young people in 125 local communities.       in the tournament, organised by the       from the German Laureus projects KICK
Additionally, this initiative will provide   Mercedes-Benz branch in Berlin.           on Ice, KICK im Boxring and Kicking
employment opportunities for                                                           Girls, received a cheque for €65,000.
Mercedes-Benz USA and invaluable
experience for young adults in this                                                    After the golf, the players enjoyed a gala
tough economy.                                                                         dinner produced by well-known chef
                                                                                       Kolja Kleberg and another €13,300 was
                                                                                       raised for Laureus at an auction during
                                                                                       the evening.




                                                                                           $1.3 MILLION
                                                                                       HAS BEEN COMMITTED BY
                                                                                       MERCEDES-BENZ AND ITS DEALERS
                                                                                       TO FUND COACHES ACROSS USA




                                             (L TO R) LAUREUS ACADEMY CHAIRMAN EDWIN
                                             MOSES, CEO OF MERCEDES-BENZ USA STEVE
                                             CANNON AND LAUREUS ACADEMY MEMBER
                                             MARCUS ALLEN AT A LAUNCH FOR LAUREUS
                                             SPORT FOR GOOD FOUNDATION USA                                                          Fuel consumption urban/extra-urban/combined: 8.4–4.5/5.1–3.3/6.4–3.8 l/100 km; combined CO₂ emissions 148–98 g/km.
                                                                                                                                    Figures do not relate to the specific emissions or fuel consumption of any individual vehicle, do not form part of any offer and are intended solely to aid comparison between different
                                                                                                                                    types of vehicle. The vehicle shown features optional equipment.
                                                                                                                                                                                                                19

                                                        18           GLOBAL PARTNER - IWC SCHAFFHAUSEN


                                                                                                                             Makes the world and
GLObAL
PARTNER                                                                                                                      your wrist a better place.
2012 NEWS

As a Global partner of the Laureus sport
for Good Foundation, IWC schaffhausen
has enthusiastically implemented the
Laureus philosophy over the last year
with a wide variety of activities, providing
financial support and also by direct
involvement in the charity’s frontline work.

For the sixth time, IWC has created        This year the jury chose an
a limited special edition watch as a       illustration by 7-year-old Wadu
means of supporting children and           Parami Apsara from Sri Lanka,
adolescents who are confronted             who was born one month before
with the most trying conditions. In        the devastating tsunami and who
its characteristic shade of blue, the      is part of the Laureus-supported
Portofino Chronograph Edition Laureus      Seenigama Sport for Life project.
Sport for Good Foundation combines
understated elegance with a distinctive    The girl’s picture shows children
sporting flair and at the same time        laughing and playing in a meadow,
represents a beacon of hope for a          one of them proudly holding a trophy
better future.                             aloft. IWC also supported a variety
                                           of other Laureus activities around the
“We are happy to present another watch     world in 2012, providing financial,
with a mission that goes well beyond       public relations and event-organizing
keeping the exact time”, IWC CEO           support. Moreover several watches were
Georges Kern said at this year’s Laureus   donated in order to raise funds – one of
World Sports Awards, where the special     them was auctioned at this year’s          We are happy to
edition was launched.                      Laureus Polo Cup in the UK.
                                                                                      present another
In keeping with a revered tradition, IWC   Staged once again at the Guards            watch that goes well
Schaffhausen organized a children’s        Polo Club in Windsor Great Park,                                   Portofino Chronograph Edition Laureus Sport for Good Foundation. Ref.
drawing competition within all the         this high-class sport event attracted      beyond keeping          3910: Meet a watch that’s just a little bit better than the rest. Because proceeds from
Laureus Sport for Good Foundation          many visitors who saw a thrilling match    the exact time          its sale go to the Laureus Sport for Good Foundation and open up new opportunities
projects worldwide. The winning design     between the teams sponsored by IWC                                 for disadvantaged children. And that’s not all: its classically elegant design will bring a
once again is engraved on the back of      Schaffhausen and Mercedes-AMG that         GEORGES KERN            smile not only on their faces but also to that of its owner. IWC. Engineered for men.
the watch.                                 ended with a score of 4:5½.                CeO, IWC sCHAFFHAUseN
                                                                                                              Limited edition of 2,500 watches in stainless steel | Mechanical chronograph movement |
                                                                                                              Self-winding | 44-hour power reserve when fully wound | Date and day display | Stopwatch
                                           But more important was another


            2005
                                                                                                              function with hours, minutes and seconds | Small hacking seconds | Sapphire glass,
                                           result: At the end of the day more
                                                                                                              convex, antireflective coating on both sides | Special back engraving | Water-resistant 3 bar |
                                           than £100,000 had been raised for the
                                                                                                              Case height 13.5 mm | Diameter 42 mm
                                           Fundación Laureus Argentina, so that
                                           the real winners of the Laureus Polo
            IWC SCHAFFHAUSEN               Cup were disadvantaged children all
            HAS BEEN A GLOBAL              over the Latin American country.
            PARTNER SINCE 2005
                                                                                                                                                                                                                                              LAUREUS AMBASSADORS 21

                                                          20




LONDON 2012
PARALYMPICS
LAUREUS AMBASSADORS

Oscar pistorius expressed it best: “this was the
most incredible summer of my life,” he reflected,
after a tumultuous two months in London. And he
was not alone. Laureus paralympic Ambassadors
made it a golden summer of sport with                                                   LAUREUS AMBASSADOR OSCAR

achievements that amazed the watching world.                                            PISTORIUS BECAME THE FIRST DOUBLE-
                                                                                        AMPUTEE ATHLETE TO RACE AT AN
                                                                                        OLYMPIC GAMES THIS SUMMER




Germany’s phenomenal Michael Teuber         As Laureus Academy Member Sebastian         His career medal collection now stands       OSCAR VISITING THE LAUREUS-SUPPORTED INTERNATIONAL INSPIRATION PROJECT IN TANZANIA.
                                                                                                                                     THE PROJECT IS PART OF THE OFFICIAL WORLDWIDE LEGACY PROGRAMME OF LONDON 2012.
won the individual time trial to take his   Coe, Chairman of the London Games,          at six Paralympic gold medals, one




                                                                                                                                     PARALYMPIC
third gold medal, Holland’s unbeatable      said: “What Oscar has done, is he           silver and one bronze. He was uniquely
Esther Vergeer won her fourth straight      has really made us challenge our own        chosen as flagbearer twice for South
wheelchair tennis gold and pushed her       orthodoxies, our own views about            Africa – at the Closing Ceremony of the
winning streak to 470 matches, while        disability.”                                Olympic Games and then again two
Switzerland’s Edith Wolf-Hunkeler won a                                                 weeks later at the Opening Ceremony of




                                                                                                                                     LEGENDS
second marathon gold medal to add to        Pistorius, who runs on carbon fibre         the Paralympic Games.
the one she won in Beijing.                 blades, said: “That last race was very
                                            special to me. It was my last event of      Michael Teuber, who was the victim of
Pistorius won the T44 400 metres gold       the season, the last event of the London    a car crash in 1987, too, has shown
medal, the very last event on the track,    2012 Olympic and Paralympic Games. It       immense will-power to fight back to
to add to his 4 x 100 metres relay gold     was the 11th time I was able to come out    become a Paralympic champion. He
and his silver medal in the 200 metres.     on the track and I just wanted to end by    said: “To win a gold medal is very
He also left an enduring memory in the      giving the crowd something they would       special, but to defend the title twice,                                                         “It’s hard to tell.” I’ve been thinking       circumstances and I am sure it can
minds of all those who had seen him         appreciate. I was very nervous before the   as I did, is something I’m very proud                                                           about this question a lot, whether I          be of massive benefit to young people
defy his disability one month earlier to    race but the crowd kept me going.”          of. I will have a little break now, but my                                                      could continue or retire. I love the game     in Tanzania. It’s great that Laureus is
reach the 400 metres semi-finals in the                                                 season starts in January and it is on to                                                        of tennis, I will continue playing, but for   supporting this work.”
Olympic Games.                                                                          the World Championships in Canada.”          I think the world has                              how long, I haven’t a clue, I really don’t
                                                                                                                                                                                        know,” she said.                              Michael Teuber’s work for Laureus has
                                                                                        Wolf-Hunkeler also was a victim of           finally seen that                                                                                 shown the same indefatigable spirit he
                                                                                        a car accident at age 22, which left         Paralympic sport is truly                          Away from the track, the road and             has demonstrated in competition. Two
                                                                                        her paraplegic. She began wheelchair                                                            the tennis court, all four have worked        years ago he joined Martina Navratilova
                                                                                        racing two years later. At the Beijing       elite. Ithadperformances                           energetically for the Laureus Sport           in her bid to climb Mt Kilimanjaro
                                                                                        Paralympics in 2008 she took bronze in       that are really worth                              for Good Foundation. Esther Vergeer           also in Tanzania to raise funds for
                                                                                        the 1,500 metres and a prized gold in                                                           is an Ambassador for the local Dutch          Laureus. Despite his limited mobility, he
                                                                                        the marathon, a feat she repeated            supporting and getting                             Foundation and Edith Wolf-Hunkeler in         triumphed in reaching the summit, at
                                                                                        in London.                                   to know the athletes for.                          her native Switzerland.                       5,895 metres (19,341 feet).

