Using real-time metrics to mitigate brand crisis - A case study using the Fiscal Cliff Crisis
You can’t control all of the external factors that affect your brand; but with the right knowledge you can minimize damage and
identify areas of opportunity. SDL’s Customer Commitment Framework, a system of measures, management practices and tools, uses
social media data to help companies understand and act upon serious issues affecting their brand. We will illustrate this by analyzing
an issue we are all integrally tied to: The Fiscal Cliff Crisis.
In this 45 minute webinar, join us as Justin Kisle and Cameron Plommer, analysts from the SDL Social Intelligence Division,
The effect of the Fiscal Cliff on a host of Fortune 500 brands
Key influencers that arose during the crisis, what drove sharing among these target groups, and how brands can leverage those
drivers in messaging and outreach
Why some brands or political parties can weather economic storms better than others and how to apply those principles to
We will be hosting 3 live versions of this webinar. Please register below for whichever time zone works best for you.
Registration: United States
Located in the United States? Please register for this time zone.
10:00 AM - 10:45 AM (PST)
Feb. 12, 2013 10:00 AM - 10:45 AM (PST)
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Register here if you are located in Europe.
2:00 PM - 2:45 PM (GMT)
Feb. 12, 2013 2:00 PM - 2:45 PM GMT
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Registration: Asia Pacific Region
Register here if you are located in the Asia Pacific region.
1:00 PM - 1:45 PM Sydney, Australia (AEDT)
Feb. 12, 2013 1:00 PM - 1:45 PM (AEDT)
Register Now »
Date & Time-
February 12 2013 (45 minutes)
Justin Kisle and Cameron Plommer, analysts from the SDL Social Intelligence Division
SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help
businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers’ experience. SDL
solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400
partners and a global infrastructure of 70 offices in 38 countries. For more information, visit www.sdl.com.
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