01-MPLY by xuxianglp


									WP1 – Progress Report

• John Hepburn
• Jim Grant
WP1 – Documented Approach
•   Task 1-1-1 Data collection marine sector promotional activities
•   Data collection of regional / national / EU schemes to promote the marine sector.
•   Task 1-1-2 Examination of drivers for sector schemes
•   An examination of the factors which have initiated the need for sector scheme
    development with emphasis on the identification of key factors which must be
    addressed in future initiatives.
• Task 1-1-3 Development of activities matrix
• Development of matrix of activities looking for commonalities, shared goals and
    defining a measure for levels of success.
• Task 1-1-4 Recommendations on existing schemes
• Report making recommendations for the continued support or development of
    existing schemes deemed successful.
•   Task 1-1-5 New initiatives
•   Identification of possible new initiatives to complement existing activities.
•   Task 1-1-6 Implementation plan for new pilot initiatives
•   Plan for the development and implementation of new initiatives that can be piloted
    within the Work programme.
    WP1 – Data Collection
• Created simple database format
    – Excel spreadsheet with basic information, contact details etc
      and links to references.
    – Summary information in .txt files.
    – Readable in all systems, easy to convert to more
      sophisticated database.
• Early work sent to partners as example, asking for
•   1st Deadline – 31 January – Database (30 entries, DE,
    FR, GB, GR and SE) submitted as work in progress as
    awaiting responses from other partners.
Name of Project                       Maritime Magazine                     Oceans of Opportunity (SUT)

Country code (use ISO 3166-1 codes), GB                                     GB
(Country_Codes.pdf) Use EU for
Contact name                           Claire Sneddon                       Brian Jones

Contact telephone number              00 44 (0) 20 7417 2888                00 44 (0) 207 382 2601
Contact email address                 Claire.Sneddon@british-shipping.org   b.jones@loc-group.com

Organisation name                     Sea Vision UK                         Society for Underwater Technology

Organisation address 1                12 Carthusian Street                  80 Coleman Street

Organisation address 2                London                                London
Organisation address 3
Organisation address 4
Organisation postcode                 EC1M 6EZ                              EC2R 5BJ
Brief description of project (50 words)   A glossy magazine format giving             The Society for Underwater
                                          details of career profiles of real people   Technology is a learned society, not
                                          in the maritime sector. Distributed         trade association. It supports industry
                                          free to careers advisors in schools and     by encouraging young people to take
                                          the high street. Funded through             an interest in underwater technology
                                          advertising.                                and research, and in the careers

Full details of the project should be in the references below which can be the URL of website, or file name of documents
Reference 1                                Maritime_Magazine.txt                Oceans_of_Opportunity_SUT.txt

Reference 2                               http://www.seavisionuk.org/_db/_docu http://www.sut.org.uk/htmfoldr/oceans
                                          ments/Maritime_08_20081106053755. oop/sut_ooo.htm

Originator of record                      John Hepburn                                John Hepburn
Originator's organisation                 Maritime Plymouth                           Maritime Plymouth

Originator's telephone number             00 44 (0) 1752 863764                       00 44 (0) 1752 863764
Originator's email address                mewstone.enterprises@gmail.com              mewstone.enterprises@gmail.com
Sea Vision UK is the nationwide campaign working to raise
awareness of the sea and careers opportunities across the
maritime industry (see entry on "Maritime Clusters").
Sea Vision's careers guide 'Maritime' is currently in its fourth
edition. It is a glossy magazine giving details about different
maritime sectors illustrated with career profiles of real people.
Sea Vision achieves its objectives through its close working with
partners who may be other maritime clusters, trade
associations, companies, not for profit organisations or
An independent publisher is responsible for the design,
production, selling of advertising and (partial) distribution of
'Maritime'. There is no charge to Sea Vision. The publisher
works with Sea Vision's partners to source the career profiles
and pictures contained in the magazine.
The Sea Vision central team tries to ensure that the profiles cover
as wide a selection of the sector as possible, reflecting the
diversity of career paths while balancing the publishers
commercial considerations.
Around 20,000 copies are distributed free to careers advisors in
schools and the high street and to Sea Vision partners for use in
careers events and fairs at national, regional and local levels.
Informal feedback from partners, careers advisors, teachers,
students and the public continues to be very favourable.
Unfortunately, it has not been possible to measure whether
recruitment into the sector can be attributed to the magazine, but
there are many repeat and unsolicited requests for copies.
The model could be easily transferred to any other country. An
omnibus EU edition would be possible although there would be
translation costs and it may be more difficult to find a publisher
able to finance the project from advertisements. There would be
no copyright issues with reproducing the model, however
copyright issues would arise if content was reproduced without
    WP1 – Data Collection
Data collection continues, more partner responses and
new GB projects. A Sisyphean task!

Sisyphus (Greek: Σίσυφος
[sí.sy.phos] ['si.si.fos] (help·info),
Latinized: Sisyphus, (IPA: /ˈsɪsɨfəs/)),
was a king punished in Tartarus by
being cursed to roll a huge boulder
up a hill, only to watch it roll back
down, and to repeat this throughout
Today, Sisyphean can be used as an
adjective meaning that an activity is
WP1 – Data Collection
• Confirmed initial findings
• Enabling structures
  – Clusters, coastal partnerships
  – Trade bodies (includes learned societies)
  – Individual companies (includes charities)
  – Further and higher education bodies
  – And, occasionally, governmental bodies
• Types of activities
  WP1 – Data Collection
• Types of activities
  – School challenges
  – Curriculum resources
  – Careers events
  – Careers materials
  – Games
  – Courses, diplomas, scholarships
  – TV programmes
  – Children’s story books
  – Ambassadors
WP1 – Data Collection

• Performance Indicators
  – Measuring success difficult, expensive and
    rarely done
  – Feedback from attendees
  – Follow up interviews (subjects lie!)
  – Internet activity
  – Recruiting levels (rarely)
  WP1 – Data Collection
• Project lies at junction of 3 policies:
  – Maritime
  – Science, Engineering and Technology
  – Youth

                Youth         Maritime

WP1 – Key Drivers
The call under SST.2007.6.3 aims at:

• “Raising awareness of opportunities offered by surface transport
  research in job creation and future prospects for young people.
• The following activities are included:

  - Encourage young people to seek for high skilled jobs in
  sectors related to surface transport with special focus on
  science, research and innovation.

