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					                                                                                                                                                                                                  N AT I O N A L A S S O C I AT I O N
 NAAM DIRECTORS BOARD OF DIRECTORS                                                                                                                                                                               OF
BOARD OF DIRECTORS                                                                                                                                                                                AUTOMOBILE MUSEUMS
Wendell Strode, Executive Director, National Corvette Museum, 350 Corvette Drive,Bowling Green, KY 42101-9134
Phone: 270-781-7973 Fax: 270-781-5286 E-mail:


Laura Brinkman, Executive Director, Auburn Cord Duesenberg Museum, P.O. Box 271, 1600 South Wayne St., Auburn, IN 46706           A   TRADE         O R G A N I Z AT I O N       FOR      THE       A D VA N C E M E N T          OF      AUTOMOBILE                  MUSEUMS
Phone: 260-925-1444 Fax: 260-925-6266 E-mail:
                                                                                                                                 EDITOR: Gary Pelger, 7981 Windward Trace Circle NW, Massillon, OH 44646 Phone: (330) 837-5069 E-mail:
James Sandoro, Director, Buffalo Transportation/Pierce Arrow Museum, 24 Myrtle Avenue, Buffalo, NY 14204
Phone: 716-855-1931 Fax: 716-856-7135 E-mail:                                                                             2007 NAAM Conference:
Judy Endelman, Director of Historical Resources and Chief Curator, Henry Ford Museum & Greenfield Village,
20900 Oakwood Blvd., Dearborn, MI 48121-1970 • Phone: 313-982-6071 Fax: 313-982-6221 E-mail:                Petersen Museum, Los Angeles, California, March 21-24
Michael Spezia, Executive Director, Gilmore Car Museum, 6865 Hickory Road, Hickory Corners, MI 49060
Phone: 269-671-5089 Fax: 269-671-5843 E-mail:                                                                                  By Sue Figert Meyer and Larry Kennedy             by Meg Ford of the museum who spoke on grant writing. Thursday
                                                                                                                                                                                                              evening we dined at the Toyota Auto Museum where they are
Jon Hart, Marketing and Communications, Blackhawk Museum, 3700 Blackhawk Plaza Circle, Danville, CA 94506                        The 11th annual conference was hosted by the Petersen Automotive             celebrating fifty years of corporate history in the U.S. Susan Sanborn,
Phone: 925-736-2277 x248 Fax: 975-736-4818 E-mail:
                                                                                                                                 Museum in Los Angeles and celebrated strong member attendance,               the Museum’s executive director, presented a video overview of
THROUGH DECEMBER 31, 2009                                                                                                        dynamic programming and excellent camaraderie. The conference                Toyota history.
                                                                                                                                 theme was “The Modern Realities of Today’s Automotive Museums”.
Jackie Frady, Executive Director, National Automobile Museum, The Harrah Collection, 10 Lake Street South, Reno, NV 89501-1558   The first session we attended was an overview of the Petersen                While the educational programs and networking opportunities of
Phone: 775-333-9300 Fax: 775-333-9309 E-mail:
                                                                                                                                 Museum and its history. The second session was a tour of the                 NAAM are very informative, the best day was Friday, reserved for
Rebecca Bonham, Studebaker National Museum, 201 S. Chapin Street, South Bend, IN 46601                                           “Vault”, the vehicle storage facility few people get to see. The             tours. The first stop was the Nethercutt Museum, a collection of
Phone: 574-235-9714, Fax: 574-235-5522, E-mail:                                                     Petersen Vault is filled with cars being staged for display as well as       more than 255 high-end restored automobiles. J.B. Nethercutt was
                                                                                                                                 cars belonging to the Petersen Collection not being displayed. We            raised by his aunt, Merle Nethercutt Norman. Together they formed
THROUGH DECEMBER, 2010                                                                                                           saw the late Steve McQueen’s 1952 Wasp Brougham in the vault.                Merle Norman Cosmetics, and in 1955 J.B. began collecting and
                                                                                                                                                                                                              restoring classic automobiles to perfect original condition. A
Susan Lane, Lane Motor Museum, 702 Murfreesboro Pike, Nashville, TN 37210                                                        The Petersen Museum occupies the former Orbach’s Department                  recently built museum houses much of the Nethercutt Collection
Phone: 615-742-7445 E-mail:                                                                             Store, a building with no windows. The first floor displays                  and is open without charge to the public. A building called the
Susan Sanborn, Toyota USA Automobile Museum, 19001 S. Western Ave #A-404, Torrance, CA 90509                                     permanent exhibits, including an interpretive exhibit of the                 “Tower” is open to private tours. The entry level displays, without
Phone 310-468-4728 Fax: 310-468-5353 E-mail:                                                            development of the automobile in the United States with an                   ropes or borders, more of the collection including the Model J
                                                                                                                                 emphasis on Los Angeles’ cars. The second floor has rotating exhibits        Duesenberg Twenty Grand that sold for $20,000 in 1935. All sorts
                                                                                                                                 where we viewed the life of Ed Roth, his art, his custom cars, and           of music boxes and orchestrians are also displayed.
                                                                                                                                 the infamous “Rat Fink”. Leaving the museum that day was a display
                                                                                                                                 of thirty two Fords for thirty two days where thirty two 1932 Fords
                                                                                                                                 were on view. Coming next to the museum, an exhibit of
                                                                                                                                 convertibles called “Going Topless with Style” where Glen Johnson’s
                                                                                                                                 1946 gold Hudson will be included. Our attachment to Hudsons
                                                                                                                                 and the Hudson Triangle” for which we originally wrote this article
                                                                                                                                 made us very proud to know that car will be included in the exhibit.
                                                                                                                                 The museum’s third floor houses the children’s’ Discovery Center
                                                                                                                                 where all kinds of hands-on educational activities are available. The
                                                                                                                                 fourth floor has a roof-top pavilion where special events are held,
                                                                                                                                 including all of the NAAM sessions. The lower levels house the

                                                                                                                                                                                                                                     Duesenberg 20 Grand
                                                                                                                                                                                                                                                                          (Continued Page 3)

                                                                                                                                                                                                                             president’s report ............................ 2
                                                                                                                                                                                                                             editor’s report .................................. 2
                                                                                                                                                                                                                             membership chair ........................... 3
                                                                                                                                                                                                                             scholarship and marketing ............... 6
                                                                                                                                                          Petersen Museum                                                    member tidbits ................................ 8
                                                                                    Massillon, Ohio 44646                        The Thursday afternoon sessions were very informative. Joe Molina,                          naam website ................................. 11
                                                                                                                                 owner of JMPR Public Relations, emphasized the importance of                                naam hall of fame ......................... 11
                                                                                    7981 Windward Trace Circle NW                personal relationships with media personnel and the value of good                           naam directors ............................... 12
                                                                                                                                 photographs. He was followed by Steve Young, an attorney on the
                                                                                                                                 Petersen Board of Directors. His presentation prompted many                                 ...and more!
