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Russia Timepiece Market

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Russia: Timepiece
(Watch) Market
Analysis and Forecast to 2017
April 2012
Marketing Research




Barykovsky lane 4, building 2, office 201   e-mail: info@indexbox.ru   www.indexbox.ru
Moscow, 119034
Phone number: +7 495 988 96 06
       Market Research              Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




Brief Overview
The report on the Russian watch market contains:
        Analysis and forecast of market dynamics;
        Structure of consumption by region;
        Analysis of domestic production, market shares of the main market players;
        Analysis of exports and imports;
        Analysis of factors, influencing the development of the market;
        Analysis of end-uses;
        Assessment and forecast of market development;
        Financial and economic profiles of the leading companies in the industry.


Methodology:
        Expert interviews with top managers of the largest players on the market;
        Analysis of information, received from the main market participants;
        An analysis of statistical information:
             o     Federal Service of State Statistics (Rosstat);
             o     The Federal Customs Service (FTS);
             o     The Ministry of Economic Development;
             o     The Federal Tax Service;
             o     Industry associations.


The report contains information on the following commodity groups:
        Wristwatches, pocket Watches with case from precious metal or metal clad with
         precious metal;
        Other watches, including stopwatches;
        Alarm clocks and wall clocks;
        Wrist watches;
        Pocket Watches;
        Electronic watches.


The report will allow you to:
   1. Identify key indicators of the market, build your own business forecasts, based on
         market data;
   2. Evaluate the growth potential and threats in the market.


Key figures presented in the report on the Russian footwear market:
        Volumes of production, exports and imports;
        Indicators of market development;
        Consumption.


The report contains 90 pages, 27 tables, 37 figures.




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     Market Research           Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




The report contains the consensus market forecast based on the average value of the
forecasts of market participants. As market experts are considered: manufacturers,
importers, wholesale distributors, high-volume consumers, professional associations and
unions, and trade publications. The experts, participating in the survey, are provided with
special conditions on the purchase of the reports.




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     Market Research           Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




Why People Choose Us
 •     We have been professionals in marketing research for over 9 years, and have
       completed over 1000 industry studies which are updated on a regular basis.
 •     We collect data via expert interviews with market participants. Industry experts
       verify all secondary information used in the report.
 •     We have an extensive database of economic information in almost every sector of
       the economy. Cross-analysis of related industries enables our clients to get a
       complete picture of the market of interest.
 •     Our own research methodology guarantees the consistently high quality of our work.
 •     We offer unique and individualized customer service:
       o     Personal account on the website with a personal manager;
       o     Monitoring of the status of your order online;
       o     Pre-sale specialist advice and answers to post-purchase questions.
 •     We offer special conditions for the actualization of our research reports. If interested,
       find out about these conditions from our specialists now!




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       Market Research                 Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




Research Design
The purpose of the study is to analyze the state of the Russian watch market and build a
forecast of the industry in the medium term.


Geography of the research: Russia


Methodology


1.        Analysis of secondary market data:
Secondary data refers to data from the Internet (industry portals, competitors’ sites,
shopping sites, articles and reviews, reference materials), specialized publications, state and
private      media     companies,      marketing     agencies,      commercial     databases,        “IndexBox
Marketing” own research.


2.        Analysis of Materials from Market Participants (price lists, brochures, etc.):
Data collection from market participants is needed to analyze the specifics of the market
and the parties involved in it, their pricing and assortment policy. Data on market
participants is gathered during the analysis of secondary information, and also by sending
requests for price lists and other presentation materials.


3.        Expert Interviews with Market Participants
The      analysis     of   secondary    information     is   completed      by   expert    interviews     with
representatives of market participant companies – manufacturers and trading companies.



Our approach to the estimation


The consensus market forecast is the average value of the forecasts of market participants
(experts).


Experts
As market experts are considered: manufacturers, importers, wholesale distributors, high-
volume consumers, professional associations and unions, and trade publications. Expert
opinions are collected during telephone interviews conducted by IndexBox on a regular
basis (the standard is every six months, but can be more often, based on a special request
or under conditions of high volatility in the market). IndexBox has created an extensive
database of experts within key industries. The experts, participating in the survey, are
provided with special conditions on the purchase of the reports.




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     Market Research           Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




Accuracy of forecasts
The accuracy of forecasts is verified by experts in the given industry, based on the historical
period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to
create the overall average forecast


Indicators
1. Consumption: Consumption is the main index estimated by our experts and features
   the dynamics of consumption in real terms in the short to medium term. Experts give
   an estimate of the potential volume of consumption in accordance with their
   expectations and production plans (for manufacturers).
2. Internal production: It is based on the projected volume of consumption and production
   capacity in any given industry, assessing, of course, and factoring in the dynamics of
   domestic production.
3. Imports and Exports: Takes into account the retrospective dynamics of export-import
   operations, strengths and weaknesses of the domestic production, changes in
   legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of
   a product, an assessment of the dynamics of imports and exports.




