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Eventige - CBS Sports Radio

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					Marketing Objectives



To create, develop, and manage multi-channel
marketing initiatives; inclusive of both online
and offline programs. Goal is to deliver results
in a ultra-competitive marketplace of radio
programs and position CBS Sports Radio as
market leader; launching during Super Bowl.
Marketing Goals


•   create awareness of CBS Sports Radio
•   strengthen public opinion of the program
•   convert patrons of competitor programs
•   align CBS as leader in radio broadcasting

• effectively launch a viral mega-campaign
Marketing Solution


Eventige will provide the advertising/marketing
roadmap to promote the CBS corporate brand
image, as well as public opinion of the new
CBS Sports Radio program. The brand
marketing mix will be tiered in a multi-pronged
approach, utilizing both turnkey and easily
duplicated physical promotion tactics as well as
online engagement through social media.
Holistic Approach

The Holistic Marketing Concept: Companies have
new capabilities that can transform the way they
have been doing marketing. The Holistic concept is
based on the development, design and
implementation of marketing programs, processes
and activities that recognizes their breadth and
interdependencies. Holistic marketing recognizes
that “everything matters” with marketing – and that
a broad, integrated perspective is often necessary.
Holistic Approach



Eventige’s holistic approach will:

•   Motivate stores to push product based on support provided
•   Focus attention on maximizing brand image and visibility
•   Translation of impressions into permanent sales
•   Generate on-going listener loyalty
Holistic Approach


This desired results will be achieved by the
following marketing campaign roll-out,
inclusive of two major components:

• CBS Sports Radio Masks

• CBS Sports Radio Social Media
CBS Sports Radio
          Masks
CBS Sports Radio Masks Overview



Eventige has partnered with a vendor of unique,
attention-grabbing and fully customizable
masks that easily stand out from any crowd,
providing effective publicity for CBS Sports
Radio.
CBS Sports Radio Masks – Sample

                 - Highly Trained Brand
                   Ambassadors
                 - Never Before Seen / Used
                 - Attention Grabbing
                 - Custom Branded



                 - ONLY Eventige Agency has
                   the rights to this amazing
                   promotional tool !!!
CBS Sports Radio Masks – Sample


                 -   Custom-Designed
                 -   Wearable All-Weather
                 -   Height Advantage
                 -   Width Advantage
                 -   Social Media Viral
                 -   NEVER BEEN DONE
CBS Sports Radio Masks – Impact
CBS Sports Radio Masks – Varieties
CBS Sports Radio Masks – Combos

                 -   Oversized Vehicle Mask
                 -   Monster Impressions
                 -   Social Media Sharing
                 -   Viral Reach & Attention

                 - Bus Wraps Don’t
                   Compare To The
                   Attention This
                   Combination Will
                   Generate
CBS Sports Radio
    Social Media
CBS Sports Radio Social Media
              - Social Kiosk allows the venue to produce
              real time SMP to the patron's followers on
              social media.

              - Drives traffic to venue/station due to people
              seeing their friends photo's online or on their
              smart phones.

              - Grows the social media reach by simply
              taking a photo for FREE to audience

              - Can disengage the e-mail option &
              concentrate on building the FB & Twitter
              following
CBS Sports Radio Social Media – Branding
CBS Sports Radio Social Media – Installation
CBS Sports Radio Social Media – Installation
CBS Sports Radio Social Media – Installation
CBS Sports Radio Social Media – Installation
CBS Sports Radio Social Media – Installation
Putting Them All
        Together
CBS Sports Radio Promotion Package
Contact

Eventige Media Group
Advertising & Marketing Agency


Alexei Alankin, CEO
alexei@eventige.com
Office: 646-998-5445
Fax: 646-786-5542

www.eventige.com

				
DOCUMENT INFO
Categories:
Tags: Sports
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posted:2/3/2013
language:English
pages:25
Description: Holistic Approach Eventige holistic approach will : Motivate stores to push product based on support provided Focus attention on maximizing brand image and visibility Translation of impressions into permanent sales Generate on - going listener loyalty Holistic Approach This desired results will be achieved by the following marketing campaign roll - out , inclusive of two major components: CBS Sports Radio Masks CBS Sports Radio Social Media Holistic Approach CBS Sports Radio Masks Eventige has partnered with a vendor of unique, attention - grabbing and fully customizable masks that easily stand out from any crowd, providing effective publicity for CBS Sports Radio.