Deborah Bancroft LIS 567 – C. Hunt Assignment 3 12 November 2006
Collection Development and Marketing
The users for whom this marketing plan has been developed were identified in the previous assignment, Design your library service plan for youth. They are Native American tweens and teens residing in the South Bend School District within Gray’s Harbor County, Washington. According to the state’s statistical data for 2005, Native American attendance figures fall dramatically in the district as these students move from junior high to high school. In designing an expanded collection for this population and in preparing to market it, several factors were considered. The teenage years are fraught developmentally with major questions of identity and stories can be enormously powerful in shaping identity. For Native Americans, however, the stories found in schools and libraries are often told by non-Native tellers. Indeed, the history and cultural mythology of Native people in North America has largely been told, i.e. published, in books by non-Native authors. This collection development plan attempts to correct that imbalance. In Connecting young adults and libraries: a how-to-do-it manual for librarians by Patrick Jones, Michele Gorman, and Tricia Suellentrop (2004), the authors talk about the stages of adolescence. Younger teens, or tweens, ages 11-13, just want to have fun. Many routinely resist taking on responsibilities and are unclear just what they should be doing or why. As they age and move into high school, they become curiouser and curiouser about themselves and their place in the world. These 14-16 year olds ought to be ideal library users, but, because of
individual, family or societal circumstances they may not be able to make the connection. By the time they are older (aged 17-18), they are wanting, or are forced to adopt, adult roles and again they may not prioritize library use because of immediate survival issues or because of feelings of not belonging there. The marketing plan in concert with the specific additions to the collection endeavors to find ways around these potential barriers. Budget dollars to develop a collection for these users is shown in a table allocating expenditures by percentage in different categories. Having alternate formats will be useful in the marketing plan and is compatible with different learning styles.
Collection Development Budget Books-print Books-audio Total books DVD/VHS Magazines Newspapers Subscription DBs Totals
17% 17% 34%
9% 9% 14% 9% 2%
29% 32% 34% 34%
Selected Bibliography Alexie, Sherman. The business of fancy dancing. DVD. 2002. Alexie directed his own script telling the fragmented story of a gay poet who returns to the reservation for the funeral of a friend.
---. Indian killer. TB cassette. 1996. There is less humor here in this Seattle based thriller than in other stories by Alexie and thus it may appeal to readers looking for edgier material. ---. Smoke signals. DVD. 1998. This is a coming of age story, a road trip, and the enormously popular screen version of the author’s original book of stories and poems. ---. Ten little Indians: stories. 2003. Here are more stories from Alexie, brilliant, evocative and bittersweet as ever. American Indian history & customs, http://www.kcls.org/erout/goto.cfm?f=indian&d=8 This subscription database is available to King County Library cardholders and provides links to “articles, biographies, images and primary source documents detailing the Native American experience.” Bruchac, Joseph. The winter people. TB CD. 2003. This historical novel of a 14-year old Abenaki boy’s struggles to save his family following the 1759 Rogers’ Raid near Lake Champlain is compelling and horrifying at the same time. Bruchac, Marge. Malian’s song. 2006. This concerns the same event as the previous title but is told more gently and offers several layers of further research through the publisher http://www.vermontfolklifecenter.org Carvell, Marlene. Who will tell my brother? 2002. Told in free verse, this first novel is based on the author’s son’s experience of challenging an offensive school mascot. Champagne, Duane, ed. Chronology of Native North American history: from pre-Columbian times to the present. 1994. ---. The Native North American almanac: a reference work on Native North Americans in the United States and Canada. 1994. Ethnic NewsWatch. This database allows subscribers to find full-text articles from native, ethnic and minority presses. Gravelle, Karen. Soaring spirits: conversations with Native American teens. 2001. One of the six profiles is of two cousins, ages 18 and 19, from Taholah Washington. Hogan, Linda. Power. 1998. Set in Florida, this is the very poetic and mysterious story of a young woman, her grandmother and the Florida panther. Indian Country News. A print subscription to this bi-weekly national newspaper is available from http://www.indiancountrynews.com/ King, Thomas. The truth about stories: a native narrative. 2004. This is the print version of a 2003 lecture series by the novelist about Indians and storytelling.
