CONNECT TO THE COMMUNITY:
Meet with the DECA Advisor in your community to discuss this project and to
create a project engagement plan.
ACCESS TRAINING + SUPPORT MATERIALS:
Training and support materials are online and available to support your
engagement plan. PostNet Corporate and National DECA staff are also available
to support your local partnership.
GROW YOUR BUSINESS:
Guide your “classroom marketing team” by making in-class and in-store
presentations that support your engagement plan with the local DECA chapter.
SHARE YOUR PASSION:
Share your passion for your business, for PostNet and for franchising—while
growing your business and supporting your community.
HOW ARE POSTNET AND DECA CONNECTED? HOW CAN POSTNET MAKE A DIFFERENCE TO DECA
PostNet is the corporate sponsor for the 2013 ADVISORS AND STUDENTS?
Business Services Operations Research Event. Meet with the DECA Advisor in your community
PostNet Representatives across the nation will to discuss the partnership and create an
serve as vital assets to DECA advisors and students who engagement plan.
are working on the Business Services Operations Connect with PostNet Corporate and National
Research Events. DECA to access support materials.
Together, as a team, PostNet Representatives, Make in-class and in-store presentations that
DECA advisors, and students will collaborate to analyze
support your engagement plan with the local DECA
aspects of the business services industry.
Talk about your experience through the social
WHAT IS THE PURPOSE OF THIS DECA COMPETITIVE
EVENT? media designed for the project.
The Business Operations Research Events provide
an opportunity for high school students to WHAT IS THE LEARNING FORMAT FOR THIS
demonstrate knowledge and skills needed by SPONSORSHIP & PARTNERSHIP?
management personnel. The learning format will consist of the advisors,
Students choose local businesses to center their PostNet Representatives, and students collaborating
research projects on and work with the businesses on various activities that are centered around the
while they complete their projects. outline of the DECA event.
The advisors will have lesson plans,
WHAT IS THE BUSINESS SERVICES OPERATIONS presentations, and activities to implement within
RESEARCH EVENT? the classroom.
The 2013 topic for this research event will consist of In the lesson plans, there are specific instructions
students working with a business and analyzing the for DECA advisors and PostNet Representatives to
business’s website, products, and services through a follow while working together on the project.
SWOT market research analysis. The advisors can work with PostNet to decide
Upon the completion of the research, the students which elements of the lesson each would want to
will evaluate the results and create a strategic plan to deliver to the students.
provide new and exciting ways to restructure, change,
Some may be involved more than others; that is
and update that business’s website with the plan to
a decision that the advisors and the representatives
generate more customers and create a wider audience.
can decide on.
PROJECT BREAKDOWN & IDEAS FOR ACTIVITIES AND DISCUSSIONS FOR POSTNET
MODULE ONE: Introduce PostNet to the DECA Chapter and DECA Advisor.
AN INTRODUCTION TO Be a Guest Speaker or invite the DECA Chapter to your franchise.
THE DECA EVENT Give an overview of the Business Service Industry.
Share your experience and knowledge about the PostNet Franchise.
MODULE TWO: Introduce PostNet’s business service offerings and explain how PostNet helps local
businesses create and improve their websites.
DESCRIPTION OF THE
Discuss how important a good website is for business.
BUSINESS & ANALYZE
Discuss what encompasses making an effective website and how businesses benefit from
Show examples of business you have helped create a website for.
PLANNING THE Introduce PostNet’s use of marketing research to improve its business and that of its
RESEARCH METHODS TO customers.
BE USED Discuss different methods of gathering research.
Share a PostNet survey that the DECA chapter could take to the business that their
project is focused on.
FINDINGS, Introduce PostNet’s use of a SWOT Analysis to indentify market opportunities.
CONCLUSIONS, & THE Use PostNet as an example for a SWOT Analysis.
Introduce PostNet’s use of promotional plans for the PostNet Franchise.
Discuss the process of planning and designing a promotional plan for your customers.
STRATEGIC PLAN &
Explain the importance of planning and implementing a promotional plan.
ANALYZING THE COSTS
Show examples of promotional plans that you have created for customers.
MODULE SIX: FINALIZING
THE PROJECT Explain what makes a strong Executive Summary and the importance of making that first
IDEAS FOR ACTIVITIES AND DISCUSSIONS FOR THE DECA ADVISOR
Discuss the purpose and requirements of the PostNet & DECA partnership.
MODULE ONE: Get organized and devise a timeline for everyone working together.
AN INTRODUCTION TO Introduce the DECA chapter to the PostNet Franchise.
THE DECA EVENT Discuss the difference between goods and services businesses.
Student Handouts: What is a Service Business Brainstorming Activity & The PostNet Online Scavenger
Analyze the PostNet website as an example.
Describe the PostNet business offerings.
DESCRIPTION OF THE Explain the purpose of designing a good business website.
BUSINESS & ANALYZE THE Compare good and bad website designs.
OFFERINGS Assist students as they analyze their business’s website for their DECA project.
Student Handouts: Description of Your Business, Let’s Analyze PostNet’s Website, Let’s Analyze Your
Business’s Website, Let’s Analyze A Competitor’s Website, & The Good VS The Bad Website Design
MODULE THREE: Explain the importance of conducting primary and secondary research in order for a business to
satisfy customer wants and needs.
PLANNING THE RESEARCH
Share the example survey for PostNet with the students. Allow the students to take that survey to
METHODS TO BE USED their businesses.
Guide students as they create their research methods and plans to implement them.
Student Handouts: Creating & Formatting Research Methods, Designing Your Research & Planning the
Implementation, and The PostNet Example Survey
MODULE FOUR: Explain the purpose and benefits of conducting a SWOT analysis.
FINDINGS, CONCLUSIONS, Allow the students to conduct a personal SWOT analysis on themselves.
Go through a SWOT analysis on PostNet as an example.
& THE SWOT ANALYSIS
Suggest possible promotional strategies for the students to consider.
Student Handouts: A Personal SWOT Analysis, PostNet SWOT Analysis, A Website SWOT Analysis for
Your Project, and Analysis of Your Research, Major Findings, and Possible Strategies
MODULE FIVE: Discuss promotional strategies that PostNet currently has.
PROPOSING A STRATEGIC Emphasize that benefits are important to have for both the consumer and the business.
PLAN & ANALYZING THE Explain the process of getting promotional elements created, approved, and implemented.
COSTS Discuss that businesses must have a return on investment in order for a promotion to be worth their
time, energy, and money.
Assist students as they devise a cost breakdown and analysis for your strategic plan.
Student Handouts: Preparing the Strategic Plan: The Road Map Activity, Preparing the Timeline, and
Preparing a Cost Analysis, Benefits, and Return on Investment
MODULE SIX: FINALIZING Provide assistance for “polishing” the students’ final projects.
THE PROJECT Suggest possible promotional materials to print and include in the project.
Student Handout: Organizing the Executive Summary