Market Research Reports :Dry fruit market India 2013

					Dry Fruit Market – India
February 2013
Executive Summary

  Market        Indian dry fruit market is valued at INR X bn in 20__ and is estimated to reach INR Y bn by 20__


                  Drivers                                                     Challenges
                     —Festivals and Gifting Culture                               —Rise in Packaging Costs
                     —Increasing Health Awareness                                 —Shortage of Cold Storage 
  Drivers &          —Growth of User Industries                                    Units
 Challenges          —Booming Retail Market                                       —Deficit in Power Supply
                     —Rising Income and Consumption                               —Under‐invoiced Imports
                     —Rapid Urbanization


                Exhibitions and Events 

                                                           PL E 
                                                         AM
                Innovative Packaging

   Trends
                Organic Dry Fruits
                Dry Fruit Nankhatais
                Gaining Special Space in Retail
                Postal Dry Fruit Delivery from Kashmir
                                                        S
                Usage of Mainline Container Vessels for Cashew Imports

                                                              Major Players
Competition
                      Company A                    Company B.                          Company C 


                                       DRY FRUIT MARKET IN INDIA 2013.PPT                                           2
    •Introduction

        LE  
    •Market Overview


   MP  Global


S A    India
    •Import & Export
    •Drivers & Challenges
    •Government Rules & Policies
    •Government Participation 
    •Trends
    •Competitive Landscape
    •Strategic Recommendations
    •Appendix
         DRY FRUIT MARKET IN INDIA 2013.PPT   3
Food processing can be sub‐segmented into numerous 
categories including dried fruits

                                             LE       Market Segmentation



                  MP                                          Food Processing




  Fruits &
               S A         Meat &                                              Marine                                              Consumer
                                                      Dairy                                                Grains
Vegetables                 Poultry                                            Products                                               Food




                                                                               Jams, 
                    Ready‐to‐
Fruit Pulps                             Canned/          Mushroom            Squashes,          Dried 
                      serve                                                                                         Dried Fruits      Others
and Juices                            Frozen Fruits       Products            Pickles,        Vegetables
                    Beverages
                                                                             Chutneys




               • The Food Processing sector is segmented into multiple categories including fruits and vegetables
               • Among the various types of processed fruit and vegetable products ‐ juices, dry fruits etc are becoming 
                 more popular among the consumers due to the health benefits associated with them 


                                                       DRY FRUIT MARKET IN INDIA 2013.PPT                                                      4
The changing mindset of people toward healthy food habits 
is going to…
Global Market – Overview (1/4)

       • Dry fruits refer to those fruits which are devoid of any moisture content either naturally or those which 
         had been dried artificially using machines such as dehydrators
       • Globally a wide variety of dry fruits are consumed which includes almond, brazil nut, cashew, raisin, pecan, 
         peanut etc among others
       • It is estimated that during 20__, total global dry fruit production was around A5 mn tonnes and 
         consumption around B5 mn tonnes



                   Production & Growth


                                                                                       LE  
                                                                                       Consumption & Growth


 mn tonnes
                            X%

                                                          MP           mn tonnes




                                                        SA
  60                                          A5                        60                      Y%             B5
                                      A4                                                               B4
  50       A1                A3                                         50
                    A2                                                           B1             B3
  40                                                                    40               B2
  30                                                                    30
  20                                                                    20
  10                                                                    10
   0                                                                     0
          20__     20__     20__    20__     20__                               20__    20__   20__   20__    20__

                                                DRY FRUIT MARKET IN INDIA 2013.PPT                                       5
…boost the global dry fruit industry in the ensuing years

Global Market – Overview (2/4)

                       Globally the different types of dry fruits are divided into two segments




            Tree Nut                                                                             Dried Fruit

                                                 Globally, tree nuts hold 
                                                 the major share both in 
                                                  terms of production as 
                                                   well as consumption

  Segmental Share – Production (20__)



                                                                             LE   Segmental Share – Consumption (20__)


             X1%



                                             MP                                               Y1%




                       X2%
                                           SA     Tree Nut        Dried Fruit

