VP Sales Marketing Consumer Products in Los Angeles CA Resume Richard Sperber by RichardSperber


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									                                                      Richard M. Sperber
                       Woodland Hills, CA 91367 • (818) 203-9125 • richardsperber05@gmail.com
                   Senior Consumer Products Executive for Sales, Marketing and Operations

Industry Expertise
        Proven track record in leading teams to design, produce, package and sell consumer products to major retailers

        Extensive experience managing internal and external sales forces to develop and maximize corporate objectives

        Long term success developing and managing processes that create organizational efficiencies

        Developed strong relationships with customers at all levels of the organization

        Advanced knowledge of direct importing products for customers to increase long term profitability

                                                        Core Competencies
        Sales Management                               • Product Sourcing                       • Merchandising
        Strategic Planning                             • Product Development                    • Strategic Account Development
        Brand Management                               • P&L Management                         • Mentoring/Coaching

                                                      Professional Experience

                                                 India Ink - Los Angeles, CA
                                           Bath Accessories/Textiles/Home Furnishings
                                                       June 2007-December 2012
Vice President, General Manager
Managed staff of 15 including design, purchasing, sourcing, product management and an independent sales force.
            Created strategy and managed implementation of direct import bath accessory business with TJX group adding $2 million in
            sales at 25% gross profit in first year
            Created and led execution of strategy on initial orders to provide direct import shipments to JCP, Anna's and Steinmart creating
            increased margin and doubling market share with each customer within 24 month period
            Developed corporate strategy and led internal cross-functional team between L.A. office and Delaware (corporate) office
            including design, sales, sourcing, engineers and product managers to achieve first to market product development initiatives
       •    Implemented initiatives to leverage line review process, P&L oversight and product content for Walmart; Home Depot;
            Lowes; Bed, Bath and Beyond; Kohl's resulting in bath accessories ascending to most profitable category in company

                         W-C Designs (subsidiary of Waterford/Wedgwood plc) – Anaheim, CA
                                            Decorative Bedding/Textiles
                                                        July 2005-June 2007
Vice President, Sales/Marketing
Created new division of mid-priced decorative bedding and accessories and developed new customer base
            Increased market share by creating and leading new division targeted for mid-priced retailers resulting in sales in excess of
            $1 million in initial 6 months
            Increased volume/ market share by 7% through addition of several significant, new customers.
                                                      Richard M. Sperber
                                           Arrow Home Fashions - Anaheim, CA
                                          Decorative Bedding/Textiles/Home Furnishing
                                                        September 2000-June 2005

 Executive Vice-President, Sales/Marketing/Operations –
Managed daily operations including manufacturing, design, sourcing, purchasing, product management, customer service and sales
        •Developed and led marketing strategy that increased sales from 2003-2005 by 71.7%, and improved gross profit on increased sales
        by 6% over time.
        •Created and led internal positions to manage business flow and add efficiency to the process.
                                                                                                    The positions of product manager,
        planning manager and import manager were created to give accountability positions that would interact on a daily basis to ensure
        that all inputs to run the daily business were in place.
        • Coordinated effort with company owners, attorneys and principles of Kathy Ireland Worldwide to create a licensing agreement for
        Arrow Home Fashions to design and produce a line of bed and bath products to be marketed under the brand Kathy Ireland Home by
        Arrow. Achieved major department store placements with first line leading to sales in excess of $750.0 adding to existing core
                                           Thomaston Mills - Los Angeles, CA
                                Decorative Bedding/Apparel Fabrics/Sheets/Home Furnishing
                                                      September 1996-August 2000
 Sales & Marketing Manager, National Accounts -
 Interfaced with management of key customers and design department to create exclusive merchandise for key customers
             •Increased sales from $ 0 to $45 million dollars by building strategic programs with key accounts. Created and developed a
             $9 million program with Mervyns. Built a $ 3 million program with Fred Meyer and $2 million with Macy's.
             •Developed innovative products that created new business opportunities
                                            Springs Global – Los Angeles, CA
                                   Branded/Designer Bedding/Sheets/Consumer Products
                                                January 1994–September 1996
West Coast Regional Sales Manager
Managed sales for 11 western states, charged with increasing market share for the Wamsutta brand
                 Increased regional sales from $17 million to $ 31 million.
                 Increased customer base by maximizing Wamsutta, Liz Claiborne and Disney brands
                 Inspired idea that division developed and marketed as Color by Design
                                      Reflections Fine Bedding Attire – Los Angeles, CA
                                             Specialty Bedding/Consumer Products
                                                September 1989-December 1993
 Vice-President Sales & Marketing –
 Managed sales force of 10 independent contractors and interfaced with product development to create customer directed merchandise
                 Developed new business unit of kids, toddler and baby bedding products.
                 Directed company into Juvenile Products Manufacturers Association trade show adding 100 additional customers
                 Co-managed transition when company was purchased in 1993

           Pepperdine University - Malibu, CA
                                      Masters, Business Administration

           California State University, Northridge - Northridge, CA
                                      B.A., English

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