SEO and Online Business Website
What is SEO and why do I need to know about it for my online business. Well, SEO is
search engine optimization, which means if you want your website ranked high on the
search engine listing of Google, msn, ask, or any other search engine you will need to
know what it is and how it works. Each search engine, example Google, have criteria
for ranking and if your site has what it is looking for in all categories, your site will be on
the first or second page of the search when searching for your key words.
Types of Search Engine Ranking Factors for your Online Business Website
The first factor is the on the page factors, these are under the website master’s control
to make sure that these factors are present on your online business website. These
factors include things such as what type of content is published, HTML clues for the
search engines to consider and your site
architect. These are all explained when
searching for help with SEO. The second factor
is off page factors such as links (quality of),
social (reputation), trust (authority), and
personal. These are things that are not under
the control of the webmaster. The third factor is
any violations of SEO like spamming and black
hat. No one wants this to happen. The fourth
factor is blocking. This is when individuals can
block your website and this affects your ranking for all people to see if individuals block
These factors are all weighted and judged by the search engine before ranking your
website pages. There is more information regarding this but this will give you an idea of
what is involved.
What Content is needed in your Online Business Website
Your online business website needs to standout, not the same brochure information
that is the same information that other websites give. Remember the whole idea of
having an online business is to have a website that is unique and draws people to your
site. Once you have people searching for your unique site you must have the correct
keywords that link to your site. These keywords must be congruent with your site. Do
not use any keywords because they rank high as they will not help your site unless you
specifically have a correlation between the words and your site. Once you get your
keywords, revisit your site and make sure those words are in your website and they are
relevant within your site.
You also need to make sure your content is fresh. This does not mean to go into your
site every day and change one word. It means your content is freshened up by adding
or changing things on your site. Such as have a blog on your site that is updated daily
with news or interesting items. Change your sales pages weekly etc. Also you need to
make sure that your website is engaging and that people are on it more than 2 or 3
seconds. If someone goes to your site and then bounces back to the search list then
your site does is not engaging enough and that could hurt your ranking.
Is there More to SEO Online Business and your Website?
There is plenty more regarding a website for your online business but this will get you
started looking in the right direction when building a website that you want ranked high
on the search engines.
I have been in internet marketing for over 5 years and this has always been a mystery
to me. If you would like to see what I am doing and making money on the internet
please check out: http://idealonlinehomebusiness.com/supports/PIPCPA-S