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    Market Research              Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




Table of Contents
1. Executive summary
2. Research design
3. Classification of watches
4. Characteristics of the Russian watch market in 2005-2011. Forecast of
development up to 2017
     4.1. Volume and dynamics of the Russian watch market in 2005-2011. Forecast for
2012-2017
     4.2. Structure of watch market: production, exports, imports, consumption
5. Characteristics of domestic production of watches in 2005-2011. Forecast for
2012-2017
     5.1. Volume and dynamics of watches production in 2005 - February 2012
     5.2. Structure of production of watches by regions
     5.3. Production capacity of enterprises and their load factor
     5.4. Level of concentration of production and characteristics of competition in the
market
     5.5. The main producers of watches and their market shares
            5.5.1. LLC "Polet-Chronos"
            5.5.2. LLC "Chasovoi zavod Record"
            5.5.3. OJSC "Nika"
            5.5.4. LLC "Chistopolskiy chasovoi zavod Vostok"
            5.5.5. LLC "Chasovoi zavod Mactime"
            5.5.6. GC "Elikor"
6. Characteristics of watches’ prices
     6.1. Dynamics of prices of watches producers in 2010 - February 2012
     6.2. Comparison of producers’ prices by FD of Russia
7. Characteristics of imports of watches on the Russian market
     7.1. Volume, dynamics and structure of imports of watches
     7.2. Producing countries, leading suppliers of watches on the territory of Russia
     7.3. Foreign manufacturers of watches, imported to Russia
     7.4. Russian companies-recipients of imports of watches
     7.5. Recipient regions of watches
8. Characteristics of Russian exports of watches
     8.1. Volume and dynamics of exports of watches
     8.2. Countries of origin of watches, imported from Russia
     8.3. Recipient countries of Russian exports of watches
     8.4. Manufacturing companies that export watches
     8.5. Sending regions of Russian exports of watches
9. Factors affecting the development of market of watches
     9.1. Level of welfare
10. Characteristics of watches consumption
     10.1. Volume and dynamics of consumption of watches in 2005-2011. Forecast for




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    Market Research           Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




2012-2017
     10.2. Volume and structure of consumption of watches by Federal Districts of the
Russian Federation in 2005-2011. Forecast up to 2017
     10.3. Balance of production and consumption of watches
11. Development forecast of market of watches for 2012-2017
     11.1. Evaluation of potential supply of watches for 2012-2017
     11.2. Assessment of development of watches market if Russia's WTO accession
     11.3. Influence of the Customs Union on watches market
Appendix 1. Economic indicators of industry
Appendix 1. Profiles of the leading manufacturers




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        Market Research        Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




List of Tables
Table 1. Volume and dynamics of market of watches in 2005-2011 and forecast up to 2017,
in thousands of units
Table 2. Production of watches in January 2005 - February 2012, in thousands of units
Table 3. Production capacity of enterprises for manufacturing watches and the level of their
load in 2005-2009
Table 4. Structure of watches market by Russian producers in 2011, in thousands of tons
Table 5. Average manufacturers’ prices of watches in Russia in January 2010 - February
2012
Table 6. Structure of imports of watches by countries of origin in 2011, in thousands of
units
Table 7. Structure of the imports of watches in the Russian Federation by countries of origin
in 2011, in thousands of USD
Table 8. Structure of imports of watches by companies-manufacturers in 2011, in thousands
of units
Table 9. Structure of the imports of watches in the Russian Federation by companies-
manufacturers in 2011, in thousands of USD
Table 10. Structure of the imports of watches in Russia by companies-recipients in 2011, in
thousands of units
Table 11. Structure of the imports of watches in the Russian Federation in 2011 by
companies-recipients, in thousands of USD
Table 12. Structure of the imports of watches in Russia by regions in 2011, in thousands of
units
Table 13. Structure of imports of watches by regions-recipients, in thousands of USD
Table 14. Structure of Russian exports of watches by countries of origin in 2011, in units
Table 15. Structure of Russian exports of watches by countries of origin in 2011, in USD
Table 16. Structure of Russian exports of watches by countries-recipients in 2011, in units
Table 17. Structure of Russian exports of watches by countries-recipients in 2011, in
thousands of USD
Table 18. Structure of Russian exports of watches by companies-manufacturers in 2011, in
tons
Table 19. Structure of Russian exports of watches by companies-manufacturers in 2011, in
thousands of USD
Table 20. Structure of Russian exports of watches by sending regions in 2011, in tons
Table 21. Structure of Russian exports of watches by sending regions in 2011, in thousands
of USD
Table 22. Dynamics of disposable resources of households (100 people), in thousands of
RUR, the Russian Federation, the entire population of the Russian Federation in 2000 - 2009
Table 23.Differentiation of population income in 2005-2010
Table 24. Deviation of population income by Federal Districts from national average in
2004-2009
Table 25. Consumption of watches by Federal Districts in 2005-2017, in thousands of units
Table 26. Forecast of supply and demand balance in market of watches in 2005-2017, in




