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Under-Wire Bra Repair Kit Survey

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Under-Wire Bra Repair Kit Survey Powered By Docstoc
					The “Bra Buddy”

Sarah Billingsley Jenny Cornwell Kristin Edwards Aaron Reed

Innovation ITEC 3380, Research Paper Dr. Desai December 4, 2007

CONTENTS 1. INTRODUCTION……………………………………………………………. 1 a. Introduction…………………………………………………………… 1 b. Statement of Problem……………………………………………….... 1 c. Purpose of Problem/Hypothesis………………………………………. 1 d. Definition of Key terms………………………………………………. 2 e. Importance of Project/Study…………………………………………... 3 2. RELATED LITERATURE…………………………………………………… 4 a. Background……………………………………………………………. 4 B. U.S. Patent Office……………………………………………………... 5 3. METHODOLOGY & RESEARCH SURVEY ANALYSIS…………………. 6 a. Concept Creation……………………………………………………… 8 b. Survey/Data Gathering…………………………………………………8 c. Survey Results Analysis……………………………………………….. 9 d. Design…………………………………………………………………. 9 e. Prototype………………………………………………………………. 9 f. Delivery/Trial………………………………………………………….. 10 4. CONCLUSION……………………………………………………………….. 11 5. REFERENCES………………………………………………………………... 12 6. ADDITIONS……………………………………………………………………13 a. Survey…………………………………………………………………. 13 b. Survey Results………………………………………………………… 15 c. Time line………………………………………………………………. 17 d. Task list……………………………………………………………….. 18 e. Business Plan Outline…………………………………………………. 19

Introduction Our group wanted to come up with a device that would easily and quickly repair an under wire bra when the wire penetrate through the material. This can be very painful and frustrating. Bras are very expensive and are not getting any cheaper. When one spends fifty to a hundred dollars on a bra, one would expect it to last. Many times this is not the case. After a few washes and a few months most bras begin to break down. Statement of the Problem The problem being discussed in this study is how to fix a bra underwire that is protruding through the fabric and stabbing you in the side or chest. The majority of women we surveyed reported that they do wear underwire bras for support and have had issues in the past of the wire piercing through. While evidence of this problem exists, no attempts have been made to alleviate this problem.

Purpose of the Project/Hypothesis Paying forty to sixty dollars for a bra only to throw it away in a couple of months, is certainly frustrating. When you spend that kind of money for an item, you would like to think you are paying for a quality item. Not something that will wear out in a few months. Our goal is to produce a product that will quickly and cheaply restore the condition of your bra after have an underwire protrude. By offering a wide variety of colors, we are sure to have a match for any bra. There are numerous advantages to owning a Bra Buddy in order to mend the bra in the case of an underwire protrusion. A few of these are:  Quick fix so you are not dealing with pain all day  Cheaper than buying a new bra

 Saving your favorite bra from the trash  If you are a person who likes to repair your bra, our product is so small And complete, that you will not spend hours looking for the items Needed for the repair.

It is determined that by reducing the amount of work that goes into repairing the bra, by having everything you need in one little kit, consumers will be more willing to take the two minutes to repair the bra rather than throwing the item out and having to purchase a new one. Definitions of Key Terms Bodicea) a usually fitted vest or wide, lace-up girdle worn by women over a dress or blouse, especially a cross-laced, sleeveless outer garment covering the waist and bust, common in a peasant dress b) the part of a woman dress covering the body between the neck or shoulders and the waist c) Obsolete stays or a corset Brassierea) a woman’s undergarment worn to support and give contour to the breasts Busta) a sculptured, painted, drawn, or engraved representation of the upper part of the human figure, especially a portrait sculpture showing only the head and shoulders of the subject. b) the chest or breast, especially a woman’s bosom Corseta) a close fitting undergarment, stiffened with whalebone or similar material and often capable of being tightened by lacing, enclosing the trunk: worn especially by women, to shape and support the body

b) a close-fitting undergarment, often reinforced by stays, worn to support and shape the waistline, hips, and breasts c) a medieval outer garment, especially a laced jacket or bodice Underwire- a) a wire sewn into the underside of each cup of a brassiere, used for support and shape b) a brassiere with such wires

Importance of Project Our project is to design a small, portable kit to ensure long lasting repairs for damaged underwire bras. The significance of this project will be its ability to provide women with all the materials necessary to repair their brassieres. This inexpensive kit will in turn help women save money by repairing a damaged bra rather than purchasing a new one. In this day and age, bras are a necessity of a woman’s attire. So, if we can save an eighty dollar brassiere from having to be thrown away, our project is a success.