                                                                                                                                 questions from the audience. Thursday’s final session was presented
                                                                                                                                                                                                                                        VOLUME 9, SPRING 2007, ISSUE 2
 president’s                                                       from the                                                          classifieds
 report                                                            editor...                                                      NAAM News Classifieds are a free benefit to paid NAAM
                                                                                                                                                                                                                                             naam website
                                                                                                                                  member museums (photo free). Non-members ad rate is $1.25                                                Attention Members…Welcome Randall (Rand) Shinn,
                                                                                                                                                                                                                                           our new website developer, Rand would like members,
Laura Brinkman                                                     Gary Pelger                                                    per word ($10 per photo). Display advertising rates: Full page
                                                                                                                                  $ 250, 1/2 page $135. 1/4 page $ 75, business card size $ 35. To                                         new and old, to provide any information required to
                                                                                                                                  place and ad contact: Gary Pelger, Editor. 7981 Windward Trace                                           be included on the NAAM website www.naam.musem
                                                                  This has certainly been the most challenging and                Circle NW, Massillon, OH 44646, PH: (330) 837-5069 Email:                                                to:
As the newly elected president of NAAM, I would like to
express my deep appreciation on behalf of fellow                  probably rewarding newsletter I’ve had the honor of             HYPERLINK
                                                                                                                                                                                                                                           Randall Shinn,
directors and the entire membership to Wendell Strode,            publishing to date. I have had a plethora of information,
                                                                                                                                  WANTED: MUSEUM DIRECTOR/C.O.O., for proposed new                                                         685 Windy Hill,
executive director of the National Corvette Museum, who           articles, and help in writing this issue and have a lot of
                                                                                                                                  automotive exhibit facility to house 150-200 high profile                                                Hamilton, OH 45013-3666
served NAAM for the past seven years as a member of               NAAM members to thanks for the input. First of all, I’ve
the board, then as its president. He led the organization                                                                         automobiles, museum store, and adjacent restaurant. Must
                                                                  heard from a lot of new members and perhaps some                                                                                                                         or email Randall at
with professionalism and fortitude. We are fortunate                                                                              have automotive museum management experience with larger
                                                                  prospective members from around the country and the             facility of similar content. Business sense, top communication
and grateful that he will continue to serve the
                                                                  world that want to be heard in our newsletter. I have           skills and a creative approach a must. As a new building, you
organization as its past-president. The membership is
fortunate. I am grateful.                                         had nearly 200 or more emails and a drawer full of              will work with construction contractors and suppliers as well.

It is always invigorating to attend a NAAM conference,
                                                                  newsletters and mail to sort through for this issue. And
                                                                  I’m thrilled to do it, and especially in the “Tidbits” column
                                                                                                                                  Location in southeast Florida. Perfect position for the seasoned
                                                                                                                                  museum management professional that might be second in
                                                                                                                                                                                                                                                    naam hall of fame
                                                                                                                                                                                                                                                        Recipients of the
talk “shop” with our peers and get an inside view of              I tried to concentrate on information from new members          command currently looking for that special opportunity.
                                                                                                                                  Possible equity position for the right person based on
                                                                                                                                                                                                                                          NAAM LIFETIME ACHIEVEMENT AWARD FOR 2003
fabulous museums, collections and exhibits. This year’s           and members we haven’t heard from in recent months.                                                                                                                                         • HENRY FORD - Dearborn, Michigan
conference was especially insightful, thanks to hard work                                                                         performance. Competitive salary based on experience. Mail
                                                                                                                                                                                                                                                             • WILLIAM F. HARRAH - Reno, Nevada
and organization by Lesley Kendall, Dick Messer and the           Also, since I was unable to attend the recent conference        resume or contact Bob Lichty, c/o Motorcar Portfolio, LLC, 320
staff at the beautiful Petersen Museum in Los Angeles.                                                                            Market Avenue S., Canton, Ohio 44702. Phone 330-453-8900,                                                             Recipient of the
                                                                  at the Petersen in Los Angeles, I really must say thank
The conference had just the right amount of networking                                                                            toll free 866-653-8900 (weekdays 9 am – 5 pm EST) fax 330-                                              NAAM LIFETIME ACHIEVEMENT AWARD FOR 2004
                                                                  you to Sue Figert Meyer and Larry Kennedy for their great                                                                                                                         • WILLIAM E. SWIGART - Huntingdon, Pennsylvania
time, professional conference topics and, “Oh – that’s a                                                                          453-8901, email
                                                                  article as well as input and photos from Jon Hart at the
great idea!” moments.                                             Blackhawk and Mary Ann Porinchak at the National
                                                                  Packard Museum. Thanks also to Char Lautzenheiser and
NAAM conferences are not only beneficial to museum
staff development on a personal level, they are most              Megan Boyd who both reported information on the                                                             Send in your membership application today!
beneficial to participating organizations as staff brings         conference when they returned here to Canton. So many
                                                                                                                                                                                                                                                                         VOLUME 9, ISSUE 2, SPRING 2007
what they learn back and they share it with the                   contributors to this newsletter I can’t begin to thank;          National Association                              Be part of the information exchange!
                                                                                                                                  of Automobile Museums                                                                                                                          Published by the
organization. So, plan to include the 2008 conference             but just know that I’m very grateful for your                                                                                                                                                                National Association
                                                                                                                                   A T R A D E O R G A N I Z AT I O N F O R T H E A D VA N C E M E N T O F A U TO M O B I L E M U S E U M S
in next year’s budget, or seek opportunities that may             communications. Thanks much.                                                                                                                                                                                of Automobile Museums
fund your participation in the conference – it will be well                                                                       SIGN ME UP FOR AN ANNUAL NAAM MEMBERSHIP: Please print.
worth your efforts.                                               Please continue to keep in touch. If your museum                Organization name:
                                                                                                                                                                                                                                                                         NAAM NEWS EDITOR: Gary Pelger
                                                                  isn’t being represented here, make sure you keep                Personal name:
                                                                                                                                                                                                                                                                         7981 Windward Trace Circle NW,
Much was accomplished during this past year including                                                                                                                                                                                                                    Massillon, OH 44646.
                                                                  this editor informed by sending your latest news                                                                                                                                                       Phone 330-837-5069.
newly revised by-laws that were adopted at this year’s            (and photos) to:
                                                                                                                                  Street address:                                                                                                                        Email:
annual meeting, upon recommendation by the by-laws                                                                                City / State / Zip:                                                                                                                    PRESIDENT: Laura Brinkman
committee, chaired by Michael Spezia. One of the main                                                                                                                                                                                                                    c/o Auburn, Cord, Duesenberg Museum,
changes was a revision to board terms from a calendar             Gary Pelger, NAAM News Editor                                    PAYMENT: Please make payable to NATIONAL ASSOCIATION OF AUTOMOBILE MUSEUMS.
