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KARAKTERISTIK LINGKUNGAN BISNIS GLOBAL

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					Johny Setyawan, Universitas Gadjah Mada
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                                 PELAJARAN
                                    DARI
                                 MASA DEPAN

                                    Drs. Johny Setyawan, MBA
                         UNIVERSITAS GADJAH MADA
Johny Setyawan, Universitas Gadjah Mada
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                                      TUJUAN PENYAJIAN
        Membuka cakrawala audiens tentang:
                Silent revolution yang sedang terjadi
                Karakteristik jaman teknologi informasi
                Karakteristik jaman bioekonomi
                11 Pelajaran dari masa depan
                Rekomendasi
Johny Setyawan, Universitas Gadjah Mada
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                               THE
                       SILENT REVOLUTION
Johny Setyawan, Universitas Gadjah Mada
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             C
                                                                         THE
                                                                    ECONOMY
                                                                      CYCLES

          B
                                                                      EV: C>B>A
                                                                    Time: F<E<D

          A

                                          D       E      F             Time
                1800                      1970   Today       2020
Johny Setyawan, Universitas Gadjah Mada
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                                 THE ECONOMY CYCLE




                                                     Time
Johny Setyawan, Universitas Gadjah Mada
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               THE PERSONAL COMPUTER
                  SILENT REVOLUTION
                                      TIME
                                             1970       UNTHINKABLE

                                             1980s      EMERGING

                                             Today      UBIQUITOUS & SMALLER

                                             2005       WIRELESS

                                             2020s      INVISIBLE
Johny Setyawan, Universitas Gadjah Mada
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                          JAMAN
                     EKONOMI INFORMASI
Johny Setyawan, Universitas Gadjah Mada
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                                          DRIVERS
    INDUSTRIAL ECONOMY AGE                    INFORMATION ECONOMY AGE


        Keamanan &                              Globalisasi &
         stabilitas                               deregulasi
        Mekanisasi                              Communication
        Spesialisasi &                           tech.
         produktivitas                           Computer
                                                  technology
Johny Setyawan, Universitas Gadjah Mada
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                                          RESOURCES
    INDUSTRIAL ECONOMY AGE                     INFORMATION ECONOMY AGE


        Raw materials                            Information
        Real estate                              Knowledge
        Cheap labor                              Skills + ideas
Johny Setyawan, Universitas Gadjah Mada
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                                SUCCESS FACTORS
   INDUSTRIAL ECONOMY AGE                 INFORMATION ECONOMY AGE


     Knowledge                            Skills
     Experience                           Attitude
     Management                           Leadership
     Productivity                         Focused
Johny Setyawan, Universitas Gadjah Mada
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                                          PERBEDAAN
  INDUSTRIAL AGE “CULTURE”                       INFORMATION AGE “SPIRIT”

        Structured & predictable               Chaos and disorder
        Economy of scarcity                    Economy of plenty
        Learn a skill                          Lifelong learning
        Security                               Risk-taking
        Job preservation                       Job creation
        Capital equipment                      Intellectual capital
        Status quo                             Speed and change
        Hierarchical regulated                 Distributed & networked
        Zero sum                               Win-win
        Haves vs. have nots                    Haves vs. want nots >> the
                                                 economics of attitude >> it’s
                                                 your choice, your call. It’s not
                                                 up to someone in central
                                                 power anymore
Johny Setyawan, Universitas Gadjah Mada
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                                             JAMAN
                                          BIOEKONOMI
Johny Setyawan, Universitas Gadjah Mada
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                                JAMAN BIOEKONOMI
   Merupakan the second information revolution.
   Enablers:
             Bandwidth and internet technology >> World wide digital
              skin (billions of interconnected devices, e.g. the
              integration PC w/t digital cell phone; that will create a
              ubiquitous nervous system for the planet) >> Lightspeed,
              wireless, invisible communication and interconnection
              24x7x52 >> The butterfly effect.
             Nanotechnology >> Miniature technology (size of one
              billionth millimeter) >> PC will be manufactured atom by
              atom, molecule by molecule, to be embedded wherever,
              whenever, dan in whoever. >> imagine internet/web
              server implanted under your skin which can remind your
              for incoming e-mail directly via your nervous system to
              your visual cortex for instant viewing---perfectly, no
              matter what the quality of your eyes .
             Biotechnology >> Genetic engineering >> Each DNA
              molecule contains 3 billion bits of information, the
Johny Setyawan, Universitas Gadjah Mada
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                                JAMAN BIOEKONOMI
       Market power (flow of capital) is moving
        from the giant conglomerates (a few
        thousand wealthy family) to the individual
        consumer (hundreds of millions of
        individual investors/wallet votes).
       Forever changing in how people work,
        network, and access information.
       The value of any electronic device
        increases exponentially as it connects to
        the world’s digital skin; example: door
        bell which can relate to HP when
        someone push its button will become a
        very valuable electronic device.
Johny Setyawan, Universitas Gadjah Mada
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                        NEAR FUTURE CHANGE
        BROADCAST RADIO & TV              INTERNET RADIO & TV
          IN INDUSTRIAL AGE               IN INFORMATION AGE




