Social Media Marketing - One Net Marketing by OneNetMarketing

VIEWS: 4 PAGES: 26

More Info
									On light

On Dark




           Social
           Media
“While social media is not the silver bullet
 that some pundits claim it to be, it is an
 extremely important & relatively low cost
 touch point that has a direct impact on
 sales & positive word of mouth.”



                             JoSH MeNdelSoHN
                             VICE PRESIDENT
                             CHADWICK MARTIN BAILEY
On light

On Dark




           Social media isn’t a fad.
           it’s a revolution.
                                       Social media & blogs
                                       generate real customers.
                                                            62%
   % OF CHANNEL USERS WHO ACQUIRED A




                                               57%                   52%
   CUSTOMER THROUGH THIS CHANNEL




                                       60%

                                                                                           44%
                                       40%


                                       20%


                                        0%
                                             company Blog   linkin   Facebook              Twitter
                                                                                On light

                                                                                On Dark




SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
         US internet users spend
         3X more minutes on blogs &
         social networks than on email.
VIDEOS/MOVIES            4%
     PORTALS
                         4%
        EMAIL
                                 8%
ONLINE GAMES                              10%
                                                           24%
       SOCIAL
   NETWORKS/
        BLOGS
                                                On light

                                                On Dark




 SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010.
      Social media use in the U.S. has
      increased by 356% since 2006.




                 2006                 2012
                                      On light

                                      On Dark




SOURCE: NETPOP RESEARCH, ARIL 2012.
       Social media penetration keeps
       growing across different age groups.
100%
 90%
 80%
 70%
 60%
 50%
 40%
 30%
 20%
 10%
  0%
           0-11     12-17    18-24    25-34     35-44          45-54   55-64   65+

       INTERNET USERS WHO USE SOCIAL NETWORKS VIA ANY DEVICE AT LEAST ONCE PER MONTH
                                                        On light

                                                        On Dark




SOURCE: EMARKETER, FEBRUARY 2011.
The world is becoming more Social.
                                                    4.6
                                                                          4.4
                                        3.7
                              2.9
                   2.3                                             2.7
         1.8


        Shopping   Browsing   Gaming   Multimedia   Social         News     email


              AVerAGe HOUrS/WeeK SPeNT ON THIS ONLINe ACTIVITY, WOrLDWIDe
                                                        On light

                                                        On Dark




SOURCE: TNS, OCTOBER 2010.
On light

On Dark




           Social media has real
           business value.
                                         The top 20% of
                                         B2B marketers in
                                         social media lead
       20    %
       iNcReaSe                          generation have
                                         increased revenue
                                         by 20% in 2011.




                                           On light

                                           On Dark




SOURCE: ABERDEEN RESEARCH, MARCH 2012.
    Social media conversations
    actively influence purchases.

        55% 55%
                                 51   %                                   oN Social Media, i aM
                                                                          MoST iNFlUeNced BY…



                                            39% 38%
                                                    35%
                                                                                        26     %




         Friends   People like   experts   online Friends   Brands          Retailers   Influential
                      You                                      On light                  Bloggers
                                                               On Dark




SOURCE: EMARKETER, MAY 2010.
  63% of companies using social
  media say it has increased marketing
  effectiveness – among other benefits.

Increasing effectiveness of marketing                                    63%
     Increasing customer satisfaction
                                                                   50%
           reducing marketing costs
                                                                 45%
              reducing support costs                           35%
         reducing time to market for
                   products/services                 26%
Increasing product/service innovation               24%
                  Increasing revenue                24%
                                                    On light

                                                    On Dark




SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010.
    U.S. local SMBs actively use social
    media marketing to promote their
    businesses.
    FACEBOOK                                                    70%
      LINKEDIN
                                                          58%
       TWITTER                               40%
          YELP                         32%
      YOUTUBE                         27%
      MYSPACE                   19%
  FOURSQUARE             9%
     GOWALLA        3%                         On light

                                               On Dark




SOURCE: MERCHANT CIRCLE, FEBRUARY 2011.
       33
       do not use.
                      %         27           %
                                Very beneficial
                                                  57                 %
                                                  of SMBs say social media is
                                                  beneficial to their business.