Background The female’s proportions have been manipulated throughout history. One generation hides the breast and the next makes them visible. It is truly unclear who made the first bra. Mary Phelps Jacobs is the first documented patent for a backless bra, in 1914. It is said Mary needed a bra for a sheer evening gown she was planning to wear the same night. With two handkerchiefs, some ribbon and cord, Mary and her maid Marie invented the first backless bra.

A different person claims that there are several patents dating back to 1893 for bras or bra-like devices. Hoag Levins wrote a book called American Sex Machines which presented an in depth study of all the patented sexual devices up to his time. In this book he suggests “quite a few patents on bra-type creations.” Hoag’s conclusion was in 1893 the first bra patent was received by a woman named Marie Tucek. She called it the “breast supporter”. In the 1920’s a Russian immigrant named Ida Rosenthal and her husband William founded a company called Maidenform. Ida is responsible for “cup-sizes” and “bra sizes” ranging from childhood girls to elderly women. Of course in the 1970’s bra-burning was routinely used in the feminist movement. The 1960’s did have bra-burning but several articles suggest this is not so true. A short story called “History of Cadolle” claims Herminiee Cadolle in 1889 invented the very first bra in Paris. One day she just had an idea that shoulder straps would give better support. “She separated the traditional corset into two parts, the top part specifically designed to support the breasts and the other for the midsection support. In 1914 the First World War broke out and radically changed the undergarment industry. Men went off to war, and the women were called upon to take charge of the factories. The corsets became extinct, and the bra became a must have, a product for the new manual laborers.

The Bra Buddy development process consisted of:       Concept Creation Survey/Data Gathering Survey Results Analysis Design Prototype Delivery/Trial

Our primary design stemmed from a woman having a serious dilemma with the under-wire in her brassiere jutting through the fabric, thus causing her much discomfort. That night as she was repairing her brassiere, the idea of an affordable, easily accessible repair kit became an overwhelmingly obvious solution. Considering, that most women have to wear under-wire brassieres for added support, it became evident that there would be strong market for this concept. Conceptually speaking, the entire idea for the Bra Buddy repair kit came about from this incident, and there is no other substitute for this product. Our next step was to design a survey to determine the true marketability of our repair kit concept. The survey results indicated that this was in fact a truly innovative design, not yet tapped in the undergarment industry. The results consequently directed our development by assigning our target price range, as well as color preference, and clientele. Also, these results lead us in the direction of our current design perception. From our data analysis, we can safely conclude that this product will be a success.

Research Survey Analysis

Ninety percent of women surveyed said that they have had previous problems with under-wire protruding from the material. This statistically supports our beliefs that there is a market for our product. Our survey results showed that the majority of women spend anywhere between twenty and forty dollars on a bra. This indicates the women purchasing bras are frugal in nature. They are likely to be interested in an inexpensive kit to repair their bra rather than buying a new one. On average women tend to own seven to nine brassieres with under-wire support lasting an average of one plus year(s) before deteriorating. The color preference results lead us to believe that our best option would be to sell a single white and black repair kit. We feel that adding a repair kit with multicolored fabric and thread would help with the non-preferred colors. The believed frugality of our consumers directs our focus towards selling the repair kit to low cost or value retailers. This is supported by the fact that seventy-eight percent of the surveyed women replied that they would sell our product if they were a retail manager. The survey also reveals fifty-six percent of the women surveyed would take the time to repair the brassiere, considering that eighty-eight percent of the surveyed women know how to stitch already. Seventy six ercent are interested enough to learn how to stitch a small hole in order to repair their bra; thus saving them money from having to purchase a new one. The key determinant in developing a price range stemmed from the fact that ninety six percent will pay five dollars or less for our product. Thus our product will be affordable and available to women of all ethnicity, background, and ages.