                                                                                        And Vergeer, at 31, ranks as one of          It’s been a humbling                               Last December Oscar Pistorius led             As he walked away from the Olympic
                                                                                        the greatest sportswomen today,              blessing to be here.                               a visit to a local community project          Park in London for the last time, Oscar
                                                                                        disabled or not. No player has won four                                                         in Tanzania supported by Laureus              Pistorius said: “I think the world has
                                                                                        successive Paralympic gold medals            OSCAR PISTORIUS                                    through International Inspiration, the        finally seen that Paralympic sport is
                                                                                        in wheelchair tennis before. The big         LAUreUs AmbAssADOr                                 international legacy programme of the         truly elite. It had performances that
                                                                                        question she faced after her awesome                                                            London 2012 Olympic and Paralympic            are really worth supporting and worth
                                                                                        performance was would she go for a                                                              Games. Oscar said at the time: “Sport         getting to know the athletes for. It’s
                                                                                        fifth straight gold in Rio de Janeiro in                                                        can make a difference to everyone’s           been a humbling blessing to be here.”
                                                                                        2016?                                                                                           lives at all levels. It can give purpose
                                                MICHAEL TEUBER WON HIS FOURTH
                                                PARALYMPIC GOLD AT THE LONDON GAMES.
                                                HE IS ALSO A LAUREUS AMBASSADOR
                                                                                                                                                                                        and direction. It certainly did for me        A fitting final comment to an
                                                                                                                                                                                        when I found myself in challenging            extraordinary year.
                                                                                                                                                                                                                       LAUREUS WORLD SPORTS AWARDS 23

                                                        22




LAUreUs WOrLD spOrts
AWARDS
2012 LONDON

LONDON had shivered its way into February.
snow was lying on the ground, there was a
frosty chill in the air, but for 24 youngsters from
Laureus sport for Good Foundation projects
there was a warm glow of expectation as they                                            LAUREUS WORLD SPORTSWOMAN OF

walked the red carpet on their way to the annual                                        THE YEAR VIVIAN CHERUIYOT RECEIVES
                                                                                        HER STATUETTE FROM STEVE RYDER


Laureus World sports Awards Ceremony.

                                                                                          There they were shown first hand how




                                                                                                                                      SPORTING
                                                                                          the community sports-based projects
                                                                                          that Laureus supports were changing
                                                                                          the lives of young people for the better.

                                                                                          They were so impressed that they




                                                                                                                                      HEROES
                                                                                          started getting in on the action
                                                                                          themselves. Former 200 metres world
                                                                                          champion Frankie Fredericks, a Laureus
                                                                                          Ambassador, joined in a six-a-side
                                                                                          football match. Laureus Academy
                                                                                          Member Nadia Comaneci, the greatest
                                                                                          gymnast of her generation, held a
                                                                                          group of girls spellbound as she told of
                                                                                                                                      Later, on this extraordinary day, the     The ride publicised the
                                                                                          the commitment and training needed
                                                                                                                                      scene switched to 10 Downing Street,      findings of a Laureus
                                                                                          to achieve success. And former world
                                                                                                                                      home of Britain’s Prime Ministers         report which makes
                                                                                          champion Barry McGuigan gave some
                                                                                                                                      for almost 300 years, as a glittering     recommendations and
                                                                                          boxing tips to willing listeners.
                                                                                                                                      collection of great sportsmen and         calls on all politicians,
                                                                                                                                      women dropped in on current PM            professional sports clubs
                                          LAUREUS ACADEMY MEMBER BORIS                    The occasion also provided an
                                          BECKER AT THE LAUREUS YOUTH                                                                 David Cameron.                            and community sports
                                          SPORTS FESTIVAL                                 opportunity for Laureus Chairman
                                                                                                                                                                                facilities to recognise
                                                                                          Edwin Moses to award certificates
                                                                                                                                      Mr Cameron is very familiar with          and invest in sport as
                                                                                          to those young Londoners who had
                                                                                                                                      Laureus having joined Laureus Academy     an effective mechanism
Not surprisingly, they were excited       Among the winners present were Novak            completed the Laureus Urban
                                                                                                                                      Member Daley Thompson in 2009,            for tackling the growing
as they shared the moment with a          Djokovic, Vivian Cheruiyot, Oscar               Stars training.
                                                                                                                                      before he became Prime Minister, at the   problem of youth crime
cavalcade of the greatest names in        Pistorius and Darren Clarke. The young
                                                                                                                                      end of Daley’s ‘Breaking the Cycle of     and gang violence.
sport, coming together to attend the      boys and girls from the projects cheered        He said: “Urban Stars is a fantastic
                                                                                                                                      Violence’ bike ride from Manchester
biggest sports awards event in the        themselves hoarse.                              initiative. We had some of the original
                                                                                                                                      to London.
international calendar.                                                                   kids there who were helped by the
                                          Just eight hours earlier, the roles had         project and they have now become team
Held at Central Hall Westminster, in      been reversed as the youngsters had             leaders themselves and are helping the
the historic heart of London, a stone’s   played host to more than 50 members             next generation. As an organisation,
throw from Westminster Abbey, the         of the Laureus World Sports Academy,            that’s the area Laureus is moving into –
Laureus World Sports Awards welcomed      Laureus Ambassadors as well as a                training and developing project leaders
                                                                                                                                                                                                       NOVAK DJOKOVIC ARRIVES AT NUMBER 10
the sporting heroes of 2011 to receive    number of guests who had visited                who can work at the grass roots.”                                                                            DOWNING STREET FOR A RECEPTION WITH THE
Awards for their achievements.            the very first Laureus Sport for Good                                                                                                                        PRIME MINISTER AHEAD OF THE LAUREUS WORLD
                                                                                                                                                                                                       SPORTS AWARDS IN FEBRUARY
                                          Festival, held at Millwall Football Club in
                                          south east London.
24                                                                                                                                                                           LAUREUS WORLD SPORTS AWARDS 25

                                                                                                                                  Serbia’s Novak Djokovic was acclaimed
                                                                                                                                  Laureus World Sportsman of the Year
                                                                                                                                  after his remarkable 2011 when he
                                                                                                                                  won three Grand Slam events – the
                                                                                                                                  Australian Open, Wimbledon and the US
                                                                                                                                  Open – and took away the tennis world
                                                                                                                                  No 1 ranking from Rafael Nadal.

                                                                                                                                  Djokovic said: “I have to say it’s an
                                                                                                                                  extreme pleasure being part of such a
                                                                                                                                  great event. It’s a spectacular feeling.
                                                                                                                                  It’s difficult to describe how good it
                                                                                                                                  feels in words for me, for my family.

                                                                                                                                  What stands out most for me in these
                                                                                                                                  two days I spent in London is getting
                                                                                                                                  to know the legends of sport and
                                                                                                                                  practically absorbing every word
                                                                                                                                  they said.”




                                                                                                                                        AWARD WINNERS

                                                                                                                                    the Awards were announced in
                                                                                                                                    seven categories. the winners were:

                                                                                                                                    Laureus World Sportsman
                                                                                                                                    of the Year: Novak Djokovic
     THIS YEAR’S AWARDS HOST CLIVE OWN (RIGHT) ON STAGE WITH MANCHESTER UNITED MANAGER ALEX FERGUSON

                                                                                                                                    Laureus World Sportswoman
                                                                                                                                    of the Year: Vivian Cheruiyot

