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2013 MEDIA KIT - NewBay Media

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					                                2013 MEDIA KIT




                     IN PRINT | ONLINE | IN PERSON
W W W .A V N E T WOR K.C OM • WWW.N B MEDIA.C OM
2013 Editorial Calendar
DAVID KEENE, EXECUTIVE EDITOR | Phone: (512) 480.9473 | Email: jdavidkeene@gmail.com



                 ISSUE                           APPLICATION FOCUS                              PRODUCT FOCUS                              BONUS DISTRIBUTION


                                            • Digital Signage For Live Events                                                         NAB, April 8-11, 2013, Las Vegas;
                                                                                                • Plasma Panels
              MARCH 2013                 • InfoComm/Rental & Staging Product                                                           Rental & Staging Roadshow #1,
                                                                                                and LCD Panels
                                                      Awards Ballots                                                                          Los Angeles, CA

                                          This is an official InfoComm Event:       Business Seminars, and Hands-On Demos
        InfoComm/NewBay Media
                                         New Product Demos; Exhibitor Booths;      of New Rental/Staging Products from Indus-          Rental & Staging Roadshow #1:
       Rental & Staging RoadShow
                                            and Seminars on Technical and           try’s Top Manufacturers; NEW: AV Systems                  Los Angeles, CA
      Los Angeles, CA | March 2013
                                                    Business issues                 Integration Education Track and Exhibitors

                                          This is an official InfoComm Event:
        InfoComm/NewBay Media                                                          Business Seminars, and Hands-On                Rental & Staging Roadshow #2:
                                         New Product Demos; Exhibitor Booths;
       Rental & Staging RoadShow                                                     Demos of New Rental/Staging Products            Metropolitan Pavilion, New York, NY
                                            and Seminars on Technical and
         New York, NY | July 2013                                                      from Industry’s Top Manufacturers                          July 2013
                                                    Business issues

                                                                                                                                 AES (Audio Engineering Society), New York,
                                                                                   • New Generation Audio Processing and PA
                                            Special Section: Rental&Staging                                                         October 17-20, 2013; Entertainment
             AUGUST 2013                                                                    • Presentation Switchers
                                             New Product Award Winners                                                              Technology Show (LDI), Nov. 22-24,
                                                                                       • InfoComm New Product Review
                                                                                                                                                Las Vegas

                                                                                                                                  AES, New York, October 17-20, 2013; Enter-
                                         Special Business and Marketing issue:                 • Audience Polling                tainment Technology Show (LDI), Nov. 22-24,
             OCTOBER 2013
                                                Increasingly Profitability                  • Audience Participation              Las Vegas; Rental & Staging Roadshow #3,
                                                                                                                                         Dallas, TX, November 2013

        InfoComm/NewBay Media            This is an official InfoComm Event: New                                                       Rental & Staging RoadShow #3:
                                                                                       Hands-On Demos of New Products
       Rental & Staging RoadShow          Product Demos; Exhibitor Booths; and                                                                   Dallas, TX
                                                                                       from Industry’s Top Manufacturers
       Dallas, TX | November 2012      Seminars on Technical and Business issues                                                               November 2013


                                                                                                                                 Rental & Staging RoadShow #4, December,
                                                                                              • Projection Screens
            DECEMBER 2013                  Special Year-End Market Analysis                                                      Washington, DC; NAMM, Anaheim, January,
                                                                                       • Automated Moving Stage Lighting
                                                                                                                                   2014; Digital Signage Expo, Feb. 2014


       InfoComm/NewBay Media             This is an official InfoComm Event: New                                                       Rental & Staging RoadShow #4,
                                                                                       Hands-On Demos of New Products
      Rental & Staging RoadShow           Product Demos; Exhibitor Booths; and                                                                 Washington, DC
                                                                                       from Industry’s Top Manufacturers
    Washington, DC | December 2013     Seminars on Technical and Business issues                                                              December 2013
2013 Advertising Rates & Information