The design stage of our project involved the brainstorming of the raw materials required to produce a working prototype. One of the primary stipulations was determining the appropriate way to incorporate the glue into our kit. However, we ended up with a viable application process, which fit both monetarily, as well as functionally with our design; thus producing a working prototype. The trial portion of our product was carried out by a test market of women. These trials supported our hypothesis of our product having the demand that we expected. In conclusion, our product is found to be very user friendly and affordable to all of the women in our sample population. Conclusion By using survey analysis and online research methods we have concluded that the Bra Buddy Repair Kit is feasible and a successful innovation. This leads us to believe that there is a market for our product. This project proved that the Bra Buddy would be a quick inexpensive repair that would not only save time but money. There is no other product like it on the market today which makes it a truly unique conception. We are pleased to introduce this product and are completely satisfied with the idea that our customers will be pleased as well.

References The patent of the backless bra (0000), Retrieved September 25, 2007 from http://www.home. Nycap.rr.com/useless/brassiere/index.html/ Underwire replacement, (0000) Retrieved October 5, 2007 from www.thefrugallife.com Describes what a brassiere is and how to tell the right size, (0000) Retrieved October 5, 2007 from www.essortment.com Vintage Lingerie Repair. (2007) Retrieved September 25, 2007, from http://www.acmenotions.com/vilire.html First design of a brassiere, (0000) Retrieved October 5, 2007 from, www.assuma.com Instructions on how to repair your underwire, but not a kit to do so, (0000) Retrieved October 6, 2007 from www.ehow.com

Under-Wire Bra Repair Kit Survey

“Bra-Buddy”
1. How many bras do you own that have under-wire support? a. 1 to 3 b. 4 to 6 c. 7 to 9 d. 10 to 12 e. 12 or more 2. How often do you purchase a new bra? a. 1 to 4 months b. 5 to 8 months c. 9 months to a year d. Whenever I see one I like, or want to buy one 3. From which store do you purchase your bra? a. Dillards b. Target c. Wal-Mart d. Victoria Secret e. JCPenny f. Other________________ 4. What is the average amount of money you spend on a bra? a. $20 or less b. $20 to $40 c. $40 to $50 d. $50 or more 5. How long does a bra typically last before deteriorating? a. 3 to 6 months b. 7 months to a year c. One year or more d. Until I buy a new one 6. If you own a bra with under-wire support, have you ever had problems with the underwire protruding from the material? a. Yes b. No c. I don’t wear bras with under-wire 7. What is your color preference when purchasing a bra? a. White b. Black c. Taupe d. Red e. Depends on what I need at the time of purchase

8. Would you rather try to repair you bra or buy a new one? a. Repair my bra b. Buy a new one c. Depends on how much I like the damaged bra d. Depends on how much I paid for the damaged bra 9. Do you know how to stitch up a small hole using needle and thread? a. Yes b. No c. Never tried 10. Would you be interested enough to try and stitch a small hole? a. Yes b. No 11. If there were a small kit to repair the under-wire in your bra, would you purchase it? a. Yes b. No c. If your answer is no, why not? 12. How much would you be willing to spend on a repair kit versus the cost of throwing out your bra? a. Less the $5 b. No more than $10 c. Between $15 and $20 d. Depends on how much I paid for the bra that needs repair 13. If you were a retail manager who sells bras, would you contract to sell a repair kit? a. Yes b. No c. If no, why not? For the purpose of demographics, circle the following questions as they apply to you: Age: Under 20 years of age 20 to 30 years 31 to 40 years 41 to 55 years 56 years or older White African American Hispanic Asian American Indian Other

Race:

Area in which you live: Odessa, Texas Midland, Texas Other_____________

Under-Wire Bra Repair Kit Survey

“Bra-Buddy”
1. How many bras do you own that have under-wire support? d. 1 to 3 e. 4 to 6 f. 7 to 9 g. 10 to 12 f. 12 or more 2. How often do you purchase a new bra? h. 1 to 4 months i. 5 to 8 months j. 9 months to a year k. I have no idea 3. From which store do you purchase your bra? l. Dillards m. Target n. Wal-Mart o. Victoria Secret p. JCPenny q. Other________________ 4. What is the average amount of money you spend on a bra? r. $20 or less s. $20 to $40 t. $40 to $50 u. $50 or more 5. How long does a bra typically last before deteriorating? v. 3 to 6 months w. 7 months to a year x. One year or more y. Until I buy a new one 14% 29% 33% 10% 14% 14% 31% 22% 33% 19% 13% 22% 24% 15% 8% 31% 35% 29% 5% 10% 35% 43% 12%

6. If you own a bra with under-wire support, have you ever had problems with the underwire protruding from the material? z. Yes 90% aa. No 8% bb. I don’t wear bras with under-wire 2% 7. What is your color preference when purchasing a bra? a. White b. Black c. Taupe d. Red e. Depends on what I need at the time of purchase

