Russia Sheepskins Market

Document Sample
Russia Sheepskins Market Powered By Docstoc
					Demo-Version



Russia: Sheepskins
Market
Analysis and Forecast to 2017
April 2012
Marketing Research




Barykovsky lane 4, building 2, office 201   e-mail: info@indexbox.ru   www.indexbox.ru
Moscow, 119034
Phone number: +7 495 988 96 06
       Market Research              Russia: Sheepskins Market. April 2012 (Demo-version)




Brief Overview
The report on the Russian sheepskins market contains:
        Analysis and forecast of market dynamics;
        Structure of consumption by region;
        Analysis of domestic production, market shares of the main market players;
        Analysis of exports and imports;
        Analysis of factors, influencing the development of the market;
        Analysis of raw materials’ base;
        Analysis of end-uses;
        Assessment and forecast of market development;
        Financial and economic profiles of the leading companies in the industry.


Methodology:
        Expert interviews with top managers of the largest players on the market;
        Analysis of information, received from the main market participants;
        An analysis of statistical information:
             o     Federal Service of State Statistics (Rosstat);
             o     The Federal Customs Service (FTS);
             o     The Ministry of Economic Development;
             o     The Federal Tax Service;
             o     Industry associations.


The report will allow you to:
   1. Identify key indicators of the market, build your own business forecasts, based on
         market data;
   2. Evaluate the growth potential and threats in the market.


Key figures presented in the report on the Russian sheepskins market:
        Volumes of production, exports and imports;
        Indicators of market development;
        Consumption.


The report contains 111 pages, 27 tables, 37 figures.


The report contains the consensus market forecast based on the average value of the
forecasts of market participants. As market experts are considered: manufacturers,
importers, wholesale distributors, high-volume consumers, professional associations and
unions, and trade publications. The experts, participating in the survey, are provided with
special conditions on the purchase of the reports.




  Page 2 from 20                            IndexBox Marketing © 2012                      www.indexbox.ru
     Market Research           Russia: Sheepskins Market. April 2012 (Demo-version)




Why People Choose Us
 •     We have been professionals in marketing research for over 9 years, and have
       completed over 1000 industry studies which are updated on a regular basis.
 •     We collect data via expert interviews with market participants. Industry experts
       verify all secondary information used in the report.
 •     We have an extensive database of economic information in almost every sector of
       the economy. Cross-analysis of related industries enables our clients to get a
       complete picture of the market of interest.
 •     Our own research methodology guarantees the consistently high quality of our work.
 •     We offer unique and individualized customer service:
       o     Personal account on the website with a personal manager;
       o     Monitoring of the status of your order online;
       o     Pre-sale specialist advice and answers to post-purchase questions.
 •     We offer special conditions for the actualization of our research reports. If interested,
       find out about these conditions from our specialists now!




 Page 3 from 20                        IndexBox Marketing © 2012                      www.indexbox.ru
       Market Research                 Russia: Sheepskins Market. April 2012 (Demo-version)




Research Design
The purpose of the study is to analyze the state of the Russian sheepskins market and build
a forecast of the industry in the medium term.


Geography of the research: Russia


Methodology


1.        Analysis of secondary market data:
Secondary data refers to data from the Internet (industry portals, competitors’ sites,
shopping sites, articles and reviews, reference materials), specialized publications, state and
private      media     companies,      marketing     agencies,      commercial     databases,        “IndexBox
Marketing” own research.


2.        Analysis of Materials from Market Participants (price lists, brochures, etc.):
Data collection from market participants is needed to analyze the specifics of the market
and the parties involved in it, their pricing and assortment policy. Data on market
participants is gathered during the analysis of secondary information, and also by sending
requests for price lists and other presentation materials.


3.        Expert Interviews with Market Participants
The      analysis     of   secondary    information     is   completed      by   expert       interviews    with
representatives of market participant companies – manufacturers and trading companies.



Our approach to the estimation


The consensus market forecast is the average value of the forecasts of market participants
(experts).