                                                                                                                                                                                                                                                                         P.O. Box 271’1600 South Wayne St.,
                                                                                                                                           Check                  Visa*              Mastercard*
year basis to run from annual meeting to annual meeting.          7981 Windward Trace Circle NW                                                                                                                                                                          Auburn, IN 46706.
                                                                                                                                                                                                                                                                         Phone 260-925-1444.
                                                                                                                                   * Account number:                                                                           * Expiration date:        /
Therefore, with the NAAM year just beginning, the board           Massillon, OH 44646-1176                                         * Cardholder name:                                                                                                                    VICE PRESIDENT: Michael Spezia
will discuss its organizational goals for the 2007-2008
NAAM year at its next quarterly board meeting. If you             Phone: (330) 837-5069                                            * Signature:                                                               * Phone:                                                   c/o Gilmore Car Museum,
                                                                                                                                                                                                                                                                         6865 Hickory Road,
have items you wish the board to consider, please forward         E-mail:                                      MEMBERSHIP CATEGORIES: Please check one, based on your museum’s annual operating budget.                                               Hickory Corners, MI 49060.
                                                                                                                                                                                                                                                                         Phone 269-671-5089
                                                                                                                                  Institutional membership fees:                                     Individual membership fee = $25
them to me at Your NAAM                                                                                            Annual budget                        Fee
board is packed with expertise, enthusiasm and support            Thanks for helping out. Have your information sent in for              $1,000,001 and over              =   $150                   Automobile-related club =   $50                                     TREASURER: Susan Sanborn
                                                                                                                                         $500,001 - $1,000,000            =   $100                                                                                       c/o Toyota USA Automobile Museum,
for what we are each doing individually and                       the Summer 2007 issue by July 15, 2007.                                $250,001 - $ 500,000             =   $75              Please note category:                                                     190001 S. Western Avenue,
collaboratively to better the world of automobile                                                                                        $100,001 - $ 250,000             =   $50                    Non-profit                         For-profit                       Mail Drop A404, Torrance, CA 90501
                                                                                                                                         $100,000 or below                =   $35                    Automobile-related club            Individual                       Phone 310-468-4728.
museums nationwide.
                                                                                                                                  NAAM COLLECTION MANAGEMENT BOOK:                             MAIL TO: NATIONAL ASSOCIATION OF AUTOMOBILE MUSEUMS
                                                                                                                                         Non-member = $25
                                                                                                                                                                                                                                                                         SECRETARY: Susan Lane
                                                                                                                                                                                                          P.O. Box 271, Auburn, Indiana 46706
Here’s wishing you a great summer of activity and                                                                                        Member         =   $20                                           (260) 925-1444 Fax (260) 925-6266
                                                                                                                                                                                                                                                                         c/o Lane Motor Museum,
                                                                                                                                                                                                                                                                         702 Murfreesboro Pike,
support.                                                                                                                                                                                                                                                                 Nashville, TN
                                                                                                                                                           ENJOY THE BENEFITS OF MEMBERSHIP
                                                                                                                                                                                                                                                                         37210. Phone615-742-7445.
Laura Brinkman                                                                                                                    • Discounted use of traveling exhibits
                                                                                                                                  • Marketing assistance
                                                                                                                                                                         • Access to education programs and materials
                                                                                                                                                                         • Reduced rates at the association’s biennial conference
                                                              2                                                                                                                                                                    11
THE WILLS SAINTE CLAIRE MUSEUM (Port Huron,                                     Fine Arts Council of Trumbull County, the National Packard
                                      Michigan) Terry Ernest,
                                      editor/museum director,
                                                                                Museum, Trumbull Art Gallery, and the Trumbull Community
                                                                                Foundation. More information about the museum can be
                                                                                                                                                            from the                                                                   Address Change?
                                                                                                                                                                                                                                       If your address has changed, please complete this form
                                      reports in the Gray Goose
                                      News that C. Harold Wills was
                                                                                obtained by emailing
                                                                                or phoning (330) 394-1899.
                                                                                                                                                            membership                                                                 and mail or email membership chairman Jim Cypher at
                                                                                                                                                                                                                                       the Larz Anderson Museum, 15 Newton Street,
                                      a man of amazing vision and
                                      foresight. Since his early days                                                                                       chair...                                                                   Name:
                                      of working with Henry Ford,                                                                                                                                                                      Organization:
                                      he envisioned an automobile
                                      of high quality, built by a                                                                                              Jim Cypher, Jr.                                                         Address:
                                      content workforce that lived
                                      in modern homes in a true                                                                                                                                                                        City:
                                                                                                                                                           Thanks to all of you who attended the annual NAAM Conference
                                      community.          This spirit                                                                                      in Los Angeles. For those who missed, we hope to see you next               State / Zip:
                                      propelled C. Harold Wills and                                                                                        year in Nashville when we meet jointly with our friends at the
                                      the Wills Sainte Claire                                                                                              Society of Automotive Historians. Several highlights from this              Phone:
                                      automobile to the forefront                                                                                          year’s NAAM Conference included meeting the “Kustom Kar King”
                                      of automobile quality and                                                                                            George Barris, a personal hero of mine. Another highlight was               E-mail:
                                      engineering. At a recent                                                                                             seeing one of Saddam Hussein’s Mercedes-Benz limousines in the
                                      board meeting, Sally Achatz                                                                                          Petersen “Vault”. The dull outline of the official Iraqi Eagle Shield
                                      (who is the granddaughter of                                                                                         decals on the back doors offered visible evidence of the profound           2007 NAAM Conference:
                                                                                                                                                           changes we’ve put into motion in the Middle East. Seldom do we              Perersen Museum, Los Angeles, Ca., March 21-24
                                      C. Harold Wills) displayed a
                                                                                                                                                           see a historic artifact knowing that a brave person drove the car
                                      Ford “pass” that gave her                 The Goddess Arrives in Warren, Ohio for the Artist Selection Ceremony      across the desert to Amman Jordan is still around to recount the                                                                 (continued From Page 1)
                                      grandfather access to any                                                                                            tale.
                                      part of the Ford plant at any             ________________________________________________________________________                                                                               Fourteen full-time restorers are employed in the Nethercutt
                                      time. This type of special                BOOTHBAY RAILWAY VILLAGE (Boothbay, Maine) Robert                          A sad highlight was the moment of silence we observed during                Restoration Shop. The shop includes a large inventory of parts and
                                      access continues to solidify              Ryan, Executive Director. The most recent edition of The                   the awards banquet in honor of Petersen Publishing Founder                  engines and does all the work on the collection’s cars except chrome
                                      the importance of C. H. Wills             Village News contains an article about the museum’s 1914                   Robert Petersen who had passed away while we attended the                   plating and glass cutting.