4-Color Print Advertising Rates
4-Color                   1x             3x     6x       12x      18x         24x         36x        48x          60x
Full Page              $6,750         $6,555   $6,355   $5,850   $5,645      $5,405     $5,215      $5,110     $5,000
Spread                 11,725         11,385   11,040   10,040   9,650       9,250      9,025       8,860       8,695
1/2 Spread             10,150          9,860    9,560    8,690   8,360       8,020       7,800       7,670      7,530
1/2 Page                4,370          4,245    4,060    3,800   3,635       3,520       3,385       3,325      3,260
1/3 Page                3,625          3,520    3,420    3,160   3,025       2,950       2,825      2,775       2,709
1/4 Page                3,300          3,200    3,095   2,845    2,700       2,620      2,540       2,480       2,445
1/6 Page                2,650          2,550    2,400   2,265    2,190       2,055      2,015       1,970       1,950




Black & White Print Advertising Rates
B/W                       1x             3x     6x       12x      18x         24x         36x        48x          60x
Full Page              $5,250         $5,090   $4,985   $4,635   $4,505      $4,385     $4,320      $4,250     $4,205
Spread                 9,700           9,425   9,240     8,595    8,355       8,140      7,980       7,880      7,780
1/2 Spread             8,130           7,895    7,745    7,200    7,000       6,820      6,695       6,605      6,605
1/2 Page               2,860           2,775   2,695     2,590    2,525       2,470      2,415       2,385      2,355
1/3 Page               2,160           2,100    2,025    1,950    1,900       1,875      1,835       1,800      1,795
1/4 Page               1,800           1,740    1,695    1,625    1,590       1,555      1,525       1,520      1,505
1/6 Page               1,340           1,300   1,245    1,160    1,120       1,035       1,015       1,005        995




Covers (Includes 4/C Process and Bleed)
Cover II .............................$6,550
Cover III ............................$6,300
Cover IV ............................$6,850
                                                                        For more information, or to reserve advertising space,
                                                                        contact your regional sales representative:

                                                                        Sales Contact
                                                                        PHIL HOLTBERG, GROUP PUBLISHER
                                                                        Phone: (212) 378.0413 | Fax: (212) 378.0466 | Email: pholtberg@nbmedia.com

                                                                        DEBBIE ROSENTHAL, NATIONAL SALES MANAGER
          Custom Marketing Solutions                                    Phone: (212) 378.0473 | Fax: (212) 378.0466 | Email: drosenthal@nbmedia.com

Reprints                                                                GENE KINSELLA, MID WEST SALES (VIDEO)
                                                                        Phone: (773) 857.5944 | Email: g.kinsella@comcast.net
Ordering reprints of articles that appear in Rental
& Staging is an inexpensive and effective way to                        ZAHRA MAJMA, CLASSIFIEDS
maximize your exposure in the market. PDFs are                          Phone: (212) 378.0433 | Fax: (212) 378.0466 | Email: zmajma@nbmedia.com
also available for website posting. Contact your
sales rep today for details!                                            Editorial Contact
List Rental                                                             DAVID KEENE, EXECUTIVE EDITOR
Reach highly responsive industry decision-makers.                       Phone: (512) 480.9473 | Fax: (512) 480.9473 | Email: jdavidkeene@gmail.com
Demographic and purchasing authority selects are
                                                                        ANTHONY SAVONA, EDITOR
available. For more information, contact your sales                     Phone: (212) 378.0450 | Email: asavona@nbmedia.com
rep today!
                                                                        Send Materials To: Rental & Staging Systems, Production Department,
Custom Publishing                                                       28 East 28th St., 12th Floor, New York, NY 10016
Our design team provides a full range of custom
publishing services, including print and electronic
newsletters, catalogs and advertorials.
2013 Advertising Rates & Information
Keep all essential live matter 1/4” inside trim all around.                           Material Instructions
                                                                                      Method and Paper: Web offset, coated text
                                                                                      and cover, perfect bound.
                                                                                      Trim: 8’ x 10 3/4”
                                                                                      Bleed: No additional charge. Minimum size
                                                                                      1/2-page horizontal.


