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Marketing in the library and beyonD Joe Marquez_ MLIS Sonoma

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Marketing in the library and beyonD Joe Marquez_ MLIS Sonoma Powered By Docstoc
					MARKETING IN THE LIBRARY
AND BEYOND
JOE MARQUEZ, MLIS
SONOMA STATE UNIVERSITY LIBRARY
Marketing of the Library

              mar-ket-ing \ˈmär-kə-tiŋ\ n.
Marketing is the activity, set of institutions, and
processes for creating, communicating, delivering, and
exchanging offerings that have value for customers,
clients, partners, and society at large.
                   —American Marketing Association website
What are we selling?
   Access to information in a friendly environment

   Books, DVDs, CDs, place, librarians/staff,
    computing, databases, journals, newspapers,
    lectures, workshops, galleries, archives, children’s
    story time

   A sense of place. A part of the community. Service
    to the community.
How & why do we market our services?

   Demonstrate our worth, especially in economic times
    like these
   Play on patron interests, key library collections, and
    focus on the local community
   The tools focused on in this discussion demonstrate
    how the library has evolved
Where to Start?
   Library as Place
   Services
   Collections
   Community
What tools do we use?
   Web 2.0 (Twitter & Facebook)
   Mashups & Timeline
   Library Homepage (slideshow, In Focus)
   Mobile website
   Google Calendar
   QR Codes
Web 2.0: Twitter and Facebook
   Facebook
                  Twitter
Rodney the Rooster

           Rodney the Rooster was a stray bird that walked
           around campus. The students wanted to change the
           mascot from a Sea Wolf to a Fighting Cock. One
           day Rodney was eaten by a raptor.
Fox
Mashups & Timelines

   Your archives/special collections/history desk is
    marketing’s best friend

   People love seeing B/W photographs

   People love seeing what their town used to look like
Mashups & Timelines, cont.

   Make everyday items more useful by joining like
    items electronically

   Showing off the archival or special collections not
    only demonstrates the library’s value as a repository
    of physical items but also a holder of community
    memory
Mashup: Geologic and Topo maps
                  • SSU covers 6 services counties
                    (Sonoma, Napa, Mendocino, Lake,
                    Marin, Solano)
                  • Mashup combined all topo maps
                    for 6 counties and placed them in
                    geographic context
                  • Maps are now electronic and can
                    be accessed from off-campus
                  • Serves the geology dept AND the
                    local community

                             http://goo.gl/K13Kh
Timeline: Sonoma County History

                      • Created with funding from
                        grant to show local history
                        timeline
                      • Images are from Archives
                      • Created using MIT’s SIMILE
                        Exhibit
                      • Very little coding
                      • Easy to update
                      • Simple interactive tool to
                        show history

                           http://goo.gl/RSTci
The Library Website
   Best place to market the Library is on its own
    website – specifically the homepage
   The only part of the library that is open 24 hrs/day
   The only way to search the library’s collections
   The library website is the other front door and
    probably the one most often used
The Library Website: Homepage

                    Previous Library website

                    - no global navigation
                    - no visible “end” to the page
                    - html only
                    - marketing elements below the fold
                    - 7 software packages, lacking
                    uniform branding
The Library Website: Homepage, cont.

                        Current Library website

                        - global navigation
                        - page has a border
                        - php
                        - easy to update
                        - visible marketing elements
                        - outreach to campus and
                        community
                        - uniform branding



                            http://goo.gl/Kp5bI
Slideshow: Homepage

               • Slideshow allows for ease of updating
               • Not necessary to alter homepage when
                 updating
               • Slides are uniform in size
               • What do we display:
                   • Events (lectures, workshops, music)
                   • Gallery exhibits
                   • Student help
                   • Technology
                   • Archives/Special Collections
                      collection
Slideshow: Regional & Special
Collections

                         • Highlights Regional &
                           Special Collections
                         • Same size as homepage
                           slideshow
                         • Focus on various collections
                         • Same widget as Library
                           homepage



                           http://goo.gl/eD1yH
In Focus

           • In Focus allows us to connect the
             Library with our patrons
           • I will send out emails to faculty and
             staff to participate
           • People LOVE being on the homepage
           • Provides an opportunity to show the
             various faces on campus and learn
             about what people do (for work or
             research)
Mobile Website
Google Calendar

                  • Google Calendar is free
                  • Easy to update
                  • Students now have google email
                  accts and calendar can be
                  integrated into their school
                  calendars
                  • The calendar works on the mobile
                  site and is easily embedded
QR Codes



   QR codes are the latest and greatest technology
    that allows you to capture data via a 2D code with
    a handheld device
   The data can be text, links, even contact information
   QR codes are appearing everywhere
   We currently use them in our catalog and in the
    stacks for point of reference
QR Codes: In The Catalog
                           Our QR codes in
                           the catalog provide
                           the name, author,
                           call number,
                           location, and
                           availability




                       http://goo.gl/cKoED
QR Codes: In the Stacks

                          QR codes in the stacks
                          link to a webpage with
                          basic how-to instructions
                          on finding books in the
                          stacks.
QR Codes: Where Else?
How to Create a QR Code
   Create your content (webpage, image, contact info)
   Go to a website like qrcode.kaywa.com
   Enter information in space provided
   Select size of QR code
   Click “Generate”
   Copy embed code into your webpage
Things to Keep in Mind
   Keep committees small and nimble

   Design with the user in mind – “Cool” can be fun,
    but always question whether or not it is appropriate
    for your library

   Don’t over saturate your library with a single
    technology
Wrap up
   Big question to ask in thinking about marketing the
    library:
   Can we afford it? And then, can we sustain it?

   Whenever possible, reuse technology across the
    website.
   We reuse slideshow and QR code technology

   And always assess to see how it worked
Resources

How to create a mashup         How to create a timeline
 http://goo.gl/Ou9z5            http://goo.gl/7Rhpu




How to create a 2.0 presence    How to create a QR code
   http://goo.gl/qMsLh         http://qrcode.kaywa.com/
Contact
Joe Marquez
Web Services Librarian
Sonoma State University
joe.marquez@sonoma.edu

Library: http://library.sonoma.edu


Slides: http://www.slideshare.net/joughm/

				
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