  C. Harold Willis’ Special Ford Pass to the early Ford Motor                   Touring Lozier Model 77. It seems a gentleman walked                       conference in the museum he created.
Company. The token is about the size of a quarter and would                     into the museum store and asked if they had a Lozier in the                                                                                            We had lunch Friday at Bob’s Big Boy on old Route 66 (now on Riverside
attach to a lapel or perhaps carried with a key ring.                           antique car exhibit. Staff member Ross Edwards answered                    Following the conference I had the opportunity to head north                Drive in Burbank). It is the oldest remaining Big Boy in America,
                                                                                that they do in fact have a 1914 Lozier Touring car in the                 and enjoy the Bay Area and the Napa and Sonoma Valleys. And                 opening in 1949. After lunch we visited George Barris’ Kustom City,
                                                                                                                                                           despite wrestling with an uncooperative rental, I had the typical           where a great celebration was occurring as the City Council renamed
UNIVERSAL MOTORING HISTORY (Botesdale, Diss, Norfolk,                           exhibit. The so-called ‘light six” engine in the Lozier is                 vacation adventures on the road. One was helping my fiancée’s
England) This email just in from Richard Green, managing                        very rare. It is difficult to state how many Lozier vehicles                                                                                           the street next to his shop “George Barris Place.” The celebration
                                                                                                                                                           cousin prepare his sprint car for his first race on the Silver Dollar       included Elvis Presley and Marilyn Monroe impersonators. Next stop
director: Located on the internet at,                       may still be in existence. There are six known. The visitor                dirt track in Chico, California. The race was a refreshing reminder         was the Autobooks/Aerobooks Store, a bookstore featuring auto and
the archive contains literally hundreds of individual motoring                  could certainly be considered to have found a needle in a                  of a bit of Americana that is slowly disappearing. The whole
                                                                                                                                                                                                                                       aero publications. A must-see treat for enthusiasts.
films from the past 100+ years, including a number of the                       haystack when he approached the museum with the                            experience, from signing a personal injury waiver at the gate, the
earliest known recordings of motorized transport from the                       question “Do you have a Lozier on display?”                                concession stands, the swirls of dusty earth, and the smell of
end of the 1890’s to many films featuring the subsequent                                                                                                   methanol with each lap, was a vignette of an almost bygone era
development and evolution of the motor car throughout                                                                                                      that few of us get to enjoy.
the 20th Century. A significant number of the films, most
                                                                                                                                                           In stark contrast was the rather dignified scene at the Sear Point
between two and ten minutes long, were previously thought
                                                                                                                                                           road race track that hosted a downright civilized Sports Car Club
to have been lost or destroyed and have largely remained                                                                                                   of America event that I enjoyed just as thoroughly. Unlike sprint
unseen for more than 50 years. The collection currently                                                                                                    car race fans who expect at least one tumbling wreck, these
consists of more than 500 films covering the beginning of                                                                                                  gentleman racers would be shocked if there were an accident.
mass production, world land speed record runs, car
commercials, the evolution of automobile design,                                                                                                           On to Tracy, California to see my cousin’s “California Special” Ford
experimental cars, racing footage from Le Mans, Indy, Monte                                                                                                Mustang as it was undergoing an engine transplant.
Carlo, and much more. A selection of five random films will
be available for download each week for 3.99 pounds                                                                                                        Finally, many thanks to our new NAAM members: the Antique
sterling, or the entire archive can be purchased for 199                                                                                                   Car Museum of Iowa in Coralville, Mrs. Laura Beattie from the
                                                                                                                                                           Frick Art and Historical Center in Pittsburgh, Demontretville
pounds. Press photographs can be found at
                                                                                                                                                           Publishing Inc. in Elko Lake, MN, Bill Emerson of the Healey                                                                                                                                          Museum in Floral City, FL, Ms. Theresa Piemonte of Iconografix
________________________________________________________________________                                                                                   Inc. in Hudson, WI, the National Rod & Custom Car hall of Fame in
NATIONAL PACKARD MUSEUM (Warren, Ohio) Mary Ann                                                                                                                                                                                                  Char Lautzenheiser shops the eclectic bookstore.
                                                                                                                                                           Afton, OK, Ms. Bobbiedine Rodda in Glendale, CA, the Smith
Porinchak, Executive Director, announced in the museum                                                                                                     Collection-The Museum of American Speed in Lincoln, NE, Stahls
                                                                                                     1914 Touring Lozier Model 77                                                                                                      We jumped back on the tour bus to Cinema Vehicle Services, an
organ The Time Machine that comedian and car guy Jay                                                                                                       in St. Clair Shores, MI, the Unser Racing Museum in Albuquerque,
                                                                                                                                                                                                                                       establishment that provides the cars needed for films and other
Leno agreed to participate in “Spectacle of Speed” project.                                                                                                NM, and returning member Gerry Durnell of Automobile Quarterly
                                                                                The museum is open daily through October 7 from 9:30 am                    in New Albany, IN. With these new members we now have 161                   productions. When a producer needs a certain make and model of
Jay and his staff were willing to lend his talents and a                                                                                                                                                                               car for a film, Cinema Vehicle Services will find the car, paint it, put
Goddess of Speed sculpture will be delivered to Jay and he                      – 5 pm. Frequent train departures throughout the day. On                   paid members in the NAAM organization.
                                                                                June 17, Father’s Day, dads admitted free when                                                                                                         graphics on it as necessary, and provide it on schedule for the movie
will oversee the transformation of the six foot by eight foot                                                                                                                                                                          scene. We saw at least four “Eleanor” Shelby Mustangs on our tour.
