Use Google AdWords To Target Website Traffic There are many different streams of thought regarding the secrets of running a successful internet based business or e-commerce, but an important thread which runs through them all has to be traffic. Generating traffic to your website must be a top priority to ensure your website is visible and get the traffic it deserves. There is absolutely no point in spending hours developing a cracking website for it to lurk somewhere on the web un-noticed. Each visitor is a potential customer so no visitors, no sales! Although you may be on a fairly limited budget when starting up your business, it may be pertinent to set aside some money for advertising. This will increase traffic to your website and hopefully convert to sales. One advertising scheme well worth looking into is Google AdWords. It has become very popular and this is because it is very successful and has become the backbone of many businesses. The fee you pay is dependent on the number of keywords assigned to your ads. When someone enters a search in Google, the keywords they used will generate a list of ads at the side. This means you are targeting customers who are actually interested in the particular niche you have chosen to work within. Visitors are more likely to search further and visit your site. Your site becomes visible in the top pages of search results. Isn't that what you've been waiting for? The frequency of your ad being shown is dependent on your budget but when you notice the increase in traffic to your site, you will realise how worthwhile and justifiable this cost really is. It is extremely important to carefully research the keywords and phrases that will suit your product or website best. There are numerous online internet tools which will help you do this guiding you through the process easily. You need to ensure that you are choosing the correct keywords or phrases to laser target your traffic otherwise you may be wasting your money. There are other such sites, which you may want to research too. Ask Jeeves, AOL Search and Netscape may be ones you'd like to consider. Take time to have a good look at them all and read some reviews before choosing which you would prefer to use.