                          30
                          Somewhat
                          beneficial.
                                        %


10         %
Not very benficial.                                   On light

                                                      On Dark




   SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010.
                                                 More than ½
                                                 of U.S. SMBs
      15        %
       Very important.
                                                 say social media
                                                 sites play an
                         38         %
                         Somewhat important.
                                                 important role
                                                 in active sales.
       47          %
       Not important.
                                               HoW iMPoRTaNT
                                               iS Social Media
                                               iN SeeKiNG oUT
                                               PoTeNTial NeW
                                               cUSToMeRS/clieNTS ?




                                                       On light

                                                       On Dark




SOURCE: BES INSIGHTS, MAY 2010.
          More than 1/3 of US SMBs say
          social media helps them get
          found online.
                                                             Social Media
                     GENERATE SALES         6
                                            %
                                                             HelPS Me To…


   CUT DOWN ON MY MARKETING COSTS
                                            8%
   MARKET MY BUSINESS TO CUSTOMERS
                                                 12%
      INCREASE TRAFFIC TO MY WEBSITE
                                                  15%
INCREASE THE EXPOSURE OF MY BUSINESS
                                                                            39%
                                                  On light

                                                  On Dark




SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010.
    Social media helps B2B marketers
    improve search results.
                                                Social Media
                                                iMPRoVeS MY SeaRcH
                                                ReSUlTS Via…



           DRIVING INBOUND LINKS
                                                             48%
             INCREASE PAGE RANK
                                                        45%
           INFLUENCE ORGANIC SEO
                                                      40%
    INFLUENCE KEYWORD PURCHASES
                                    26%
                                     On light

                                     On Dark




SOURCE: BTOB MAGAZINE, JULY 2010.
                                                       61                 %
         3   %            4   %
                          i do not know why
         directive from   we have one.

5  %     management.

My competitors
are doing it.


                                                       of US marketers use
                                                       social media to increase
                                                       lead generation.

       27
       Monitor the
       conversation
                   %
                                   61           %
       about my                     To increase lead
       brand.                       generation.         THe MaiN ReaSoN
                                                        MY coMPaNY iS
                                                        iMPleMeNTiNG
                                                        a Social Media
                                                        STRaTeGY iS…



                                                           On light

                                                           On Dark




   SOURCE: R2INTEGRATED, APRIL 2010.
            linkedin drives the most
            customers to B2B.
                                                                       i’M a B2B coMPaNY
           80%                                                         THaT acQUiRed a
                        65%                                            cUSToMeR THRoUGH
                                                                       THiS cHaNNel.

           60%                      55%
                                                 43% 40%
           40%

           20%

             0%
                       linkedin   company Blog   Facebook              Twitter
                                                            On light

                                                            On Dark




SOURCE: SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
         Facebook drives the most
         conversions for B2c.
        80%
                                              77%
                                60    %                                   i’M a B2B
                                                                          coMPaNY THaT
        60 %
                    51%                                    55%            acQUiRed a
                                                                          cUSToMeR
                                                                          THRoUGH THiS
                                                                          cHaNNel.
        40%

        20%

          0%
                    linkedin   company Blog   Facebook          Twitter
                                                           On light

                                                           On Dark




SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
                             The average user spent
                             only 3 minutes on Google+
                             in January 2012.
                             450
                             400
                                             77%
     AVERAGE MINUTES/MONTH




                             350
                             300
                             250
                             200
                             150
                             100    3                              55%
                               0
                                   Google+   Facebook              Pinterest
                                                        On light

                                                        On Dark




SOURCE: COMSCORE, 2012.
              Females are greatly
              overrepresented on
              PiNTeReST.



                          On light

                          On Dark




SOURCE: ALEXA, 20120.
                            61               %
                            of Pinterest’s global web
                            traffic is from the U.S.

                       61
                        %




                               On light

                               On Dark




SOURCE: ALEXA, 2012.
  Pinterest drives more referral
  traffic than Google Plus, LinkedIn
  and YouTube combined.




                                      On light

                                      On Dark




SOURCE: SHAREAHOLIC, FEBRUARY 2012.
On light

On Dark




           it’s time to go social.
OneNet Marketing Inc.
Inbound marketing & direct response
advertising to accelerate your online growth.


   @onenetmarketing               facebook.com/OneNetMarketing

   onenetmarketing.com/oneblog    linkedin/company/one-net-marketing



                                              For fre
                                                    ae
                                              www.o dvice, tips & t
                                                   nenet           ri
                                                         marke cks visit
                                                                 ting.co
leT’S TalK.                                                              m


eMail.                           805.201.3075               US.
start@onenetmarketing.com
                                 250.483.7411               caNada

								
To top