LRA Worldwide CEO Rob Rush to Speak at the Leading Swiss Hotel School, Ecole h�teli�re de Lausanne by saravanan2


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									LRA Worldwide CEO Rob Rush to Speak at the Leading Swiss Hotel School,
Ecole hôtelière de Lausanne

Rob Rush, President & CEO of LRA Worldwide, Inc., has been invited to
visit Ecole hôtelière de Lausanne (EHL) as part of its Distinguished
Speaker Series.

Horsham, PA, February 07, 2013 -- Rob Rush, President & CEO of LRA
Worldwide, Inc., has been invited to visit Ecole hôtelière de Lausanne
(EHL) as part of its Distinguished Speaker Series. Rush will address
approximately 150 students and faculty members on 13 February, joining a
distinguished roster of speakers to participate in the program since its
inception in 2003.

Rush’s speaking topic is titled "Designing Great Customer Experiences”
and will focus on LRA Worldwide's work on creating and delivering
memorable customer experiences with leading brands both inside and
outside of the hospitality industry. LRA Worldwide is the leading
provider of Quality Assurance Evaluations and Brand Assurance Audits for
the global hospitality industry, and also provides a variety of
additional “guest experience” measurement and improvement offerings in
hospitality and beyond. Clients include such industry leaders at Starwood
Hotels & Resorts, Hard Rock Hotels & Casinos, Marriott International,
Mandarin Oriental Hotel Group and InterContinental Hotels Group; outside
of hospitality, LRA counts the National Basketball Association, Chelsea
FC, International Speedway Corp., Sunrise Senior Living and BMW of North
America as clients.

“We at EHL are delighted that Mr. Rush has agreed to spend a day on our
campus interacting with our students and, most importantly, delivering a
keynote address as part of the EHL Distinguished Speaker Series," said
Demian Hodari, Professor of Strategic Management at EHL and the
Founder/Director of the Distinguished Speaker Series.

"The concept of service excellence is an important part of the academic
and theoretical literature and is often discussed in our courses.
Therefore, having someone of Mr. Rush’s stature, experience and knowledge
here to share interesting and contemporary ways in which hotels can
achieve this, and therefore improve their competitiveness, is of great
value to our community.”

Rush is the latest in a list of prominent industry professionals to take
part in the series, which offers 3rd and 4th year students the
opportunity to interact with industry leaders and engage in an involved
dialogue about challenges facing the hospitality industry. Past
participants include Arne Sorenson (CEO, Marriott International), Sir
Rocco Forte (Chairman, Rocco Forte Hotels), Anders Nissen (CEO, Pandox
AB) and Kirk Kinsell (President - Americas, InterContinental Hotels

“We have had a number of EHL graduates working at LRA Worldwide over the
years and have always found them to be knowledgeable and industry-savvy,”
said Rush. “As we keep growing internationally, EHL will continue to play
a role in educating the next generation of LRA consultants and analysts,
so it is personally rewarding for me to be at least a small voice in that

Within the past year, LRA has grown its business in EMEA and AP, taking
on client projects with Accor, Rotana Hotels & Resorts, Hyatt
International, Jumeirah Hotels, Regal Hotels International, Anantara
Hotels & Resorts and Onyx Hospitality. With regional operational offices
in Salzburg, Austria and Singapore, LRA now supports a workforce that is
nearly 30-percent based outside of the United States.

About the Ecole hôtelière de Lausanne:
Ecole hôtelière de Lausanne (EHL), the world’s leading hotel school,
provides university-level education to students with talent and ambition
who want to take up leading-edge careers in the international hospitality
sector. It offers three programmes of study:

Diploma in hotel and restaurant management
HES-SO Bachelor of Science in hospitality management
Executive MBA in hospitality administration

EHL is accredited as an “Institution of Higher Education” by the New
England Association of Schools and Colleges (NEASC, USA). At national
level it is recognised by the Swiss national authorities as a provider of
university education at HES (University of Applied Sciences). Since its
foundation in 1893, Ecole hôtelière de Lausanne has educated over 25,000
hospitality executives. At present, 1,800 students of more than 90
nationalities are enjoying the unique study and living environment of
Ecole hôtelière de Lausanne. More about EHL:

About LRA Worldwide, Inc:
LRA Worldwide is a leading research and consulting company in the
emerging discipline of Customer Experience Management (CEM). We work with
our clients to help them design and deliver consistently exceptional
customer experiences in order to drive customer satisfaction, loyalty and
advocacy, and company growth and profitability.

In LRA’s 25-year history, we have grown from a provider of customized
quality assurance evaluation programs for the hospitality industry, to a
leading CEM consulting company offering a variety of client solutions.
The evolution has been driven by our clients asking us one question -
"How do we get better?" In response, we have built a range of performance
measurement, research, training and consulting solutions to help them do
so. Today, we are a growing company operating in more than 120 countries
throughout the world, helping clients such as Starwood Hotels & Resorts,
the National Basketball Association, Hyatt Hotels Corporation and
InterContinental Hotels Group deliver exceptional customer experiences.
Every touch. Every time. For more information, visit us at

Contact :
Zachary Conen
LRA Worldwide
300 Welsh Road
Building 1, Suite 200
Horsham, PA 19044
+1 215 957 1999

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