  - Evaluate and demonstrate the potential of research outputs,
  outcomes and impacts to create and maintain jobs giving special
  consideration to opportunities for young people and gender balance.

  - Extensive and broad communication and stimulation
  campaigns targeting young people of different ages (from
  early school to university). These could be: travelling
  workshops, special and public events, competitions,
  animations and broad media etc.
WP1 – Key Drivers
Background Documentation

•   “EU Programme Documentation
•   PROMARC Work Programme
•   Maritime Blue Paper and Consultation Documentation
•   UK Sea Vision
•   Other EU projects (CAREMAR, VISIONS)
•   UK Funding bodies – particularly research councils and
    major charitable funders
•   University websites
•   National Government websites
•   Marine Surface Transport Companies (meetings, web sites,
    Annual Reports)
•   Other business Sector documentation
•   Returns from partners on national initiatives
WP1 – Key Drivers

• Analysis – desk based study

• Focus on top 10
• Conclusions

• Actions & Learning outcomes
WP1 – Key Drivers
• Explicit / Major drivers

- Level of political/strategic importance- Largely ignored at a political
   level, although recently (since 2005) recognised as important at
   European and national levels.

- General knowledge about the sector- Public interaction with
   maritime sector is generally low.- Maritime sector largely consigned
   to culture / heritage within young professionals and the general

- Attractiveness of the sector to young people- Perceived poor
   working conditions- Educational barriers between different states-
   Strong legislative barriers affecting recognition of educational
   qualifications and or preventing full mobility of workers- Little
   recognition of the sector’s ability to provide a lifetime career
WP1 – Key Drivers
• Implicit / significant drivers

- Financial reward- Poor financial reward for European labour reduces
   attractiveness of the maritime sector- Researcher rates and short term
   contracts provide little to support attractiveness- Market volatility
   affects attractiveness of the sector.

- Ability to draw the best talent from universities - Other industry sectors
   are a bigger draw to potential entrants.

- Ability / willingness to change working methods- Perception of an
   industry in decline employing outdated working practices dealing with
   old technologies.

- Ability / willingness to change recruitment methods or embrace
   research- Pedestrian recruitment processes remain unchanged for
   many years.- Reluctance to employ post doctoral students preferring
   instead to recruit graduates and train them.
WP1 – Key Drivers
• Implicit / significant drivers

- Industry / academia interaction- Low levels of collaboration,- Industry is
   a poor contributor to Academic research,- Low interaction means
   undergraduates not exposed to employment opportunities in industry.

- Media exposure- Major incidents and other negative stories are headline
   news.- Businesses are poor promoters of newsworthy stories anywhere
   other than trade publications.

- Information at schools and colleges- Little understanding of the sector-
   Few opportunities to see the sector at work- Distrust of business-
   School/business liaison not always successful
WP1 - Overview of key driver
• key characteristics of promotional schemes:

   – Focus on business development challenges
   – Greater volume of targeted promotion, marketing
   – Define maritime sector’s position against other industry sectors
   – Political framework for change and recognition of importance of
     sector is critical
   – Improved HE/Industry interface is required
   – Clustering leads to effective development, shared benefit, shared
     risk, shared cost and an appropriate lead body.
WP1 - Overview of key driver
• key requirements of promotional schemes:

   –   Involvement of Stakeholders
   –   Stakeholder Engagement Plan
   –   Appropriate leadership
   –   Define Key Education and Skills Promotion objectives
   –   Focus on People
WP1 – Tentative Conclusions

•   Schools are difficult to reach
•   Measuring success is difficult and rarely done
•   There are enough schools’ challenges
•   Youth has untapped potential
•   Marine leisure has untapped potential
•   Some projects will be easy to replicate in other countries, others will not
•   Significant perceived disadvantages of careers in research are:
     – No career structure
     – Insufficient financial reward
WP1 – Tentative Conclusions
• What works?

   –   Working with maritime clusters
   –   Working with SET initiatives
   –   Web based curriculum material
   –   Maritime careers events and materials
   –   Ambassadors (but very new)
   –   Using a trusted and effective link with schools
   –   A knowledgeable, enthusiastic, effective and charismatic leader
WP1 – Next Actions

• D1.2 Report analysing the output of the
 dataset with special attention paid to the
 purpose of the activity, target audience
 and impact and relationship of key drivers
 (task 1-1-2 (Completed) & task 1-1-3). M7
WP1 – Next Actions

• D1.3 Development of priority programme
 of activities consisting of successful
 existing and new initiatives together with
 time bound and resource bound
 requirements (task 1-1-4). M8
WP1 – Next Actions

• D1.4 Planned initiative(s) which can be
 piloted in WP 5 (task 1-1-5). M12

• D1.5 WP concluding report (task 1-1-6).
 M12 Task 1-1-4 Recommendations on
 existing schemes
WP1 – What next?

• What do we need to know from you?
• What do you want to know from us?

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