WP1 – Progress Report • John Hepburn • Jim Grant WP1 – Documented Approach • Task 1-1-1 Data collection marine sector promotional activities • Data collection of regional / national / EU schemes to promote the marine sector. • Task 1-1-2 Examination of drivers for sector schemes • An examination of the factors which have initiated the need for sector scheme development with emphasis on the identification of key factors which must be addressed in future initiatives. • Task 1-1-3 Development of activities matrix • Development of matrix of activities looking for commonalities, shared goals and defining a measure for levels of success. • Task 1-1-4 Recommendations on existing schemes • Report making recommendations for the continued support or development of existing schemes deemed successful. • Task 1-1-5 New initiatives • Identification of possible new initiatives to complement existing activities. • Task 1-1-6 Implementation plan for new pilot initiatives • Plan for the development and implementation of new initiatives that can be piloted within the Work programme. WP1 – Data Collection • Created simple database format – Excel spreadsheet with basic information, contact details etc and links to references. – Summary information in .txt files. – Readable in all systems, easy to convert to more sophisticated database. • Early work sent to partners as example, asking for inputs. • 1st Deadline – 31 January – Database (30 entries, DE, FR, GB, GR and SE) submitted as work in progress as awaiting responses from other partners. Name of Project Maritime Magazine Oceans of Opportunity (SUT) Country code (use ISO 3166-1 codes), GB GB see http://www.iso.org/iso/country_codes/i so_3166_code_lists/english_country_ names_and_code_elements.htm#u.. (Country_Codes.pdf) Use EU for Europe Contact name Claire Sneddon Brian Jones Contact telephone number 00 44 (0) 20 7417 2888 00 44 (0) 207 382 2601 Contact email address Claire.Sneddon@british-shipping.org firstname.lastname@example.org Organisation name Sea Vision UK Society for Underwater Technology Organisation address 1 12 Carthusian Street 80 Coleman Street Organisation address 2 London London Organisation address 3 Organisation address 4 Organisation postcode EC1M 6EZ EC2R 5BJ Brief description of project (50 words) A glossy magazine format giving The Society for Underwater details of career profiles of real people Technology is a learned society, not in the maritime sector. Distributed trade association. It supports industry free to careers advisors in schools and by encouraging young people to take the high street. Funded through an interest in underwater technology advertising. and research, and in the careers available. Full details of the project should be in the references below which can be the URL of website, or file name of documents Reference 1 Maritime_Magazine.txt Oceans_of_Opportunity_SUT.txt Reference 2 http://www.seavisionuk.org/_db/_docu http://www.sut.org.uk/htmfoldr/oceans ments/Maritime_08_20081106053755. oop/sut_ooo.htm pdf Originator of record John Hepburn John Hepburn Originator's organisation Maritime Plymouth Maritime Plymouth Originator's telephone number 00 44 (0) 1752 863764 00 44 (0) 1752 863764 Originator's email address email@example.com firstname.lastname@example.org Sea Vision UK is the nationwide campaign working to raise awareness of the sea and careers opportunities across the maritime industry (see entry on "Maritime Clusters"). Sea Vision's careers guide 'Maritime' is currently in its fourth edition. It is a glossy magazine giving details about different maritime sectors illustrated with career profiles of real people. Sea Vision achieves its objectives through its close working with partners who may be other maritime clusters, trade associations, companies, not for profit organisations or individuals. An independent publisher is responsible for the design, production, selling of advertising and (partial) distribution of 'Maritime'. There is no charge to Sea Vision. The publisher works with Sea Vision's partners to source the career profiles and pictures contained in the magazine. The Sea Vision central team tries to ensure that the profiles cover as wide a selection of the sector as possible, reflecting the diversity of career paths while balancing the publishers commercial considerations. Around 20,000 copies are distributed free to careers advisors in schools and the high street and to Sea Vision partners for use in careers events and fairs at national, regional and local levels. Informal feedback from partners, careers advisors, teachers, students and the public continues to be very favourable. Unfortunately, it has not been possible to measure whether recruitment into the sector can be attributed to the magazine, but there are many repeat and unsolicited requests for copies. The model could be easily transferred to any other country. An omnibus EU edition would be possible although there would be translation costs and it may be more difficult to find a publisher able to finance the project from advertisements. There would be no copyright issues with reproducing the model, however copyright issues would arise if content was reproduced without permission. WP1 – Data Collection Data collection continues, more partner responses and new GB projects. A Sisyphean task! Sisyphus (Greek: Σίσυφος [sí.sy.phos] ['si.si.fos] (help·info), Latinized: Sisyphus, (IPA: /ˈsɪsɨfəs/)), was a king punished in Tartarus by being cursed to roll a huge boulder up a hill, only to watch it roll back down, and to repeat this throughout eternity. Today, Sisyphean can be used as an adjective meaning that an activity is unending (Wikipedia) WP1 – Data Collection • Confirmed initial findings • Enabling structures – Clusters, coastal partnerships – Trade bodies (includes learned societies) – Individual companies (includes charities) – Further and higher education bodies – And, occasionally, governmental bodies • Types of activities WP1 – Data Collection • Types of activities – School challenges – Curriculum resources – Careers events – Careers materials – Games – Courses, diplomas, scholarships – TV programmes – Children’s story books – Ambassadors WP1 – Data