                                             DRY FRUIT MARKET IN INDIA 2013.PPT
                                                                                                      Y2%



                                                                                                                         6
The Indian dry fruit industry will witness robust growth in 
the coming years…
Indian Market – Overview (1/5)

      • India is considered to be the biggest producer of fruit in the world
            Under the food processing industry, fruits & vegetables processing  is one of the largest in terms of production, 
             consumption, export etc and has good growth potential
      • The Indian dry fruit industry, which is a part of this fruit and vegetable processing industry is also growing 
        rapidly mainly due to the increasing awareness among people about the benefits of dry fruit consumption
      • The market is primarily dominated by the unorganized sector accounting for around X1% of the overall 
        market
      • During 20__, the Indian dry fruit market was found to be around INR A3 bn and is expected to reach INR 
        A8 bn by the year 20__, growing at a CAGR of P%



                                                                                                                         LE  
                         Market Size & Growth



                                                                                         MP    Market Segmentation (2012)




                                                                                       SA
 INR bn                                                                                        Organized Sector         Unorganized Sector

200                                                                    A8
                                       P%                     A7                                                  X2%
150                                                A6
                                            A5
100                              A4
                A2       A3
      A1
50
 0                                                                                                        X1%
      20__     20__     20__    20__        20__   20__      20__     20__

                                                          DRY FRUIT MARKET IN INDIA 2013.PPT                                                 7
…with increased consumption amongst consumers

                                             LE  
                P
Indian Market – Overview (2/5)


               M
             SA
                                                                         Dry Fruit Consumption – Segmental Shares (20__)


     • In general, the major type of dry fruits                                                  F%
                                                                                            E%                          Cashew
       consumed in India includes cashew, 
                                                                                  D%                                    Almonds
       raisin, walnut, almond, pistachio, fig, 
                                                                                                                        Walnuts
       apricot and date
                                                                               C%                                       Pistachio
                                                                                                         A%
                                                                                                                        Raisin
                                                                                                                        Others
                                                                                       B%




      Cashew  accounts for the major share in 
        the overall consumption of dry fruits                                          • The food processing industry is the 
         because it itself is one of the major                                           largest consumer of dried fruits 
      ingredients in food products such as the                                           where they are used as raw material 
          popular Indian sweet kaju barfi,                                               inputs for different products such as 
      whereas other dry fruits are mostly used 
      as an additive or for garnishing purpose                                           breakfast cereals, bakery, desserts 
                                                                                         and confectionery products


                                                  DRY FRUIT MARKET IN INDIA 2013.PPT                                                8
Household consumption of dry fruits play a vital role in 
driving the demand
Indian Market – Overview (3/5)

                                                                        Segmental Shares of Dry Fruit Consumption Pattern –
         • In India, apart from industrial                                         Direct and as Additive (20__)
           consumption, household 
           consumption of dry fruits also play 
           an important role in driving the 
           demand
         • Dry fruits such as pistachios,                                                                    Direct Consumption



                                                                                                                
           almonds, dried plums, chilguzas                                                                   Additive




                                                                                                            LE
           (pine fruit), dried apricots etc are                                 X2%
           either consumed directly or used as                                                   X1%
           an additives for Indian sweets




                                                                                           MP
  Major consumption of dry 
   fruits take place in the 
  Northern regions of India
                                    Y3%
                                            Y4%


                                                         Y1%
                                                                               `
                                                                                        S A       Region Wise Dry Fruit 
                                                                                                   Consumption (20__)

     North         South
                                           Y2%
     West          East


                                                   DRY FRUIT MARKET IN INDIA 2013.PPT                                         9
Import of Major Types of Dry Fruits (1/6)

Shelled Hazelnuts                                                                     Major Importing Nations – Value Wise (20__)
                            Volume              Value                                                                             A   D
     INR mn                                                     ‘000 unit                                       A5%               B   E
    15                                                                25                                  A2% A3%                 C
                                            C                         20                                        A4%
    10
                              B                                       15