Experts
As market experts are considered: manufacturers, importers, wholesale distributors, high-
volume consumers, professional associations and unions, and trade publications. Expert
opinions are collected during telephone interviews conducted by IndexBox on a regular
basis (the standard is every six months, but can be more often, based on a special request
or under conditions of high volatility in the market). IndexBox has created an extensive
database of experts within key industries. The experts, participating in the survey, are
provided with special conditions on the purchase of the reports.




     Page 4 from 20                            IndexBox Marketing © 2012                        www.indexbox.ru
     Market Research           Russia: Sheepskins Market. April 2012 (Demo-version)




Accuracy of forecasts
The accuracy of forecasts is verified by experts in the given industry, based on the historical
period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to
create the overall average forecast


Indicators
1. Consumption: Consumption is the main index estimated by our experts and features
   the dynamics of consumption in real terms in the short to medium term. Experts give
   an estimate of the potential volume of consumption in accordance with their
   expectations and production plans (for manufacturers).
2. Internal production: It is based on the projected volume of consumption and production
   capacity in any given industry, assessing, of course, and factoring in the dynamics of
   domestic production.
3. Imports and Exports: Takes into account the retrospective dynamics of export-import
   operations, strengths and weaknesses of the domestic production, changes in
   legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of
   a product, an assessment of the dynamics of imports and exports.




  Page 5 from 20                       IndexBox Marketing © 2012                      www.indexbox.ru
    Market Research                 Russia: Sheepskins Market. April 2012 (Demo-version)




Table of Contents
1. Executive summary
2. Research design
3. Classification of sheepskins
4. Characteristics of raw materials
       4.1. Number of sheep
5. Characteristics of the Russian market of sheepskins
       5.1. Volume and dynamics of the Russian market of sheepskins in 2008-2011.
Forecast for 2012-2017
       5.2. Structure of sheepskin market: production, exports, imports, consumption
6. Characteristics of domestic production of sheepskins in 2005 - February 2012
       6.1. Volume and dynamics of production of sheepskins in 2007- February 2012
       6.2. Structure of the sheepskins production by regions / federal districts of Russia
       6.3. The main producers of sheepskins and their market shares
                   6.3.1. CJSC "RUNO"
                   6.3.2. LLC "BELKA"
                   6.3.3. LLC Leather-fur factory "Marital"
7. Characteristics of sheepskins prices
       7.1. Dynamics of producers’ prices of sheepskins
       7.2. Comparison of producer prices by Federal Districts
8. Characteristics of imports of sheepskins to the Russian market
       8.1. Volume and dynamics of imports of sheepskins
       8.2. Producing countries, leading suppliers of sheepskins to the Russian territory
       8.3. Foreign manufacturers of sheepskins, imported to Russia
       8.4. Recipient companies of sheepskins, imported to Russia
       8.5. Recipient regions of sheepskins imports
9. Characteristics of exports of sheepskins to the Russian market
       9.1. Volume and dynamics of exports of sheepskins
       9.2. Recipients countries of the exports of sheepskins from Russia
       9.3. Manufacturing companies that export sheepskins
       9.4. Sending regions of sheepskins exports
10. Factors affecting the development of sheepskins market
       10.1. Condition of light industry
       10.2. Level of welfare
11. Characteristics of sheepskins consumption
       11.1. Volume and dynamics of consumption of sheepskins in 2008-2011. Forecast for
2012-2017
       11.2. Structure of sheepskins consumption by industry
       11.3. Balance of production and consumption of sheepskins
12. Market forecast of development of sheepskins for 2012-2017
       12.1. Evaluation of potential supply of sheepskins in 2012-2017




  Page 6 from 20                            IndexBox Marketing © 2012                      www.indexbox.ru
       Market Research           Russia: Sheepskins Market. April 2012 (Demo-version)




        12.2. Evaluation of market development of sheepskins if Russia's accession to the
WTO


Appendix 1. Profiles of the leading manufacturers of sheepskins
        LLC "BELKA"
        CJSC "RUNO"
        LLC Leather-fur factory "Marital"
        LLC "Rasskazovskie meha"
        LLC "MEHOVSHIK"
        APC "URYANHAY"
        OJSC "STEPNOE"
        LLC AGRICULTURAL COMPANY "DONSKOE"
        Agricultural Artel Plemzavod named by Karl Marx