     The state rooms of one of the most               Now it was the turn of sporting giants                                        Laureus World Team of the Year:
     historic addresses in the world were             and sports enthusiasts from the                                               FC barcelona
     alive with the winners of Olympic and            current generation to take their place
     Paralympic gold medals, World Cups,              in this historic setting. Academy Award          What stands out most         Laureus World Breakthrough
                                                                                                                                    of the Year: rory mcIlroy
     Grand Slams and world records as the             nominated and Golden Globe winner                for me in these two days
     Prime Minister was presented with                Clive Owen hosted the globally televised
     a special edition of the prestigious             Awards Ceremony along with British               I spent in London is         Laureus World Comeback
                                                                                                                                    of the Year: Darren Clarke
     Laureus Statuette.                               actress Thandie Newton, who was a                getting to know the
                                                      segment host. World-famous singer,                                            Laureus World Sportsperson
     Within minutes the scene switched                musician and songwriter Bryan Ferry              legends of sport and         of the Year with a Disability:
     again to Central Hall, Westminster, one          provided the entertainment. Also in the          practically absorbing        Oscar pistorius
     of the most fascinating of London’s              audience were Spanish actress Elsa
     architectural treasures. One hundred             Pataky, American actor Luke Wilson and           every word said.             Laureus World Action
     years old this year, it has played a             Israeli actress/model Bar Rafaeli.                                            Sportsperson of the Year:
                                                                                                       NOVAK DJOKOVIC               Kelly slater
     significant role in the religious, political                                                      LAUreUs WOrLD spOrtsmAN
     and cultural life of the British nation.         When the names of the Award winners              OF tHe YeAr 2012
                                                      - chosen by the members of the                                                There were two additional Awards:
     Winston Churchill, Gandhi, Mikhail               Laureus World Sports Academy - were
                                                                                                                                    the Laureus Lifetime Achievement
     Gorbachev, Martin Luther King, David             announced, among the highlights were
                                                                                                                                    Award was presented to england
     Lloyd George and Margaret Thatcher are           a record-equalling fourth Laureus Award
                                                                                                                                    football legend bobby Charlton,
     just a few of the luminaries who have            for US surfer Kelly Slater and a double
                                                                                                                                    while raí souza Vieira de Oliveira,
     addressed the world from its platform.           success for Northern Ireland golf with
                                                                                                                                    the former brazilian footballer, now
     For three months after the end of the            both Darren Clarke and Rory McIlroy
                                                                                                                                    social justice campaigner, won the
     Second World War, in probably its most           being honoured. FC Barcelona at last
                                                                                                                                    Laureus sport for Good Award.
     famous guise, it was the first home of           won the Laureus Team of the Year
     the United Nations General Assembly              Award after their fourth Nomination.
     and Security Council.
26                                                                                                                                                                                                                                    LAUREUS WORLD SPORTS AWARDS 27



     The Laureus Sportswoman of the Year        There was an enthusiastic welcome for
     Award went to Kenya’s extraordinary        South Africa’s Oscar Pistorius, dubbed
     distance runner Vivian Cheruiyot,          the ‘Blade Runner’ because he uses
     who won both 5,000 and 10,000              carbon fibre blades after having his
     metres gold medals at the World            lower limbs amputated as a child.          Oscar is a remarkable
     Championships in Daegu, while winners
     of the Champions League and the            He was presented with the Laureus          human being, one of the
     Spanish League in the 2010/11 season,      Disability Award, after becoming the       most impressive people
     FC Barcelona, won the Laureus World        first amputee to win a track medal in
     Team of the Year Award.                    the non-disabled World Championships:      I have ever met. When
                                                a silver in the 4 x 400 metres relay.      you think of the
     Northern Ireland golf celebrated two       “This is just a great privilege to be
     Awards. Brilliant young star Rory          nominated, it is really humbling to be     challenges he has faced
     McIlroy, 22, was named winner of the       here,” an elated Pistorius said after      in his life, and overcome,
     Laureus World Breakthrough of the Year     receiving the Laureus Statuette from
     Award after winning the US Open, his       Elsa Pataky and skateboard legend Tony     and gone on to break
     first Major Championship, while Darren     Hawk. “To all the Laureus Academy          new ground, you can
     Clarke received the Laureus Comeback       Members, all you guys and icons, who
     Award after his Open Championship          a lot of us still competing look up to,    only be amazed.
     victory at Royal St.George’s at his        thank you very much.”
                                                                                           EDWIN MOSES
     20th attempt and at the age of 42. A
                                                                                           CHAIrmAN, LAUreUs spOrt
     delighted Clarke joked: “I was going       Laureus Chairman Edwin Moses               FOr GOOD FOUNDAtION
     to say earlier when I was up there on      returned the compliment. “Oscar is a
     stage accepting it, I must have been the   remarkable human being, one of the
     oldest person to receive the Award. I      most impressive people I have ever met.
     believe it has been a long time coming     When you think of the challenges he        There was a rapturous welcome from
     and I have worked very hard and            has faced in his life, and overcome, and   the London audience for England
     eventually got there.”                     gone on to break new ground, you can       football legend Bobby Charlton, when
                                                only be amazed,” he said.                  it was announced he had won the
     American surfing giant Kelly Slater was                                               Laureus Lifetime Achievement Award in
     named Laureus Action Sportsperson                                                     recognition of his remarkable career.
     of the Year - his fourth Laureus Award,                                               And another former footballer, Brazil’s
     equalling the record of Roger Federer,                                                Raí, now a campaigner for social
     the only other four-time winner.                                                      justice, won the Laureus Sport for Good
                                                                                           Award for his inspiring work through the
                                                                                           Gol de Letra Foundation, a charitable
                                                                                                                                        LAUREUS WORLD SPORTSPERSON OF THE YEAR WITH A DISABILITY OSCAR PISTORIUS RECEIVES HIS STATUETTE
                                                                                           organisation he established with fellow      FROM STEVE RYDER ON STAGE WITH ELSA PATAKY AND LAUREUS ACADEMY MEMBER TONY HAWK

                                                                                           footballer Leonardo Araújo in 1998.

                                                                                           Acknowledged in 2001 by UNESCO
                                                                                           as a global model for assisting children
                                                                                           and adolescents in a social risk                                                               Proceeds from the Laureus World                 As the curtain came down on another
                                                                                           environment, more than 7,000 young                                                             Sports Awards directly benefit and              memorable Awards Ceremony,
                                                                                           people have benefited from the Gol de        Laureus and I share                               underpin the work of the Laureus Sport          the comments of Boris Johnson, the
                                                                                           Letra social and educational activities in   a commitment to                                   for Good Foundation, which supports             Mayor of London, reflected the mood
                                                                                           São Paulo and Rio de Janeiro.                                                                  more than 100 community sports                  of the gathering. He said: “Laureus
                                                                                                                                        making sport a positive                           projects in 34 countries around the             and I share a commitment to making
                                                                                           After an emotional Rai - full name Raí       part of everyone’s                                world, including five in London. Since          sport a positive part of everyone’s
                                                                                           Souza Vieira de Oliveira - received the                                                        its inception, Laureus has raised               life regardless of age and ability.
                                                                                           Laureus Statuette from actress Thandie       life regardless of                                €55 million for projects which have             Celebrating the power of sport here
                                                                                           Newton and Edwin Moses, he said:             age and ability.                                  improved the lives of more than one-            in London with the world’s sporting
                                                                                           “I am very happy to be here at the                                                             and-a-half million young people.                superstars provides the perfect start
                                                                                           Laureus Awards, which have inspired          BORIS JOHNSON                                                                                     to our Olympic year and it marks the
                                                                                           me a lot. And I’m here especially            mAYOr OF LONDON
                                                                                                                                                                                                                                          beginning of a real and long-lasting
                                                                                           because I know this award will help me                                                                                                         grassroots sports legacy for London
                                                LAUREUS SPORT FOR GOOD AWARD WINNER        to continue with my work with my team                                                                                                          and beyond.”
                                                RAÍ SOUZA VIEIRA DE OLIVEIRA RECEIVES
                                                HIS STATUETTE FROM EDWIN MOSES
                                                                                           in Brazil.”
                                                                                                                                                                                                                                   ALEXEY NEMOV IN MOSCOW 29

                                                         28




ALeXeY
                                                                                                                                                                                     Alexey watched and spent time with         But of course the Awards Ceremony
                                                                                                                                I am delighted that                                  the young people in a variety of sports,   is only one part of Laureus and the




NEMOV
                                                                                                                                Laureus is now                                       including basketball, floorball and        work of the Laureus Sport for Good
                                                                                                                                                                                     football. There was also an informal       Foundation goes on around the year.
                                                                                                                                championing the                                      question and answer session.
                                                                                                                                use of sport to                                                                                 I am delighted that Laureus is now
                                                                                                                                                                                     He said: ‘Laureus already has very         championing the use of sport to
UNITED SPORTS PROGRAMME, MOSCOW                                                                                                 combat discrimination                                strong connections with Russia. The        combat discrimination against people
                                                                                                                                against people with                                  Laureus World Sports Awards were held      with intellectual disabilities across
At his peak, Alexey Nemov was one of the most                                                                                                                                        in St Petersburg a few years ago and       Russia and I am happy to show my
                                                                                                                                intellectual disabilities                            were one of the most successful we         support.”
spectacular gymnasts to watch. In a career in
                                                                                                                                across Russia                                        have ever staged.
which he won twelve Olympic medals, four of
                                                                                                                                ALEXEY NEMOV
them gold, he was always the athlete the crowds                                         LAUREUS ACADEMY MEMBER ALEXEY           LAUreUs ACADemY member
                                                                                        NEMOV WITH SPECIAL OLYMPICS
in the sports halls came to cheer.



