Search Engine Optimization - Techniques That Make a Difference Consider the world today; it is reeling from the gloom of economic recession looming large over the horizon, ignorance is on the increase, planning is poor and techniques for implementation remain unused, and importantly, poverty is staring in our faces. Under these circumstances, how do we highlight our products and services to the outside online world? Only a proper marketing strategy stands between the success and failure of your products and services in the online markets. Today, the online system is fast replacing the brick and mortar stores, mainly due to the exorbitant cost and availability of space, and success in online business depends on the visibility you create on the Internet, and the most number of visitors to your site that you can convert into potential customers. Your best alternative is to seek the best and most effective ways of augmenting your online presence, by resorting to special marketing strategies. Search Engine Optimization is by far one of the most efficient techniques you could use to propel your business to multi-dimensional levels and high visibility standards. Every organization in this rapidly growing online world definitely would have a website to display his products and services. Search Engine Optimization is an effective marketing strategy that compliments the factory production cycle and the augments the grand success of this online business by continuously directing visitors to the site who, in turn, will turn into leads and customers. Only a good ranking in the search engine results will make sure the flow of traffic to your site. SEO uses both on-page optimization techniques and off page optimization methods to make sure an enviable page ranking for the website, and ultimately drives traffic and generates profits. You need effective SEO techniques to enhance your website ranking on major search engines, as an average or less than average website cannot draw the requisite visitors to the site, which is the starting point of ranking, visibility, sales and profits. See some of the SEO techniques below. SEO tools check whether the keywords need improvement with reference to your website, verify your pages in the different databases, and check your page rank and your competitor's back-links. Proper keyword selection stays at the top end of an SEO agenda, as it is an important factor in top search engine ranking. SEO will find the ideal keywords and phrases through latent semantic indexing. Another technique is to send your website pages to popular Internet directories that can help to drive targeted traffic to your website and at the same time expand the reach of your content directly to the customers through this medium. This is one of the most powerful tools of SEO. Many websites do not even consider if there are some web links pointing to it. Taking another website pointing to yours is important for getting a good ranking. Insert your keywords in the links, and keep them as short as possible.