                                                                                      Electronically
                                                                                      Provided Ads
                     SPREAD                              FULL PAGE                    Only high-resolution Adobe PDF
                Bleed: 16 3/4” x 11”                  Bleed: 8 3/8” x 11”
                                                                                      files are accepted.
                                                                                      All electronic files must be accompanied
                                                                                      by a laser proof. If a laser is not supplied,
                                                                                      we cannot be responsible for reproduction
                                                                                      quality. If a color proof is not supplied, we
                                                                                      cannot be responsible for color reproduc-
                                                                                      tion quality.


                                                                                      Submission Instructions
                                                                                      Send Materials To:
      2/3 PAGE                         1/2 ISLAND             1/2 PAGE HORIZONTAL
    4 9/16” x 10”                      4 9/16” x 7”                 7” x 4 7/8”       Rental & Staging Magazine,
                                                                                      Production Dept.,
                                                                                      28 E. 28th Street, 12th Floor
                                                                                      New York, NY 10016
                                                                                      Please visit NewBayAdPortal.com for FTP
                                                                                      instructions and to send files.
                                                                                      Please make sure the advertiser’s name is
                                                                                      included in the file name. When uploading
                                                                                      ads to the ftp site, please notify your sales
                                                                                      representative and provide a color proof.

 1/2 PAGE VERTICAL               1/3 PAGE VERTICAL               1/3 PAGE SQUARE      Additional Artwork: Any work done by
     3 3/8” x 10”                    2 3/16” x 10”                 4 9/16” x 4 7/8”   publisher will be billed to advertiser or
                                                                                      its agency.


                                                                                      Web Mechanical
                                                                                      Specifications
                                                                                      Supplied materials should be no more than
                                                                                      530 pixels wide by no more than 72 pixels
                                                                                      deep. GIF or JPEG formats are accepted, as
                                                                                      are animated GIFS (which must be less than
                                                                                      24 kilobytes in size). A URL for hot link must
                                                                                      be specified.
     1/4 PAGE                   1/6 PAGE VERTICAL             1/6 PAGE HORIZONTAL
   3 3/8” x 4 7/8”                2 3/16” x 4 7/8”                4 7/8” x 2 3/16”



For more information, or to reserve advertising space,
contact your regional sales representative:
                                                                                                                                        Warning!
                                                                                                                        The Distiller settings below must be used to
                                                                                                                        distill native application postscript files into a

  Make it PDFx1a
                                                                                                                         PDF. If the PDF is created directly from an
                                                                                                                                 application other than Distiller it
                                                                                                                                     will NOT be compliant.



newbayadportal.com
PDFx1a is our Preferred File Format
PDFX1a are standards that have been set for PDFs used to print. PDFX1a files
        1 Color - 0 Cyan / 100 Magenta / 99 Yellow / 4 Black



mean that the file is trapped correctly, fonts are embedded and colors are CMYK.
Trim size and resolution are not part of the criteria of X1a.

Why Make it a PDF?
NewBay Media
Reed Business Information produces its many magazines using a “PDF workflow”.
Before the magazine is printed, all incoming digital files are preflighted and con-
verted to one common file format - the PDF.

The PDF Advantages
PDF files are compact in size and are easy to print and transmit via the internet.
When we receive a correct PDF file, minimal intervention is needed prior to the final
press run. The ad will print exactly as designed!

What you should Know
It is critical that strict specification guidelines are followed when creating your PDF.
File errors occur when ads are not created to size, use non-Adobe nonembedded
fonts, contain non-CMYK color (RGB, index,or Lab color images). Files should not
contain composite fonts or any ICC profiles. PDFs should not be ripped or trapped.
Everytime a specification is violated, a notification will be sent to the client indicating
specific errors. Another key point to be aware of is that PDF files display on your
monitor in RGB color and this could be misleading and should not be used as a
way to check color accuracy.

The “How-To” on PDF
Making a PDF is easy. Follow the step-by-step Acrobat 6.0 distilling process found
in our specifications. If your ad is color critical remember to send along
a SWOP standard proof with your PDF file.

The chart below illustrates the best way to create a print ready PDFs if you are starting
from a native application.