                                                                                                                                INCLUSIVE
                                                                                        PROJECT PARTICIPANTS




So there was no surprise at the             It aims to create a new world of

                                                                                                  FACTS
                                                                                                                                COMMUNITY
excitement shown when a group of            inclusion and community, where
youngsters welcomed Alexey to the           every single person is accepted and
Potapovskiy Sport Complex in Moscow,        welcomed, regardless of ability or
as he officially launched the first ever    disability.
Laureus Sport for Good Foundation                                                        GYMNAST ALEXEY NEMOV
project in Russia.                          Alexey said: “It was very emotional          WON 12 OLYMPIC MEDALS, 4
                                            and a great honour for me to meet            GOLD DURING HIS CAREER
The Unified Sports Programme which          all those wonderful children, many of
                                                                                                                                THE SPECIAL OLYMPICS PROJECT IS THE FIRST LAUREUS-
Laureus has supported for many years        whom are fighting against considerable                                              SUPPORTED PROGRAMME TO BE BASED IN RUSSIA
in China is delivered in partnership with   difficulties. I am so proud to be a         THE LAUREUS WORLD SPORTS
Special Olympics, which is a global         member of the Laureus Academy and             AWARDS WERE HELD IN
movement which raises awareness             it was great to be able to open the first     ST PETERSBURG IN 2008
about the abilities of people with          Laureus-supported project in Russia. I
intellectual disabilities, a group that     hope it will be the first of many.”
is often marginalised, segregated and                                                     THIS IS THE FIRST LAUREUS
vulnerable within Russia.                                                                   SUPPORTED PROJECT
                                                                                                   IN RUSSIA




                                                                                        There was another special treat for
                                                                                        everyone at the Complex as Alexey was
                                                                                        joined by three members of the gold-
                                                                                        medal-winning Russian synchronised
                                                                                        swimming team; Daria Korobova,
                                                                                        Anzhelika Timanina and Elvira
                                                                                        Khasyanova; recently crowned at the
                                                                                        London 2012 Games.




                                                                                        MEMBERS OF THE RUSSIAN SYNCHRONISED
                                                                                        SWIMMING TEAM (L TO R) ELVIRA
                                                                                        KHASYANOVA, DARIA KOROBOVA AND
                                                                                        ANZHELIKA TIMANINA SHOW OFF THEIR
                                                                                        LONDON 2012 GOLD MEDAL ALONGSIDE
                                                                                        COMPATRIOT AND LAUREUS ACADEMY
                                                                                        MEMBER ALEXEY NEMOV
                                                                                                                                                                                                                                       LAUREUS POLO CUP 31

                                                        30
                                                                                                                                 An enthusiastic celebrity audience         In a spirited contest, the victors were a   The Laureus Fundación Argentina was
                                                                                                                                 including Laureus World Sports             team representing Laureus Global            founded in May 2003 by Hugo Porta,
                                                                                                                                 Academy Members Boris Becker, Sean         Partners Mercedes-AMG, the                  who is currently very much involved
                                                                                                                                 Fitzpatrick, Edwin Moses, Hugo Porta       performance brand of Mercedes-              in its daily management, while also

LAUreUs                                                                                                                          and Daley Thompson also enjoyed the        Benz, who won 5½ - 4 against a team         making time to visit the outstanding




POLO CUP
                                                                                                                                 day’s sporting action at Windsor.          sponsored by IWC Schaffhausen. In           projects supported by the Foundation.
                                                                                                                                                                            addition to sponsoring one of the           The headquarters are in Buenos Aires
                                                                                                                                 In total the event raised over £100,000    teams, renowned Swiss watch-maker           with the Foundation’s work extending
                                                                                                                                 which delighted rugby legend Hugo          IWC Schaffhausen donated a special          to distant Argentine provinces that
                                                                                                                                 Porta, the President of Laureus            Laureus edition Ingenieur Automatic         greatly benefit from its backing.
GUARDS POLO CLUB, WINDSOR                                                                                                        Fundación Argentina. He said: “This        watch from the IWC Portofino                Currently, the Foundation supports
                                                                                                                                 has become a great annual event.           Chronograph in stainless steel,             six projects in the country.
                                                                                                                                 The people who came to Windsor             only 1,000 of which are being
the trim lawns and neat surroundings of the Guards                                                                               not only had a great day out, but          manufactured, which was auctioned
polo Club, Windsor, once again became the venue                                                                                  they contributed to an important           to raise additional funds.
                                                                                                                                 humanitarian cause.
for the annual Laureus polo Cup, which has become
                                                                                                                                                                            Nachi Heguy, a player on the winning
                                                                                                                                                                                                                        You just cannot
a welcome regular addition to the traditional british                                                                            I would like to thank all the great polo   Mercedes-AMG team, said: “I really          exaggerate what
sporting summer.                                                                                                                 players who took part and to thank all     enjoyed the game. We played a very
                                                                                                                                                                                                                        good the money that
                                                                                                                                 the individuals and companies who          fast game and the amateurs played
                                                                                                                                 supported us in one way or another.        extremely well. What a fantastic day        has been raised will
The Guards Polo Club, frequently visited    The aim was to raise funds for Laureus    Stirling who were among those in           They all share with Laureus the            out at the Guards Polo Club. I am very
by royalty, is as much an iconic sporting   Fundación Argentina – the Laureus         action, while also present, watching the   belief that sport can help to improve      pleased to be a part of this initiative
                                                                                                                                                                                                                        do for the youngsters
location in the London metropolis as        Sport for Good Foundation in Argentina.   action, was polo legend and Laureus        young people’s lives. You just cannot      benefitting the Argentinian foundation.”    we are trying to help
Wimbledon, Wembley and Lord’s cricket                                                 Ambassador Eduardo Heguy, a trustee        exaggerate what good the money
ground. In June it hosted a unique          Argentinian stars Juan Pablo              of Laureus in Argentina and the man        that has been raised will do for the
                                                                                                                                                                                                                        in my country
challenge match which included some         MacDonough, Juan Martin Nero and          who was instrumental in creating the       youngsters we are trying to help                                                       HUGO PORTA
of the leading polo players in the world.   Nachi Heguy joined Uruguay’s David        Laureus Polo Cup.                          in my country.”                                                                        presIDeNt, LAUreUs
                                                                                                                                                                                                                        FUNDACIÓN ArGeNtINA
                                                                                                                                                                                                                                           LAUREUS VISIT TO STORMONT 33




                                                                                                                                          LEADERS OF
                                                            32




                                                                                                                                          TOMORROW
LAUreUs VIsIt tO
STORMONT
BELFAST
                                                                                                                                                                                           impact on young people, providing the          of money which does not have to be
Few problems have seemed as intractable over                                                                                                                                               skills and guidance that will turn many        spent on policing, education and

the years as Northern Ireland. A conflict which                                                                                            The young people I’ve                            of these young people into the leaders         health issues.”
                                                                                                                                                                                           of tomorrow. The young people I’ve met
began as a religious divide centuries ago and                                                                                             met have such strong                             have such strong spirit and just need a        Sports Minsiter Caral Ni Chuilin later

turned into a sectarian battle over the sovereignty                                                                                       spirit and just need a                           little guidance to fulfil the potential they   proclaimed: “I am delighted Sean
                                                                                                                                                                                           all have inside them.                          Fitzpatrick visited the Urban Stars
of the small province has left scars on many of                                               YOUNGSTERS FROM THE URBAN STARS
                                                                                                                                          little guidance to fulfil                                                                        project in Ballymurphy. Belfast has
the people who live there.                                                                    PROJECT IN BELFAST
                                                                                                                                          the potential they all                           “I urged the politicians I met to get          undergone a huge transformation
                                                                                                                                                                                           behind the Urban Stars project and             in recent years but many people
                                                                                                                                          have inside them                                 others like it so we can help more             and communities still face difficult
Happily there seems to be a concensus       But the ‘Troubles’, as the conflict is                                                                                                         young people across Belfast. Laureus           challenges and issues. Projects such as
                                                                                                                                          SEAN FITZPATRICK
                                                                                                                                                                                           has done research which proved that            these can help young people overcome
                                                                                                        FACTS
today that force of arms and terrorism      known, have left another unfortunate                                                          LAUreUs ACADemY member
is not going to change anything and at      legacy. Belfast, the capital of the                                                                                                            investing in sports recreation for young       problems in their life by building their
last the two sides have come together in    province, is one of the poorest and                                                                                                            people pays for itself five-fold in terms      self-confidence through sport.”
a power-sharing government which will       most deprived cities in the United
hopefully bode well for a better future.    Kingdom.                                                BELFAST IS ONE OF
                                                                                                    THE POOREST AND
                                                                                                  DEPRIVED CITIES IN THE
                                                                                                     UNITED KINGDOM


                                                                                                  SPORT IS BRINGING
                                                                                                TOGETHER YOUNGSTERS
                                                                                                FROM THE TWO GROUPS
                                                                                              AND ENCOURAGING THEM TO
                                                                                                 TRAIN AND COMPETE
                                                                                                     AS EQUALS