                                                                                accompanied by their child. Includes the train ride. To                    Remember, just send your contact information as an e-mail to
sculpture. The signed and finished piece will then be sent                                                                                                                                                                             On this location we visited several acres with a large inventory of
                                                                                contact the museum for more information you may phone                      NAAM Membership Chair, Jim Cypher at, or call
to the National Packard Museum for display until the Auction                                                                                               me at (617) 522-6547 ext 11 and you or your referral will be added          cars, buses, trucks, and ambulances used in movies.
on October 27, 2007. Jay’s Goddess is expected to be a hot                      207-633-4727 or email
                                                                                                                                                           to the list! Happy Motoring!
item at auction. Proceeds of the Auction will benefit the                                                                                                                                                                                                                                     (continued on Page 4)
                                                                           10                                                                                                                                                      3
                                                                            Budget Category: Under $300,000                                                                                                               Walter also invites members to visit his interesting website
2007 NAAM Conference:
Perersen Museum, Los Angeles, Ca., March 21-24                                      Event & Public Promotions
                                                                                                                                            museum member                                                                 for the upcoming museum:
                                                                                                                                                                                                                          BLACKHAWK MUSEUM (Danville, California) Jon Hart,
                                              (continued From Page 3)               1st Place: Wills St. Claire
                                                                                    2nd Place: Swigart Museum                               tidbits...                                                                    Marketing & Communications Director, announced the
Our last stop Friday was the private collection of Bruce                            3rd Place: Gateway Colorado                                                                                                           Blackhawk Museum has three of Chrysler’s most dynamic
                                                                                                                                           programming. The Kemp Auto Museum collection is built                          Virgil Exner-designed Dream Cars from the 1950’s on
Meyer in Hollywood. Bruce serves on the Petersen Board                                                                                     from one of the finest and extensive private collections of                    exhibition: the 1954 Dodge Firearrow II and Firearrow IV
and his garage is filled with memorabilia and high-end                              Publications                                           classic Mercedes automobiles in the world, and includes the                    convertibles, and the 1955 Dodge Firebomb convertible—
vintage race cars and several early Ford hotrods, and one                           1st Place: Patee House                                 acclaimed coupe, cabriolet, sports car and sedan designs                       the prototype for the Chrysler-powered Dual-Ghia. Gene
Model J Duesenberg. What a day!                                                     2nd Place: Wills St. Claire                            from 1886 to the present. Visit the museum website at                          Casaroll of Detroit was so enamored with the Firearrows,
                                                                                    3rd Place: Gateway Colorado                                                                          and disappointed that Chrysler had abandoned the project;
Saturday we resumed our NAAM sessions. Skip Marketti,                                                                                                                                                                     he bought the design and production rights to the Exner-
curator of the Nethercutt Collection spoke at one session.                          Collateral Materials                                   ________________________________________________________________________       designed car and named his new prototype the Firebomb.
The afternoon session included the NAAM membership                                  1st Place: Gateway Colorado                            MOTOR CITIES NATIONAL HERITAGE AREA (Detroit,                                  It was an immediate hit with the public. The marriage of
annual meeting, but closed early due to a false fire alarm.                         2nd Place: Cadillac LaSalle                            Michigan) Brenda Plakmeyer, interpretation & tourism                           sensual Italian coachwork and hefty American V-8 Hemi
We took that opportunity to visit the Page Museum at the                                                                                   manager announced the upcoming Alliance of National                            power resulted in the limited production Dual-Ghia
La Brea Tar Pits nearby.                                                    2006 Student Judged – NAAMY Award Winners                      Heritage Area’s 2007 International heritage Development                        manufactured by Casaroll’s Dual Motors. Just 104 Dual-Ghias
                                                                                                                                           Conference (IHDC) for June 17-21, welcoming to Detroit over
The NAAM Conference continued with a banquet Saturday                       Budget Category: Over $300,000                                 400 heritage leaders from around the world. The 2007 IHDC
evening where the featured speaker was George Barris. We                                                                                   Passport to Crossing Boundaries conference will provide an
learned during his presentation that Robert E. Petersen had                                                                                unparalleled opportunity to highlight a variety of cultural
                                                                                    Educational Program
                                                                                                                                           gems, institutions, parks and products within Michigan and
passed away the day before at the age of 80. His loss was                           1st Place: Auburn, Cord, Duesenberg Mus.               Windsor. “Participants will explore best practices in heritage
so significant to the City of Los Angeles, his life history and                                                                            development to create sustainable economic futures,
death was reported on the front page of the Sunday Edition                          Event & Public Promotions                              gaining valuable knowledge about creating and maintaining
of the Los Angeles Times on March 25. Mr. Petersen had                              1st Place: Reynolds Alberta                            a heritage area, engaging community support, establishing
lost a valiant battle with cancer, and George Barris shared                                                                                heritage programs, encouraging tourism and more!” said
many stories of his and Pete’s early hot-rodding days in Los                        Interpretive Exhibit                                   Brenda Plakmeyer, co-chair of the event. Highlights of the
Angeles in the late 1940’s.                                                         1st Place: Auburn, Cord, Duesenberg                    event include conference keynote speaker, documentary
                                                                                                                                           filmmaker Ken Burns, a NASCAR race at Michigan
Following his presentation, George Barris was excited to                            Publications                                           International Speedway, three themed pre-conference tours,
present the annual NAAMY Awards and the 2006 winners                                1st Place: LeMay Museum                                educational sessions, and more. Individual registration is                                           Here is the Firearrow IV
are listed as follows:                                                                                                                     $345. A one-day rate of $95 is offered for Tuesday only.                       were built between 1956 and 1958. They became quite a
                                                                                    Collateral Materials                                   Please visit to register, or for more                         status symbol with the Hollywood set including Dean Martin
Budget Category: Over $300,000                                                      1st Place: LeMay Museum                                information contact Nancy Burnett of MotorCities at 313-                       and Sammy Davis Jr.
