PostNet DECA Partnership Plan

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					                   PARTNERSHIP PLAN

CONNECT TO THE COMMUNITY:
Meet with the DECA Advisor in your community to discuss this project and to
create a project engagement plan.



ACCESS TRAINING + SUPPORT MATERIALS:
Training and support materials are online and available to support your
engagement plan. PostNet Corporate and National DECA staff are also available
to support your local partnership.



GROW YOUR BUSINESS:
Guide your “classroom marketing team” by making in-class and in-store
presentations that support your engagement plan with the local DECA chapter.



SHARE YOUR PASSION:
Share your passion for your business, for PostNet and for franchising—while
growing your business and supporting your community.
                               PARTNERSHIP DETAILS
HOW ARE POSTNET AND DECA CONNECTED?                          HOW CAN POSTNET MAKE A DIFFERENCE TO DECA
   PostNet is the corporate sponsor for the 2013             ADVISORS AND STUDENTS?
Business Services Operations Research Event.                     Meet with the DECA Advisor in your community
   PostNet Representatives across the nation will            to discuss the partnership and create an
serve as vital assets to DECA advisors and students who      engagement plan.
are working on the Business Services Operations                  Connect with PostNet Corporate and National
Research Events.                                             DECA to access support materials.
   Together, as a team, PostNet Representatives,                 Make in-class and in-store presentations that
DECA advisors, and students will collaborate to analyze
                                                             support your engagement plan with the local DECA
aspects of the business services industry.
                                                             chapter.
                                                                 Talk about your experience through the social
WHAT IS THE PURPOSE OF THIS DECA COMPETITIVE
EVENT?                                                       media designed for the project.
   The Business Operations Research Events provide
an opportunity for high school students to                   WHAT IS THE LEARNING FORMAT FOR THIS
demonstrate knowledge and skills needed by                   SPONSORSHIP & PARTNERSHIP?
management personnel.                                            The learning format will consist of the advisors,
   Students choose local businesses to center their          PostNet Representatives, and students collaborating
research projects on and work with the businesses            on various activities that are centered around the
while they complete their projects.                          outline of the DECA event.
                                                                 The advisors will have lesson plans,
WHAT IS THE BUSINESS SERVICES OPERATIONS                     presentations, and activities to implement within
RESEARCH EVENT?                                              the classroom.
    The 2013 topic for this research event will consist of       In the lesson plans, there are specific instructions
students working with a business and analyzing the           for DECA advisors and PostNet Representatives to
business’s website, products, and services through a         follow while working together on the project.
SWOT market research analysis.                                   The advisors can work with PostNet to decide
    Upon the completion of the research, the students        which elements of the lesson each would want to
will evaluate the results and create a strategic plan to     deliver to the students.
provide new and exciting ways to restructure, change,
                                                                 Some may be involved more than others; that is
and update that business’s website with the plan to
                                                             a decision that the advisors and the representatives
generate more customers and create a wider audience.
                                                             can decide on.
                         PROJECT BREAKDOWN & IDEAS FOR ACTIVITIES AND DISCUSSIONS FOR POSTNET

MODULE ONE:                 Introduce PostNet to the DECA Chapter and DECA Advisor.
AN INTRODUCTION TO          Be a Guest Speaker or invite the DECA Chapter to your franchise.
THE DECA EVENT              Give an overview of the Business Service Industry.
                            Share your experience and knowledge about the PostNet Franchise.




MODULE TWO:                  Introduce PostNet’s business service offerings and explain how PostNet helps local
                         businesses create and improve their websites.
DESCRIPTION OF THE
                             Discuss how important a good website is for business.
BUSINESS & ANALYZE
                             Discuss what encompasses making an effective website and how businesses benefit from
THE OFFERINGS
                         it.
                             Show examples of business you have helped create a website for.