                                                                                              Urban Stars project on the Ballymurphy
                                                                                              Estate in Belfast to see for himself
                                                                                              how sport can be used to help young
                                                                                              people develop their skills. Then he
                                                                                              went to Stormont to meet a group of
                                                                                              the leading politicians in Northern
                                                                                              Ireland, including First Minister Peter
                                (FROM LEFT TO RIGHT) DEPUTY NORTHERN IRELAND FIRST MINISTER
                                MARTIN MCGUINNESS, LAUREUS ACADEMY MEMBER SEAN FITZPATRICK    Robinson, Deputy First Minister Martin
                                AND NORTHERN IRELAND FIRST MINISTER PETER ROBINSON
                                                                                              McGuinness, Sports Minister Caral Ni
But for many the pain still lingers. Too    So in May, All Blacks Rugby World Cup             Chuilin and Youth Justice Minister
many children have grown up knowing         winner Sean Fitzpatrick led a Laureus             David Ford.
nothing but violence, fearfully looking     delegation to Stormont, the centre of
over their shoulders and treating           government in Northern Ireland, to urge           After he had met this high-powered
their peers from the other side of the      politicians to back youth sports projects         delegation, Sean said: “Belfast has gone
divide as the enemy. Sport is playing       as a way to give young people hope and            through some challenging times and
its part in combating this by bringing      more opportunity in their lives.                  this area is one of the most deprived
youngsters from the two groups                                                                in the UK. Visiting the project at
together and encouraging them to train      Laureus World Sports Academy                      Ballymurphy, it was clear that the latest
and compete as equals.                      Member Sean first visited the                     Urban Stars project is having a fantastic

                                                                                                                                          SEAN VISITS THE URBAN STARS PROJECT IN BELFAST
                                                                                                                                                                                                                              STREET LEAGUE 35

                                                       34




LeNNOX
LEWIS
VISITS STREET LEAGUE

there were more than a few disbelieving looks as
the impressively large and powerful looking man
walked into the Calthorpe Community Centre
in the King’s Cross area of London.
                                                                                       YOUNGSTERS IN ACTION AT THE STREET
                                                                                       LEAGUE PROJECT IN LONDON




But that was to be expected. Rarely, if   Lennox Lewis, now a Laureus                  Lennox said: “I’ve seen a lot of kids who
ever, has an undisputed heavyweight       Ambassador, won 41 of his 44                 have had a difficult upbringing. Through
champion of the world visited this        professional fights in a career lasting 16   my support for Laureus, I’ve witnessed
deprived neighbourhood in the heart of    years and the charisma which he carried      what a huge impact sport can have on
the British capital.                      into the boxing ring was still alive and     communities around the world. I was
                                          well as he met young people from Street      very impressed by the young people I




                                                                                                                                   BUILDING
                                          League’s north east London Academy,          met at the Academy and it just goes to
                                          which uses football to help those from       show that when they are given guidance
                                          deprived backgrounds who are not in          and support, they can turn their lives
Through my support                        education, training or employment.           around and become positive role
for Laureus, I’ve                                                                      models for society. I am testament to




                                                                                                                                   SKILLS
                                          Lennox eagerly teamed up with ex-            that, as sport enabled me to turn my
witnessed what a huge                     Liverpool and Scotland footballer Alan       life around and I hope the kids see what
                                                                                                                                                                                                       LAUREUS AMBASSADOR LENNOX LEWIS AND
                                                                                                                                                                                                       FOOTBALL GREAT TURNED RESPECTED PUNDIT
impact sport can have                     Hansen to talk to the youngsters, many       can be achieved with dedication to their                                                                        ALAN HANSEN AT THE LAUREUS-SUPPORTED STREET
                                                                                                                                                                                                       LEAGUE PROJECT IN LONDON
                                          of whom suffer from the social evils of      chosen path.”
on communities                            homelessness, drug and alcohol abuse,
around the world                          displacement, unemployment, crime,           Lennox Lewis and Alan Hansen are both
                                          learning difficulties and mental health      enthusiastic supporters of Laureus
LENNOX LEWIS                              problems.                                    and attended the Laureus World
LAUreUs AmbAssADOr
                                                                                       Sports Awards which were held in
                                                                                       London in February. Alan, who played                                   Targeting the most disadvantaged,        some of the most disadvantaged

                                                                                                                                        FACTS
                                                                                       434 times for English Premier League                                   Street League’s north east London        young people in the UK. Three out
                                                                                       club Liverpool and is now a respected                                  Academy works with 360 young             of four graduates from our Academy
                                                                                       football analyst, added: “I’ve been                                    people each year aged 16 or over.        programme get a job or return to
                                                                                       involved with football all my life and                                 It focuses particularly on offering      education, and it is our supporters, like
                                                                                       the Street League project is a perfect      STREET LEAGUE’S ACADEMY    key qualifications and building          the Laureus Foundation, who make all
                                                                                       example of how you can give hope and         DELIVERS EMPLOYABILITY    skills to create better employment       of this possible.”
                                                                                       opportunities to young people. It was            AND LIFE SKILLS       opportunities. Most are put in contact
                                                                                       great to see the project in action.”                                   with Street League through referral      Street League operates in London,
                                                                                                                                                              agents such as job centres, young        Edinburgh, Glasgow, Manchester and
                                                                                       The eight-week Street League Academy        STREET LEAGUE WORKS WITH   offending teams, probation teams,        Newcastle and works with 2,300 people
                                                                                       programme delivers employability             OVER 2,300 YOUNG PEOPLE   drug and alcohol rehabilitation teams,   annually in partnership with around
                                                                                       and life skills, with three out of every     ANNUALLY ACROSS THE UK    hostels and advice centres.              70 organisations. Laureus is working
                                                                                       four graduates going on to get a job or                                                                         with Street League to expand its reach
                                                                                       returning to education and training.                                   Street League CEO Matt Stevenson-        across the United Kingdom. Over the
                                                                                                                                                              Dodd said: “Street League delivers       next three years, Street League will
                                                                                                                                                              a unique football and education          launch in three new cities with seed
                                                                                       LENNOX LEWIS CHATS WITH YOUNG PEOPLE                                   programme to change the lives of         funding from Laureus.
                                                                                       FROM THE STREET LEAGUE PROJECT
                                                                                                                                                                                       SPRINGBOK TEAM VISIT SOWETO SCHOOL 37

                                                        36




sOUtH AFrICA
SPRINGBOK
VISIT SOWETO SCHOOL

Nothing like it had ever happened in meadowlands
Zone 1 before. the expressions on the faces of the
boys and girls at the tswelelang primary school
said it all. even though they had been told what to
expect, the youngsters still looked on in disbelief                                  THE LAUREUS-SUPPORTED SOWETO
                                                                                     SCHOOLS RUGBY PROJECT OFFERS THE

as the springbok team bus pulled up at the gates                                     CHILDREN OF THE TOWNSHIP WITH A
                                                                                     PLACE TO PLAY THE MUCH-LOVED SPORT

of the soweto school.


                                                                                     It provides a programme called Play
                                                                                     2 Learn, which teaches young people
                                                                                     various school subjects while they are
                                                                                     having fun playing rugby. In addition to
                                                                                     this, through its values of teamwork,
                                                                                     individual responsibility and respect for
                                                                                                                                 TEAMWORK                                                            NEWLY APPOINTED LAUREUS AMBASSADOR SCHALK
                                                                                                                                                                                                     BURGER TAKES PART IN A TOUCH RUGBY SESSION