Collection • Performance Indicators – Measuring success difficult, expensive and rarely done – Feedback from attendees – Follow up interviews (subjects lie!) – Internet activity – Recruiting levels (rarely) WP1 – Data Collection • Project lies at junction of 3 policies: – Maritime – Science, Engineering and Technology – Youth Youth Maritime SET WP1 – Key Drivers The call under SST.2007.6.3 aims at: • “Raising awareness of opportunities offered by surface transport research in job creation and future prospects for young people. • The following activities are included: - Encourage young people to seek for high skilled jobs in sectors related to surface transport with special focus on science, research and innovation. - Evaluate and demonstrate the potential of research outputs, outcomes and impacts to create and maintain jobs giving special consideration to opportunities for young people and gender balance. - Extensive and broad communication and stimulation campaigns targeting young people of different ages (from early school to university). These could be: travelling workshops, special and public events, competitions, animations and broad media etc. WP1 – Key Drivers Background Documentation • “EU Programme Documentation • PROMARC Work Programme • Maritime Blue Paper and Consultation Documentation • UK Sea Vision • Other EU projects (CAREMAR, VISIONS) • UK Funding bodies – particularly research councils and major charitable funders • University websites • National Government websites • Marine Surface Transport Companies (meetings, web sites, Annual Reports) • Other business Sector documentation • Returns from partners on national initiatives WP1 – Key Drivers Outline • Analysis – desk based study • Focus on top 10 • Conclusions • Actions & Learning outcomes WP1 – Key Drivers • Explicit / Major drivers - Level of political/strategic importance- Largely ignored at a political level, although recently (since 2005) recognised as important at European and national levels. - General knowledge about the sector- Public interaction with maritime sector is generally low.- Maritime sector largely consigned to culture / heritage within young professionals and the general public. - Attractiveness of the sector to young people- Perceived poor working conditions- Educational barriers between different states- Strong legislative barriers affecting recognition of educational qualifications and or preventing full mobility of workers- Little recognition of the sector’s ability to provide a lifetime career WP1 – Key Drivers • Implicit / significant drivers - Financial reward- Poor financial reward for European labour reduces attractiveness of the maritime sector- Researcher rates and short term contracts provide little to support attractiveness- Market volatility affects attractiveness of the sector. - Ability to draw the best talent from universities - Other industry sectors are a bigger draw to potential entrants. - Ability / willingness to change working methods- Perception of an industry in decline employing outdated working practices dealing with old technologies. - Ability / willingness to change recruitment methods or embrace research- Pedestrian recruitment processes remain unchanged for many years.- Reluctance to employ post doctoral students preferring instead to recruit graduates and train them. WP1 – Key Drivers • Implicit / significant drivers - Industry / academia interaction- Low levels of collaboration,- Industry is a poor contributor to Academic research,- Low interaction means undergraduates not exposed to employment opportunities in industry. - Media exposure- Major incidents and other negative stories are headline news.- Businesses are poor promoters of newsworthy stories anywhere other than trade publications. - Information at schools and colleges- Little understanding of the sector- Few opportunities to see the sector at work- Distrust of business- School/business liaison not always successful WP1 - Overview of key driver responses/actions • key characteristics of promotional schemes: – Focus on business development challenges – Greater volume of targeted promotion, marketing – Define maritime sector’s position against other industry sectors – Political framework for change and recognition of importance of sector is critical – Improved HE/Industry interface is required – Clustering leads to effective development, shared benefit, shared risk, shared cost and an appropriate lead body. WP1 - Overview of key driver responses/actions • key requirements of promotional schemes: – Involvement of Stakeholders – Stakeholder Engagement Plan – Appropriate leadership – Define Key Education and Skills Promotion objectives – Focus on People WP1 – Tentative Conclusions • Schools are difficult to reach • Measuring success is difficult and rarely done • There are enough schools’ challenges • Youth has untapped potential • Marine leisure has untapped potential • Some projects will be easy to replicate in other countries, others will not • Significant perceived disadvantages of careers in research are: – No career structure – Insufficient financial reward WP1 – Tentative Conclusions • What works? – Working with maritime clusters – Working with SET initiatives – Web based curriculum material – Maritime careers events and materials – Ambassadors (but very new) – Using a trusted and effective link with schools – A knowledgeable, enthusiastic, effective and charismatic leader WP1 – Next Actions • D1.2 Report analysing the output of the dataset with special attention paid to the purpose of the activity, target audience and impact and relationship of key drivers (task 1-1-2 (Completed) & task 1-1-3). M7 WP1 – Next Actions • D1.3 Development of priority programme of activities consisting of successful existing and new initiatives together with time bound and resource bound requirements (task 1-1-4). M8 WP1 – Next Actions • D1.4 Planned initiative(s) which can be piloted in WP 5 (task 1-1-5). M12 • D1.5 WP concluding report (task 1-1-6). M12 Task 1-1-4 Recommendations on existing schemes WP1 – What next? • What do we need to know from you? • What do you want to know from us?
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