     NATIVE FILE               PRINT/                                                   ACROBAT           FINAL
    APPLICATION                SAVE AS          PLACE INTO      PRINT FILE AS           DISTILLER        FORMAT
                                                                                                            PDF


            Quark           post script (.ps)                                            Distiller          PDF


   Adobe Illustrator              .eps             Quark          post script (.ps)      Distiller          PDF


   Adobe InDesign               .eps or            Quark          post script (.ps)      Distiller          PDF
                            post script (.ps)


  Adobe Photoshop                                                                                           PDF


ICONS AND EXTENSIONS OF PREFERRED PROGRAMS
ICONS AND EXTENSIONS OF PREFERRED PROGRAMS
                     PDF files are our preferred file format for receiving ads to run in our magazines. Save
                     PDF files are our preferred file format for receiving ads to run in our magazines. Save
                     your file as a Postscript, then create a pdf out of Acrobat Distiller using the settings
                     your file as a Postscript, then create a pdf out of Acrobat Distiller using the settings
          .pdf
           .pdf      shown to the right.
                     shown to the right.
                     We accept native Quark documents up to Version 6. Always include all images
                     and font files native your documents. Always include all images and font files.
                     We accept all so thatQuarkad will appear correctly.
          .qxd
           .qxd
                     Preferred format for image files is
                      Preferred format for image files is                     Preferred font format is Adobe Type 1.
                                                                              Preferred font format is Adobe Type 1.
                     Photoshop tif or eps files, or
                      Photoshop tif or eps files, or                          Always outline any OpenType or dfonts,
                                                                              Always outline any OpenType or dfonts,
  .tif
   .tif      .eps
              .eps   Illustrator eps files.
                      Illustrator eps files.                 Adobe fonts
                                                             Adobe fonts      as they fail our workflow.
                                                                              as they fail our workflow.
                     InDesign is our preferred layout program for receiving native files. If sending a pdf, please
                      InDesign is our preferred layout program for receiving native files. If sending a pdf, please
                     avoid OpenType font conflicts by either outlining the fonts or saving the file as a postscript
                      avoid OpenType font conflicts by either outlining the fonts or saving the file as a postscript
          .indd
           .indd     and distilling it to a pdf using the settings shown to the right.
                      and distilling it to a pdf using the settings shown to the right.




    newbayadportal.com                                                                                                       The above screen captures are from our
                                                                                                                       Distiller settings called Prinergy_Pages.joboptions
                                                                                                                       which can be used in Distiller versions 4, 5 and 6.
             2013 Online Specifications

                                                                                                                                 LEADERBOARD




                                                                                                                                                 BOX UNIT
                 AD DESCRIPTION                AD SIZE (pixels)                           PRICE

                                                                         CALL REP FOR PRICING ON                                  INTERSTITIAL
                    INTERSTITIAL                    640 X 480
                                                                        THIS AND OTHER RICH MEDIA
                                                                                                                                                 BOX UNIT
                  LEADERBOARD                        728 x 90                        $100/CPM

                       BOX UNIT                     300 x 250                        $125/CPM
                                                                                                                            TEXT LINK


                      TEXT LINK                        Link                           $35/CPM



                                                                                                  Banner Policy
Palette:   AD UNIT SPECIFICATIONS                                                                 Banners may not at any point during the campaign
Solic Black: C=0 M=0 Y=0 K=100     Mid Gray: C=0 M=0 Y=0 K=50                    Pantone 647C
                                                                                                  have additional creative that extends beyond the des-
                                                        .jpg, .gif, swf, 3rd party tag,
                REQUIRED FILESING
                                                              click through URL                   ignated banner area unless approved by NewBay
                                                                                                  Media and specified in the contract. This includes but
                   SIZE OR LENGTH                                    50k                          is not limited to rollovers, surveys, non-user-initiated
                                                                                                  daughter windows and DHTML elements. Approval will
                                                                                                  be determined on a case-by-case basis. All beyond-
                       LOOP/TIME                                3 loop/15 sec
                                                                                                  the-banner creative requires 5 days of lead time to
                     MEDIA TYPES
                                                                                                  be approved. All ad placements should launch a new
                                                       All Rich Media except DHTML
                      ACCEPTED                                                                    browser window when clicked.