                                                                                     the rules, rugby teaches lessons that
                                                                                                                                                            Highlight of the day was the             honours young people who lost their
                                                                                     can be applied to life in general.
                                                                                                                                                            announcement that Schalk was to          lives in the struggle against Apartheid.
                                                                                                                                                            be a Laureus Ambassador. Morné du        Morné added: “Youth Day is a very
                                                                                     At Tswelelang, the Springboks and           I just never imagined      Plessis, Chairman of the Laureus Sport   evocative and emotional occasion,
                                                                                     the youngsters took part in a series
                                                                                     of training drills and a game of touch      I would see a day like     for Good Foundation South Africa and     particularly here in Soweto. I am
                                                                                                                                                            manager of the 1995 Rugby World          grateful that we can enjoy happier times
                                                                                     rugby. Schalk Burger said: “I am sure I     this in Meadowlands.       Cup-winning South African side, said:    today in our country, but there is still
                                                                                     speak on behalf of all the players when
                                                                                     I say how impressed we were by this         It has been amazing        “I know Schalk and his family and know   much to do and I pledge that Laureus in
                                                                                                                                                            what they have contributed to this       South Africa will do everything it can to
                                                                                     project. It was pretty emotional to be      LUCKY                      country. I would like to congratulate    help our young people.”
                                                                                     here. I think we got as much out of         HeADmAster OF tsWeLeLANG
                                                                                                                                                            Schalk and thank him for taking this
                                                                                     it as the kids.”                            prImArY sCHOOL
                                          SPRINGBOK RUGBY STAR SCHALK BURGER WITH                                                                           on. He is a formidable rugby player      Final word came from the headmaster
                                          A YOUNG RUGBY FAN FROM THE LAUREUS-
                                          SUPPORTED SOWETO RUGBY PROJECT                                                                                    and I know he will make a major          of Tswelelang Primary School, known
                                                                                                                                                            contribution to Laureus and to the       to everyone in Meadowlands simply
Getting off the bus and striding out at   First there was silence then there was                                                                            work we do with disadvantaged and        as Lucky. He has been at the school
the front of a group of South African     an explosion of cheering from the          I am sure I speak on                                                   at-risk young people.”                   as teacher and principal since 1974
                                                                                                                                                                                                     and seen Soweto change profoundly.
rugby players was the unmistakeable       youngsters. Many were participants in      behalf of all the players                                              The visit took place in June, 48 hours   His reaction said it all. “I just never
figure of man-mountain Schalk             the Soweto Schools Rugby Programme,
Burger, the admired pack leader of the    which was what the visit was all about.    when I say how                                                         before Youth Day, which commemorates     imagined I would see a day like this in
                                                                                                                                                            the Soweto uprisings in 1976 and         Meadowlands. It has been amazing.”
Springbok team.                           Others just attended Tswelelang            impressed we were by
                                          Primary School and were a fascinated
He was followed by a group of players     audience, but they were all caught up in   this project. It was
from the Springbok squad, including       the frenzy.                                pretty emotional
                                                                                                                                                              NEW
Ryan Kankowski, Dean Greyling, Gio
                                                                                     to be here. I think we
Aplon, Jano Vermaak, Chiliboy Ralepelle
and Lwazi Mvovo. Also there were
                                          The Soweto Schools Rugby Programme,
                                          supported by Laureus in South              got as much out                                                          AmbAssADOr
                                                                                                                                                                                                SCHALK BURGER
brilliant young players, Piet van Zyl,    Africa, addresses education in
Siya Kolisi, Frans Malherbe, Arno Botha   Soweto, using rugby as the means           of it as the kids
and Francois Venter.                      to teach disadvantaged young people
                                                                                     SCHALK BURGER
                                          basic education.
                                                                                     sprINGbOKs pLAYer
                                                                                                                                                                                                                     ALMA’S STORY FROM HAITI 39

                                                       38

                                                                                                                                 Now, directly because of Laureus’
                                                                                                                                                 ,
                                                                                                                                 support for SSF Alma has been able
                                                                                                                                 to take what she has learnt to teach

ALmA’s stOrY                                                                                                                     Haitian orphans and bring comfort
                                                                                                                                 and happiness to some of the most



FROM HAITI
                                                                                                                                 neglected and vulnerable young children
                                                                                                                                 in the country.

                                                                                                                                 Alma now works in two orphanages for
SPORTS SANS FRONTIÈRES PROJECT                                                                                                   Sport San Frontières with whom she
                                                                                                                                 organises uplifting sports activities for
                                                                                                                                 children and young people there aged
Alma’s house did not fall down the day the                                                                                       from three to seventeen.
earthquake hit. but by all accounts it should
                                                                                                                                 She says: “Working with children in
have. Heavily damaged, it was four months                                                                                        education has always been a goal of
until she could rest her head there again.                                                                                       mine. It is great to give something back
                                                                                                                                 to children from the experience I was
                                                                                     CHILDREN FROM SPORT SANS
                                                                                     FRONTIÈRES PROJECT                          given.”
                                                                                                                                                                             THE HAITIAN EARTHQUAKE OF 2010 DEVASTATED A COUNTRY
                                                                                                                                                                             ALREADY SUFFERING FROM POVERTY, ENVIRONMENTAL ISSUES
The Haitian earthquake of 2010            We found a place to stay at a small                                                                                                AND AN UNCERTAIN POLITICAL LANDSCAPE
devastated a country already suffering    church, where we slept in a tent.”




                                                                                                                                 LEADERSHIP
from poverty, environmental issues and
an uncertain political landscape. When    One of the things Alma found most hard     Working with children
disaster struck, 300,000 died and one-    to deal with was not being able to go to
and-a-half million people were made       school at this time. She had completed
                                                                                     in education has always
homeless in a matter of hours.            her baccalaureate studies two years        been a goal of mine. It is



                                                                                                                                 TRAINING
                                          early, following which she began reading
Along with her sister and their single    for a degree in pedagogical studies
                                                                                     great to give something
mother who cared for them, Alma’s         - the science of education. And it is      back to children
family left their home village to move    this passion for teaching that found an
to a nearby refugee camp - and their      unlikely outlet for her.
                                                                                     from the experience
nightmare began.                                                                     I was given.
                                          Working across Haiti is the Laureus-
Alma, aged 19, says: “It was dangerous.   supported Sport Sans Frontières (SSF)      ALMA
                                                                                     spOrt sANs FrONtIÈres
There was no security. The place was      project, whose work can be described
full of criminals who would steal your    as the next stage of support following
belongings. And even rapists. After a     initial post-disaster relief.
month we felt we had to move.                                                        At a time when major emergency
                                                                                     operations in the country are beginning
                                                                                     to slow down and, ultimately, conclude,
                                                                                     the work of SSF involves offering
                                                                                     educational opportunities through
                                                                                     the use of sport to the thousands of
                                                                                     homeless people still remaining in the
                                                                                     refugee camps.

                                                                                     During her time at the refugee camp, it
                                                                                     came to SSF’s attention that Alma loved
                                                                                     sport herself, particularly basketball.

                                                                                     And when SSF discovered her passion
                                                                                     for teaching as well, they were confident
                                                                                     she could be the perfect person to
                                                                                     benefit from leadership training and to
                                                                                     help deliver their work to disadvantaged
                                                                                     young people in the area. And this was
                                                                                     exactly what Alma agreed to do.
                                                 DEMONSTRATING HER PASSION FOR HER
                                                 WORK, ALMA, PICTURED WITH SOME OF
                                                 THE ORPHANS SHE WORKS WITH




                                                                                                                                 BORIS BECKER VISITS LAUREUS-SUPPORTED
                                                                                                                                 PROJECT SPORTS SAN FRONTIÈRES IN HAITI
                                                                                                                                                                WORLDWIDE PROJECTS 41

                                                                40   LAUREUS SPORT FOR GOOD FOUNDATION
                                                                                                                                       50.    KICKFORMORE - STUTTGART, GERMANY



                                                                                                         OVER 100
                                                                                                                                       51.    KIDSWING - MUNICH, GERMANY
                                                                                                                                       52.    KIDS FOR FUTURE - COLOGNE, GERMANY
                                                                                                                                       53.    KÖRBE FÜR KÖLN - COLOGNE, GERMANY
                                                                                                         prOJeCts WOrLDWIDe            54.    LAUREUS ALPINO - SWITZERLAND

WOrLDWIDe                                                                                                                              55.
                                                                                                                                       56.
                                                                                                                                              LAUREUS CAVALLO - WINTERHUR-UNTERSEEN, SWITZERLAND
                                                                                                                                              LAUREUS GIRLS IN SPORT - LUCERNE, SWITZERLAND