28% 20% 11% 4% 37%

8. Would you rather try to repair you bra or buy a new one? a. Repair my bra e. Buy a new one f. Depends on how much I like the damaged bra g. Depends on how much I paid for the damaged bra

36% 36% 20% 8%

9. Do you know how to stitch up a small hole using needle and thread? a. Yes 88% b. No 8% c. Never tried 4% 10. Would you be interested enough to try and stitch a small hole? a. Yes b. No

76% 24%

11. If there were a small kit to repair the under-wire in your bra, would you purchase it? a. Yes 68% b. No 32% 12. How much would you be willing to spend on a repair kit versus the cost of throwing out your bra? a. Less the $5 56% b. No more than $10 40% c. Between $15 and $20 0 d. Depends on how much I paid for the bra 4% 13. If you were a retail manager who sells bras, would you contract to sell a repair kit? a. Yes 78% b. No 22% For the purpose of demographics, circle the following questions as they apply to you: Age: Under 20 years of age 20 to 30 years 31 to 40 years 41 to 55 years 56 years or older White African American Hispanic Asian American Indian Other 10% 30% 20% 26% 14% 72% 4% 20% 0% 2% 2% 54% 42% 4%

Race:

Area in which you live: Odessa, Texas Midland, Texas Other_______________

Timeline for "Bra Buddy"

WEEK Brainstorming Develop Survey Administer Survey Team Task List Research Material for Prototype Design Prototype Complete Report Presentation

1 X

2

3

4

5

6

7

8

9

10

11

12

13

14

15

X

X X X X X X X X

X

X X X X X X X X X

There are no products currently on the market that compare to our product. There are products that have patterns to make your own bra, but nothing that is made to repair an existing bra.

Bra Buddy Team Task List

 Brainstorming – Sarah, Jenny, Shea, Aaron  Develop Survey – Sarah, Shea, Jenny, Aaron  Administer Survey – Sarah, Shea, Jenny, Aaron  Survey Results/Statistical Analysis - Shea  Team Task List – Sarah, Shea, Jenny  Research – Sarah, Jenny, Aaron  Material for Prototype – Sarah, Shea, Jenny, Aaron  Design – Sarah, Shea, Jenny, Aaron  Prototype – Sarah, Shea, Jenny, Aaron  Complete Report – Sarah  Presentation – Sarah, Shea, Jenny, Aaron

Bra Buddy Business Plan Outline
I. The Business: Under-wire Bra Repair Kit A. Description of Business  To provide a small, portable, inexpensive kit to repair a women’s bra when the under-wire projects through the material. B. Marketing  Determine who your customers are and identify the type of person who would buy your product: Our target market women. Mostly those with economical traditions, lower incomes, or those women who would rather restore exiting commodities rather than obtain new.  Describe the unique benefits of your product: With this low cost kit you can repair your bra for less money than it would cost to purchase a new one. Furthermore, it is compact and easy to use. You can purchase a kit with a needle and thread or easy no-sew fabric glue. Takes no time at all.  Tell how you will promote and sell your product: We will promote to our potential cliental by displaying our product near bras on the market. We will be internet based as well. C. Competition  The Bra Buddy is a product that is unique and innovative. There is no other product on the market like it. D. Personnel  Determine what parts of the business you will handle yourself. Describe the qualifications for the work: We will cover all areas of the business, from the manufacturing to the advertising and marketing in our own homes. The only qualifications are that you be knowledgeable in the business field, be highly motivated and a team player. Financial Data  Prototype Cost:

II.



Calculate the selling price of your good or service. Explain how you determine the price. The total cost of parts for the Bra Buddy is $.61. The cost of labor is $5.75 an hour. In one hour a single employee can produce 9 kits, in turn causing labor to be $.64 a kit. So the total cost to manufacture 1 kit is $1.25. We will set the selling price at $4.95 giving us a profit of $3.70 per kit. With a sq. yard of fabric and two spools of thread we can make 600 kits. We would then purchase needed amounts of needles, glue, and other supplies to complete the kits. Determine how much money you will need to start your business. Explain how you will get the money. We will not need a very large budget to get this business started. Therefore we will just use the contributed capital from each of the private shareholders. As the business grows, we may need larger facilities and a larger work force. When that time comes we will go to the banks for a small loan.

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