VIEWS: 3 PAGES: 3 POSTED ON: 2/4/2013
TEAM SYNERGY MARKETING MIX – ONLINE GROCERS Target Market & Strategy Company: Safeway.com Market: Young Families For families with new bourns and toddlers, they offer selectively targeted brands like “Mom to Mom” and “Kiddie Up” for young and growing kids. Market: Safeway Club Bargain finders for the Safeway Club registered customers on groceries as weekly magazines are sent to customers, showcasing discount grocery items to choose from. Catch phrase “Save Time & Money” Market: Healthy Living Healthy living targets the health and green environmentally conscious customers with and “Organics” and “Eating Right” labels to showcase healthy foodstuff. Market: For Pet Owners Delivery is also available for pets products under their Priority Pet Care brands that are centered on promoting optimum health and well-being of pets. Target Market & Strategy Company: peapod.com Market: Small Business/Offices Orders can be placed and delivered to your office for small functions or regular business groceries like coffee, snacks and juices. Market: Green conscious With a Natural & Organic aisle for produce and items, using environmentally friendly technologies and recyclable bags, plus a coming soon “Go Green Delivery window” to reduce carbon emissions during delivery. Market: Health conscious Not to be confused with the Green Conscious, provides for a smart and easy way to meet nutrition goals set by customers, or by selecting health plans and choose groceries based on those plans to provide healthy lifestyles. Market: Select Continental U.S States Delivers to the following select states within and close to major cities; IL, WI, CN, MA, RI, NY, NJ, DC, VA and MD.
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