PROJECTS
                                                                                                         IMPROVING THE LIVES OF OVER   57.    LAUREUS GIRLS KICKING - GERMANY
                                                                                                         1.5 MILLION YOUNG PEOPLE      58.    LAUREUS MIDNIGHT FUTSAL CUP - THE HAGUE, THE NETHERLANDS
                                                                                                                                       59.    LAUREUS MOTORV8 - OXFORD, UK
                                                                                                                                       60.    LAUREUS SCHNEETIGER - AUSTRIA
                                                                                                                                       61.    LAUREUS URBAN STARS BELFAST - BELFAST, UK
                                                                                                                                       62.    LAUREUS URBAN STARS BRISTOL - BRISTOL, UK
                                                                                                                                       63.    LAUREUS URBAN STARS GLASGOW - GLASGOW, UK
                                                                                                                                       64.    LAUREUS URBAN STARS LONDON - LONDON, UK
      HOST CITIES                                                                                                                      65.    LAUREUS URBAN STARS MANCHESTER - MANCHESTER, UK
      MONACO, LISBON, BARCELONA,                                                                                                       66.    LAUREUS URBAN STARS WEST MIDLANDS - BIRMINGHAM, UK
      ST PETERSBURG, ABU DHABI                                                                                                         67.    MIDNIGHT BASKETBALL LEAGUE - LONDON, UK
      & LONDON
                                                                                                                                       68.    MIDNIGHT BASKETBALL - MILAN, ITALY
                                                                                                                                       69.    MIDNIGHT PROJEKTE SCHWEIZ - SWITZERLAND
      PROJECTS                                                                                                                         70.    “MIT PFERDEN STARK MACHEN” - ACHBERG, GERMANY
      SUPPORTED BY THE LAUREUS                                                                                                         71.    MOVE&DO - STUTTGART, GERMANY
      SPORT FOR GOOD FOUNDATION                                                                                                        72.    OPEN SUNDAY - SWITZERLAND
                                                                                                                                       73.    PEACEPLAYERS INTERNATIONAL - CYPRUS
                                                                                                                                       74.    PEACEPLAYERS INTERNATIONAL - NORTHERN IRELAND, UK
AFRICA                                                                                                                                 75.    PROGETTO POLISPORTIVA I - MILAN, ITALY
1.    BUFFALO CITY SOCCER SCHOOL - EAST LONDON, SOUTH AFRICA                                                                           76.    PROGETTO POLISPORTIVA II - MILAN, ITALY
2.    COACHING FOR HOPE - MALI & BURKINO FASO                                                                                          77.    PROGETTO POLISPORTIVA NAPOLI - NAPLES, ITALY
3.    COMMUNITY BASED AIDS PROGRAMME - KAMPALA, UGANDA                                                                                 78.    PROGETTO POLISPORTIVA ROMA - ROME, ITALY
4.    DEVELOPMENT OF SPORTS AND RIGHTS FOR PEOPLE                                                                                      79.    PUNCH - PARIS, FRANCE
      WITH DISABILITIES - RWANDA                                                                                                       80.    SPECIAL OLYMPICS - RUSSIA
5.    FIGHT WITH INSIGHT - JOHANNESBURG, SOUTH AFRICA                                                                                  81.    SPECIAL OLYMPICS - SPAIN
6.    GRASSROOT SOCCER - SOUTH AFRICA                                                                                                  82.    STREET LEAGUE - LONDON, UK
7.    GRASSROOT SOCCER AFRICAN LEADERS PROGRAMME - SOUTH AFRICA                                                                        83.    STREET LEAGUE - GLASGOW, UK
8.    GREAT COMMISSION UNITED - CAPE TOWN, SOUTH AFRICA                                                                                84.    TRACK ACADEMY - LONDON, UK
9.    GRUPO DESPORTIVO DE MANICA - MANICA, MOZAMBIQUE
10.   INDIGO YOUTH MOVEMENT - DURBAN, SOUTH AFRICA                                                                                     LATIN AMERICA & THE CARIBBEAN
11.   INTERNATIONAL INSPIRATION - TANZANIA                                                                                             85.    CIUDAD OESTE (WEST CITY) - MENDOZA, ARGENTINA
12.   ISIQALO-WAVES FOR CHANGE - CAPE TOWN, SOUTH AFRICA                                                                               86.    CLUB ATLETICO PLATENSE - LAPRIDA, ARGENTINA
13.   JOHANNESBURG CUBS - JOHANNESBURG, SOUTH AFRICA                                                                                   87.    CLUB DEPORTIVO BARRACAS - GENERAL LAMADRID, ARGENTINA
14.   KICK4LIFE - LESOTHO                                                                                                              88.    SPORT FOR LIFE - ROSARIO, SANTA FE, ARGENTINA
15.   LITTLE CHAMPS - JOHANNESBURG, SOUTH AFRICA                                                                                       89.    LA LIGA LIMAKIDS - LIMA, PERU
16.   LUNGISANI INDLELA - DURBAN, SOUTH AFRICA                                                                                         90.    LUTA PELA PAZ - RIO DE JANEIRO, BRAZIL
17.   MAKOMBA-NDLELA YOUTH MOVEMENT - LIMPOMPO, SOUTH AFRICA                                                                           91.    SPORTS IN UNDERDEVELOPED AREAS - MONTEVIDEO, URUGUAY
18.   MATHARE YOUTH SPORTS ASSOCIATION (MYSA) - NAIROBI, KENYA                                                                         92.    SPORTS SANS FRONTIERES - PORT AU PRINCE, HAITI
19.   MOVING THE GOALPOSTS - KILIFI, KENYA                                                                                             93.    UNIÓN Y AMISTAD DE SAN ISIDRO - BUENOS AIRES, ARGENTINA
20.   ORPHANAID AFRICA - GREATER ACCRA, GHANA                                                                                          94.    VIRREYES HOCKEY - BUENOS AIRES, ARGENTINA
21.   PEACEPLAYERS INTERNATIONAL - DURBAN, SOUTH AFRICA
22.   POLOAFRICA - MALUTI MOUNTAINS, SOUTH AFRICA
23.   RIGHT TO DREAM - GHANA
                                                                                                                                       NORTH AMERICA
                                                                                                                                       95.    A WORLD FIT FOR KIDS! - LOS ANGELES, USA
24.   RUMBEK YOUTH SPORTS ASSOCIATION (RYSA) - RUMBEK, SUDAN
                                                                                                                                       96.    AFTER SCHOOL ALL-STARS CHICAGO - CHICAGO, USA
25.   SOWETO SCHOOLS RUGBY PROGRAMME -
      JOHANNESBURG, SOUTH AFRICA                                                                                                       97.    AFTER SCHOOL ALL-STARS LA - LOS ANGELES, USA
26.   SPORT FOR ALL - JOHANNESBURG, SOUTH AFRICA                                                                                       98.    AMERICA SCORES CHICAGO - CHICAGO, USA
27.   VUKA RUGBY - CAPE TOWN, SOUTH AFRICA (FORMALLY LEGENDS CUP)                                                                      99.    AMERICA SCORES LA - LOS ANGELES, USA
                                                                                                                                       100.   AMERICA SCORES NEW YORK - NEW YORK CITY, USA
                                                                                                                                       101.   AMERICAN YOUTH TABLE TENNIS - NEW YORK CITY, USA
ASIA
                                                                                                                                       102.   ASPHALT GREEN - NEW YORK CITY, USA
28.   IMAGE - RAJASTHAN, INDIA
                                                                                                                                       103.   BEAT THE STREETS - NEW YORK CITY, USA
29.   MAGIC BUS - INDIA
                                                                                                                                       104.   BEYOND THE BALL - CHICAGO, USA
30.   OPERATION BREAKTHROUGH - HONG KONG, CHINA
                                                                                                                                       105.   BROTHERHOOD CRUSADE - LOS ANGELES, USA
31.   PEACEPLAYERS INTERNATIONAL - ISRAEL / PALESTINE
                                                                                                                                       106.   CHICAGO RUN - CHICAGO, USA
32.   TWINNED BASKETBALL PROGRAMME - ISRAEL / PALESTINE
                                                                                                                                       107.   CHICAGO YOUTH BOXING - CHICAGO, USA
33.   SEENIGAMA SPORT FOR LIFE PROJECT - SEENIGAMA, SRI LANKA
                                                                                                                                       108.   CITY SOCCER IN THE COMMUNITY - NEW YORK CITY, USA
34.   SPECIAL OLYMPICS - CHINA
                                                                                                                                       109.   COACH ACROSS AMERICA - USA
35.   SPIRIT OF SOCCER - CAMBODIA
                                                                                                                                       110.   GIRLS IN THE GAME - CHICAGO, USA
36.   SPIRIT OF SOCCER - IRAQ
                                                                                                                                       111.   HARLEM RBI - NEW YORK CITY, USA
37.   SPIRIT OF SOCCER - LAOS
                                                                                                                                       112.   I CHALLENGE MYSELF - NEW YORK CITY, USA
38.   UNITY THROUGH SPORT PROJECT - MANKULUM, SRI LANKA
                                                                                                                                       113.   KIDS IN SPORT - LOS ANGELES, USA
                                                                                                                                       114.   METRO SQUASH - CHICAGO, USA
AUSTRALIA                                                                                                                              115.   MGR FOUNDATION - CHICAGO, USA
39.   BURRA JURRA SURFING PROGRAMME - BYRON BAY, AUSTRALIA
                                                                                                                                       116.   NEAR WEST SIDE CDC - CHICAGO, USA
40.   CATHY FREEMAN FOUNDATION – PALM ISLAND, AUSTRALIA
                                                                                                                                       117.   NEW HEIGHTS YOUTH - NEW YORK CITY, USA
41.   FOOTBALL UNITED – AUSTRALIA
                                                                                                                                       118.   WOODCRAFT RANGERS - LOS ANGELES, USA
                                                                                                                                       119.   PLAY SOCCER - LOS ANGELES, USA
EUROPE                                                                                                                                 120.   PLAY RUGBY USA LA - LOS ANGELES, USA
42.   BLINDSPOT - BERN, SWITZERLAND                                                                                                    121.   PLAY RUGBY USA NEW YORK - NEW YORK CITY, USA
43.   BUNTKICKTGUT - BERN, SWITZERLAND                                                                                                 122.   POWERPLAY NYC - NEW YORK CITY, USA
44.   FIGHT FOR PEACE - LONDON, UK                                                                                                     123.   ROW NEW YORK - NEW YORK CITY, USA
45.   FUNDACIÓN ALEX - BARCELONA, SPAIN                                                                                                124.   STREET SOCCER - LOS ANGELES, USA
46.   GOLF EDUCATIF - PARIS, FRANCE                                                                                                    125.   TRIPLE THREAT - CHICAGO, USA
47.   KICK IM BOXRING - BERLIN, GERMANY                                                                                                126.   UNITED SPORTS YOUTH LEAGUE - NEW YORK CITY, USA
48.   KICK ON ICE - BERLIN, GERMANY                                                                                                    127.   URBAN INITIATIVES - CHICAGO, USA
49.   KICK THE ROPES - BERLIN, GERMANY                                                                                                 128.   URBAN DOVE - NEW YORK CITY, USA
                                                                                                                                                                                                               LAUREUS AMBASSADORS 43

                                                     42                   NATIONAL FOUNDATIONS


                                                                                                        Get INVOLVeD &
FOUNDAtION                                                                                              FUNDRAISE
DIRECTORY
LAUREUS SPORT FOR GOOD
                                                                                                        Love running? Exhilarated by cycling? Support Laureus by taking part
                                                                                                        in one of our truly unique fundraising events and use your passion
                                                                                                        for sport to give children the world over a brighter future.