                  AUDIO ACCEPTED                    User Enabled Audio Streams Only
                                                                                                  Changes and Cancellations
                                                                                                  All creative materials must be received at least five
                  3RD PARTY SERV                                     Yes                          business days prior to the launch of the campaign. If
                                                                                                  creative is delayed, NewBay Media reserves the right to
                                                                                                  extend the campaign end date by same
           RICH MEDIA                                                                             number of days creative was delayed.

                                                 Expandable Banner, Standard Banner,
             ACCEPTED AD FORMATS
                                                     Peel Backs, Page Take-overs                  Custom EBlast Specs
                                                                                                  1. A flat html file no scripting, no rich media
                       LEAD TIME                                   4 days
                                                                                                  2. Please make sure that all images and urls are
                                                                                                     linked back, absolutely, to their sources
                MAXIMUM FILE SIZE                                  100 KB
                                                                                                  3. If the designer would like to use CSS, inline tags
                  ACCEPTED FLASH                                                                     are preferred no external style sheets
                                                                up to Flash 10
                     VERSIONS                                                                     4. custom emails should be 999 px high by 728 px wide.
                                                                                                  5. A TEXT version to send to our text-only subscribers




           Direct mechanical questions and submit materials to Sujin Lee at 212 378 0433 or slee@nbmedia.com.
2013 eNewsletter Specifications

Changes and Cancellations                                       3rd Party Tag Policy
All creative materials must be received at least five           NewBay Media will accept and traffic up
business days prior to the launch of the newsletter.            to three tags per placement, per campaign.


Rejecting Creative                                              Late Creative
NewBay Media reserves the right to approve                      NewBay Media will not delay the deployment
all ad creatives which will run on any NewBay Media             of a newsletter due to late creative.
newsletters. NewBay Media reserves the right to reject
any creative that does not follow our specifications.


File Specifications
Maximum file size for any advertisement is 40K. We accept animated or static .gifs/.jpgs, but do not accept Rich
Media/Flash for the newsletters. (*Please note that Microsoft 2007-and-up WILL NOT animate .gifs in emails, only the
first frame of the animation will appear. We recommend that you start your animated .gifs on the most important frame
to accommodate this Microsoft issue, this way it will allow Outlook end-users to see your pertinant info and anyone
using other email apps will be able to view the full animation cycle. Vist http://office.microsoft.com for more details.)




                                                Size Specifications
                        Leaderboard                                                      728 x 90

                          Box Unit                                                      300 x 250

                           Banner                                                        468 x 60




                           FOR ADVERTISING QUESTIONS,
          PLEASE CONTACT YOUR NEWBAY MEDIA SALES REPRESENTATIVE TODAY.
      For technical questions, Please contact Rob Granger at rgranger@nbmedia.com or 212 378 0483
Who’s reading Rental & Staging Magazine?

Rental & Staging Systems magazine (www.rentalandstaging.com) addresses the
technology and business/planning issues related to meetings, trade show exhibits, and staged events–events
ranging from small hotel meetings to corporate sales or association meetings to the Academy Awards to the
Republican and Democratic National Conventions, and everything in-between. Demand is heating up for high-
end staging services, as a new generation of audio, video, lighting, and staging technology is now coming online
and being increasingly demanded by meeting planners and show producers. Rental & Staging Systems is the
only magazine addressing this booming market, and the only magazine that brings NewBay Media’s vast experi-
ence and vast pool of industry resources to help equipment manufacturers and service providers reach decision
makers in the staging and events markets.



Recently, The Stimson Group published a report entitled “2007 Purchasing Managers Survey for US Audio-Visual
Rental & Staging Companies” that gives an overview of the Rental & Staging industry and its purchasing plans.
Overall, the study shows a healthy industry with big purchasing plans in a number of product categories—and
industry you can’t afford not to reach. Here are a few excerpts from the survey:




                      AUDIO & VIDEO SPENDING
            Audio PA and Amplification 19.90%
          Rigging & Power Distribution 3.78%
                    Lighting Products 10.74%
                  Meeting Accessories 4.60%
                   Computer Products 8.65%
               LCD & Plasma Displays 5.24%
             Audio Sources and Mixing 13.73%
        Video Production and Switching 1.81%
     Graphic Distribution and Switching 1.97%
 Video/Graphics Recording and Playback 3.36%
                      Video Projection 26.23%
                 LED Display Products 0.00%


                                                               The “0%” for LED Display Products in this chart
                                                               is a little misleading. They may not be buying LED
                                                               this year, but they are interested in learning more.
                                                               This is the best time to reach these rental & staging
                                                               buyers with your message—before they have made
                                                               their buying decision.
   Who’s reading Rental & Staging Magazine?

