POST TITLE: Senior Liaison Officer
DEPARTMENT: Academic Registrar’s Office
SUB-DEPARTMENT: International Office
POST RESPONSIBLE TO: Assistant Director – Head of International Student
SALARY IN THE RANGE: £37,382 - £44,607 pa
REFERENCE NUMBER: 20541-013
CLOSING DATE: 25 January 2013
To support the approved academic activities of the University by raising Warwick’s global
profile and by building links with universities and other organisations across the world. This
includes formulating and implementing policies aligned with the University Strategy that will
raise the profile of the University of Warwick and successfully achieve outcomes (particularly
student intakes) in the assigned regions. To manage student recruitment activities in up to
two regions whilst working successfully alongside the University’s overseas representatives
in the regions, subject to overall co-ordination by members of the International Office
Directorate team. To lead on enquiry management activities as well as current student
engagement, along with planning and producing expenditure forecasts for the assigned
regions as part of the Office’s five year planning cycle. To contribute to the work of the
International Office, including participation in and/or management of cross-departmental
activities as may be agreed from time to time.
DUTIES AND RESPONSIBILITIES:
1. To formulate and to manage the implementation of strategies to maximise student
recruitment, especially but not exclusively ‘overseas’ fee paying students. This will
include recruitment to all courses within the University’s portfolio (foundation,
undergraduate and postgraduate programmes). It is envisaged that the successful
candidate will take the lead role with respect to designated territories (to be
2. To develop – often in collaboration with Warwick colleagues in both academic and
administrative areas – strategies to raise the profile of the University more widely
including identifying and taking forward opportunities for academic collaboration,
student exchanges and other programmes and events.
3. To formulate an enquiry management plan and current student engagement project
to complement other developments taking place in the area of online marketing.
4. To provide strategic direction for student recruitment activities and to work alongside
overseas representative offices in the assigned regions, monitoring performance and
expenditure, and keeping representatives fully informed of relevant developments at
Warwick. Where there are no Warwick representatives, maintain relationships with
major agents (recommending, as appropriate, contractual relationships).
5. To provide market intelligence data, reports and advice to academic and
administrative colleagues as required. This will include ad hoc reports through the
year, as well as regular monitoring of applications data throughout the recruitment
cycle. Such activity entails working closely with colleagues in academic departments
and in the Student Admissions Office.
6. To assist the Institutional Relations team with arrangements for the reception of
visitors from assigned regions to the University, in particular planning and executing
programmes for senior delegations and personnel, and to advise senior University
colleagues involved in such visits.
7. To devise and manage a budget sufficient to execute the planned marketing strategy
and other international activities.
8. To contribute to the welfare support of students from the assigned regions territories,
particularly during the arrival and settling in process.
9. To assist in the day to day management of the International Office as required,
representing the office at meetings and taking on specific projects appropriate to be
managed by staff at Senior Liaison Officer level as required. Senior Liaison Officers
are expected to display leadership qualities within the International Office.
10. To effectively line manage at least one Regional Assistant member of staff
Please note that international travel is a requirement. Colleagues will normally undertake
several trips each year and may be away for two to three months in total.
POST TITLE: Senior Liaison Officer
DEPARTMENT: International Office
The Person Specification focuses on the knowledge, skills, experience and qualifications required to undertake the role
REQUIREMENTS ESSENTIAL (E) or MEASURED BY:
The post holder must be able DESIRABLE (D) a) Application Form
to demonstrate: REQUIREMENTS b) Test/Exercise
An honours degree or equivalent E a
Previous professional experience in E a
international student recruitment, preferably
within a University environment
A thorough understanding of the major issues in E b, c
international student recruitment
Experience of website content management, D a, b
marketing publications, marketing
communications/social media marketing
Experience of, and aptitude for, managing staff D a, b
Excellent interpersonal skills and the ability to E c
relate to a wide range of people, including
senior personnel in and beyond the university
Highly developed communication and E a, b, c
presentational skills, both written and oral
Highly developed organisational skills E a, c
Fluency in a language other than English D a, c
Good IT skills, with the ability to produce reports E a, b
based on understanding and manipulating
complex statistical data
Understanding of and sensitivity to other E b
Ability to work both on own initiative and as part E a, b
of a team
High level of literacy and attention to detail to E a, c
produce clear and concise reports and written
material for a variety of audiences
Experience of managing budgets E a, b
Please note: due to its nature, this role will involve travel throughout the World on a regular
For further information about the University of Warwick, please visit our website at
Despite its relatively short history, the University of Warwick has firmly established itself in
the premier division of UK universities, its academic excellence in both teaching and
research being consistently confirmed by top ten ratings in numerous league tables. The
University is well known not just for its academic excellence, but also for its links with the
business and industrial sectors and for its entrepreneurial enterprise.