Redwire: Native youth media. http://www.redwiremag.com/ This print magazine is published quarterly in Vancouver B.C. under a mandate “to provide Native youth with a uncensored forum for discussion in order to help youth find their own voice” and its entire volume of issues from 1997 to present is recommended for purchase. Riley, Patricia, ed. Growing up Native American. 1993. This collection of stories from Native authors reflects the diverse experiences of Native American children past and present. The story of the bitterroot: cross cultural odyssey of discovery. DVD. 2004. Eight chapters document the Salish people’s historical relationship to this edible plant, what Lewis and Clark did when they came across it, and several contemporary tales. WOIS/The career information system online. Subscribers to this database can find information and decision making tools for civilian and military careers. The world of American Indian dance. DVD. 1993. This documentary from the Oneida Nation was filmed at Crow Fair and reflects the history and beauty of Indian dance competition while noting how tribal distinctions are being subsumed by dance categories To access the expanded collection, users will need to be present in the library or have a library card in order to check out items for home use. To access the subscription databases from outside the library, a user will need to have a computer and internet connection as well as a library card. Within the library, all computers will allow access to the databases but computer time itself is dependent on signing up by library card number. If people can’t get to the library, arrangements can be made to mail items to them or to have a friend or family member pick up their requested items. In smaller, more rural areas like South Bend, telephones are still the primary method of communication. Librarians will continue to handle reference questions more often by phone than by email. Thanks to the new FT outreach youth services librarian (YSL), funded at the same time as this collection, partnership with teachers and other school personnel will increase awareness of the library’s services in the community. Local radio PSAs and flyers for local businesses will also be produced and distributed. The outreach YSL has three specific plans for marketing to the teen population in South Bend and will use elements of the expanded collection for each.
To deal with what may be the most pressing problem for students and teachers, the YSL will set up times at the school to teach computer skills, library catalog search, and basic information literacy. These same workshops will be taught within the library so if students miss one, want to retake one, or want to learn more, they can always check the library’s schedule and get caught up there. The YSL intends to be a regular presence at both the junior high and the high school, offering support to teachers and getting to know the students and their homework needs. A handout of librarian tested websites for homework help will be available and the YSL will book talk the print reference resources held at the library as well as introduce the subscription databases. The YSL will be attentive to feedback from students and faculty alike. In what order the YSL proceeds with the next two segments of the marketing plan depends on assessment of the feedback and the students’ interest. If students showing the most interest in connecting with the library are the younger (tween) ones, the YSL may choose to book talk the TB edition of The winter people along with Malian’s song. The latter provides, among other things, an example of non-fiction material packaged in a picture book which might never be read by these tweens without the YSL’s marketing it. The story behind the book’s publication is the powerful one of an unheard voice finally being recognized and of testimony taken. This book and the fiction TB about the same devastating attack will serve to introduce how stories shape our lives and the importance of listening to other voices. Tweens may choose to share what they’ve learned with other family members and this in turn may open up more storytelling. The expanded collection supports the surfacing of formerly suppressed voices and may well spark journal writing, poetry or other forms of expression in the students. The third plan the YSL has for connecting teens with the collection is to hold movie nights at a teen café either in the library or at one of the schools or other community buildings.
Sherman Alexie’s Smoke signals is a film that invites participation in the way that Rocky Horror Picture Show did in my daughter’s high school cohort and the rock opera Tommy did in mine. On another night subsequent to the screening, copies of the movie script, or of individual scenes, could be available for a teen readers’ theatre. The choices as to how involved the production became, or what other scripts might be performed, would be an effective way to involve the teens in ongoing library programming.