  Page 7 from 20                         IndexBox Marketing © 2012                      www.indexbox.ru
        Market Research        Russia: Sheepskins Market. April 2012 (Demo-version)




List of Tables
Table 1. Dynamics of number of sheep by farms in Russia in 2005-2010, in thousands of
heads
Table 2. Volume and dynamics of sheepskins market in 2008-2011 and forecast up to 2017,
in thousands of units
Table 3. Production of sheepskins in 2007 - February 2012, in thousands of units
Table 4. Volume of sheepskins production by Federal Districts in 2007- February 2012, in
thousands of units
Table 5. Volume and dynamics of production of sheepskins by subjects of the Russian
Federation in 2010 - February 2012, in thousands of units
Table 6. Volume of sheepskins production by the main manufacturers and their share of
production in 2010
Table 7. Dynamics of producer prices of sheepskins to Russia in 2009 - February 2012
Table 8. Import volume of sheepskins by countries-manufacturers in 2011, in thousands of
units
Table 9. Import volume of sheepskins by countries-manufacturers in 2011, in thousands of
USD
Table 10. Import volume of sheepskins by companies-manufacturers in 2011, in thousands
of units
Table 11. Import volume of sheepskins by companies-manufacturers in 2011, in thousands
of USD
Table 12. Import volume of sheepskins by recipient companies in 2011, in thousands of
units
Table 13. Import volume of sheepskins by recipient companies in 2011, in thousands of
USD
Table 14. Import volume of sheepskins by regions in 2011, in thousands of units.
Table 15. Import volume of sheepskins by regions in 2011, in thousands of USD
Table 16. Volume of exports of sheepskins by recipient countries in 2011, in thousands of
units
Table 17. Volume of exports of sheepskins by countries-manufacturers in 2011, in
thousands of USD
Table 18. Volume of exports of sheepskins by companies-manufacturers in 2011, in
thousands of units
Table 19. Volume of exports of sheepskins by companies-manufacturers in 2011, in
thousands of USD
Table 20. Volume of exports of sheepskins by regions in 2011, in thousands of units
Table 21. Volume of exports of sheepskins by regions in 2011, in thousands of USD
Table 22. Dynamics of available resources of households (100 people), in thousands of
RURs, the Russian Federation, the entire population of the Russian Federation in 2000 -
2009
Table 23. Differentiation of personal incomes in 2005-2010
Table 24. Deviation of income of population by Federal districts from national average in
2004-2009
Table 25. Forecast of supply and demand balance at sheepskins market in 2008-2017, in



   Page 8 from 20                      IndexBox Marketing © 2012                      www.indexbox.ru
     Market Research          Russia: Sheepskins Market. April 2012 (Demo-version)




millions of units
Table 26. Market forecast of sheepskins development in 2011-2017, in thousands of units
Table 27. Volume and dynamics of sheepskins market in 2008-2011 and forecast up to
2017 under the condition of Russia's accession to the WTO, in thousands of units




   Page 9 from 20                     IndexBox Marketing © 2012                      www.indexbox.ru
       Market Research         Russia: Sheepskins Market. April 2012 (Demo-version)




