"Ebriks-Digital marketing Strategy"
DIGITAL MARKETING STRATEGY SAME RULES NEW TOOLS The 7 C’s of Digital Marketing CONTENT CONTENT CONVERSATION R u doing the same for your iPhone customers? R u dealing with this R u sending out your product revenue Corporate Sales Team threat? R u replying to this person with the to win this answer? customer back? CONVENIENCE a.becoming increasingly expensive b. becoming increasingly difficult to hold …SO THE TRICK IS TO DELIVER VALUE THROUGH MARKETING BY MAKING PEOPLE’S LIVES EASIER CUSTOMISATION COLLABORATION Dell IdeaStorm Video CONTEXT IT IS THE CONTEXT SURROUNDING THE PRODUCT THAT IS IMPORTANT, AND IT’S IN THESE SITUATIONS THAT COMPANIES ARE REAL EXPERTS AT ADDING GREAT VALUE CONVERGENCE Twitter, Blackberry/mobile compatible site New media & Widgets Online Search & Display Ads Hub Email Marketing Social Media Linkedin, Facebook, Ning, You Tube, Slideshare 10 Steps to developing your own digital marketing strategy 1. It all begins with the customer, listen! 2. But don’t forget about your objectives 3. Make sure you know what you’re already doing 4. Play to your strengths and manage your weaknesses 5. Find out what your competition is doing 6. Craft a strategy based on your strengths and capabilities 7. Implement at the speed of light 8. Measure everything in real time 9. Continuously review, adjust and improve the customer experience JUST DO IT