                                                                                                                          
                                             Z                        10
     5




                                                                                                                      LE
               A                                          N.A.        5                                               A1%
                              Y
     0          X                                                     0


Pistachios
             20__           20__           20__           20__
                                                        (Apr‐Sep)


                                                                                   MP Major Importing Nations – Value Wise (20__)


4,000
3,000
     INR mn
               D
                            Volume



                              E
                                             F
                                                Value
                                                                ‘000 unit
                                                                      10,000
                                                                      8,000
                                                                                S A                        B5%
                                                                                                         B3%
                                                                                                             B6%
                                                                                                                                  P
                                                                                                                                  Q
                                                                                                                                  R
                                                                                                                                      S
                                                                                                                                      T
                                                                                                                                      U

                                                                                                               B4%
                                                            G         6,000                                                 B1%
2,000
                P                            R                        4,000
                              Q                                                                           B2%
1,000                                                                 2,000
                                                            S
     0                                                                0
             20__           20__           20__           20__
                                                        (Apr‐Sep)
Note: HS Code 080222 (Shelled hazelnuts, fresh or dried ), HS Code  080250 (Pistachios fresh or dried)

                                                                  DRY FRUIT MARKET IN INDIA 2013.PPT                                      10
Drivers & Challenges – Summary 



  Drivers
                                                               Challenges
  Festivals and Gifting Culture 
                                                               Rise in Packaging Costs

  Increasing Health Awareness


                                                                            
                                                               Shortage of Cold Storage Units

  Growth of User Industries 


                                           P                            LE
                                                               Deficit in Power Supply




                                          M
  Booming Retail Market                                        Under‐invoiced Imports

  Rising Income and Consumption

  Rapid Urbanization
                                       S A

                                   DRY FRUIT MARKET IN INDIA 2013.PPT                           11
Trends – Summary 


                             LE  
           MP Exhibitions and Z




        S A   Innovative Y


              A Dry Fruits


 Key Trends
          `   Dry Fruit X


              Gaining Special Space in Retail


              Postal Dry Fruit Delivery from S


              Usage of Mainline Container Vessels for SS


                                  DRY FRUIT MARKET IN INDIA 2013.PPT   12
Private: Domestic – Company A (1/3)
Company Information
                                                                                     
                                                                                Offices and Centres – India 


                                                                                 LE
                                                  P
                        Company A
                        Street A
Corporate Address


                                                 M
                        City B




                                               SA
                        State C
                        91‐11‐32314433/ 91‐9311001260/ 91‐                                    City B
Tel No.
                        9871629292                                 
Fax No.                                     N.A.
Website                  www.company.co.in
Year of Incorporation   2009                                                                                    Head Office

Products and Services
Category                Products/Services
                        Raw, salted, roasted, black pepper,                     Key People
Almond
                        jaggery, honey almonds
                                                                                Name                           Designation
                        Raw, salted, black pepper, chilli, chilli 
Cashew
                        garlic, fresh mint, hing jeera cashew                   Person A                       Director

Pistachio               Regular, salted and roasted pistachios                  Person B.                      Director
                                                                                Person C                       Director
Raisin                  Regular raisins
                                                                                Person D                       Director


                                                         DRY FRUIT MARKET IN INDIA 2013.PPT                                   13
Private: Domestic – Company A (2/3)
Financial Snapshot

                                                                   LE          Key Ratios

  INR mn
                  Total Income



                                    MPNet Profit/Loss
                                                        INR mn
                                                                                           Particulars 

                                                                               Profitability Ratios
                                                                                                                    y‐o‐y change 
                                                                                                                      (2012‐11)
                                                                                                                                    2012         2011       2010




                                  SA
             Y1                                                                 Operating Margin                        5.63        16.79%       11.16%     ‐10.82%
 60                              Y2                          0.8
                                                                                Net Margin                              ‐0.41       1.45%        1.86%      0.61%

                                                             0.6                Profit Before Tax Margin                ‐0.41       1.45%        1.86%      0.74%
                                               Y3
 40                                                                             Return on Equity                       ‐56.39       29.56%       85.95%     77.39%

