IMCA CONVINCE YOUR BOSS LETTER
Dear (insert boss's name),
From June 24-27, 2012, approximately 150 insurance marketing and communications decision-makers from across
the United States and Canada will gather in Toronto to learn new skills, discover emerging trends and technologies,
and connect with each other. Attending this world-class conference will enable me to enhance my skills and
knowledge, adding value to our organization and helping me make (insert your institution's name) more competitive
in a challenging marketplace.
Following are a few of the ways that (insert your institution's name) will benefit from my participation at the IMCA
Annual Meeting and Showcase Awards Program:
Break new ground — there is no doubt that our company’s future success will depend on its ability to be
at the forefront of the technology revolution. At the IMCA conference, I will learn best practices from other
leading companies that will help me develop a vision for how we can adapt our organization’s communication
Become more competitive — The IMCA Annual Meeting provides the skills to pass on to other marketing
and communications professionals in our organization so they can begin incorporating cutting-edge tools into
their marketing plans right away. I'll also learn how we can create and deploy compelling digital experiences.
Focus on our institution's needs — The IMCA Annual Meeting is packed with knowledge-building
programs that directly relate to my daily work. Sessions cover how to build and motivate world-class creative
teams, breaking free from traditional thinking, trends in marketing and advertising, the future of our profession,
new technologies including mobile marketing and blogging, reputation management, corporate ethics and
communication, the power of word of mouth marketing and harnessing the power of diversity to enhance
creativity, innovation and customer reach.
Learn from the experts — All IMCA sessions will be conducted by the best of the best — thought leaders
in marketing and communications that are second to none. These highly regarded presenters will share their
experience regarding what works and what doesn't in our industry. This year's headliners include the SVP of
Marketing for Aviva Canada, SVP of Communications for CNA, VP of Corporate Ethics for A.J. Gallagher & Co. and
renowned experts in the areas of diversity and reputation management.
Who attends — IMCA Annual Meeting attendees represent P&C and life/health insurance organizations
across North America. Everything from large, multi-line insurers to regional specialty lines companies to
wholesalers and prominent insurance media companies. I'll be able to exchange ideas and make one-on-one
contact with people who have dealt with the same challenges I have and learn how they tackled those
challenges. And when I leave, they'll be a part of my extended network.
Bring new visionary energy to our company — I'll be exposed to new ways of thinking about creative
communications and the use of technology. I'll experience some of the most boundary-pushing work already
being created by marketing and communications professionals in other industries, and then come home ready to
lead our company to new heights.
Know that it's worth the investment — the majority of those who attended The IMCA Annual Meeting
last year said the event exceeded their expectations at providing opportunities for learning tips, tricks, and the
latest industry trends.
Thank you for considering my attendance at this important event.
(Insert your name)