Surfs Up With Vestal FOR IMMEDIATE RELEASE Vestal Launches “Volume 10” Collection by keara

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									FOR IMMEDIATE RELEASE

Vestal Launches “Volume 10” Collection
Costa Mesa, CA (August 8, 2007) – Vestal Watch, Inc. is proud to announce the launch of the new “Volume 10” Collection for 2007. This Fall/Holiday collection features new watch styles, colorways, softgoods, accessories and an original series of marketing initiatives including a new video-based website, advertising campaign and featured artist roster. This collection marks the 10th anniversary for the Vestal brand. Vestal‟s “Volume 10” draws inspiration from an important time in the history of music that influences the brand: the year 1977. “Throughout our collection you will see the influence of this important era in music,” says Vestal art director Jay Merriott. “Punks do-it-yourself attitude can be seen in many of the pieces. We have taken accidental treatments and made them into intentional styles. The names and artwork of many of our new pieces pay respect to people, places, and events of this important time.” The Vestal “Volume 10” Collection features 14 new watch styles, various new colorways, and an extensive softgoods and accessories program. The collection draws influence from the 1977 era presenting a unique spin on the “do-it-yourself” mentality. Vestal t-shirts, hoodies, outerwear, wallets, hats and belts all introduce vintage characteristics with modern updates. “The Vestal „Volume 10‟ Collection marks a significant moment in time for Vestal,” explains Vestal president Johnny Gehris. “We have utilized key resources worldwide to launch a cohesive group of marketing, sales and design initiatives. These initiatives all work together to represent what we feel are the true elements of the Vestal brand.” Vestal‟s “Volume 10” Collection can be found at retailers such as Fred Segal, H Lorenzo, Villains, Harvey Nichols of London, W Hotel Stores and other premium retailers around the globe. Vestal will be exhibiting at the Project Show in Las Vegas, Nevada August 27-29th. * * *

About Vestal Watch, Inc.: Vestal originated ten years ago out of Newport Beach, California. It immediately emerged as an industry leader, producing Vestal branded timepieces that were greatly influenced by music, fashion and boarding lifestyles. Vestal watches are products of a lifestyle, accessories that compliment the energy and personal sensibilities of the music-inspired individual. For all public relations inquires or additional information, please contact: Derek Boucher Director of Marketing Vestal Watch Company 949.631.7036 x 108 ph 949.631.7550 fax derek@vestalwatch.com


								
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