             X1                                              0.4                Return on Capital Employed              29.86       ‐43.24%   ‐73.10%       45.21%

 20                                                                             Return on Working Capital               37.96       ‐10.49%   ‐48.45%       ‐18.53%
                                 X2                          0.2                Return on Assets                       ‐53.87       28.75%       82.61%     72.27%
                                               X3
                                                                                Return on Fixed Assets                 ‐22.85       7.69%        30.54%     15.02%
  0                                                          0.0               Cost Ratios
           20__              20__             20__                              Operating costs (% of Sales)            ‐5.61       83.20%       88.82%    112.24%

                                                                                Administration costs (% of Sales)       0.00        0.00%        0.00%      5.59%
Financial Summary                                                               Interest costs (% of Sales)             0.04        0.09%        0.05%      0.00%

• The company incurred a net profit of INR Y3 mn in FY 20__, as                Liquidity Ratios
                                                                                Current Ratio                          ‐12.24%       0.68         0.78       0.87
  compared to net profit of INR Y2 mn in FY 20__
                                                                                Cash Ratio                             ‐78.83%       0.05         0.22       0.24
• The company reported total income of INR X3 mn in FY 20__,                   Leverage Ratios
  registering a decrease of P% over FY 20__                                     Debt to Equity Ratio                    N.A.         0.00         0.00       0.00
                                                                                Debt to Capital Ratio                   N.A.         0.00         0.00       0.00
• The company earned an operating margin of C% in FY 20__, an                   Interest Coverage Ratio                ‐17.65%      196.67       238.81      N.A.
  increase of D percentage points over FY 20__                                 Efficiency Ratios
• The company reported interest coverage ratio of E in FY 20__,                 Fixed Asset Turnover                   ‐67.60%       5.30        16.35       21.92
                                                                                Asset Turnover                         ‐55.21%       19.81       44.23      105.47
  a decrease of F% over FY 20__
                                                                                Current Asset Turnover                 ‐54.42%       3.33         7.30       4.11
                                                                                Working Capital Turnover               ‐72.12%       ‐7.23       ‐25.94     ‐27.04
                                                                                Capital Employed Turnover              ‐55.72%       20.38       46.02      112.94

                                                                                                                                      Improved            Decline

                                                          DRY FRUIT MARKET IN INDIA 2013.PPT                                                                  14
Private: Domestic – Company A (3/3)
Business Highlights

                                      LE  
Description 


                  MP  News



                 A
                      • The company A is primarily engaged in the business of importing and trading dry fruits and spices in India

Overview
               S      • It operates as a sister company of California Agri Nuts Corporation (CANC), which is considered as one of 
                        the top importers of dry fruits in the country
                      • In addition to the various daily usage packs of dry fruits, the company has a separate range of dry fruit 
                        gift packs especially prepared for various gifting occassions

                      • The company imports various dry fruits such as almonds, pistachios, cashews, walnuts, raisins, 
Import                 cardamom, aniseed etc. from  USA, Australia, Spain, Middle East, Iran, Turkey, and South‐east Asia
                      • The company has ISO 9001:2008 certification and its manufacturing and packaging facilities are HACCP 
Quality Assurance      (Hazard Analysis and Critical Control Points) Certified

                      • The products are available at all modern retails such as Bharti‐Walmart, Aditya Birla Retail, Jubilant 
Retail Presence        Retail, Hypercity, Natures Basket, Ruci and Idoni, and In ‘n’ Out, and institutions such as Indian Navy 
                       Services, DT Cinemas, Indian Railways, Mumbai and Delhi Airports and Barista Lavazza

                      • Premium dry fruit gift packs for all occasions under a brand name of ‘Nutty Gritties Shubhkamnayen’
                      • In 2011, launched three new varieties of dry fruits – Roasted and salted almonds, roasted and salted 
Recent Launches
                       cashews and fresh mint cashews
                          Launched its dry fruit brands in Cafe Buddy's outlets located at metro stations across Delhi to increase brand presence
                      • The company has future plans of associating with Trent Ltd, Marche Foods, Spencers, Big Bazaar and 
Upcoming Plans         other supermarkets on state level to increase the reach and availability of the products