MODULE THREE:
PLANNING THE                Introduce PostNet’s use of marketing research to improve its business and that of its
RESEARCH METHODS TO      customers.
BE USED                     Discuss different methods of gathering research.
                            Share a PostNet survey that the DECA chapter could take to the business that their
                         project is focused on.


MODULE FOUR:
FINDINGS,                   Introduce PostNet’s use of a SWOT Analysis to indentify market opportunities.
CONCLUSIONS, & THE          Use PostNet as an example for a SWOT Analysis.
SWOT ANALYSIS

MODULE FIVE:
                            Introduce PostNet’s use of promotional plans for the PostNet Franchise.
PROPOSING A
                            Discuss the process of planning and designing a promotional plan for your customers.
STRATEGIC PLAN &
                            Explain the importance of planning and implementing a promotional plan.
ANALYZING THE COSTS
                            Show examples of promotional plans that you have created for customers.


MODULE SIX: FINALIZING
THE PROJECT                 Explain what makes a strong Executive Summary and the importance of making that first
                         impression.
                         IDEAS FOR ACTIVITIES AND DISCUSSIONS FOR THE DECA ADVISOR

                            Discuss the purpose and requirements of the PostNet & DECA partnership.
MODULE ONE:                 Get organized and devise a timeline for everyone working together.
AN INTRODUCTION TO          Introduce the DECA chapter to the PostNet Franchise.
THE DECA EVENT              Discuss the difference between goods and services businesses.
                         Student Handouts: What is a Service Business Brainstorming Activity & The PostNet Online Scavenger
                         Hunt

                            Analyze the PostNet website as an example.
MODULE TWO:
                            Describe the PostNet business offerings.
DESCRIPTION OF THE          Explain the purpose of designing a good business website.
BUSINESS & ANALYZE THE      Compare good and bad website designs.
OFFERINGS                   Assist students as they analyze their business’s website for their DECA project.
                         Student Handouts: Description of Your Business, Let’s Analyze PostNet’s Website, Let’s Analyze Your
                         Business’s Website, Let’s Analyze A Competitor’s Website, & The Good VS The Bad Website Design


MODULE THREE:                Explain the importance of conducting primary and secondary research in order for a business to
                         satisfy customer wants and needs.
PLANNING THE RESEARCH
                             Share the example survey for PostNet with the students. Allow the students to take that survey to
METHODS TO BE USED       their businesses.
                             Guide students as they create their research methods and plans to implement them.
                         Student Handouts: Creating & Formatting Research Methods, Designing Your Research & Planning the
                         Implementation, and The PostNet Example Survey


MODULE FOUR:                Explain the purpose and benefits of conducting a SWOT analysis.
FINDINGS, CONCLUSIONS,      Allow the students to conduct a personal SWOT analysis on themselves.
                            Go through a SWOT analysis on PostNet as an example.
& THE SWOT ANALYSIS
                            Suggest possible promotional strategies for the students to consider.
                         Student Handouts: A Personal SWOT Analysis, PostNet SWOT Analysis, A Website SWOT Analysis for
                         Your Project, and Analysis of Your Research, Major Findings, and Possible Strategies


MODULE FIVE:                Discuss promotional strategies that PostNet currently has.
PROPOSING A STRATEGIC       Emphasize that benefits are important to have for both the consumer and the business.
PLAN & ANALYZING THE        Explain the process of getting promotional elements created, approved, and implemented.
COSTS                       Discuss that businesses must have a return on investment in order for a promotion to be worth their
                         time, energy, and money.
                            Assist students as they devise a cost breakdown and analysis for your strategic plan.
                         Student Handouts: Preparing the Strategic Plan: The Road Map Activity, Preparing the Timeline, and
                         Preparing a Cost Analysis, Benefits, and Return on Investment

MODULE SIX: FINALIZING      Provide assistance for “polishing” the students’ final projects.
THE PROJECT                 Suggest possible promotional materials to print and include in the project.
                         Student Handout: Organizing the Executive Summary

				
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posted:2/8/2013
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