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The Celebrity Dress-Up Preview Event


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									The Celebrity Dress-Up Preview Event

The CelebriTy Dress-Up preview evenT
The Celebrity Dress-Up Preview Event has been designed to create awareness for My Father’s House of Erie and raise funds to open its transitional home for women and children. It will be held 12:30-3 p.m. Sunday June 1, 2008 at Lake Shore Country Club 5950 Lake Shore Drive, Erie, PA 16505 The event will showcase gowns worn by nationally recognized celebrities and allow regional guests the opportunity to see some of the dresses on a Sunday afternoon in Erie before they’ll travel to Los Angeles for a live fashion show and on-line auction in October. Guests will be able to walk along a pathway at Lake Shore Country Club where the gowns will be displayed in a museum-like fashion on mannequins. Heavy hors d’oeuvres and cocktails will be tray passed during an indoor and outdoor strolling event. At 2 p.m., a tent on the lawn will feature guest speaker Pete McDaniel, Senior Writer for Golf Digest Magazine and co-author, with the late Earl Woods, of the book “Training A Tiger.”

speCial FeaTUre
At the conclusion of Mr. McDaniel’s storytelling about Tiger Woods, he will auction off two original signed 36x40” photographs of the legendary golfer taken at the 2007 victory at Bridgestone and the 2007 PGA Championship respectively. All proceeds of this special day will benefit the opening of My Father’s House of Erie transitional home for women and children. The celebrities donating dresses for this benefit are highlighted below.

The Dresses
The event will feature gowns worn by the following nationally known celebrities: Bright yellow with black accents, full length gown, halter style Burgundy velvet, sleeveless, open back, full length Black chiffon, above the knee, sleeveless, with wide lace straps Other celebrities include:


Amy Grant

Martina McBride

Kristin Cavallari, Raven-Symoné, Patti LaBelle, Daisy Fuentes, LeAnn Rimes, Ann Curry, CeCe Winans, Terri Clark, Lee Ann Womack, Taylor Dayne and Tyra Banks

GUesT speaker
peTe McDaniel
Senior Writer—Golf Digest Pete McDaniel, co-author of the best-selling book, “Training a Tiger,” is a native of Arden, North Carolina. He obtained a Bachelor of Arts Degree in English in 1974 from the University of North Carolina in Asheville. He has been employed by the New York Times Co. since 1979, serving as Sports Editor of one of the company’s regional newspapers, the Hendersonville (N.C.) Times News, for twelve years. From October of 1993 until July of 1997, he was a senior writer for Golf World Magazine. In July of 1997, he joined Golf Digest as a senior writer, where his primary responsibility is collaborating on instruction articles with Tiger Woods. He has chronicled Woods’ career since 1994, when he wrote the cover story for Golf World’s Man of the Year issue. He is the winner of several North Carolina Press Association writing awards, including first place for Sports News reporting for dailies with circulation of 15,000-34,999. McDaniel is a recipient of a Black Achievers Industry Award, presented annually by the Harlem YMCA. He has played golf since 1963 and currently sports a 9 handicap. McDaniel is a phenomenal story-teller and will be sharing his experiences with Tiger Woods and Tiger’s late father, Earl Woods.

CelebriTy TreaTMenT
Two sponsors at $15,000 Includes: Top billing of company name on all printed and electronic media documents Prominent Logo on Press wall Event Round Trip Car Service for 10 people 10 Tickets to Event 10 Reserved Front Row Seats for Pete McDaniel talk 5 autographed copies of “Training A Tiger” by Pete McDaniel & Earl Woods 5 copies of “How I Play Golf ” by Tiger Woods Photo and media service post-event for Press

shininG sTar

15 sponsors at $5,000 each

Company name mention on printed and electronic media documents Company Logo on Press wall Company Logo by dress preview on pedestal 4 Tickets to Event 4 Reserved Front Row Seats for Pete McDaniel talk 2 autographed copies of “Training A Tiger” by Pete McDaniel & Earl Woods 2 copies of “How I Play Golf ” by Tiger Woods Photo service post-event

