mgmt4000 spring10 tong by s46XEd


									                                                                    Natalia Tingle: (303) 492-3034

                                                                   Carol Krismann: (303) 492-3194
       William M. White Business Library                  
419 UCB, University of Colorado, Boulder, CO 80309-
                       0184                                         Matt Brower: (303) 492-7156
              Tony Tong – MGMT 4000

Business Databases:
Download the VPN software for off-campus access to the databases here:

Business Source Complete
      Search for “Harvard Business Review” in publication name field (change dropdown box)
      Browse the thesaurus for subject terms to find the most relevant articles
          o Subject terms include: strategic planning, competitive advantage, decision making

      Excellent company overviews including financial report and latest news from international wire services
      Use search builder function to limit to geographic region, date range, industry, or source

Industry Overviews

Business & Company Resource Center
      Select “industry,” then enter SIC or NAICS code or description
      Search by company name or ticker, then click the tab for “industry overview”
      Access Datamonitor Industry Market Research reports:
        Choose “advanced search”
        Content area: “industry overviews”
        “Datamonitor” in “source”
        Enter keyword, NAICS code, industry description (change dropdown box to appropriate search

Mergent WebReports
      Downloadable industry reports
      Click link on right side of page
      Defaults to search for company manuals. Use the tabs at the top of the page to select either “company
       search” or “industry report search.”
      Search by company name, company ticker, or browse by industry

Standard & Poor’s NetAdvantage
      Search by company name, ticker, or browse by industry
      HTML Industry surveys include trends, ratios, market drivers, corporate strategy
      Industry-related news is accessible through a link on the company profile page

      Search by company name, ticker, executive name, or NAICS code
      Industry profiles from First Research

North American Industry Classification System (NAICS)
      Search by number or keyword here:

Concentration Ratios
      Industry concentration data based on the Economic Census
      1997 and 2002 data are available, 2007 data will be released October, 2010

Industry Market Research

Frost & Sullivan
Database of market research reports and forecasts. Strong in medical and information & communication
technology (ICT) research.
     Frost & Sullivan may require user sign-in. Enter your first name, last name, and University of Colorado
       email address when prompted to do so.
     Quick search: change field to “Industry Research,” then search by keyword. Results will be sorted by
       relevance. Use options at right side of results page to narrow or broaden search.

Mintel Market Reports
The Mintel Reports database provides market research containing information on consumer trends,
demographic profiles, brand share dynamics and market drivers. There are over 800 individual reports now
available in 13 categories, with data covering US and select International Markets. Users can conduct keyword
searching by company, topic, industry, product and more.
     Agree to the conditions of use
     Create a personal profile using your University of Colorado email address
     Search box is in the upper right corner
     Click on a report title, then use the links at the left side to navigate within the content
     See especially: market drivers (includes regulatory news), market size and forecast

To top