                                             DRY FRUIT MARKET IN INDIA 2013.PPT                                                                      15
Appendix

Ratio                          Calculations                              Ratio                        Calculations
                               (Operating                                                             Current Assets / Current 
Operating Margin                                                         Current Ratio
                               Income/Revenues)*100                                                   Liabilities 

Net Margin                     (Net Profit / Revenues) *100                                           {(Cash & Bank Balance + 
                                                                         Cash Ratio                   Marketable Securities) / Current 
                               (Income Before Tax / Revenues                                          Liabilities)} 
Profit Before Tax Margin
                               *100 
                                                                                                      Total Liabilities / Shareholders 
                                                                         Debt to Equity 
                               (Net Income / Shareholders                                             Equity 
Return on Equity (ROE) 
                               Equity)*100 
                                                                                                      {Total Debt / (Shareholders 
                                                                         Debt to Capital Ratio
                               EBIT / (Total Assets – Current                                         Equity + Total Debt)} 
Return on Capital (ROCE) 
                               Liabilities)*100 
                                                                         Interest Coverage Ratio      EBIT / Interest Expense
Return on Working Capital      (EBIT / Working Capital) *100
                                                                         Fixed Asset Turnover         Sales / Fixed Assets 
Return on Assets               (EBIT / Total Assets)*100 
                                                                         Asset Turnover               Sales / Total Assets 
Return on Fixed Assets         (EBIT / Fixed Assets) *100 

                               (Operating Expenses / Sales)              Current Asset Turnover       Sales / Current Assets 
Operating Costs (% of Sales)
                               *100 

Administration Costs (% of     (Administrative Expenses / Sales)         Working Capital Turnover     Sales / Working Capital 
Sales)                         *100 
                                                                                                      Sales / (Shareholders Equity + 
                                                                         Capital Employed Turnover 
Interest Costs (% of Sales)    (Interest Expenses / Sales) *100                                       Total Debt)



                                                    DRY FRUIT MARKET IN INDIA 2013.PPT                                                16
Sources of Information

                  Secondary Research                                           Primary Research
                    Print Medium                                                  Interviews
Leading Newspapers                                         Leading Industry Vendors
Journals / Magazines                                       Industry Stakeholders
Business Magazines                                         Industry Experts 
                  Electronic Medium                        Surveys Conducted in Social / Technology Focused 
                                                           Forums
Company Websites
Government Websites / Resources
Online Magazines
Online Journals / Articles
Premium Databases
Social Networking Space




                                       DRY FRUIT MARKET IN INDIA 2013.PPT                                      17
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                                                                                                                                             18

				
DOCUMENT INFO
Description: For the complete report, get in touch with us at: info@netscribes.com Global Market intelligence firm Netscribes launched a report on the dry fruit market that shows the remarkable growth of the industry owing to the growing gifting culture. Consumers are waking up to the health benefits of dry fruits and the demand is buoyed further during festivities. The report highlights how the penetration and availability of dry fruits in different packaging formats at various retail points along with the increased disposable income amongst the consumers are indicating a bright future for the dry fruit industry. The introduction segregates the overall food processing industry into its sub segments, one of which is the fruits and vegetables segment and dry fruit is one of the sub segments of this group. The report then moves into the market overview section, which provides an overview of the global dried fruit and nut market with details regarding current market scenario and its production and consumption during the last five years. A further segregation of the sector at the global and domestic scale along with segmental share of the market in terms of organized and unorganized sector is also provided in the report. Zone specific consumptions, consumption patterns, chief importing nations and production trends are also focused on in the article. The next section elaborates on the value chain analysis of the sector. A separate section on import and export of different types of dry fruits is also provided, highlighting the growth in import and export values over the years. Then, details regarding major importing and exporting nations are also provided. The report by Netscribes goes on to provide an analysis of the drivers for growth of the industry that include festivals and gifting culture, increasing health awareness, growth of user industries, booming retail market, rising income and consumption and rapid urbanization.