During the walk through, the cross section of sub -basin has been
contacted through walking and the farmers demands were studied. Along with
this, the topography of the area, cropping, water availability, transport etc. were
also observed. This background facilitated in understanding the stakeholders
problems and the solution suggested .
4. Stake holders demand
The stake holders in different parts of the sub -basin requested the
a. Storage godown :Farmers are of the opinion that storage godowns and
threshing floors are necessary for the following reasons.
1. At many places the RM”s&other markets are situated 20 -30 Km from the place
of production. For eg. Kundadam is situated more than 20 K.M. away from the
2 .If the produces are transported and sale has not been effected due to price
differences,the produce could not be returned.
3. Pledge loan facility is not available in the villages where godowns are not
4. Without storage, the produces are likely to reduce in quality.
Due to the above reasons, the stake holders denanded storage godowns a nd
threshing floor at interior villages.
a. storage godown
b. Threshing floor / drying yards
d. Plastic tarpaulins
e. Weighing Machine
f. Information KIOSK
5. Marketing intervention Proposed
Linkages with traders/manufacturers on contract farming /MOU terms to be
explored along with legal coverage.
FIG”s at WUA level and commodity Groups.
Capacity building in pre and post harvest techniques -the trining to be
conducted among Fas to gain more market access. -Centralised proposal by
Diversification of crop from paddy to coconut,sugercane since paddy is more
water required to less water required in order to maximize the water use
Hard Ware Component
Demand and price forecasting system to be developed at the S ub
Basin level in liason with TNAU DEMIC and NIC to provide necessary
market information at the targeted groups to go for controlled planting
as well as the marketing of the produce.
Collection cum Storage Godowns are to be constructed at selective
FA’s field itself to make provision for collection ,cleaning and Grading
of the Produce as well as Packing and storage .As for as grains are
concerned besides Godowns ,Tharshing Floors are constructed to
minimise the during the post harvest losses.
3. Marketing interventions proposed with reference to identified
Crop Counter measure
Linkages with traders on contract farming
and online trading. Off season varieties to
be developed by TNAU and cultivated,
Production – Glut /
marketed by FA's .Incase of perishables,
agro-processing opportunities to be
explored and required facility to be
No such difficulty. For speeding of
Lack of available marketing, formation of ma rketing sub
practice groups at farmers association and export
potential may be tapped.
Rural godowns and thrashing floors to be
constructed at selected sub groups and
tarpaulins to be distributed. On test basis
Poor post harvest ready to cook vegetables may either be
Vegetables & Cereals
processed by Farmer's Interest Groups be
branded or allowing (FIG's) and the same
may be passed to self -help group to enter
into their venture of value addition. On
realizing the potentials the same will be
expanded on large scale through big
departmental stores or through vegetable
depots at cities.
Collective bargaining may be imparted
No collective action through establishment of FA's /
organization empowering them to
establish a retail unit in farmers market
operated in nearby town.
Demand and price for casting cell of TNAU
Will provide information to the target
groups in liaison with personal of Dept of
Lack of Market Agrl. Marketing & Agri. Business on
Information /Providing demanding markets, time of sale expected
multiple market price advantage etc. It could facilitate the
information farmers to take decisions on crop
diversifications on either increasing or
decreasing the area under crops.