FaMoUs FrienD

10 sponsors at $1,500 each

Company name on event materials 2 Tickets to Event 2 Reserved Seats for Pete McDaniel talk Company Logo on Magnetic signs for Event Car Service

aboUT oUr orGanizaTion
My Father’s House of Erie was established as a 501c(3) non-profit transitional program for homeless/abused women and their children. Our founding purpose remains to help women reclaim, restore and redeem their lives by providing a structured living environment, community services and supportive principles allowing them to successfully live in a complex society. Since completing renovations, we have focused on capacity building, fundraising, event planning and educational and vocational development. Women participating in the program have the opportunity to work in its owned Bella Designs Boutique, 4801 Peach Street in Erie. Opening in 2007, Bella Designs was created with the mission to •	 Provide and enhance vocational skill sets for clients •	 Focus on professional etiquette and proper work ethics •	 Build a résumé through the training and experience gained under supervision and staff assistance •	 Help clients make the gradual “step back” into the community Bella Designs features beautiful, contemporary wedding gowns by PATTIS BRIDAL, bridesmaid dresses, flower girl dresses, prom dresses, formal wear and accessories. An on-site alteration service is also available. The majority of revenue from Bella Designs provides operational funding for My Father’s House of Erie. My Father’s House of Erie is a member of the Non-Profit Partnership and the Erie County HOME Team, serving homeless families in Erie County. The organization actively collaborates with several local and state agencies in order to provide housing and supportive services to women and children in need. My Father’s House Board of Directors’ goal focuses on additional group facilities in Erie and in other U.S. cities, as well as future businesses to include: •	 Abundance of Joy Childcare Centers •	 Women of Destiny Boutique •	 Women of Destiny Beauty Salon For more information about My Father’s House of Erie, please contact Patricia Quinn at 814.879.0880 or www.mfherie.org

behinD The sCenes
FishTank CreaTive
For nearly 20 years, fishtank creative has built its brand as an award-winning resource where passionate ideas become results-oriented projects for our clients. A proud-to-be Erie-based strategic marketing, advertising and public relations agency powered by the Velocity Network, fishtank is mindful of traditional approaches for your brand, for your message–yet prides itself with positioning on the cutting-edge of new medias. Its small agency model provides personalized service, yet the big picture core group of veteran creative professionals offers big agency mindpower for fishtank’s local, regional and national clients. Some of our project clients include: RAILPOWER, DAD’S Pet Care, Hamot Medical Center, Erie Metropolitan Transit Authority, Erie Zoological Society and Ashtabula County Medical Center.

behinD The sCenes
krisTen blUCas
Executive Producer The past 15 years of Blucas’ public relations and events around the globe have come full circle—this event will be her first in Erie County, where she grew up. She founded Cameo Partnerships in 2007 to create mindful public relations campaigns, cause-related branding programs and events to connect values/culture to hearts/minds of audiences, consumers and key influencers in non-traditional ways. Blucas consults for Erie-based Velocity Network and fishtank creative and this Celebrity Dress-up Preview is a locally-grown endeavor. Prior to her own company, Blucas was the Director, West Coast Production for Omnicom-owned boutique public relations firm Harrison & Shriftman, Los Angeles. Her first production in LA was in the backyard of Brian Grazer’s Pacific Palisades estate in 2005. That April evening, she saw the results of three months of intense planning for Ron Howard’s wife, Cheryl, In The Face of Jinn, book signing party–catering to an A-list celebrity Los Angeles crowd after having produced mostly corporate public relations strategies and events for eight years prior. From this, she went on to produce nearly 70 creative events in her two years with Harrison & Shriftman to include product launches, grand openings, Oscar and Golden Globe parties, editor lunches, private movie screenings, fashion shows, conferences and high-profile social fundraisers for individuals, small businesses, corporations, non-profits and foundations. She has provided clients opportunities for maximum value within allocated budgets and the best exposure possible via media placements, promotional tactics, corporate sponsorships, celebrity affiliation and event press. A few of her project clients include: ABC, Williams-Sonoma, Bank of America, Pfizer, Sanofi-Aventis, Stryker, Warner Bros., Denny’s, Schering-Plough, Mercedes-Benz, Clinique, Helio, Nintendo and Save the Children Organization. Some of her events are highlighted in the book Party Confidential, Bullfinch Press, 2006 and were featured in episodes of the UPN show Get this Party Started. Kristen Blucas grew up in Girard, PA and graduated with a B.A. from Indiana University of Pennsylvania’s School of Journalism and PR. She has served in various board capacities for many organizations and has logged thousands of volunteer hours for non-profits across the country. She resides in Los Angeles and Lake City, Pennsylvania.

