Foursquare Labs, Inc by PrivCo

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									Foursquare Labs, Inc.

Created on November 30, 2012
To ensure that you’re viewing PrivCo’s complete and most up-to-date information on this company, please visit:
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Foursquare Labs, Inc.
To ensure that you're viewing PrivCo's most recent and up-to-date information on this company, please visit:
http://www.privco.com/private-company/foursquare-labs-inc




Table of Contents
        About PrivCo
        Legal Disclaimer
        Business Summary
        Company Overview
        Industry Information
        Competitors
        Charts, Financials, & Statistics
        Mergers & Acquisitions
        Funding Activity
        Detailed Business Description




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                © 2012 PrivCo Media LLC - Copying is Prohibited                                                November 2012 | www.privco.com
Foursquare Labs, Inc.
To ensure that you're viewing PrivCo's most recent and up-to-date information on this company, please visit:
http://www.privco.com/private-company/foursquare-labs-inc




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                 Visit PrivCo.com now for financial research on over 67,156 private companies and 43,054 private market deals.
                 © 2012 PrivCo Media LLC - Copying is Prohibited                                                             November 2012 | www.privco.com                           1
Foursquare Labs, Inc.
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http://www.privco.com/private-company/foursquare-labs-inc




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                Visit PrivCo.com now for financial research on over 67,156 private companies and 43,054 private market deals.
                © 2012 PrivCo Media LLC - Copying is Prohibited                                                 November 2012 | www.privco.com                      2
Foursquare Labs, Inc.
To ensure that you're viewing PrivCo's most recent and up-to-date information on this company, please visit:
http://www.privco.com/private-company/foursquare-labs-inc




 BUSINESS SUMMARY


 Foursquare Labs, Inc. is a privately-held company that designed a location-based mobile platform allowing users to share their location with friends by “checking in
 ” via a smartphone application or SMS while simultaneously collecting points and virtual badges. Branding itself as Foursquare, Foursquare Labs, Inc. guides real-wo
 rld experiences by allowing users to bookmark information about venues that they want to visit, and surfacing suggestions about nearby venues. As of May
 2012, Foursquare Labs, Inc. had over 20 million registered users worldwide. Foursquare Labs, inc. is backed by venture-capital firms, such as Marc Andreessen's
 Andreessen Horowitz. By Spring 2011, Foursquare Labs, Inc. launched Foursquare 2.0, a major update for its iPhone and Android phone apps in hopes that its
 new platform for merchants could eventually become its primary revenue stream, along with a partnership with American Express.

 Despite signing up some 500,000 merchants as of mid-2011, revenue results fell far short of Foursquare's expectations. As a result, in July 2011 - when
 Foursquare's registered users reached 10 million - Foursquare instead turned to third party daily deal sites to resell those companies' daily deals. Foursquare
 receives a small cut of each of these third party companies' daily deals sold via Foursquare. Foursquare's competitive advantage is location-based targeting of
 such deals and instant coupons based on the user's physical location. Third party companies offering daily deals through Foursquare include Living Social and
 fashion e-commerce site Gilt Groupe. AT&T's location-based mobile daily deals service also signed up to re-distribute via Foursquare, as did smaller daily deals
 services including BuyWithMe and Zozi. More recently in 2012, Foursquare began offering various forms of ads and special offers for its merchants, including
 Promoted Updates.

 Founded March 2009 by Dennis Crowley and Naveen Selvadurai, Foursquare Labs, Inc. headquarters are located in New York, New York.




                Visit PrivCo.com now for financial research on over 67,156 private companies and 43,054 private market deals.
                © 2012 PrivCo Media LLC - Copying is Prohibited                                                  November 2012 | www.privco.com                     3
Foursquare Labs, Inc.
To ensure that you're viewing PrivCo's most recent and up-to-date information on this company, please visit:
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 COMPANY OVERVIEW

 Company Details                                                       Corporate Organization

               Company Tags       VC Backed                            Affiliate Companies      AT&T Inc.
                Year Founded      2009                                                          BuyWithMe, Inc.
             Formerly Named       Foursquare All-Stars LLC                                      Gilt Groupe, Inc.
              Fiscal Year End     12/31                                                         Living Social, Inc.
                                                                                     Brands     FourSquare
     1YR Revenue Growth Rate      -44.4%                                            Founder     Dennis Crowley
 1YR Employee Growth Rate         50%                                                           Naveen Selvadurai
  
                           City   New York
               State/Province     New York
                  Postal Code     10012
                      Country     United States
                        Phone     347-494-0946
  
                      Website     www.foursquare.com
                       Twitter    http://www.twitter.com/@foursquare
                          Blog    http://blog.foursquare.com




                Visit PrivCo.com now for financial research on over 67,156 private companies and 43,054 private market deals.
                © 2012 PrivCo Media LLC - Copying is Prohibited                                                 November 2012 | www.privco.com   4
Foursquare Labs, Inc.
To ensure that you're viewing PrivCo's most recent and up-to-date information on this company, please visit:
http://www.privco.com/private-company/foursquare-labs-inc




 INDUSTRY INFORMATION

 The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held co
 mpanies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.

 Industry Codes                                        Industries (Sector > Industry > Sub-industry)

 PICS™     900113™, 900319™, 900323™, 1500701™ Internet > E-Commerce > Online Coupon Retail
 NAICS     511210, 518111, 519130, 5417                Internet > Internet Services > Social Media
    SIC    2711, 36, 7372, 7375                        Internet > Internet Services > Web Applications
                                                       Technology > Mobile Technology > Mobile Applications




                Visit PrivCo.com now for financial research on over 67,156 private companies and 43,054 private market deals.
                © 2012 PrivCo Media LLC - Copying is Prohibited                                                 November 2012 | www.privco.com                 5
Foursquare Labs, Inc.
To ensure that you're viewing PrivCo's most recent and up-to-date information on this company, please visit:
http://www.privco.com/private-company/foursquare-labs-inc




 COMPETITORS

 Yelp, Inc.
 Google Inc.
 Facebook, Inc.
 Blockboard
 BrightKite, Inc.
 Gowalla, Inc.




                    Visit PrivCo.com now for financial research on over 67,156 private companies and 43,054 private market deals.
                    © 2012 PrivCo Media LLC - Copying is Prohibited                                              November 2012 | www.privco.com   6
Foursquare Labs, Inc.
To ensure that you're viewing PrivCo's most recent and up-to-date information on this company, please visit:
http://www.privco.com/private-company/foursquare-labs-inc




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