        Educational Program                                                 Budget Category: Under $300,000                                ______________________________________________________________________         _______________________________________________________________________
        1st Place: Auburn, Cord, Duesenberg                                                                                                VOLO AUTO MUSEUM (Volo, Illinois) Cindi Wyss, Director                         VINTAGE AUTOMOBILE MUSEUM OF N.J. John Mahoney
        2nd Place: National Auto Museum                                             Event & Public Promotions                              announced upcoming events for the spring and summer                            emailed to say their museum on the New Jersey shore has
                                                                                                                                           season at the Volo Museum including a visit on June 30 and                     made some progress in the past couple of years. They still
                                                                                    1st Place: Swigart Museum
                                                                                                                                           July 1 by George Barris, the King of Kustoms on hand to                        have no building, but they do have land. John went on to
        Film and Video
                                                                                                                                           sign autographs as well as special edition Hot Wheels                          say he wished he had known that the McPherson College
        1st Place: NE Classic Car                                                   Publications                                           Batmobiles. Barris is the creator of the Batmobile, the                        program was our feature article in the last NAAM News,
        2nd Place: National Auto                                                    1st Place: Patee House                                 General Lee, the K.I.T.T. from Knight Rider and many more                      because his oldest son, Ryan, graduated from the
        3rd Place: Lane Motor Mus.                                                                                                         famous TV and movie cars. On July 1, it’s the fourth annual                    Automotive Restoration Program three years ago. He
                                                                                    Collateral Materials                                   George Barris collector car show featuring customs, hot rods,                  decided to stay in McPherson to open his own restoration
        Event & Public Promotions                                                   1st Place: Gateway Colorado                            show cars, and the King of Kustoms himself. More than 300                      business. One week after graduation he opened an 800
        1st Place: National Auto Museum                                                                                                    cars are expected, plus one extreme custom semi-tractor                        square foot, one-man operation. Six months after that, he
        2nd Place: Reynolds Alberta                                         Next year the NAAM Conference will be held at the Lane         trailer you won’t want to miss. For further information on                     had to move into a 4000 square foot shop, complete with
                                                                            Motor Museum in Nashville, Tennessee in conjunction with       all the events from May through October phone 815-385-                         paint booth. He now employs eight workers and has
        Interpretive Exhibit                                                the Society of Automotive Historians on April 2 through 5,     3644 or visit                                                completed some beautiful restorations. One car has already
        1st Place: Petersen                                                 2008. The conference promises to be an excellent               _______________________________________________________________________        won two Best of Show awards. All of Ryan’s employees are
        2nd Place: Studebaker Mus.                                          networking and professional development opportunity.           THE MUSEUM OF AUTOMOBILE ART AND DESIGN                                        McPherson students, and Ryan was recently honored by the
        3rd Place: Auburn                                                   Two days of seminars will cover a wide variety of museum       (Syracuse, New York) Walter Miller, founder of the former                      school for providing employment and instruction for
                                                                            topics, coupled with a full slate of presentations by the      Museum of Automobile History and now the Museum of                             students. Ryan and his wife (also a McPherson graduate in
        Publications                                                                                                                       Automobile Art and Design (not yet open to the public)                         business) are planning to move to the New Jersey shore this
                                                                            Society of Automotive Historians. Activities will include an
                                                                                                                                           wrote with the following suggestion that he had passed on                      summer. John says (and we quote here) “I can understand
        1st Place: LeMay Museum                                             opportunity to explore “Music City” and visit local car
                                                                                                                                           to Jim Sandoro: “Why not have NAAM membership cards,                           why. No offense to our mid-west neighbors, but unless your
        2nd Place: National Auto Museum                                     collections. The conference highlight will be the annual                                                                                      hobby is counting ceiling tiles, there’s not much to do in
                                                                                                                                           like virtually every other organization? Since NAAM member
                                                                            NAAM banquet with a keynote speaker and the 2007                                                                                              Kansas.” John may be hearing from some of our mid-west
                                                                                                                                           Museums provide free admission to members, it is difficult
        Collateral Materials                                                NAAMY awards presentations. The Conference Hotel will                                                                                         members. He goes on to say that McPherson students are
                                                                                                                                           to gain admission without a card. It could be something as
        1st Place: LeMay Museum                                             be the Nashville Airport Marriott. The room rate will be                                                                                      hard-working, dedicated, and talented. If any museum
                                                                                                                                           simple as printing a square card on a page of the bulletin
        2nd Place: Lane Motor Mus.                                          $129 per double or king room. Hope we see everyone there.      once a year that members could clip and fill in their name.”                   needs a new hire, they should consider contacting the school.
                                                                        4                                                                                                                                             9
                                                                                formed to reopen the museum. The museum is open year round and

 museum member                                                                  plays an important role in the preservation, promotion and the
                                                                                activities of the antique vehicle hobby. Museum hours are 10 am to 5
                                                                                pm daily and the museum is the national headquarters of the Mid-
 tidbits...                                                                     America Old Time Automobile Association.
all the news that’s fit to print!                                               The Henry Ford (Dearborn, Michigan) Chief Curator Judy Endelman
Let us know what’s happening at your museum. Call, write, or email              tells us that The Henry Ford is rolling out the red carpet to welcome a
Gary Pelger with your latest news.                                              hip new exhibit, Rock Stars and Guitars, opening to the public on
_______________________________________________________________________         June 9. Eighteen legendary cars and a variety of guitars that are
Busted Knuckle Garage (Prescott, Arizona) Editor Warren G. Tracy                synonymous with rock & roll music will be on display, including the
writes…Non-profit vs. commercialization….two terms seemingly at                 rides owned or driven by such beloved rock idols as Elvis Presley, John
odds. Rather like trying to fit a water pump onto an air cooled engine.         Lennon, ZZ Top, and Van Halen to name a few. Items in the collection
With the continued and growing popularity of vintage and specialized            are provided by the Petersen Automotive Museum, Hard Rock Café,
automobiles, museum operators can’t help but see the opportunity                the Rock and Roll Hall of Fame and Museum, and several other private
to expand and rotate not only exhibits but just as importantly leverage         lenders. This is a rare opportunity to see and enjoy an entourage of
their gift shops to produce maximum revenue for the museum.                     autos that symbolize America’s love affair with cars and rock music.
Serving numerous automotive museums around the country; we’ve                   “Rock & Roll and the custom-car culture are important expressions of
had the good fortune to listen and learn what the challenges are to             American freedom and individualism” said Christian Overland, vice
having the right merchandise in the gift shop.                                  president of museums and collections at The Henry Ford. Some displays
If there is anything that a museum customer wants to bring home                 include the 1965 Rolls Royce Phantom V owned by John Lennon, the
with them, it is a memory and in many cases a memory in a shopping              1949 Cadillac custom “CadZZilla” designed by Billy Gibbons, the 1971
bag. What does your gift shop offer the customer that could be                  DeTomaso Pantera formerly owned by Elvis and sports the hole shot
considered a desirable memory? What are you selling that truly                  into it by the King himself, and the 1932 Ford coupe “Silver Sapphire”
satisfies their needs while adding revenue to your top line?                    that appeared on the cover of the Bee Gee’s album, “Little Deuce
They say that reputation is everything and so is branding. Having               Coupe.” The museum is open seven days a week from 9:30 am to 5
dappled with branding over the course of the past seventeen years, I            pm.
cannot overstate the importance of letting your customer know what              _______________________________________________________________________
you stand for. Your brand is a reflection of your mission and your              AACA MUSEUM (Hershey, Pennsylvania) Director of Museum
company’s true persona. Your brand is your identity and the                     Operations, Nancy Gates, reports that Darwin E. Clark is the new
recognition and personal connection that forms in the hearts and                President of the Board of Directors of the AACA Museum. He succeeds
minds of your customers.                                                        Jonathan I. Griggs as the eleventh president in the museum’s fourteen-
If you’re looking to shift gears and put your retail sales into overdrive       year history. A self-described car guy, for whom automobiles have
this summer, you may want to begin with a review of your current                been an occupation, a hobby, and a life passion, Darwin retired after
line. Identify what has worked, what hasn’t and list the reasons why.           44 years at General Motors in 2004 as GM Vice President and General
Your customers, particularly tourists may be hesitant to purchase               Manager Industry – Dealer Affairs. As might be expected, Mr. Clark’s
products that don’t travel well. Perhaps your price points don’t                collecting interest focus on GM cars – fast, high performance GM cars.
motivate impulse buys. If selling high dollar items, will your vendor           He owns several Corvettes and a “special built” 1968 Camaro. Clark
drop ship for you? Do your products                                             welcomes the opportunity and challenges of leading the museum.
speak only to the types of cars on display                                      His vision is to help the AACA
or the overall experience of being a “car                                       Museum achieve “best in
guy”? What’s available for the women?                                           class” status and become the
Children? They say that the dumbest                                             crown jewel of the Antique
question is the one that is never asked.                                        Automobile Club of America.