        Same content to                Any content on demand
         everyone                       Any time
        At the same time               One copy
        Multiple copies                Direct purchase by
        Licenced by                     consumers from internet (no
         intermediaries (the             more channels; no more
         channels)                       CNN, BBC or CNBC)
        Very limited consumer  Perfect consumer choice of
         choice of content and           content and advertising
         advertising      Requires an abundance of bandwidth
Johny Setyawan, Universitas Gadjah Mada
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                     THE LESSONS
Johny Setyawan, Universitas Gadjah Mada
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               LESSON #1 FROM THE FUTURE

         “Information and ideas
            fuel the new global
                economy!”
           “Pure knowledge is
           worthless. Skills and
          ideas are everything.”
                                          (Wolfgang Grulke)
Johny Setyawan, Universitas Gadjah Mada
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               LESSON #2 FROM THE FUTURE

                   “Biotechnology is the
                    second information
                        revolution!”
 “Information professionals, rather
    than biologists, are creating an
    economy that will have more a
     profound impact on our world
   than anything seen in the Digital
                 Age.”
Johny Setyawan, Universitas Gadjah Mada
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               LESSON #3 FROM THE FUTURE

              It is the “personal” age!
    “As the focus of the new economy shifts
      from centralized control to individual
          responsibility, everything from
            computing to healthcare to
     manufacturing to energy production will
      feel the benefits of decentralization.”

                                          (Wolfgang Grulke)
Johny Setyawan, Universitas Gadjah Mada
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              LESSON #4 FROM THE FUTURE

               Leadership can be widely
                       shared!
      “Organizations are beginning to
        resemble flocks of birds, as
          individuals take turns to
        determine direction and lead
         aspects of the enterprise.”
                                          (Wolfgang Grulke)
Johny Setyawan, Universitas Gadjah Mada
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              LESSON #5 FROM THE FUTURE

 Fractal/non-linear behavior
         is the norm!
“Don’t be afraid of chaos. It’s
  just biological behavior.”

                                          (Wolfgang Grulke)
Johny Setyawan, Universitas Gadjah Mada
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              LESSON #6 FROM THE FUTURE
  The “unknown” is the realm of
         all possibilities!
      “Uncertainty presents a moment of
       real freedom. Leave the baggage of
      experience behind. Take a giant leap
             into the Great Unknown.”
                                          (Wolfgang Grulke)
Johny Setyawan, Universitas Gadjah Mada
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              LESSON #7 FROM THE FUTURE

     Eat yourself---become your
        own worst nightmare!
“Don’t wait for new competitors to
 show you how customers ought
  to be serviced. Do it yourself,
   while you can still afford it.”
                                          (Wolfgang Grulke)
Johny Setyawan, Universitas Gadjah Mada
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              LESSON #8 FROM THE FUTURE

  You can no longer learn just
       from experience!
   “The faster things change, the
      less relevant experience
     becomes. You must learn
          from the future.”
                                          (Wolfgang Grulke)
Johny Setyawan, Universitas Gadjah Mada
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              LESSON #9 FROM THE FUTURE

                                Don’t compete!
         “We’re living in the most
      competitive market in history. So
      don’t compete! Find white-space
      opportunities in which you have
              no competitors.”
                                          (Wolfgang Grulke)
Johny Setyawan, Universitas Gadjah Mada
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            LESSON #10 FROM THE FUTURE
                 It’s one world, one mind,
                          one time!
      “Our planet is wrapped in a digital
        skin, uniting all people, with one
     internal clock that runs 24x7x52. Use
     the entire global resource base. Beat
           to your customers’ drum.”
                                          (Wolfgang Grulke)
Johny Setyawan, Universitas Gadjah Mada
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             LESSON #11 FROM THE FUTURE

                          “Tomorrow is a
                         matter of choice.”
                         “Make it yours by
                           focusing on it
                            decisively.”
                                          (Wolfgang Grulke)
Johny Setyawan, Universitas Gadjah Mada
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                                     REKOMENDASI

                                Be Literate !
                             Speak English !!
                               Get Wired !!!
                             Be Wireless !!!!
                             Be Invisible !!!!!
Johny Setyawan, Universitas Gadjah Mada
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                             So help us   GOD !

				
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