Root Causes of Success

Madison Downtown Business Summit Situational Analysis  Dream Statement  Root Causes of Success  Key Processes, Systems, Tools and Structures  Key Internal & External Relationships  Action Teams  Organizational Resources November 2004 1 Dream Statement The Madison Downtown Business Dynamic is vibrant. It is a present and continuing golden opportunity for all levels of entrepreneurial partnerships. From sidewalk vendors to anchor businesses the mix is magnetic and draws people in. Diverse prices, quality products and a high level of service in a healthy competitive atmosphere consistently motivate new WOW retail and other business. The downtown business community is characterized by dignity, respect, trust and kept promises. The flexibility and responsiveness of business leaders, community leaders, political leaders, and government staff supports a healthy business environment. We have a visually inspiring, unique and welcoming urban place to live, work, shop, play, dine and dance. Downtown is a destination made up of a colorful, eclectic and balanced blend of successful local, regional and national offerings. People move about the Downtown in a linked web of easily traveled pedestrian, bicycle, and motorized corridors that connect the customer with our intriguing and varied business districts and clusters. This vibrant environment creates an excitement that enhances the wealth of our community experience. 2 Root Causes of Success Passion For downtown Life University Diversity: Students, sports, Employer, Consumers, Union Terrace Locally Owned independent character of State Street Free entertainment: “Amazing” music, farmers market, art fair all yield spending dollars on food, parking etc…. and draws from the region High Competence Cooperation of Business Participation of community people And business owners Congestion: business, energy, aliveness, safety. Cultural Community Museums, theaters, Overture Center Beauty: Capitol Building and park, natural ambience State Street Acceptance Tolerance of the city Historic architecture Unique sense of place Appreciation of diversity and what Madison has to offer. Human Scale Streets and Buildings Special Events draw people - locally and regionally sports, arts, music, uw, Maxwell street, Halloween, Students Desire and ability to live/work/play in the same area and walk to all of the things that one needs to live Special Businesses Not duplicated on the West Or East sides of town Sense of Community 3 Key Processes, Systems, Tools, & Structures Retail mix Business websites better serve local shopper Handling gaps in business services Fully operating business database increase in-store sales Business Expansion program Grant writing Attracting the downtown shopper Access to personal service businesses and institutions accountability and responsibility friendly relationship between City of Madison and business Building niche businesses sectors Marketing Plan Mixed Use Development Training teams Monitor business relocations educational and training Retention and Recruitment programs Retail/Merchant Federation Internet sales Shared labor pool Enhanced window displays Retail School Shop Local program Strategic planning studio Synergistic business locations Communications between business and government Cooperative advertising competitive positioning Venture Capital Generation Regular surveying Development Corporation Locally sustainable business Awards Planning assistance Key Internal & External Relationships 4 Businesses and Directly-Related Organizations TV Stations Radio Stations Publications Newspapers Better Business Bureau Hospitals WI Merchants Federation Tabloids Landlords Wisconsin Restaurant Association Financial Institutions Commercial Real Estate Brokers Association Tavern League Urban Design Commission Contractor’s Commonwealth Development Corporation Madison Originals Restaurant Wisconsin Manufacturing and Commerce Trade Association Madison Landlord Legislative Council Madison Economic Development Commission South Central Federation of Labor Hotels Madison Development Corporation International Downtown Association Chamber of Commerce Convention and Visitor’s Bureau Business-to-Business relationships Events Farmer’s Market Kites on Ice Art Fair on/off the square Maxwell St. Days Iron Man 5 Taste of Madison Best of Madison City Arts Book Festival March Madness Dane Dances Football Basketball World Dairy Expo Film Festival Education Wisconsin Alumni Association UW Athletic Madison School District UW Students Memorial Union UW Campus MATC UW Campus Master Plan Student Body UW School of Small Business Training Fluno Center for Executive Programs Family Business Institute Education Small Business Development Center Government Madison Metro Parking Authority State Department of Commerce City Council State Capitol Building City Police Department Madison Traffic Engineering City of Madison State of Wisconsin UW Plan Commission WHEDA Dane Campus Police Madison Plan Department County Capitol Police City Parks Department State Building Com Assorted Groups and Relationships and Places Capitol Neighborhoods, Inc. Relationship with Media Architects Developers Ethnic Minority `Renters Main St. Incubator Community Car Monona 6 Terrace Porch Light Link to other neighborhoods plans (East Side) Meriter Terraces Monona Terrace City Parks Teleurian Score World Wide Network Internet Downtown Madison Non-Profit and Not-for-Profit Organizations BID DMI GSSBA Children’s Museum Veteran’s Museum State Wisconsin English as a Second Language Institute Downtown Churches: St. John’ s Bethel St. Pat’s Historical Museum Urban Open Space Foundation St. Raphael’s Grace St. Paul’s Methodist Holy Redeemer Campus Ministries Food Pantries (St. Paul’ s) Madison Trust for Historic Preservation YWCA Meetings Leadership Greater Madison Wisconsin Historical Society Community Act of Latino Americans (CALA) Equal Opportunities Commission Downtown Non-profits Community Retirement Act Roundtable Action Council) WDAC (Wisconsin Downtown 7 Action Committees Research Ben Williams Connie Lanter Tim Quigley Julie Maryott-Walsh Paula Kay Phillips Sarah Stout Derwin Lesh Business Advocacy Linda Baldwin Tom Solheim Bill Haight Business Mix Beth Boeing Mike Goodman Mona Melms Kathy Marshall Mollie Milano Sandi Torkildson Education/Training Bill Patterson Mary Bartos Jay Fern Peggy Burke 8 Related Organizational Resources Organization Estimated Annual Budget        Business Improvement District One Downtown Madison, Inc. Greater State Street Business Assoc. Capitol Neighborhoods, Inc. Old Market Place Neighborhood State/Langdon Neighborhood Greater Madison Area Convention & Visitors Buerau $300,000.00 ? ? $20,000 ? ? Government Resources  City of Madison Downtown Coordinating Committee  City of Madison Economic Development Office  State of Wisconsin ? ? Institutional Resources      University of Wisconsin Madison Area Technical College Meriter Health Systems Madison Community Foundation Overture Foundation Corporate Resources  MG&E 9 Oversight Committee Business Plan Sub-committee 10