List of Figures
Fig. 1. Number of sheep in Russia in 2000-2010, in millions of heads
Fig. 2. Structure of number of sheep by farms in Russia in 2010
Fig. 3. Structure of number of sheep by Federal Districts in 2000-2010
Fig. 4. Volume of supply on sheepskins market in 2008-2011 and forecast for 2012-2017, in
thousands of units
Fig. 5. Dynamics and structure of sheepskins market in 2008-2011 and forecast up to 2017,
in thousands of units
Fig. 6. Structure of sheepskins market by origin in 2008-2011 and forecast up to 2017, in
physical terms
Fig. 7. Production of sheepskins in 2011 - February 2012, in thousands of units
Fig. 8. Production of sheepskins in 2010-2012, in % to the analogical period of the previous
year
Fig. 9. Production of sheepskins in 2007-2011, in thousands of units
Fig. 10. Structure of production of sheepskins by Federal Districts in 2007 - February 2012,
in physical terms
Fig. 11. Price indices of sheepskins producers in Russia in 2011, in % to the previous month
Fig. 12. Price indices of sheepskins producers in Russia in 2011-2012, in % to the analogical
period of the previous year
Fig. 13. Comparison of prices of sheepskins producers by Federal Districts in January 2012
Fig. 14. Dynamics of imports of sheepskins in 2011, in thousands of units
Fig. 15. Dynamics of imports of sheepskins in 2011, in thousands of USD
Fig. 16. Structure of imports of sheepskins by countries-manufacturers in 2011, in physical
terms
Fig. 17. Structure of imports of sheepskins by countries-manufacturers in 2011, in value
terms
Fig. 18. Structure of imports of sheepskins by companies-manufacturers in 2011, in physical
terms
Fig. 19. Structure of imports of sheepskins by companies-manufacturers in 2011, in value
terms
Fig. 20. Structure of imports of sheepskins by recipient companies in 2011, in physical
terms
Fig. 21. Structure of imports of sheepskins by recipient companies in 2011, in value terms
Fig. 22. Structure of imports of sheepskins by regions in 2011, in physical terms
Fig. 23. Structure of imports of sheepskins by regions in 2011, in value terms
Fig. 24. Dynamics of exports of sheepskins in 2011, in units
Fig. 25. Dynamics of exports of sheepskins in 2011, in thousands of USD
Fig. 26. Structure of exports of sheepskins by countries-manufacturers in 2011, in physical
terms
Fig. 27. Structure of exports of sheepskins by countries-manufacturers in 2011, in value
terms
Fig. 28. Structure of exports of sheepskins by companies-manufacturers in 2011, in physical
terms
Fig. 29. Structure of exports of sheepskins by companies-manufacturers in 2011, in value



  Page 10 from 20                      IndexBox Marketing © 2012                      www.indexbox.ru
     Market Research           Russia: Sheepskins Market. April 2012 (Demo-version)




terms
Fig. 30. Structure of exports of sheepskins by regions in 2011, in physical terms
Fig. 31. Structure of exports of sheepskins by regions in 2011, in value terms
Fig. 32. Distribution of total money income in 2010 for groups
Fig. 33. Average deviation of per capita income in the Federal Districts of the Russian
Federation on average over the period 2000-2009
Fig. 34. Shares of volumes of available funds by Federal Districts relative to the national
average in 2000-2009
Fig. 35. Dynamics of sheepskins consumption in Russia in 2008-2017, in thousands of units
Fig. 36. Structure of sheepskins consumption by sectors in 2011
Fig. 37. Forecast of supply and demand balance in the market of sheepskins in 2008-2017,
in millions of units




   Page 11 from 20                     IndexBox Marketing © 2012                      www.indexbox.ru
     Market Research           Russia: Sheepskins Market. April 2012 (Demo-version)




Executive Summary                                                  Key figures and
                                                                   conclusions
                                                                   about the market
…

In 2011 the Russian market for sheepskins increased by …% compared to 2010. However,
this growth was mainly due to the volume of imported goods. In 2011, Russia produced …%
less sheepskins, compared to previous year.


The demand for sheepskin depends on the state of end-uses that are currently in dire
condition (especially the production of clothing and footwear). Moreover, Russia's planned
entry into the WTO could accelerate this situation.

…




  Page 12 from 20                      IndexBox Marketing © 2012                      www.indexbox.ru
      Market Research       Russia: Sheepskins Market. April 2012 (Demo-version)




5. Characteristics of the Russian
market of sheepskins
...
      5.1.      Volume   and    dynamics           of     the     Russian          market        of
      sheepskins in 2008-2011. Forecast for 2012-2017

                                  Characteristics of domestic production
                            - Volume and dynamics by type of
                            product
                            - Production capacities
                            - Structure of production
                            - Main producers and their market shares




...
The total volume of the Russian sheepskins market in 2009 decreased by …%, compared to
2008. Depending on the segment (consumer retail or corporate segment) and the regional
structure, the market volume decrease amounted to up to …%.