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    Market Research          Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




thousands of units
Table 27. Development forecast of market of watches in 2012-2017, in thousands of tons




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       Market Research         Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




List of Figures
Fig. 1. Volume of supply on the watch market in Russia in 2008 - 2011 and forecast for
2012, in units
Fig. 2. Dynamics and structure of the market of watches in 2005-2011 and forecast up to
2017, in thousands of units
Fig. 3. Production of watches in January 2011 - February 2012, in thousands of units
Fig. 4. Production of watches in January 2010 - February 2012, in % to the analogical
period of the previous year
Fig. 5. Production of watches in 2005-2011, in thousands of units
Fig. 6. Structure of production of watches in 2011, in physical terms
Fig. 7. Structure of production of watches by Federal Districts in 2011
Fig. 8. Indices of average prices of watch manufacturers in Russia in January-December
2011
Fig. 9. Indices of average prices of watch manufacturers in Russia in January-February 2012
Fig. 10. Dynamics of average prices of watch manufacturers in Russia in January 2011 -
February 2012, deviation in % to the analogical period of the previous year
Fig. 11. Comparison of average producer price of watches by Federal Districts in 2011
Fig. 12. Dynamics of the imports of watches in the Russian Federation in 2011, in thousands
of units
Fig. 13. Dynamics of the imports of watches in the Russian Federation in 2011, in millions of
USD
Fig. 14. Structure of the imports of watches in the Russian Federation by countries of origin
in 2011, in physical terms
Fig. 15. Structure of the imports of watches in the Russian Federation by countries of origin
in 2011, in value terms
Fig. 16. Structure of the imports of watches in the Russian Federation by companies-
manufacturers in 2011, in physical terms
Fig. 17. Structure of the imports of watches in the Russian Federation by companies-
manufacturers in 2011, in value terms
Fig. 18. Structure of the imports of watches in the Russian Federation by recipient
companies in 2011, in physical terms
Fig. 19. Structure of the imports of watches in Russia by recipient companies in 2011, in
value terms
Fig. 20. Structure of the imports of watches in Russia by recipient regions in 2011, in
physical terms
Fig. 21. Structure of the imports of watches in Russia by recipient regions in 2011, in value
terms
Fig. 22. Dynamics of Russian exports of watches in 2011, in thousands of units
Fig. 23. Dynamics of Russian exports of watches in 2011, in thousands of USD
Fig. 24. Structure of Russian exports of watches by countries of origin in 2011, in physical
terms
Fig. 25. Structure of Russian exports of watches by countries of origin in 2011, in value
terms
Fig. 26. Structure of Russian exports of watches by recipient countries in 2011, in physical



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       Market Research          Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




terms
Fig. 27. Structure of Russian exports of watches by recipient countries in 2011, in value
terms
Fig. 28. Structure of Russian exports of watches by companies-manufacturers in 2011, in
physical terms
Fig. 29. Structure of Russian exports of watches by companies-manufacturers in 2011, in
value terms
Fig. 30. Structure of Russian exports of watches by sending regions in 2011, in physical
terms
Fig. 31. Structure of Russian exports of watches by sending regions in 2011, in value terms
Fig. 32. Distribution of total amount of monetary income of the population in 2010 by
groups
Fig. 33. Average deviation of per capita income in the Federal Districts from the Russian
average over the period 2000-2009
Fig. 34. Shares of volume of available funds by Federal Districts relative to the national
average
Fig. 35. Dynamics of watches consumption in the Russian Federation in 2005-2011 and
forecast up to 2017, in thousands of units
Fig. 36. Consumption of watches by Federal Districts in 2005 – 2017, in physical terms
Fig. 37. Forecast of production and consumption balance in the market of watches in 2005-
2017




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     Market Research           Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




Executive Summary                                                  Key figures and
                                                                   conclusions
                                                                   about the market
…

The upward dynamics of the timepiece market that had been established in the mid '00's,
was followed by a deep decline in 2008 - 2009. (Production decreased by …% in 2008 and
…% in 2009 in value terms). 2010 showed an increase of …%, but 2011 brought with it
another drop of …% in real terms.


The main regions of domestically produced watches in 2011 were Volga Federal District-
…% in real terms, Central Federal District - …%, and the Siberian Federal District - …%.

…




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      Market Research              Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




4. Characteristics of the Russian
watch market in 2005-2011. Forecast
of development up to 2017
4.1. Volume and dynamics of the Russian watch market in 2005-
2011. Forecast for 2012-2017


The total volume of the watch market in 2009 decreased by …%, compared to 2008.


