TreeHouse Interactive Finishes 2012 with Record Revenue and Customer Growth

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					TreeHouse Interactive Finishes 2012 with Record Revenue and Customer
Growth

TreeHouse Interactive Reseller View™ and Marketing View™ Achieve
Significant Milestones and Are Positioned to Capitalize on Rapidly
Growing Marketing Automation and Partner Relationship Management CRM
Market Segments

Salt Lake City, UT, February 8, 2013 -- TreeHouse
Interactive™(www.treehousei.com), the technology leader in on demand
partner relationship management (PRM) and marketing automation solutions,
today announced it closed 2012 with a 34 percent increase in annual
revenue and a 30 percent expanded customer base. Adoption of the
company's comprehensive software as a service (SaaS)-based partner
relationship management and marketing automation solutions continues to
accelerate and help garner new big name clients.

Partner Relationship Management and TreeHouse Reseller View PRM

Channel partners now account for more than 60 percent of large vendors'
revenue (companies with more than 5,000 employees)—a figure that has
steadily increased for more than a decade and will continue next year for
vendors of all sizes. [1] Other leading research indicates that the
adoption of PRM will go mainstream in two to five years. [2]

The channel is one of the core components for driving revenue and
achieving greater market penetration in less time, yet management of the
channel has historically suffered from inefficiencies. Traditional PRM
systems have focused on discrete issues vs. taking a holistic approach.
Today’s PRM must enable partners with sales tools, marketing tools,
training, business planning and more while, at the same time, provide
seamless integration into a company’s CRM and visibility into partner
sales, support and marketing efforts. It must allow companies to maximize
revenue opportunities across both direct and indirect channels.

TreeHouse Reseller View PRM is the most complete and customizable PRM
solution, providing the features organizations require to properly
support their partner networks while delivering the scalability and
automation required to decrease the costs of maintaining it. Reseller
View integrates with all major CRM providers out of the box and helps
reduce the costs of managing partner networks by automating key workflows
associated with tasks like partner on–boarding and contract management.
It also helps provide partners with all the training, tools and
information they need to successfully sell, service and support vendor
products.

2012 Reseller View Partner Relationship Management Milestones

·       New Partner Marketplace™ functionality

·       Expanded lead distribution / lead administration functionality
·       Availability of APIs for integration of partner data with
external applications that enhance business value and create a more
seamless partner experience

·       Expanded list of TreeHouse Reseller View customers who have
received CRN 5-Star Awards

·       The first and only PRM to be made available on the Salesforce
(CRM) AppExchange

·       The first complete PRM to be made available for Microsoft (MSFT)
Dynamics CRM

·       Availability on the Microsoft Dynamics Marketplace

·       The only PRM to be compatible with Oracle (ORCL), Microsoft and
Salesforce out of the box

Marketing Automation and TreeHouse Marketing View

Marketing automation will lead customer relationship management (CRM)
application segment growth, reaching a total market value of $4.6
billion, and sales will continue to be the majority of CRM software
revenue, reaching $7.9 billion in 2016[3]. B2B marketing automation was
believed to have reached $525 million in 2012, a 60 percent growth rate
higher than the 50 percent rate of growth achieved in 2011[4].

Marketing is becoming a more prominent part of every business, with the
ability to leverage a proliferation of sales and marketing channels,
exploding data and social media content. Yet marketers are challenged to
improve efficiencies, reduce costs and prove ROI. Finding ways to
effectively collaborate across disciplines such as sales, finance and IT
will be key to successful marketing and ultimately, business success.

TreeHouse Marketing View™ has been an innovator in the Marketing
Automation space since 1998. The product has introduced industry-leading
features in areas such as landing page automation technology, contact
management and targeting, social media integration, multi-layered logic
for lead nurturing, online retail marketing automation, company and
individual behavioral scoring, web analytics integration, ROI reporting
and, most recently, content marketing. It provides companies the
marketing automation tools that help them move faster, create more
effective marketing campaigns and drive the incremental revenue needed
for businesses to grow.

2012 Marketing View Marketing Automation Achievements

·       New retail features for B2C online retailers

·       The first marketing automation platform to integrate a content
marketing module

·       Deeper integration with Salesforce CRM (CRM), including
integration with the Opportunity Object
·       New event marketing features

“I couldn’t be happier with our performance in 2012,” said Erich Flynn,
CEO, TreeHouse Interactive. “Most companies decrease their growth rate as
they expand, while we are actually accelerating. We are in markets where
competitors have taken a lot of venture capital funding. We remain
private, yet continue to compete and grow at an impressive rate, all
while remaining profitable. This is a testament to the robustness and
attractiveness of our offerings, the talent of our people and the trust
placed in TreeHouse by our customers. Our continued technology innovation
has helped us to address the business requirements of well-known
companies such as eBay Inc.'s X.commerce and Magento divisions, and
National Instruments this year. Given our existing sales funnels today, I
expect even greater growth next year as the demand for high-performing
PRM and marketing automation solutions continue to play a key role in
business success.“

To learn more about Reseller View partner relationship management, see
Reseller View resources. To learn more about Marketing View marketing
automation see Marketing View resources.

Tweet This: @treehousei Finishes 2012 with Record Revenue and Customer
Growth, and Prepares to Capitalize on Rapidly Growing CRM Market Segments

Follow TreeHouse Interactive on Twitter at:
http://twitter.com/#!/treehousei

About TreeHouse Interactive

TreeHouse Interactive delivers on demand partner relationship management
(PRM) and marketing automation solutions to companies that want to grow.
Reseller View is the most complete PRM in the industry while Marketing
View has been innovating marketing automation since 1998. For more
information, visit www.treehousei.com or call 801.576.8428.

Key words: marketing automation, demand generation, lead generation,
partner relationship management, partner portal, PRM

###

TreeHouse Interactive, Reseller View, Marketing View and the TreeHouse
Interactive logo are trademarks of TreeHouse Interactive. All other
brands, products, or service names are or may be trademarks or service
marks of their respective owners.


[1] Source: http://www.crn.com/news/channel-programs/232602620/forrester-
tech-vendors-benefit-from-channel-but-can-do-more.htm

[2] Source: http://www.forbes.com/sites/louiscolumbus/2012/07/27/gartner-
hype-cycle-for-crm-sales-2012-sales-turns-to-the-cloud-for-quick-relief/
[3] Source: http://www.forbes.com/sites/louiscolumbus/2012/12/04/roundup-
of-crm-forecasts-and-market-estimates-2012/

[4] Source: http://www.prnewswire.com/news-releases/raab-report-b2b-
marketing-automation-now-525-million-industry-165395386.html


Contact:
Denise Nelson
The Ventana Group
Danville, CA
925.837.6277
denise.nelson@ventanapr.com
http://www.theventanagroup.com

				
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Description: TreeHouse Interactive Reseller View™ and Marketing View™ Achieve Significant Milestones and Are Positioned to Capitalize on Rapidly Growing Marketing Automation and Partner Relationship Management CRM Market Segments