behinD The sCenes
paTriCia QUinn
Executive Director—My Father’s House of Erie The dream of opening a transitional home for abused women and their children has been in her heart since 1989. As a mental health counselor, Quinn would see women from all socio-economic classes abused beyond recognition, displaced at work and without shelter. As part of her former responsibilities as a team leader, she would assist groups of workers to provide appropriate care, supportive counseling and work with community agencies to obtain housing referrals and medical/mental health services. Her first-hand experience of shame, guilt and low self-esteem in two abusive marriages further empassioned her to want to create safe environments and support the education of life and its relationship skills for women. For more than 20 years, she has served in various capacities: as a nursing assistant, counselor/case worker, surgery technician, and drug & alcohol counselor. As a 1993 Gannon University graduate holding a B.S., she logs countless hours of service time to non-profits and institutions, i.e., special skills for women in prison. Grant writing, program policies, procedures, budgets and financial plans have all been part of her tasks in growing My Father’s House of Erie.

Connie Miller

Projects Administrator—My Father’s House of Erie Working as a Director for a women’s care center in 1999, Miller met hundreds of women who were wounded, lost and searching for guidance and healing due to devastating experiences of abuse both as children and as adults. As she came to understand the destructive effects of domestic violence and sexual abuse on these women and children, she made a vow that she would commit the rest of her life to extending mercy, opportunities and assistance to women in need in her community. Miller became one of the original board members of My Father’s House of Erie in 1999. Since that time she has volunteered countless hours of service in the writing of grants, working on fundraising events, and attending classes and workshops to prepare to open the program. In 2003 she was employed at a residential youth detention center and studied group facility operations. Yet, she found it unfulfilling compared to helping women overcome dark life situations. In 2004 she coordinated the renovation project to rehab the 4,400 sq. ft. building that now serves as the main program house for My Father’s House of Erie. Miller and her husband, David, have raised two biological sons and three adopted daughters. She has been a vocal advocate for adoption of children with special needs and has volunteered as a labor coach and assisted in pre-natal classes and life skills education.

behinD The sCenes
sally braDley
Celebrity Relations Consultant & Special Projects—My Father’s House of Erie Sally met Patricia Quinn at a local church and was an integral part of the original board of My Father’s House of Erie. As the president of The Lee Mitt Company, the personal development business tagged with Bradley’s grandfather’s name, she formed the company to help her clients prepare for and grow a positive self-image through the fundamentals of business/social etiquette and image consulting. Prior to forming The Lee Mitt Company, Sally led public relations efforts for Legacy Media Marketing, Inc. and founded ABBA Productions Inc, a public relations company for conferences/event planning. She has worked with many notables along the way including: Earvin “Magic” Johnson, Jennifer Holiday and the late Earl Woods. Bradley holds certification as a business and social etiquette consultant, an image consultant and executive event planner. She is a member of the internationally-recognized Etiquette Institute. She currently resides in Ashtabula, Ohio, however calls Erie her hometown.

Melissa neMenz

Account Supervisor—fishtank creative When My Father’s House of Erie sought the strategic marketing expertise of fishtank creative to help develop and coordinate The Celebrity Dress-Up Event, Melissa was there. As an integral member of the fishtank creative account service team, she works closely with both account supervisors and clients to consistently ensure successful projects each and every time. A graduate of Robert Morris University, Melissa received her bachelor’s degree in Marketing before joining fishtank creative in 2006. Her many duties include account coordination, account management, strategic planning and new business development.

liGhTs, CaMera, aCTion
QUesTions anD parTiCipaTion
Please contact Melissa Nemenz at melissa@fishtankcreative.com or 814.454.5811 x 154

sponsorship involveMenT anD MeDia relaTions
Please contact Kristen Blucas at kristen@fishtankcreative.com or 814.454.5811 x 156

More inForMaTion aboUT My Father’s house oF erie
Please visit www.mfherie.org or call 814.879.0880

DeaDline: april 28, 2008

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