   From the figures here, it looks like many rental & staging                               LED DISPLAY PRODUCTS
   companies are planning to invest in audio this year—with 34%                              Product                                          Plan to
                                                                                                                                             Evaluate
   of the general budget being directed there. Video projection
                                                                                             Indoor LED 6mm or less                             38%
   is, as expected, also a big part of the budgets. The total of all
                                                                                             Indoor LED greater than 6mm                        38%
   video-related products is 33%.
                                                                                             Indoor/Outdoor LED up to 10mm                      38%
                                                                                             Indoor/Outdoor LED greater than 10mm               31%
RIGGING & POWER DISTRIBUTION                                                                 Outdoor LED up to 15mm                             31%
                                                                                             Outdoor LED greater than 15mm                      31%
                                                               Plan to       Plan to
 Product                                                      Evaluate      Purchase         LED Low Density Curtain, Panel, or Bulb Array      45%
 Chain Hoist Products                                          15%            31%
 Truss Products                                                31%            23%
 Electrical Distribution Products - Single Phase 208v          23%            15%
 Electrical Distribution Products - Three Phase 208v           23%            38%




                                                                     LIGHTING PRODUCTS
                                                                                                                                   Plan to    Plan to
                                                                         Product                                                  Evaluate   Purchase
These are the other components that are vying for                        Lighting Console - Preset                                  46%        0%
dollars from the rental & stagers. Overall, this is                      Lighting Console - Memory                                  38%        8%
an industry that continually invests in products.                        Lighting Console - Programmable                            38%       31%
                                                                         Dimmer up to 7200 watt                                     31%       15%
In fact, The Stimson Report reveals that there is
                                                                         Dimmer 7200 Watt up to 58,000 watt                         38%        8%
no one section of the year where more buying is
                                                                         Dimmer greater than 58,000 watt                            38%       15%
done over others—the industry makes purchases
                                                                         Moving Light - Spot or Wash up to 250 watts                31%        8%
throughout the year.                                                     Moving Light - Spot or Wash from 250 up to 500 watts       31%       15%
                                                                         Moving Light - Spot or Wash from 500 up to 1000 watts      23%       15%
                                                                         Moving Light - Spot or Wash greater than 1000 watts        31%       15%
                                                                         CMY Color Changer                                          38%        8%
COMPUTER PRODUCTS                                                        LED PARlight                                               15%       15%
                                         Plan to     Plan to             LED Striplight                                              8%        8%
 Product                                Evaluate    Purchase             LED Cyclight                                               31%       31%
Laptop Computers for Rental              46%            46%
Desktop or Tower                                                     MEETING ACCESSORIES
Computers for Rental                     54%            31%                                                                        Plan to    Plan to
Networking Routers/
                                                                         Product                                                  Evaluate   Purchase
Hubs for Rental                          54%            31%              Cue Systems                                                23%       38%
                                                                         Speaker Timers                                             31%       15%
                                                                         Laser Pointers                                             23%       31%
                                                                         Equipment Carts & Stands                                   46%       31%
                                                                         Flip Charts, Easels, Marker Boards (non-electronic)        31%       31%
                                                                         Electronic Marker Boards or White Boards                   23%       15%
                                                                         Audience Response Systems                                  31%        0%
                                                                         Screens up to 14’ wide 4:3 and 16:9                        54%       69%
                                                                         Screens greater than 14’ wide 4:3 and 16:9                 38%       62%
                                                                         Custom Screens                                             46%       23%
                                                                         Drapery up to 16’ high                                     38%       15%
                                                                         Drapery greater 16’ high                                   15%       15%

				
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