Is it time to ask some questions about                                          The museum, one of the
your gift shop and its mission?                                                 nation’s newest and largest, is
Warren G. Tracy is President & CEO of                                           located just off Route 39, one
The Busted Knuckle Garage ®; an                                                 mile west of Hersheypark
automotive gift company. He is a                                                Drive. The museum is open
frequent speaker on entrepreneurship                                            daily from 9 am to 5 pm. For
and an adjunct professor of business at                                         further information call 717-
Yavapai College in Prescott, AZ.                                                566-7100           or      visit                                          
                                                 Warren G. Tracy
_______________________________________________________________________                                             New President Darwin E. Clark
The Museum of Automobiles (Morrilton, Arkansas) Director Buddy
                                                                                KEMP AUTO MUSEUM (Chesterfield, Missouri) Allison Hershberger,
Hoelzeman writes the Winthrop Rockefeller Charitable Trust has
                                                                                Museum General Manager reports a successful fundraising gala at
pledged a $100,000 Challenge Grant to the museum on Petit Jean
                                                                                the Kemp Auto Museum entitled “Art of the Automobile” last March
Mountain. The museum will have until December 31, 2007 to raise
                                                                                31. The Kemp Museum is one of St. Louis’ newest museums and this
the matching funds. Over the next few months, the museum will
                                                                                first annual celebration of the enduring beauty, artistry, and history
make an appeal to friends of the museum. We have approved a five-
                                                                                of the classic automobile featured works of art from world-renowned
year plan with the help of the Rockefeller Trust and museum friends
                                                                                automotive artists including Benedek Toth, Charlie Maher, Richard
to keep us on a sound financial basis in the future. Therefore we are
                                                                                Pietruska, Harold Cleworth, Fred Stout, and others. Guests enjoyed a
asking for support of our efforts by requesting a five-year pledge to
                                                                                “meet and greet” opportunity to mingle with the artists and
our special giving campaign.
                                                                                experience the fabulous originals, prints, and sculptures they created.
Founded by the late Winthrop Rockefeller, the Museum of
                                                                                Proceeds from the Gala will benefit the Fred M. Kemp Foundation’s
Automobiles was opened in 1964 with his collection of antique and
                                                                                educational programming efforts, including the production of audio
classic cars. After his death in 1973, the building and grounds were
                                                                                tours, the enhancement of current exhibits, and educational
given to Arkansas State Parks and a non-profit organization was                                                                                            Some of the NAAMY Award Winners
                                                                               no need. Would you accept the contribution and create the program,                                                                                            will give the impression that you wish to make a thoughtful response.
 from the                                                                      or would you tell the corporation to get lost?”                                 Marketing News…                                                                    • Avoid saying, “Well, as I said in my speech,” or “As I already
                                                                                                                                                                                                                                                     told you . . .” Such responses sound as if you’re insulting the
                                                                                                                                                                      Jackie Frady
 marketing                                                                     Answer: “I don’t know anything about your hypothetical question.
                                                                               Your question seems to concern our partnership policies. Our museum           through tours so the public can familiarize themselves with your
                                                                                                                                                                                                                                                  • Use the reporter’s first name, showing that you still feel friendly
                                                                                                                                                                                                                                                     in the face of difficult questions.
 & scholarship                                                                 works very hard with our partners to ensure that both of our needs
                                                                               are met while also meeting the needs of the public.”
                                                                                                                                                             museum, its programs, equipment and facilities.
                                                                                                                                                                                                                                                  • You may want to rephrase the question, giving viewers and
                                                                                                                                                                                                                                                     readers a chance to hear it in your words: “If I understand
 chair...                                                                      If reporters don’t give up, don’t try to go back and answer in a way
                                                                               that will make them happy. You might rephrase your answer, but
                                                                                                                                                             Machine Gunning.
                                                                                                                                                                                                                                                     your question correctly, you’re asking . . .”
                                                                                                                                                                                                                                                  • In all cases, if you disagree with something a reporter or talk
                                                                                                                                                             The reporter asks a string of questions in rapid succession. Don’t let
                                                                                                                                                                                                                                                     show host has said, you must counter it. If you don’t the
  Marketing News…                                                              stick to your message.                                                        them build a trap. Use body language, such as hand movements, to
                                                                                                                                                             stop it. Then respond by simply answering the one question you most                     audience can only assume that you agree.
  Jackie Frady                                                                 Question: “But what would happen if the needs weren’t the same?
                                                                               Would you take the money?
                                                                                                                                                             want to answer, ignoring the other parts, then bridge to your message.
                                                                                                                                                                                                                                             This series will continue in the next edition of NAAM News with tips
                                                                               Answer:            “Again, you’re referring to a hypothetical situation       Interrupter.                                                                    about “Delivery” for making the right impression and “After the
          Meet the Media – Difficult Situations                                that I don’t know about. We work closely with our partners to ensure                                                                                          Interview.” I wish you success in getting your message out.
                                                                               that they and our museum both benefit and that we work to serve               The reporter interrupts you while you’re trying to answer a question.
The “Meet the Media” series in Marketing News has covered Tips for             the public.”                                                                  Respond politely, yet firmly: “Let me finish answering your last                Jackie Frady
Working with the Media, Strategies for Success and During the
Interview. Now that a good foundation has been established, it’s               Commenting on others’ comments.
                                                                                                                                                             question first . . .”                                                           Marketing Committee Chair
time to build on these skills and address Difficult Situations. While          Essentially, the reporter is asking you to speak for someone else. Don’t      Embarrassing silence.                                                           775-333-9300
the majority of museum stories cover “good news” topics, most                  do it! Especially if you didn’t hear the individual make the statement
museum professionals will face difficult encounters during their careers       yourself. It’s possible the person was misquoted. Don’t create or                                                                                   
                                                                                                                                                             Beware of the reporter who remains silent, encouraging you to ramble
and being prepared will make a tremendous difference.                          feed a controversy by speaking when you shouldn’t.                            on and on. Once you feel you’ve answered the question, stop. If you
                                                                                                                                                             continue, you may end up providing them ammunition with which to
There are good reporters and bad reporters. Most are concerned                 Divide and conquer.                                                           shoot you. There are several things you can do to fill an embarrassing
with honesty, accuracy, getting the story straight, and getting the
story first. A few are openly biased or flagrantly antagonistic —
                                                                               Reporters may want to divide you from your supervisors or co-workers
                                                                               by asking, “How would YOU handle this?” If something is out of
                                                                                                                                                             silence. You can ask, “Do you have any other questions?” Or, “Have
                                                                                                                                                             I answered your question?” Or, just remain silent.