As a consequence of these achievements, Warwick attracts a very large number of
international students, both undergraduate and postgraduate. Indeed the latest HESA data
shows Warwick as having the largest number of non-UK students in the UK HE sector.
The International Office is concerned to a large extent, though by no means exclusively, with
the recruitment and support of students who are from other countries (including the EU).
Our role is, in this respect, to act as the international marketing department of the University:
promoting Warwick across the world, competing to identify and attract the brightest
students, feeding back data to keep our degree programmes in touch with requirements and
to ensure that our students have the best possible experience. We pursue active marketing
policies, but not at the expense of responsible recruitment practices. We place a high
priority on the level of service we provide on an individual basis, both to prospective
students and to those students already registered with us. The Office also acts as an
internal information point on overseas markets and qualifications and administers a
substantial scholarship programme for international students.
The University places a high priority on substantially strengthening its international
reputation as one of the leading research-intensive UK universities. It sees the
internationalisation of its mission as a strategic necessity and, with leadership from the Pro
Vice-Chancellor who takes responsibility for international activities, has agreed a broadly
based statement to guide action. This statement presents five key components of an
integrated strategy. Emphasis is placed on:
recruiting, throughout the world, outstanding staff and students;
valuing the rich academic and cultural resource that such people represent;
extending the international experience of staff and students;
building long-term partnerships internationally, especially with leading universities
participating actively in international academic, scientific and policy communities.
In addition to its student focused marketing, the International Office is the primary agency
for the implementation of the University’s international strategy, and acts as a point of
contact between the University and the international academic community. There is a
growing emphasis on working with other parts of the University to research, negotiate and
implement overseas partnerships and we are regularly involved in discussions and
negotiations concerning possibilities for academic collaboration. Such collaboration can
take the form of student exchanges and another part of the Office’s remit is the
administration of undergraduate exchange programmes in Europe (through extensive
participation in EU Exchange Programmes), North America, Latin America, Japan, Hong
Kong, Australia and New Zealand.
The International Office also manages the University’s long-standing and successful “Higher
Education Foundation Programme”, which prepares international students for entry to
competitive degrees programmes in the UK.
The Office plays a primary role in championing international student issues within and
outside the University, and through the Student Experience team proactively supports
international students throughout their studies. We offer immigration advice and assistance
to students and their families, provide a social programme for the international student
community and are responsible for the annual Orientation Programme for 850 new
international students as well as a playing a valuable role in wider welfare issues.
We have a staff of over 30 based in the UK, with representatives working in numerous
countries abroad. Our office is located in the University main administration building,
University House. UK staff are organised into teams, with a marketing team comprising
Senior Liaison Officers, Liaison Officers and Marketing Assistants responsible for all our
interests in different world regions. The Student Experience team is a group of six officers
and administrative assistants, and other groups and individuals work on the different
programmes for which we are responsible, including the Exchange Programmes and
Foundation Programme. There is very close communication between the different groups.
We pride ourselves on being friendly, active and, above all, people-oriented.
The International Office Director is James Kennedy. Four Assistant Directors who work with
the Director have responsibility for functional areas of the office. The advertised post falls
within the Student Recruitment team, which is line-managed by Jeremy Burgess, the
Assistant Director of Student Recruitment. The other three Assistant Directors are Billy
Mitchell (Institutional Relations), Stephen Williams (Planning and Student Experience) and
Helen Johnson (Study Abroad).
For further information about the International Office, please see our website at:
Recruitment of Ex-Offenders Policy
As an organisation using the (DBS) Disclosure and Barring Service to assess applicants’
suitability for positions of trust, the University of Warwick complies with the DBS Code of
Practice and undertakes not to discriminate unfairly against any subject of a Disclosure on
the basis of a conviction or other information revealed. More information is available on the
University’s Vacancy pages and applicants may request a copy of the DBS Code of