VIEWS: 7 PAGES: 2 CATEGORY: Business Plans POSTED ON: 2/1/2013
What is SEO and why do I need to know about it for my online business. Well, SEO is search engine optimization, which means if you want your website ranked high on the search engine listing of Google, msn, ask, or any other search engine you will need to know what it is and how it works.
SEO and Online Business Website What is SEO and why do I need to know about it for my online business. Well, SEO is search engine optimization, which means if you want your website ranked high on the search engine listing of Google, msn, ask, or any other search engine you will need to know what it is and how it works. Each search engine, example Google, have criteria for ranking and if your site has what it is looking for in all categories, your site will be on the first or second page of the search when searching for your key words. Types of Search Engine Ranking Factors for your Online Business Website The first factor is the on the page factors, these are under the website master’s control to make sure that these factors are present on your online business website. These factors include things such as what type of content is published, HTML clues for the search engines to consider and your site architect. These are all explained when searching for help with SEO. The second factor is off page factors such as links (quality of), social (reputation), trust (authority), and personal. These are things that are not under the control of the webmaster. The third factor is any violations of SEO like spamming and black hat. No one wants this to happen. The fourth factor is blocking. This is when individuals can block your website and this affects your ranking for all people to see if individuals block your site. These factors are all weighted and judged by the search engine before ranking your website pages. There is more information regarding this but this will give you an idea of what is involved. What Content is needed in your Online Business Website Your online business website needs to standout, not the same brochure information that is the same information that other websites give. Remember the whole idea of having an online business is to have a website that is unique and draws people to your site. Once you have people searching for your unique site you must have the correct keywords that link to your site. These keywords must be congruent with your site. Do not use any keywords because they rank high as they will not help your site unless you specifically have a correlation between the words and your site. Once you get your keywords, revisit your site and make sure those words are in your website and they are relevant within your site. You also need to make sure your content is fresh. This does not mean to go into your site every day and change one word. It means your content is freshened up by adding or changing things on your site. Such as have a blog on your site that is updated daily with news or interesting items. Change your sales pages weekly etc. Also you need to make sure that your website is engaging and that people are on it more than 2 or 3 seconds. If someone goes to your site and then bounces back to the search list then your site does is not engaging enough and that could hurt your ranking. Is there More to SEO Online Business and your Website? There is plenty more regarding a website for your online business but this will get you started looking in the right direction when building a website that you want ranked high on the search engines. I have been in internet marketing for over 5 years and this has always been a mystery to me. If you would like to see what I am doing and making money on the internet please check out: http://idealonlinehomebusiness.com/supports/PIPCPA-S
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