In 2010, the growth rate was …%, compared to 2009.




  Page 13 from 20                   IndexBox Marketing © 2012                      www.indexbox.ru
    Market Research                Russia: Sheepskins Market. April 2012 (Demo-version)




                                                                                             4500000%

                                                                                             4000000%

                                                                                             3500000%

                                                                                             3000000%

                                                                                             2500000%

                                                                                             2000000%

                                                                                             1500000%

                                                                                             1000000%

                                                                                             500000%

                                                                                             0%
        2008        2009   2010   2011F 2012F 2013F 2014F 2015F 2016F 2017F


                                                  Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 4. Volume of supply on sheepskins market in 2008-2011 and forecast for
2012-2017, in thousands of units




  Page 14 from 20                          IndexBox Marketing © 2012                      www.indexbox.ru
    Market Research          Russia: Sheepskins Market. April 2012 (Demo-version)




6. Characteristics of domestic
production of sheepskins in 2005 -
February 2012
…
6.1 Volume and dynamics of production of sheepskins in 2007-
February 2012

The volume of production of footwear in 2009 amounted to … RUR at current prices without
VAT and excise duty. In 2010, the production amounted to … RUR at current prices, without
VAT and excise duty.




  Page 15 from 20                    IndexBox Marketing © 2012                      www.indexbox.ru
    Market Research          Russia: Sheepskins Market. April 2012 (Demo-version)




6.3 The main producers of sheepskins and their market shares

On the Russian market, there are not many companies, producing sheepskins, so the
market is not very fragmented and saturated.




                                            Source: Data (“Rosstat”), Analysis (“IndexBox”)
      Fig. 1. Structure of the sheepskins market in Russia by producers in 2010, in
                                        physical terms




…




  Page 16 from 20                    IndexBox Marketing © 2012                      www.indexbox.ru
        Market Research                  Russia: Sheepskins Market. April 2012 (Demo-version)




        7. Characteristics of sheepskins prices
          7.1. Dynamics of producers’ prices of sheepskins
The average manufacturers’ price of sheepskins in May 2011 was …RUR, which was …% higher than the same price in May 2009 and …%
higher than in December 2010.
                                                          Table 7. Dynamics of producer prices of sheepskins to Russia in 2009 - February 2012
                     2009                          2010                                           2011                                         2012
                                                                                           In %,
                                           In %, to                                                                                       In %, to    In %,
                                                                                           to the
                                              the      In %, to                                      In %, to                                the      to the
                                                                                           analog                                                               In %,
                                           analogic       the      In %, to                             the        In %, to               analogic    Decem
                                                                                            ical                                                                to the
                     RUR         RUR           al      Decemb         the                            Decemb           the                     al      ber of
                                                                              RUR /unit    period                             RUR /unit                        previou
                     /unit       /unit      period     er of the   previous                          er of the     previous                period      the
                                                                                           of the                                                                  s
                                            of the     previous     month                            previous       month                  of the     previo
                                                                                           previo                                                              month
                                           previous      year                                          year                               previous      us
                                                                                             us
                                             year                                                                                           year       year
                                                                                            year
January          …           …             …%          …%          …%         …            …%        …%           …%          …           …%          …%       …%
February         …           …             …%          …%          …%         …            …%        …%           …%          …           …%          …%       …%
March            …           …             …%          …%          …%         …            …%        …%           …%          …

April            …           …             …%          …%          …%         …            …%        …%           …%          …

May              …           …             …%          …%          …%         …            …%        …%           …%          …

June             …           …             …%          …%          …%         …            …%        …%           …%          …

July             …           …             …%          …%          …%         …            …%        …%           …%          …

August           …           …             …%          …%          …%         …            …%        …%           …%          …

September        …           …             …%          …%          …%         …            …%        …%           …%          …

October          …           …             …%          …%          …%         …            …%        …%           …%          …

November         …           …             …%          …%          …%         …            …%        …%           …%          …
December         …           …             …%          …%          …%         …            …%        …%           …%          …
                                                                                                                  Source: Data (“Rosstat”), Analysis (“IndexBox”)



        Page 17 from 20                          IndexBox Marketing © 2012                      www.indexbox.ru
        Market Research          Russia: Sheepskins Market. April 2012 (Demo-version)




8. Characteristics of imports of
sheepskins to the Russian market
             8.1. Volume and dynamics of imports of sheepskins

…
The volume of imports of sheepskins in 2010 was … units. The largest amount of shoes was
imported in …, when were imported … units.


