Hugging Clydesdales and Kissing Supermodels Are Super Bowl Ads Highest &
Lowest Rated Scenes… by Far
Unique survey results analyze the exact scenes in Super Bowl ads that viewers loved and hated
Charlotte, NC, February 04, 2013 --(PR.com)-- Using the new video analysis decision system in its
BlogNog online research platform, Charlotte, NC-based Accelerant Research conducted a research study
which asked Super Bowl viewers to provide frame-by-frame ratings of the Super Bowl ads. The results of
the research provide not only the top rated ads, but also the exact moments that 2013 Super Bowl viewers
loved and hated.
The winning moment of the 2013 Super Bowl ads was the hug between trainer and Clydesdale in
Budweiser's “Brotherhood” spot. This was by far the most preferred moment of this year's batch of ads, as
no other ad in general or other scene in particular captured the level of appeal of this embrace.
Conversely, the least favorably received moment of the 2013 Super Bowl ads also involved an embrace
of sorts. The lowest rated scene was that of GoDaddy's “Perfect Match” ad, immediately following the
extended make-out session between Bar Refaeli and Walter. As with the most favorable moment, this was
by far the least preferred moment of the big game's ads.
Other notably liked scenes were the return to the nursing home in Taco Bell's “Viva Young,” the goat
kicking the door closed in Doritos' “Goat 4 Sale,” and Red's cowering under the piano in M&M's “Love
Accelerant Research conducted this study online among a demographically representative sample of 100
Americans, age 18 and older who viewed the Super Bowl. The survey was conducted immediately
following the game, and Accelerant Research enlisted the help of Precision Sample, who provided willing
research panelists to participate in the study.
To learn more about the results of this study, please visit
About Accelerant Research:
Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte,
NC. Its core capabilities include customer loyalty, product development, customer satisfaction
measurement, modeling, tracking, ad testing, brand equity, and online qualitative research. For more
information about the BlogNog online research platform, go to www.BlogNog.com.
About Precision Sample:
Founded in 2010, Precision Sample is one of the fastest growing companies in the online market research
industry. With a focus on emerging technologies, Precision Sample helps businesses connect with
consumers where they live via traditional online methods as well as at social networks and via mobile
devices. Precision Sample's clients have access to one of the most representative and dynamic panels
available with over 1,000,000 highly vetted, active respondents across the US, Canada, UK & Australia
growing at a rate of over 300,000 new panelists monthly. 2013 will see the expansion of Precision
Sample's capabilities with new panels being established in Western Europe and Latin America as well as
a dedicated Hispanics panel in the United States.
Paul Rubenstein, Ph.D.
Contact via Email
Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/470669