NATIONAL FOUNDATIONS                                                                                    SILVERSTONE HALF MARATHON – 3 MARCH 2013
                                                                                                        LONDON MARATHON - 21 APRIL 2013
                                                                                                        LONDON 10K - 27 MAY 2013
GLOBAL                                    THE NETHERLANDS
                                                                                                        LAUREUS POLO CUP - 22 JUNE 2013
Laureus Sport for                         Laureus Foundation
                                                                                                        LOIRE VALLEY RIDE - 27 - 30 JUNE 2013
Good Foundation                           The Netherlands                     It is important that
foundation@laureus.com
www.laureus.com/foundation
                                          OLAV BEKKER
                                          olav.bekker@me.com
                                                                              the Foundation invests    The 2013 calendar is fast developing, for further
                                                                                                        details visit www.laureus.com/get-involved
                                          www.laureus.nl                      in local communities,
ARGENTINA                                 SOUTH AFRICA                        particularly the
                                                                              development of
                                                                                                        LAUreUs
Fundación                                 Laureus Sport for Good
Laureus Argentina                         Foundation Trust South Africa       young leaders who


                                                                                                        AMBASSADORS
ANA LIA SANTARELLI                        PRUDENCE FESTER                     will guide and inspire
asantarelli@fundacionlaureus.org.ar       pfester@ssisa.com
www.fundacionlaureus.org.ar               www.laureus.co.za                   the future of those
                                                                              communities and the
FRANCE                                    SPAIN                               next generation of        Paul Accola Alpine Skiing, Kurt Aeschbacher TV Personality, Franziska van Almsick Swimming, Natascha Badmann Triathlete,

Association                               Fundación Laureus                   young people.             Mansour Bahrami Tennis, Robert Baker Golf, Baschi Pop Singer, Layne Beachley Surfing, Verena Bentele Visually Impaired Skiing,
Laureus France                            España                                                        Marco Bortolami Rugby, Serge Betsen Rugby, Miki Biasion Motor Racing, Denise Biellmann Figure Skating, Ole Bischof Judo,
                                                                              EDWIN MOSES               Stefan Blöcher Hockey, Annabelle Bond Adventurer, Martin Braxenthaler Paralympic Skiing, Schalk Burger Rugby, Adolfo Cambiaso
LAURENT GUTSMUTH                          PAULA GARCIA VILLORA                CHAIrmAN, LAUreUs spOrt
laurent.gutsmuth@laureus.fr               paula.garcia@laureus.es                                       Polo, David Cassani Cycling, Fabian Cancellara Cycling, Jackie Chan Actor / Kung Fu, Sabine Christiansen TV Personality,
                                                                              FOr GOOD FOUNDAtION
www.laureus.fr                            www.laureus.es                                                David Coulthard Formula 1, Lawrence Dallaglio Rugby, Deshun Deysel Climbing, Deco Football, Ernst Van Dyk Wheelchair
                                                                                                        Racing, Desiree Ellis Football, Andrea Dovizioso Motorcycling, Alessandro Fabian Triathlete, Alejandra Garcia Flood Pole Vault,
GERMANY                                   SWITZERLAND                                                   Frank Fredericks Athletics, Jan Frodeno Triathlete, Carlos Lima Fuentes Athlete, Danilo Gallinari Basketball, Yvonne van Gennip

Laureus Sport for Good                    Laureus Foundation                                            Speed Skating, Lara Gut Alpine Skiing, Ruud Gullit Football, Bryan Habana Rugby, Eduardo Heguy Polo, Kelly Holmes Athletics,
Foundation Germany                        Switzerland                                                   Pieter van den Hoogenband Swimming, Edith Hunkeler Wheelchair Racing, Colin Jackson Athletics, Butch James Rugby
                                                                                                        Ariella Kaeslin Athletics, Taig Khris Inline Skating, Christa Kinshofer Skiing, Conny Kissling Free Skiing, Vitali Klitschko
STEFANIE MOELLENKAMP                      EVELYN FANKHAUSER
                                          evelyn.fankhauser@laureus.ch                                  Boxing, Wladimir Klitschko Boxing, Janica Kostelic Skiing, Nia Künzer Women’s Football, Dr. Thomas Ladner Business Personality,
stefanie.moellenkamp@laureus.de
www.laureus.de                            www.laureus.ch                                                Christoph Langen Bobsleigh, Henri Leconte Tennis, Kathrin Lehmann Football / Ice Hockey, Lennox Lewis Boxing, Tegla Loroupe
                                                                                                        Long Distance Running, Michael Lynagh Rugby, Fabrizio Macchi Para Cycling, Filippo Magnini Swimming, Hermann Maier Skiing,
                                                                                                        Sarah Meier Figure Skating, Maurizio Margaglio Ice Skating, Baby Jake Matlala Boxing, Matteo Manassero Golf, AP McCoy
ITALY                                     USA                                                           Horseracing, Barry McGuigan Boxing, Roger Milla Football, Juan de la Cruz Fernández Miranda Rugby, Nicolás Fernández Miranda
Fondazione                                Laureus Sport for Good                                        Rugby, Thomas Muster Tennis, Umberto Pellizzari Free Diving, Alexander Pereira Cultural Personality, Manuela Pesko
Laureus Italia Onlus                      Foundation USA                                                Snowboarding,     Santiago      Phelan      Rugby,    Bertrand      Piccard      Adventurer,   Oscar   Pistorius   Disabled   Athletics,
                                                                                                        Barbara Fusar Poli Ice Skating, Shaun Pollock Cricket, Matías Prats Broadcaster, Birgit Prinz Football, Lucas Radebe
SILVANA DE GIOVANNI                       MATTHEW GESCHKE
silvana.degiovanni@fondazionelaureus.it   matthew.geschke@laureus.com                                   Football, John Robbie Rugby, Todd Rogers Volleyball, Maria Cecilia Rognoni Hockey, Marc Rosset Tennis, Antonio Rossi
www.laureus.it                            www.laureususa.com                                            Canoeing, David de Rothschild Eco Adventurer, Rainer Maria Salzgeber TV Personality (Sports), Edwin van der Sar
                                                                                                        Football, Juan Ignacio Sánchez Basketball, Ryan Sanders Ultra Trail Runner, Axel Schulz Boxing, Ralf Schumacher
                                                                                                        Motor Racing, Jochen Schümann Sailing, Matthias Schweighöfer Actor, Nino Schurter Mountain Biking, Gian Simmen Snowboarding,
FOR MORE INFORMATION ON ALL LAUREUS-                                                                    Emma Snowsill Triathlete, Felix Sturm Boxing, Alain Sutter Football, Michael Teuber Paralympic Cycling, Natalie du Toit
SUPPORTED PROJECTS PLEASE VISIT                                                                         Swimming, Alessandro Troncon Rugby, Cynthia Tshaka TV Presenter, Michael Vaughan Cricket, Esther Vergeer Wheelchair Tennis,
                                                                                                        Arantxa Sánchez-Vicario Tennis, Filippo Volandri Tennis, Courtney Walsh Cricket.
www.laureus.com/foundation
                                                                                                        All photographs provided by Getty Images / Laureus. Unless otherwise credited.
WITH THANKS
The Laureus World Sports Academy wishes to thank the many individuals and organisations
who continue to support Laureus and help us fulfil our goals.
In particular, the Laureus Academy pays tribute to its Patrons Richemont and Daimler,
who founded Laureus and to its Global Partners Mercedes-Benz and IWC Schaffhausen, who
provide such unwavering and invaluable support.




BE INSPIRED
BE INSPIRING
Donations to the Laureus Sport for Good Foundation can be made via our website www.laureus.com or cheques
can be made out and posted to: Laureus Sport for Good Foundation, 460 Fulham Road, London SW6 1BZ.
For general enquiries please e-mail: foundation@laureus.com

This is the official magazine of the Laureus Sport for Good Foundation which is supported by its Global Partners
Mercedes-Benz and IWC Schaffhausen. The Foundation is a global initiative of Richemont and Daimler.
Registered in England and Wales No. 05083331. Registered Charity No. 1111364

Editorial Director: Emma Chesworth emma.chesworth@laureus.com

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