                                                                                                                                                                                                                                               Scholarship News…
reporters who try to make you lose your cool and say something you’ll          your area of expertise, say so. Then you can bridge to your message.
regret. All reporters, however, have one primary goal: to get                                                                                                Set up.
information. And whether they are good or bad, they may use                    Question: “How would you go about increasing workforce diversity?”                                                                                            Three Members Received Scholarships to the Annual Conference
interviewing techniques that are difficult to handle.                          Answer: “I’m not the one who does the hiring for the museum. But              If you feel the reporter is setting you up, chances are you’re right.
                                                                               I can tell you it’s every employee’s responsibility to create a warm                                                                                          Congratulations to the following NAAM members who received
                                                                                                                                                             Reporters often think they know the answers before they’ve asked                scholarships to the 2007 Annual Conference:
Loaded questions.                                                              environment for all cultures.”                                                the questions. Firmly yet politely let them know you are the expert.
The reporter lists three to five items to build a case and then asks a
loaded question. Begin by either accepting or countering the                   False premises and conclusions.                                                                                                                               Paula Brandes, director of public relations and special events, San
                                                                                                                                                             Ambush.                                                                         Diego Automotive Museum, San Diego, California
statements, then bridge to your message.                                       Reporters’ questions may contain false premises. Respond by
                                                                               countering immediately, or a viewer or reader may accept the false            It’s not uncommon for reporters to ambush a news source outside
Question: “Only X percent of your employees are women. Only X                  premise.                                                                                                                                                      Char Lautzenheiser, director, Canton Classic Car Museum, Canton, Ohio
                                                                                                                                                             their office or home, especially if a controversial situation is
percent are black. A mere X percent are Hispanic. Don’t you think                                                                                            developing, or if you have tried to avoid reporters. If this happens to
that displays a history of discriminatory hiring practices?                    Question: “When are you going to improve your museum’s planning                                                                                               Kay Zaia, executive director, Northeast Classic Car Museum, Norwich,
                                                                                                                                                             you, KEEP YOUR COOL! Often the cameras will be rolling when you                 New York
Answer: “While your statistics are correct, your conclusion is not.            efforts?”                                                                     walk out the door and nothing makes an organization look worse
Let’s look at the record today. This year, X percent of our hires was          Answer: “I believe our museum is doing a good job of planning now             than an employee sticking their hand in front of a camera, turning
women and minorities. This museum is committed to achieving a                  and one of the things we’re doing to ensure this is . . .”                                                                                                    All three received complimentary registration fees and up to $500 in
                                                                                                                                                             their face away or hiding under their coat. It’s much better to address         travel expenses for transportation and hotel accommodations at the
diverse workforce.”                                                                                                                                          the situation. Ask the reporter what they want to talk about and
                                                                               Reporters may paraphrase one of your answers to get you to agree to                                                                                           host hotel.
                                                                                                                                                             take a few minutes to answer his or her questions, even if all you can
Unacceptable alternatives.                                                     it and then use only your agreement to the new statement.                     say is, “I can’t talk about that right now.” Remember to be sure to
The reporter asks you to choose between one extreme or the other,                                                                                                                                                                            NAAM will once again offer three scholarships for the 2008 Annual
                                                                                                                                                             explain why you can’t answer their questions right now.                         Conference. Be sure put the 2008 conference expenses in your
neither of which is acceptable.                                                Question: “You mean the museum didn’t use to do a good job of
                                                                               planning?”                                                                                                                                                    museum’s budget and mark your calendar to apply for a scholarship.
                                                                                                                                                             When asked a question on top of a question.                                     If you’re selected, this could be a nice savings for your museum.
Question: “Many businesses have closed in our region because of                Answer: “Let me restate my answer so there is no misunderstanding.
the economic depression. Faced with this situation, are you in favor           I believe our museum is doing a good job of planning now and one of           Slow down. Patiently answer one question at a time.
of selling cars to generate revenue for the museum or closing your             the things we’re doing to ensure this is . . .”                                                                                                               Get a head start by reviewing the scholarship application on the NAAM
doors like the others?”                                                                                                                                                                                                                      website at under “Conferences.” Review the
                                                                                                                                                             When heckled by a reporter.                                                     scholarship criteria and application questions to make sure you’re
Answer: “Neither extreme is acceptable. The museum has a strict                Negative entrapment.
policy not to sell cars to generate revenue for operations. Fortunately,       Never repeat a reporter’s negative statements. Reporters often ask                                                                                            eligible. In addition to asking for a description of job responsibilities,
                                                                                                                                                             Be sensitive to the feel of the interview. You may want to answer a             it asks “how you will benefit from attending the conference” and the
the museum has adequate financial reserves to sustain it for many              questions in a hostile manner. When responding, turn the sentence             question very briefly or be silent while the reporter continues. Stay
years. The museum will remain open and will continue to meet our               around and stress the positive. Use your own words; don’t repeat a                                                                                            “amount in your museum’s staff development budget.” This pertains
                                                                                                                                                             calm.                                                                           to your museum’s budget for developing staff skills, including
public needs, including our after-school program and the popular,              reporter’s hostile question filled with “buzz words.” Remember, they
free Thursday-night lecture series.”                                           will quote you, not themselves.                                                                                                                               professional training, such as the NAAM conference.
                                                                                                                                                             When asked a tough question.

Hypothetical situation.                                                        Question: “Some people have told me the museum does a lousy job                                                                                               Please feel free to contact me if you have any questions.
                                                                                                                                                             Don’t take it personally. A reporter’s job is to ask the tough questions
The reporter creates a hypothetical situation and follows up with a            of maintaining its equipment.”                                                when they need to be asked. Look at it as another opportunity to
specific question. Don’t respond to the hypothetical; state your               Answer: “I believe the museum does a very good job of maintaining             deliver your message. Avoid platitudes such as, “That’s a very good             Jackie Frady
                                                                               its equipment and facilities.” Continue with an example of a particular
                                                                               piece of equipment or a facility. A transition into your message may
                                                                                                                                                             question,” or “I’m glad you asked that.” Readers and viewers                    Scholarship Committee Chair
                                                                                                                                                             recognize such devices as obvious stalls. It’s all right to pause briefly
Question: “Imagine that there was a corporation that wanted to                 be that your equipment and facilities can be inspected by the public          before responding. Dead time is seldom aired on the news and silences           775-333-9300
give your museum $100,000 to establish a program for which there is
                                                                                                                                        (Continued Page 3)
                                                                                                                                                             can’t be quoted in print. If your interview is live, a short pause often
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