Marketing mix – ONLINE GROCERS

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MARKETING MIX – ONLINE GROCERS
Target Market & Strategy
 Company: Safeway.com
   Market: Young Families
     For families with new bourns and toddlers, they offer selectively targeted
      brands like “Mom to Mom” and “Kiddie Up” for young and growing kids.
   Market: Safeway Club
     Bargain finders for the Safeway Club registered customers on groceries as
      weekly magazines are sent to customers, showcasing discount grocery
      items to choose from. Catch phrase “Save Time & Money”
   Market: Healthy Living
     Healthy living targets the health and green environmentally conscious
      customers with and “Organics” and “Eating Right” labels to showcase
      healthy foodstuff.
   Market: For Pet Owners
     Delivery is also available for pets products under their Priority Pet Care
      brands that are centered on promoting optimum health and well-being of
      pets.
Target Market & Strategy
 Company: peapod.com
   Market: Small Business/Offices
       Orders can be placed and delivered to your office for small functions or
        regular business groceries like coffee, snacks and juices.
     Market: Green conscious
       With a Natural & Organic aisle for produce and items, using
        environmentally friendly technologies and recyclable bags, plus a coming
        soon “Go Green Delivery window” to reduce carbon emissions during
        delivery.
   Market: Health conscious
       Not to be confused with the Green Conscious, provides for a smart and
        easy way to meet nutrition goals set by customers, or by selecting health
        plans and choose groceries based on those plans to provide healthy
        lifestyles.
   Market: Select Continental U.S States
       Delivers to the following select states within and close to major cities; IL,
        WI, CN, MA, RI, NY, NJ, DC, VA and MD.

				
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