                     Table 8. Import volume of sheepskins in 2011, in thousands of units
          Month                 Volume, in units                 In %, to the previous month
January                    …                                                      -
February                   …                                  …%
March                      …                                  …%
April                      …                                  …%
May                        …                                  …%
June                       …                                  …%
July                       …                                  …%
August                     …                                  …%
September                  …                                  …%
October                    …                                  …%
November                   …                                  …%
December                   …                                  …%
Total                      …                                                      -
                                                     Source: Data (“FTS”), Analysis (“IndexBox”)




…




   Page 18 from 20                       IndexBox Marketing © 2012                      www.indexbox.ru
     Market Research            Russia: Sheepskins Market. April 2012 (Demo-version)




About IndexBox
"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry
out pieces of marketing research and consult on questions about strategic marketing.



    •    The "IndexBox" team has been working together for more than 7 years.
    •    The average experience of "IndexBox" specialists in the marketing sphere is 10
         years.
    •    “IndexBox" employs 15 specialists in its research analytical department.
    •    The gathering of the researched information is controlled by 8 employees, all with
         vast experience in field work. And who oversee more than 150 experienced
         interviewers.
    •    Over 10 years, we have completed more than sixteen hundred projects, most of
         which are focused on the consumer and industrial markets. The geography of the
         research includes not only the territory of Russia, but also foreign markets.
    •    In total, more than 80,000 respondents have taken part in our research studies.
    •    Not only does "IndexBox" have a wide partner network in the regions of the
         Russian Federation, the CIS, and the Baltic countries, but also has countless foreign
         partners, including the largest research companies in the USA, the UK, France,
         India, and China.


Our clients are big Russian and foreign companies:




  Page 19 from 20                       IndexBox Marketing © 2012                      www.indexbox.ru
     Market Research           Russia: Sheepskins Market. April 2012 (Demo-version)




Marketing research
Our specialization - the study of consumer and industrial markets, segments of B2C and
B2B. Among the methods used: desk research, consumer surveys, expert surveys,
competitive analysis, sales audit, a wide range of qualitative market research products and
services. Our competitive advantage is the formation of special research techniques to the
tasks of each project. System planning and operational monitoring of the industry, created a
company that allows professionals to operate in IndexBox their work relevant and accurate
information.


Business Planning
We are professionally engaged in developing business plans, feasibility studies, investment
memoranda, conduct financial analysis of enterprises and prepare analysis for transactions
M & A. Business plans developed by IndexBox, contain a complete financial model for the
further implementation of the project, all calculations are based on marketing information,
which is permanently collected and analyzed for over 7 years. Documents comply with the
standards of Russian and foreign banks, the projects have market feasibility and realistic
projections, and we provide assistance in finding an investor and financing, legal support.


Strategic Marketing
We develop strategic development for brands, products, separate business units and
industry. Generally, programs include product, pricing, marketing and communication
strategy. Projects in the field of strategic marketing are relevant to large enterprises,
financial and investment companies that are planning to expand its interests as well as
small companies that are thinking about business development.


Development
Consulting in development - is to develop the best options for use of the area. To do this,
our marketing agency, conducts research real estate market, analyzes the possible
construction, and estimates the market feasibility and economic benefits of investing in real
estate. Marketing agency IndexBox offers a range of professional services for the study of
the real estate market and the development of individual marketing concept of the facility.




  Page 20 from 20                      IndexBox Marketing © 2012                      www.indexbox.ru

				
DOCUMENT INFO
Description: Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.