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Phil Hendrix Location Epicenter of Mobile Innovation 2010 GigaOM Pro Report

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Location ± the Epicenter of
Mobile Innovation in 2010
Forces Unleashing a New Generation of Location-based Services


Dr. Phil Hendrix, immr


                                                        PRO.GIGAOM.COM
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                           Location ± the Epicenter of Mobile Innovation
  Opportunity    The convergence of technology, competition, investment and social media is
                 unleashing location-based innovation and fueling an enormous wave of new
                 location-based services.

     Geodata     Leading incumbent providers are losing their grip on geodata and digital maps.
                 Tectonic shifts are (i) making geodata "free"; (ii) improving the level of detail and
                 accuracy of geodata; and (iii) enhancing the variety, richness and usefulness of maps
                 and geodata. Efforts by Google, OpenStreetMap and other new players are
                 expanding access to low-cost, even free, geodata while crowd sourcing and other
                 efforts are simultaneously increasing accuracy, detail and fidelity. Just beginning to
                 appear in commercial applications, 3D geodata will enable new location-based
                 applications in much the same way that early maps opened up new routes and
                 navigation.
  Location       Once limited to imprecise, "locked-down" location information from mobile
                 operators, developers can now choose from an array of methods and providers to
Determination    locate users more quickly, with greater precision and at a lower cost. Viewed as a fall
                 back option, Cell-ID has lost ground as Wi-Fi positioning and GPS have become
                 increasingly ubiquitous.
  Sensors and    Equipped with a growing array of sophisticated sensors, mobile phones are
                 morphing into devices that connect users to places, other individuals and location-
  Readers on     specific content in new and compelling ways. With imaging (more commonly known
    Mobile       as camera phones), proximity, motion and orientation sensors, mobile devices are
    Devices      enabling a whole new class of location-centered services, many of which rely on
                 visual capabilities.
                                                                             Source: Dr. Phil Hendrix, immr
PRO.GIGAOM.COM                                                                              February 2010     2
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                           Location ± the Epicenter of Mobile Innovation

    Object       Leveraging camera phones, object recognition on mobile devices will be regarded as
                 one of the most significant developments of the decade. Given its ease of use and
  Recognition    intuitiveness, one application in particular - Visual Search - will soon come to
     and         dominate search on mobile devices. Google aspires to hyperlink "any recognizable
 Visual Search   object, text string, logo, face, etc. with multimedia information." With key
                 acquisitions and significant R&D, Google is building the next generation search
                 engine for mobile devices using object and image recognition.
    Bar Codes    The ability to scan bar codes - both 1D and 2d versions, such as QR codes - with
                 camera phones will revolutionize the way in which individuals obtain information,
       and       shop and more generally experience places. Although bar codes are commonly
    QR Codes     associated with buying products, the potential applications of bar codes and QR
                 codes are wide ranging. Creative campaigns, compelling offers and industry efforts
                 are boosting awareness, adoption and utilization of QR codes by consumers and
                 businesses alike. The open-source model is likely to win out over the closed,
                 publisher-managed model.
   Automated     Geotagging is becoming increasingly automated, increasing the amount and
                 accessibility of posts, images and other user-generated content. Automatic
   Geotagging    geotagging will (i) rapidly increase the frequency with which users add "location" to
                 their social data; (ii) dramatically expand the volume of location-specific information
                 produced; and (iii) intensify the need and create significant new opportunities for
                 solutions that help individuals filter, find, access and leverage timely, location-
                 specific content.
                                                                             Source: Dr. Phil Hendrix, immr


PRO.GIGAOM.COM                                                                              February 2010     3
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                            Location ± the Epicenter of Mobile Innovation
     User-        User-generated content, particularly when geotagged and searchable by location,
                  represents an enormous, largely untapped asset, which is why Twitter, Facebook and
   Generated      other social media companies are investing heavily to make UGC accessible. As
    Content       geotagging of content becomes easier and more common, more "locally relevant"
                  content will be available. As more content is geotagged more precisely, the accuracy
                  of "nearby results" is also likely to improve, further reinforcing and boosting usage.
                  Proximity searching and filtering results by location will prove indispensable.
   Augmented      Augmented Reality (AR) transforms the way in which users find and view location-
                  specific content. Much like browsers enabled individuals to access the Internet, AR
     Reality      enables individuals to access content in the world around them. The next 12 to 18
                  months will see tremendous innovation as developers leverage AR to craft useful
                  new apps and enhance the UI (user interface) to make mobile apps even more
                  intuitive and compelling.
     Location     The ultimate success of innovative new location-based services hinges on users'
                  willingness to disclose their location, which could become a sticking point. Policies
    Disclosure    and standards for handling disclosure and location information, interoperable
                  solutions and even "privacy setting aggregators" are an urgent need.

  Competition     Recognizing the significant window of opportunity, Google, Twitter, Facebook and
                  Apple are competing to be the dominant provider of location-based assets. With its
  for Location-   ability to offer location-based services - including location-determination, visual and
  based Assets    proximity search and others - "for free," offsetting the cost through advertising and
                  other revenue sources, Google is uniquely positioned to capitalize on emerging
                  opportunities.
                                                                              Source: Dr. Phil Hendrix, immr

PRO.GIGAOM.COM                                                                               February 2010     4
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                 Location ± the Epicenter of Mobile Innovation




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                         Location ± the Epicenter of Mobile Innovation




                 For the full report, go to
    http://pro.gigaom.com/2010/02/location-the-epicenter-of-mobile-innovation/




PRO.GIGAOM.COM                                                         February 2010   9

								
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