In 2010, the growth rate was …%, compared to 2009.




                                                                                             4500000%

                                                                                             4000000%

                                                                                             3500000%

                                                                                             3000000%

                                                                                             2500000%

                                                                                             2000000%

                                                                                             1500000%

                                                                                             1000000%

                                                                                             500000%

                                                                                             0%
         2008       2009   2010   2011F 2012F 2013F 2014F 2015F 2016F 2017F


                                                  Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 1. Volume of supply on the watch market in Russia in 2008 - 2011 and
forecast for 2012, in units



...




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    Market Research        Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




5. Characteristics of domestic
production of watches in 2005-2011.
Forecast for 2012-2017

                                  Characteristics of domestic production
                            - Volume and dynamics by type of
                            product
                            - Production capacities
                            - Structure of production
                            - Main producers and their market shares


…
5.1 Volume and dynamics of watches production in 2005 -
February 2012

The volume of production of watches in 2009 amounted to … units, which was …% more
than in 2008. In 2010, the production amounted to …, which was …% more than in 2009
and … % more than 2008.




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     Market Research              Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




                       Source: Data (“Rosstat”, expert survey), Analysis (“IndexBox”)
Fig. 4. Production of watches in January 2010 - February 2012, in % to
the analogical period of the previous year




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     Market Research           Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




5.5 The main producers of watches and their market shares

The leading Russian watches manufacturers along with their corresponding market shares
are presented in the figure below.




                                              Source: Data (“Rosstat”), Analysis (“IndexBox”)
            Fig. 6. Structure of production of watches in 2011, in physical terms




…




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        Market Research                  Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




        6. Characteristics of watches’ prices
          6.1. Dynamics of prices of watches producers in 2010 - February 2012
The average manufacturers’ price of watches in Russia in May 2011 was …RUR, which was …% higher than the same price in May 2009 and
…% higher than in December 2010.
                                              Table 5. Average manufacturers’ prices of watches in Russia in January 2010 - February 2012
                     2009                          2010                                           2011                                          2012
                                                                                           In %,
                                           In %, to                                                                                        In %, to    In %,
                                                                                           to the
                                              the      In %, to                                        In %, to                               the      to the
                                                                                           analog                                                                In %,
                                           analogic       the      In %, to                               the       In %, to               analogic    Decem
                                                                                            ical                                                                 to the
                     RUR         RUR           al      Decemb         the                              Decemb          the                     al      ber of
                                                                              RUR /unit    period                              RUR /unit                        previou
                     /unit       /unit      period     er of the   previous                            er of the    previous                period      the
                                                                                           of the                                                                   s
                                            of the     previous     month                              previous      month                  of the     previo
                                                                                           previo                                                               month
                                           previous      year                                            year                              previous      us
                                                                                             us
                                             year                                                                                            year       year
                                                                                            year
January          …           …             …%          …%          …%         …            …%          …%          …%          …           …%          …%       …%
February         …           …             …%          …%          …%         …            …%          …%          …%          …           …%          …%       …%
March            …           …             …%          …%          …%         …            …%          …%          …%          …           …%          …%       …%
April            …           …             …%          …%          …%         …            …%          …%          …%          …           …%          …%       …%
May              …           …             …%          …%          …%         …            …%          …%          …%          …           …%          …%       …%
June             …           …             …%          …%          …%         …            …%          …%          …%          …           …%          …%       …%
July             …           …             …%          …%          …%         …            …%          …%          …%          …           …%          …%       …%
August           …           …             …%          …%          …%         …            …%          …%          …%          …           …%          …%       …%
September        …           …             …%          …%          …%         …            …%          …%          …%          …           …%          …%       …%
October          …           …             …%          …%          …%         …            …%          …%          …%          …           …%          …%       …%
November         …           …             …%          …%          …%         …            …%          …%          …%          …           …%          …%       …%
December         …           …             …%          …%          …%         …            …%          …%          …%          …           …%          …%       …%
                                                                                                                   Source: Data (“Rosstat”), Analysis (“IndexBox”)




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    Market Research          Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




7. Characteristics of imports of
watches on the Russian market
          7.1. Volume, dynamics and structure of imports of
watches

…
The volume of imports of watches in 2011 was … units. The largest amount of watches was
imported in …, when were imported … units.




                                                 Source: Data (“FTS”), Analysis (“IndexBox”)
  Fig. 12 Dynamics of the imports of watches in the Russian Federation in 2011,
                                 in thousands of units




…




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     Market Research            Russia: Timepiece (Watch) Market. April 2012 (Demo-version)




About IndexBox
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Our clients are big Russian and foreign companies:




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Marketing research
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DOCUMENT INFO
Description: Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.